Hey this is Pat Flynn from SmartPassiveIncome.com.
In this video, I'm going to show you how to create a Facebook Landing Page for your New
Facebook Page in the TIMELINE setup.
Yes, Facebook got rid of the default landing tab, which means anyone who finds you through
cover art.
You can't create a page that will intercept that, but there IS a workaround to get people
to land on a specific page first, which can be used to show whatever it is you like - preferably,
some sort of introduction to who you are and a call to action to like your page and become
a fan.
So here's how it works - we're going to first create an html page on Facebook using a specific
application which I'll show you how to get in a minute.
Second, we're going to customize that page, and I'll show you the easy way to do it if
you don't have html experience.
Third, I'll show you how to find the direct link to that specific page or application,
and then finally a few methods to help promote that specific link so that you get people
to land on that page first.
Let's get right to it.
First, let's grab the application that we're going to use to insert an html page onto our
Facebook page.
At the top of Facebook, in the search bar, I'm going to type in STATIC HTML, and you'll
see a number of apps come up.
The one we're looking for is the iFrame Tabs application with the STAR as the logo, and
there's a number of similar ones, which are actually from the same developer and so if
you ever in the future want to add ANOTHER html page on your Facebook page, you can use
the second tab, third tab, fourth tab - that's how you create multiple pages, but let's continue
with the regular STATIC HTML: iFrames Tab, and then click on "ADD STATIC HTML TO A PAGE".
What I like about this particular app, and there are several similar ones out there,
is that this one doesn't ask for permissions to use, so you don't need to hand over your
email address or any personal information in order to use it, which is nice.
So on the next screen select the Page you want to install this application on - Smart
Passive Income with Pat Flynn - and then it'll ask you to confirm, so go ahead and do that,
and then you'll be redirected back to your Page.
From here, it might not look like anything has changed, especially if you have some existing
apps installed already.
All you have to do is expand the apps here on the right hand side by clicking on this
triangle, and then you'll see the Welcome application with the star thumbnail installed.
Before we get to the html, let me show you how easy it is to change the thumbnail of
that particular application if you want to.
So, the thumbnail size is 111 pixels wide by 74 pixels tall, and I already have one
created in Photoshop, a simple one, which I'll upload for you right now.
Just hover over the application, click on the little pencil on the top right hand corner,
and then EDIT SETTINGS.
Click on CHANGE next to Custom Tab Image, and a new window opens up.
Change the icon there, so I'm going to click on Change, Choose File, and I have one here.
After you upload that image, close this window, come back here and reload the page, and you
should see, when you expand the apps - there you go.
The thumbnail has changed.
Now same thing, if you want to change the name of the application just do the same thing.
Click on that little pencil, click on EDIT SETTINGS and I can change this to LIKE! for
example.
And, click OKAY.
Boom.
Changed.
Now - to edit this page, click on the application itself.
When you're logged in as the admin you will see the settings area like you see here.
Here you'll see two fields - one for content at the top, and one for Fan-Only content,
at the bottom, which is optional.
This is where you're going to enter your html code to show whatever it is you want to show.
If you choose to enter content in the Fan-only content area at the bottom, that means that
if people have already liked your Page, that is what they're going to see every time they
click on that app on your Wall, or go through the specific link to that App, which is like
I said earlier what you're going to use to promote your Facebook landing page.
If someone comes to your html page here and is NOT a fan, they will see the non-fan version.
When they click on LIKE, which will be located in the upper right hand corner of the page,
they will be automatically redirected to the Fans-Only Page - so that's a great way to
incentivize people to click LIKE if you want - something you can't do on your cover art
image.
Note that, however, people will NOT be redirected back to your wall.
So on your Fan-Only content, you should somewhere place a button or link back to your wall,
if you want to, which can be done with your regular Facebook Page url.
And lastly, if you don't have any Fan-Only content, if you don't enter anything down
here at the bottom - both fans and non fans will see the regular content area, the top
portion of html here.
So it's smart to put some Fan-Only content there so that when people click LIKE in the
upper right hand corner, at least SOMETHING happens and they don't just see the exact
same page.
For an example of what this looks like, because it's sort of hard to see if it's working on
your own page since the settings page keeps coming up - you'd either have to logout or
use another person's account to really see what the experience is like after you have
this set up, let's find Coca Cola's Facebook Page, which I know I haven't liked yet.
So up in the search bar, I'm going to click and find Coca Cola.
So here we are at Coca Cola's Timeline - great branding, makes me want to drink a Coke, and
let's click on Home.
I don't have a direct link to this so it's not a landing page for me, but if they link
to this directly it could be a landing page for them if they wanted it to be.
So since I'm not a fan, I see the LIKE button here in the upper right hand corner, and an
arrow with a call to action to LIKE the page.
So let's go ahead and do that and see what happens.
So now, I see that the arrow has disappeared, I'm on the fan-only page, the LIKE has turned
into LIKED, and now there's a call to action to share the page, which is a great idea,
plus a lot of other stuff going on here below.
So let's go back to our welcome settings page and setup our Content and Fan-Only content,
so I'll just go directly there.
I'll probably add some fancier stuff later, and create some videos about how to do that
in the future, so please subscribe to the channel to get that, but for now I'll do the
quick and dirty version, which is a lot easier than coding a whole bunch of html.
I'm going to insert images instead.
The images should be a maximum of 810 pixels wide, and however tall you want them to be.
I have a couple of images here that are 810 pixels wide and 500 pixels tall - simple designs
that I created just for this tutorial using my camera and you'll see them in a second,
so if you're watching this in the future they may be different at this point, but again
the idea here is that you can "cheat" and use an image instead so you only really need
to know one piece of code, and that's the html code to insert an image on the screen.
So, I'll get to that in a second.
The first thing you have to do is upload the images onto a server somewhere.
So once you have the images designed, 810 pixels wide by however tall you want, you
have to place them on a server somewhere, so you can get the URL for them later, which
is what we're going to put in here.
So if you have a site and are familiar with FTP, you can do it through there and just
remember the URL path.
If you have a Wordpress site and you don't know FTP you can use the Media Upload feature
in Wordpress and just grab the link from the file there, which works.
Or, if you don't have a website at all, you'll have to find somewhere to place it - like
on an site that you can upload images to, for example pinterest.com.
All you have to do and all you really need is to grab the html link for that image, and
it must in .jpg or .png - if the url for that image doesn't end in .jpg or .png, it's not
going to work.
In my content area I'm going to put the first image, so I'm actually going to paste that
image, which is on my server on my website here just like that.
Now, we're not done yet, we still need to add the html code in front and behind the
link, which tells the browser to pull that up as an image.
So it actually looks like this.
So that goes on the front.
And this goes on the back.
And the same thing for the Fan-Only Content.
So I'm going to paste that, which is content-image2.jpg - and the same code, on the front and the
back.
Now, don't worry if you can't remember this, you can go to smartpassiveincome.com/timeline
and in that post you'll see this video and right below that video there's a couple of
boxes where you can snag the codes you can use and just replace my image url with your
own.
Now, because my fan-only content has a BUTTON - a call to action to click a link on it,
I'm actually going to "cheat" and make the entire image clickable.
So do that, I just have to add the html code in front and in the back of this image html,
so that looks like this - and again, you don't have to memorize this.
If you go to smartpassiveincome.com/timeline you can pull up this code and just copy and
paste it into your own content box.
So that goes in the front.
This tells it that when they click on that image, they're going to go to facebook.com/smartpassiveincome
and then at the end, I have to just close it with that.
So again, smartpassiveincome.com/timeline, you can get all that code there and just replace
my stuff with your own.
Now I can scroll up to the top and save changes - make sure you do that.
And then I can preview this to show you what it looks like.
Here's a picture of me, this is the, if you kind of hover over here at the top it says
PUBLIC, which means everybody sees this.
And then there's one here for FANS which is just for fans, so when people click on LIKE
they'll see me throw a thumbs up, it says "thanks you rock" - and it says "click here
to say hello".
Okay, now the important part - we need to grab the direct link to that application so
that we can promote using that link and work around this whole no-default landing tab issue.
So we're going to get a link that takes people directly to this image you see here.
If they are already a fan, then they would see this, but typically we're going to be
promoting this to people who are not fans so they would see this, have an incentive
or a call to action to click like which is up here in the upper right hand corner.
So, to actually get that link, to this specific application, I'm going to go back to my homepage
here, or to my wall.
I'm going to expand the applications, and I'm going to go down to my welcome tab, click
on this pencil and click on LINK TO THIS TAB.
This will open up a direct link that will always take people to your content that we
just put up there.
So what I'm going to do is I'm going to copy this and put it in a clipboard so I can come
back to it in a second.
Now, this link is pretty ugly, and you and you can use a URL shortener like bit.ly or
your own or maybe even Google's to keep track of this but those links aren't always that
pretty either.
So, I have a couple of tips for you to help you promote this link and to get people to
go to your landing page, which is a lot easier than going through a URL shortener or just
say this one or memorize this one.
So, the first thing you can do is if you're on a Wordpress site, you can download a plugin
called Pretty Link let me take you to Pretty Link right now.
You can download this through the plugin directory in Wordpress, the free LITE Version will work
for this, although you can upgrade if you wish, and I'm going to click on "add a pretty
link".
In my target or destination URL I'm going to paste our Facebook tab link that we just
got.
And under pretty link I'm going to basically just add a custom url, anything I want it
to be, which can just be one word after your domain name, which is nice, which is why this
is called Pretty Link.
So I can put, smartpassiveincome.com/facebook or anything else, maybe, whatever - it's up
to you.
The nice thing is that if that link ever changes, you can come back, open up this Pretty Link
and update this target URL, and whoever that link was published, smartpassiveincome.com/facebook
or whatever, those links would still be valid and go through the new target URL, and the
really cool thing is that this plugin keeps track of the links and how many clicks they
get, and you can reset them, which is awesome.
Now, if you wanted to take this one step further, or if you don't have a Wordpress site, you
can buy a domain, like I did with PatonFacebook.com, and I haven't set this up yet, but actually
if I go to PatOnFacebook.com, that redirects to my Facebook Page, and I'm going to have
it set up to it redirects to my landing page.
You can have that all setup, get a domain name, have it forward to a landing page and
boom, you have an instant landing page.
So, you can promote PatOnFacebook.com, or whatever your custom URL may be, which of
course costs a small fee per year like 10 bucks a year, or less, depending on what domain
service you use, but for me it's completely worth it.
PatOnFacebook.com is much easier to say and memorize, so I can mention that on any podcast
episodes, YouTube videos like this one, on Twitter or interviews, and even guest posts.
And there you go!
So that's how you get a landing page with your Facebook Timeline set up.
I hope you enjoyed this video, and if you've found it helpful, please subscribe to the
channel and I look forward to seeing you again soon.
Head on over to smartpassiveincome.com/timeline for a collection of even more Facebook Timeline
videos to help you and your online business or blog.
See ya and thanks again!
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