Hey Miles here, milesbecker.com this video is all about transitioning from being self
employed to being a business owner. Now in a previous video I covered the four quadrants
of the cashflow quadrant. Number one is being an employee. Then you have being a self employed
individual, then there's a business owner and fourth and finally you have being an investor
and really I think the the biggest lifestyle jump and the biggest benefit for you is in
getting from that self-employed phase up to the business owner phase. So we're going to
how, what do you need to do to actually make that transition because there's a lot more
freedom and there's a lot more income potential being a business owner versus being self employed.
But I want to make sure you know that being self employed is a great step and it's kind
of a must have step on the path.
You see. When my wife and I were first getting our website going, we both had day jobs, desk
jobs, nine to fives with commutes and all that jazz. And then we would work the nights
and weekends on our business. Over the course of several months growing that website, growing
traffic, getting it picked up by Google, doing SEO, I learned the basics of how to rank a
website. And then I decided to let go of my employee position and shift to being self
employed. This is when I started offering services for local businesses because I knew
that I could help them get onto wordpress websites, I could help them do keyword research
and content marketing in a way that would get them to outrank their competitors, their
other local businesses. And I knew this would make them more money and I knew that they
were willing to invest in that.
So that was my transition down to the self-employed world. And my wife and I stayed in this position
in this phase for about four years and I learned a lot of skills and it worked really well
to give me extra time. You see when I was an employee, I had about a two hour, sometimes
on a bad day, three hours a day commute every single day. So that was 10 sometimes even
15 hours per week. That just disappeared into, you know, the commute and I'd listen to audio
books and I'd get audio books from my library to keep filling my brain with positive information
and good marketing books. But being able to apply that time to client sites directly in
my own website literally helped me increase my income. It was in this phase where we paid
off all of the debt, all my $50,000 in student loan debt.
It was in this phase of being self employed that I was able to pay this off. But the challenge
with being self employed is that you're kind of the bottleneck in everything. Oftentimes
you start out by doing everything. So in those early days, I was the marketing guy, right?
I ran the meetup groups where I was able to meet the local business owners. I would go
to the networking events and I would sit down over coffee and learn about their businesses.
I was the sales guy. I was presenting offers and really kind of crafting custom offers
to meet their specific needs. I was the delivery guy, I was the dual, the work guy. I was the
keyword researcher. When I sold keyword research packs, I was the quality assurance guy. Okay,
so that's being self employed and it was a better arrangement than being an employee.
But as I sought to remove myself from the the actual day to day work, this is the thought
of being a business owner.
This is what you need to get to and really ultimately the, the piece of the puzzle that's
going to help you make that shift from being self employed to becoming a business owner
is focusing in on systems and processes and then teammates because a business compared
to that self-employed reality that I just shared with you. A business is one that has
different individuals, project managers, operations officers, et Cetera, who oversee entire teams
and divisions who all move projects forward on their own. It eliminates the situation
where every road flows back to miles, right? Every decision eventually landed on Miles's
desk and everything needed miles. His input. Now it's built in a way. My business is built
in a way that all of the different individual people in the game, uh, the people running
our backlink campaigns, they all have very standardized processes that they follow.
Our writers all have very standardized processes that they follow. My SEO guy who goes back
through and re optimizes all of my content and my click through rates and, and all of
the kind of on page optimization has a very standard process to follow. And then our products
and our membership and our customer support department and our designer and our developer,
all of these individuals and all of these different components that at one point were
handled by Melanie and I are now handled by other people. And it's through creating these
kinds of procedures, standard operating procedures, procedural documents is how we've been able
to really start to free ourselves. So while you're in that self-employed phase and you're
doing the work, make sure that you're noting down and you're working to think from a systems
level, not just I need to create this result. I need to get this thing off of my desk because
there's 30 more things that need my attention today.
But being aware of the process. So eventually you can bring on a teammate and you can teach
them your process. This is how I was able to get the content that I deliver on this
youtube channel onto my blog. I created a process and I started by doing this by myself,
right? So it take the video and I would run it through a transcription tool. Um, otter
dot. AI Or Temi, tmi.com are two options. And then I would take the transcription and
then I would work with it. Now I would have to add a lot of paragraph breaks because the
blocks of texts from a transcription weren't that good to read. I'd have to edit it, run
it through Grammarly, run it through Hemingway app, et Cetera, et cetera. I built the process,
I was able to create a result myself first, right? I was able to take this long block
of almost unreadable transcription and turn it into a neat and tidy on page optimized
SEO friendly article or blog posts for my website.
Then I documented the steps and often for me, you can see I've got, I got some messy,
uh, things all around me and notebooks all around. When I document steps, it's just writing
them out. It's just paying attention. I'll go through the process several times and I'll
write out all of the steps. I won't necessarily turn this into a procedural document myself.
I often have my teammates do that. But what I do from this point is I look for someone
to bring on, to go create that duplicatable results for me instead of me doing that result.
Okay. So this was the first phase of really growing and shifting from being self employed
to a business owner was to get other individuals to do the work, the different bits and pieces.
But what this created was they always came back to me, miles, I got this done.
What do I do next? Miles. Here's that article for you. Go ahead and lay that out. Cause
that editor, the copy editor wasn't really wordpress friendly. Right? That's a different
skill set to be able to get into, lay it out. So it would come back to me and then it would
go on to my layout individual. Actually I was laying it out myself in those days. Now
goes to my layout individual and the core belief or the core philosophy of what makes
a business a business is that the business grows without the effort of the owner. Right?
So it's the next level of systems that I've been working on, and this is really where
I'm at in my business today, is refining the systems of how do I get things to stop needing
my input at all to where the writer is finished and then the project manager is able to get
it over to the layout people and the project manager is able to coordinate with the graphics
person to get custom graphics on that.
And then there's someone to do the quality assurance at the end. Right. And the team
is able to get everything done on their own. And you know, you've got this going well when
projects, entire projects are able to initiate themselves and move forward, get tested and
implemented with little more than your yes, go do that. Right? So there is still a point
in this business model where, where I have conversations with my operations teammates,
with, with the head of, with my traffic guy, and we talk about how much are we going to
invest in this testing or in this new funnel that we've created or we talk about, you know,
what kind of budgets do we have for our SEO, et Cetera, et cetera. Or we talk about the
higher level strategies together. Okay. I'm still involved in that way. And that's because
as a business owner, I'm also, you know, the CEO, I'm the chief executive officer, I'm
the officer involved in, in maintaining the vision.
I'm the captain of the ship, right? But I'm not running down to the engine room every
20 minutes to go make sure that the engine is running at full speed. And this is really
the philosophy that I want you to kind of involve. So the big idea is to shift. At some
point, you're going to need to shift from doing the work to essentially using systems
and teammates to get them to create the results that you have personally created on your own.
So while you're creating these results, document the processes. And I'll be honest, this youtube
channel has helped me immensely because I create videos for you that document what I've
done and then I plug my teammates into it. So when I wanted to teach my virtual assistant
how to take the audio from these videos and essentially turn it into a podcast and get
that going, I made a video.
And that video is live here for you. So if you want to train your virtual assistant on
how to take the audio feed from your videos and make it into a podcast that's alive and
well, and that video attracts thousands of people a month into my world because people
are searching for that phrase. So by wanting to demonstrate to you how I've done all the
bits and pieces to grow my business, I it's got, it's forced me to document the steps
to get meticulous about why I do things and what order needs to be done because I'm going
to teach you how to do it. I'm gonna teach you a more efficient way than I'm willing
to do it myself. And that gets me to really focus it down and then I'm able to get the
individuals involved in doing those work product to create that work, create that result for
me.
But then the next ski, and this has been one of the big challenges is how do I a get a
project manager type person to where they are the one that all of the conversations
with the designers, the developers, the editors, the copy editors, the copywriters, the paid
ads, people, the SEO people, all of those conversations run through that individual,
not me anymore. And I'm able to work on the strategy level of things. I'm able to free
up more of my time to maybe go out in my garden and garden and keep feeding the deer my tomato
plants because why don't they just like to eat all my plants? That's neither here nor
there, but it's the idea that a, as a business owner, I now have more time freedom. My business
continues to grow, my revenue continues to grow and my profits continue to grow and I
keep very close tabs on that in my business, but I am physically and Melanie is physically
are physically doing less work.
Now we're getting ourselves set up in a position to where my advertising guy can work with
my funnel builder who can work with my copywriter and they together can craft new split tests.
They can now craft new product bundles, get sales pages done for product bundles to run
entire funnel tests with zero of my input and this is going to allow my business to
continue to grow because my customer support team is there. If someone buys and doesn't
have a access or if they need to bundle a few products together and create a new delivery
page within my learning management system, I have the different teammates in place and
now they can all work together to create new funnels, to create new products, to create
new offers, create new landing pages, new split tests, et Cetera, all designed to move
my business forward, which means more customers, more leads, more profitability over time with
less input from me.
And this is how I'm embarking on this journey of transitioning from being self employed
to being a business owner. And I'm still going to do these videos for you because I love
sharing and as I said, it really helps me get specific and to identify the processes
that I do and that I use a teaching often helps us learn that which we're teaching at
a deeper level. So I value this greatly, but at the same time I'm building systems and
building processes and I'm installing teammates and I'm working really hard to facilitate
interaction between my teammates because there was a time year ago where everything came
right back to miles and my inbox was full every day and my slack chats were full every
day and everything needed my input. And today I'm really starting to connect all my teammates
with each other and I'm making sure that they're all able to move things forward and I am always
available to my teammates and I'm always here thinking up bigger picture ideas.
And as a business owner, this is where I want to be. I want to keep that vision of, okay,
so we're here, what does a $10 million a year business look like? That's $835,000 a month
or something crazy like that, right? There's a massive leap from where I'm at now in my
business, but it allows me and affords me the time to think about what kind of systems,
what, what, what is needed, what is involved in a business of that scale. And it's through
thinking these ideas where I come up with new ideas, new products, new funnels, new
launches, and being able to hand those ideas off to competent teammates who have support
systems underneath them and they have the ability to go implement all the way down to
the final product to be able to report back, well miles, we did what you thought, here's
the result, what do you think?
And then we talk about it and we have a nice meeting about it. Come up with some ideas
on how we may be able to improve it and then they go forth and make it all happen. And
this is a business owner and the next level of the cashflow quadrant is investor level,
which that's completely removing yourself right there. There's no more day to day interaction
in that situation. You're simply getting your monies to multiply itself through other business
systems that are already proven to be efficient. That's probably a topic for another day. But
I really wanted to share that idea with you. So if you're right now in the employee level,
know that getting that self-employed level is a big leap. And then honor that process
and when you're in that self-employed world, whether you're building an affiliate site
yourself, you're doing all the keyword research yourself, you're doing all the content, writing
yourself, the optimization, if you're doing it all yourself, be sure you're taking time
to pay attention to the systems.
Be sure you're taking time to optimize the systems because there's going to be a point
when your cashflow is good enough and you know that you could probably with a little
bit of help duplicate out your success and maybe for $1,500 a month in teammates, you
could get two, three more websites going that could generate five or $6,000 a month and
this is how you can start to leverage kind of what you're doing today as a self employed
individual to build the foundation for you to transition into a real business that can
grow. If you decide to take a month off that can grow with or without your input that can
allow you to work two, three, four, 10 15 hours a week and still grow a ridiculous income
that is far superior to what most people are working, nine to fives will ever see even
in a year.
Sometimes. That's the big idea for you. So systems people and get your people to work
together. Oh it's so important. Some of the tools, I use really slack as one of the main
key communication points. I do a lot of zoom communications with my key people and structuring
your business. Thinking of an org chart where you're at the top and you've got a few key
people who run a few key pieces within the business and they all have their individuals
underneath them and they can all inter coordinate to make sure that project is seen to fruition
without everything coming back up you, they become that deflection point for you. You
work at strategy level, you work on big ideas, you make sure things are done on time by the
different departments, and intercommunication happens as needed, but ultimately they do
the work and this is how you grow a real successful business. I hope this has been helpful. If
you've enjoyed it, give me a thumbs up. Let me know if you have any questions. Subscribe,
hit the Bell, do what you do. I appreciate you and I look forward to connecting with
you on the next video. Until then, be well.
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