Hey what's up this is Pat Flynn from SmartPassiveIncome.com.
If you're brand new to Timeline for Facebook PAGES, this video is exactly what you need.
things you understand before diving into it.
In this video, I'm going to cover the Cover Art or Cover Image like you see there, the
profile picture and thumbnail, the apps area here including how to change the thumbnail
for those apps, including third party apps you may install.
And then we'll move down into the actual timeline and I'll talk about PINNING, HIGHLIGHTING
and MILESTONES - again all important features of Timeline for Facebook Pages you need to
understand.
So let's get right to it:
The top portion of your page is your Timeline cover - a 851 x 315 pixel image that is the
most important part of your page, because it's the first thing people are going to see
when they land on it.
And for those of you wondering if we still have the option to create a landing page that
people will be able to see first, no - that option is now gone, this is the only page
people can land on first, so this image becomes even more important.
I encourage you to be creative here and upload an image that best represents your brand.
Here, you can see myself, my podcasting mic because I have a podcast, with my logo, a
picture of my son in the background and a shot of my computer showcasing my blog, my
podcast and my YouTube channel, which represents my "Be Everywhere" marketing philosophy.
There are some important rules that Facebook has stated that we must follow:
1.
No price or purchase info, so if you're selling any products, you can't say how much they
are or if there are any discounts here in the cover art.
2.
No contact info, which means no web addresses, email addresses, phone numbers, or anything
else that Facebook says should be listed on the about page.
3.
No references to other Facebook features, such as LIKE or SHARE.
So - no longer can we ask people to "please click the like button", however I've seen
some creative people "suggest" to do that through the graphics they include in the cover
art - you have to be careful here, just saying'.
4.
And finally, no calls to actions, such as "get it now" or "tell your friends".
To upload a new cover image - you can hover over your existing image and click on change
cover, and go from there.
If you're having issues with resolution and blurriness, this image I uploaded is:
851 wide by 315 tall.
300 pixels per inch, saved as a .PNG file.
Next, the profile image.
This is a 125 x 125 pixel box, on the screen, but it actually must be 180 pixels by 180
pixels when you upload it, Facebook just shrinks it down, so just keep that in mind, and the
important thing to note here is that this image, or a part of it, will become the thumbnail
image or icon that Facebook uses for your conversations below.
Most people will make this their logo - and some will be creative and have it be a continuous
part of their cover art image.
I'll give you a tool to help you do that in a second.
To upload a profile image, just hover over the existing one, click on edit profile picture,
and then upload a new one from there.
If you want to change the thumbnail size, you can again hover over the existing profile
pic and click on edit thumbnail instead, and you can resize or scale that icon from there.
Lastly, let's talk about this area here - the app thumbnails.
The first one, to the right of your ABOUT area, is for photos.
This automatically shows a thumbnail of the latest photo that YOU uploaded to your wall,
and this cannot be changed, moved or swapped - it's there for good.
To the right of the photo application, there are three move visible app spots.
These can be changed or swapped out for others that are hidden.
Most brands will probably keep the LIKES there because it shows the number of fans, which
is great for social proof and getting other people to like the page, but you don't have
to keep it there if you don't want to.
To swap apps, just click on the app drop down menu on the right, and then click on the pencil
icon for the app you want to swap out.
What's cool is that you can also edit the app name and the app thumbnails from here
as well, even if they are from third party applications.
The app thumbnails are 111 pixels wide by 74 pixels tall, and here you can include calls
to actions, which I highly encourage depending on what apps you're using and what you want
people to do.
Now, for a quick tip, if you head on over to smartpassiveincome.com/timeline, you'll
see a download for a PSD file which will allow you to create a cover image, profile pic and
app thumbnails that are all connected into one continuous image, if you wish.
Just drop a photo in there, follow the instructions and you'll have each of the images you need
at exactly the right size.
You don't have to use that, but it's there just in case.
smartpassiveincome.com/timeline
Ok - so that's the top of the timeline, let's get into the timeline itself.
Pinning, highlighting and milestones.
First, pinning.
Pinning is the ability to make one of your posts STATIC, or STICKY and always showing
at the top left of your timeline.
The pinned post will stay there for a maximum of 7 days, unless you pin another post.
And you can only pin one post at a time.
To pin a post, go to an update you made, click on the pencil icon in the upper right hand
corner and then click on PIN TO TOP.
That post is now sticky.
Ok - next, highlighting.
Highlighting a post makes it double wide - taking up both sides of the timeline, and this what
you want to do when you REALLY want something to stand out.
Here is an example on my own page here, for video actually, so you can see how it just
stands out like crazy.
You can highlight more than one post - pictures and videos are the best, and you can go back
as far as you like and highlight something there too if you wish.
You can actually go back into time and pin something to the top too.
Note that you can't pin and highlight something at the same time - pinning always puts something
at the top only on the left side.
Highlighting will make it double width, but you can't pin a double width, although that
would be cool.
To highlight a post, just hover over it, and in the top right hand corner, click on the
STAR, and you're all set.
Lastly, milestones.
Milestones are cool, because you can think about important events that have happened
in the past and insert them into your timeline - maybe when you earned your first dollar
or client, or when you sold your 100th item - I don't know, it's up to you.
For me, I went back into time and found some older and way uglier versions of the Smart
Passive Income Blog when it was first launched, something people I'm sure would be interested
in to see how far along I've come, from 0 subscribers to now over 40,000.
Milestones take up the full width, and must include a date.
The description or story that goes along with it is centered on the screen so it really
becomes a major looking event on your timeline, which is cool.
To add a milestone, just click on milestone at the top next to where you leave your status,
fill in the information, upload a photo, and choose whether or not you want to hide it
from the feed and just insert it in the timeline quietly, or blast it out to everyone by leaving
this unchecked - it's up to you.
Save, and then you'll see it there.
You can always edit or remove things as needed if you want.
So that's it!
You're now covered on the basics of timeline.
Make sure you have your ABOUT info filled out, and underneath you can see " recent posts
by others" which you should be checking in on every once and a while so you can respond
and interact.
Hope this was helpful to you, and remember go to http://www.smartpassiveincome.com/timeline
to download the photoshop file to help you create your images and you can also get some
other more advanced videos for the Facebook Timeline as well as they come out.
And, please subscribe to my YouTube channel, I'll be coming out with a lot more videos
about Timeline in the near future, so get those quickly by subscribing.
Thanks, and all the best to you!
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