Funnel Stacking - The 3 Funnels That Have Made Millions & How They Work #Best Education Page #Online Earning

Miles here... MilesBeckler.com. This video is all about "Funnel Stacking". Specifically,

you're going to learn about the three funnels that I've used to generate multiple millions

of dollars online. And more importantly, you're going to learn how these funnels work together

because they're stacked in a specific order for a very specific reason. Each one has a

job. You're gonna learn what that job is. You're going to learn how and why they're

interrelated together. And ultimately you're going to understand what's required for you

to create a funnel or a series of funnels that can generate millions of dollars online.

So funnel stacking in its simplest form is the idea that every prospect who comes into

our world goes through a specific series of funnels in a specific order. They, for me,

it's three, and they go through the first funnel, first, the second funnel, then the

third, right? They see them in order, they're stacked on top of each other.

Now, the goal of each step in the funnel or each funnel within the funnel is different.

So the first step is to essentially turn a new visitor, turn a lead, or turn to someone

who has never purchased before into a buyer. Okay? So that's the first step. And I do this

generally with my oto funnel or my self liquidating offer funnel and how this one works is someone

ops in. And then on the thank you page, they see an extremely special offer. And I'm constantly

testing this offer. I've tested everything from as low as a $7 product all the way up

to a $97 product. Right now I'm running it on a $27 product, but I'm always testing new

products and new price points in that area. And then those who purchase, they get offered

a second product and that is a one click upsell and that's the first funnel complete, right?

So it's an opt in, then it's a onetime offer and it's a one click upsell. And the whole

goal of that funnel is just to help me create new customers. So I'm monitoring consistently

what's my conversion rate on that? And I'm monitoring was my EPC, what am I earnings

per click. And my whole goal is to be able to put $1,000 in Facebook ads into this funnel

and ultimately get $1,000 out. I'm not trying to make my money off of this front end funnel.

That's why it's called a self liquidating offer, is just designed to liquidate my expense,

my ad expense, and turn it back into revenue so I can be break even. Because if I can put

in $1,000 today and get out $1,000 today, I can put that same thousand dollars back

into Facebook ads tomorrow and continue to turn that same thousand dollars. The result

is a growing customer list and a very large and growing prospect list.

So that's the first funnel. The second funnel is a high ticket funnel. Now are high ticket

funnels in our space aren't actually as high ticket as a lot of internet marketing spaces.

Um, our most expensive products are $250 and $600 and these are designed to help our most

ambitious customer segments. Get everything because out of your group of audience members,

out of my group on this miles back their channel, there is a segment of people who want everything.

They believe in the idea of um, that even if they get one or two great ideas, they're

going to have a competitive advantage over everyone else. So they're always willing to

invest in themselves. They're willing to invest in further education and they want the best

of the best. So we have a high ticket funnel that is designed to cater to these individuals.

Now is generally a smaller conversion rate, but since it's got more money in it, more

profit in it, therefore it really changes the numbers.

Okay. So if hundreds of people purchase that front end funnel and all of that money is

going back into ads and a few people purchase out of the high ticket funnel, that can be

the difference between making $0 million profit in a day and $1,500 profit in a day. And that's

a big difference. And both of these guns are very, very different purposes. Then we have

our third funnel, which is the membership funnel. And this is designed to create both

recurring income and also it does have a high ticket component because we offer an annual

upsell in that so it can generate a $37 per month customer, but it can also generate about

a $200 annual customer and they're getting access to things that we publish throughout

the year. We've been on this publishing schedule for these members for about five or six years,

so the workload for us is the same but the more members we bring on, the more revenue

we are able to get and this is longterm revenue, right?

This is consistent revenue. The recurring re recurring or residual income model is great

because this is the kind of revenue and kind of income for you as a business owner that

you can really, you know, pay for mortgages on, you could pay down debt on, it's consistent,

you can count on it versus having a funnel where you do a launch and then your launch

is over and then you have to do another launch to liquidate income. That is membership funnel

kind of runs in more of a up slowly growing. But consistently compounding revenue stream

that as you have a hundred people, then you get to a thousand members, you're not making

$37,000 per month and it takes about 2,500 members or so at $37 a month to have $1 million

a year recurring revenue. And that's a great goal to be after. And then the question is,

you know, what are they willing to invest in on a monthly basis?

And your big question as a membership site owner is how do I reduce churn? How do I keep

people on for longer? What do I need to deliver and how do I need to deliver it? And what

kind of engagement do they need to stick around for long periods of time? Because that's where

you can really boost your lifetime value. We've had some members with us for many, many,

many years. They loved the content we put out. They love the interaction they get with

Melanie and it creates a really positive experience and that group of members together are able

to help us create a, you know, a very valuable income stream that allows us per pay for mortgages

and pay retirement accounts and really just to be 100% committed to the members and committed

to the business committed to kind of always growing ourselves to share more positive income

and more positive information.

Uh, this is the same with my content and conversion membership. You know, it allows me to not

need to think about monetizing these youtube videos and allows me to really go deeper with

individuals to help them really grow their businesses beyond what you're able to consume

in a one way kind of broadcast through these youtube videos. It creates more of a dialogue

where I'm able to engage in dialogue with individuals to help them kind of apply this

to their world. So that's it. That's the funnel stacking idea. Now there is a way to kind

of condense all of this down into one funnel and that would be the membership funnel. Now

I've done a video on the membership funnel. I've got a blog post that details this very,

very specifically the link, so that will be in the description. Ultimately it starts with

a dollar trial and that dollar trial allows you to have a low ticket offer.

That's the easy entry point, right, is just a dollar. It's a very easy offer to say yes

to when the deliverables are something they actually value. Okay. Then it has the $37

per month or whatever you you deem your monthly is a, my membership is $97 per month and you

have that monthly membership kind of consistent income. That recurring income built into it

as well. And after they purchase that dollar trial, you can present a onetime offer for

an annual upgrade and that annual upgrade could be anything from, you know, $1,000 to

$500 depends on what your monthly price is. Generally you want it to be at least a 50%

discount of if they were to pay each and every month, right? So it's essentially they pay

for six months up front and they get the full year and that is your high ticket component.

So you can condense this down into one funnel.

I go deeper into those steps and and how that funnel works and in the blog posts that you

can get linked to below. But I want you to understand that I've chosen to funnel stack

these three funnels separately so I can really focus in on conversion optimization on each

step because each step is designed to do different things. So I want to work with them different

I, it's the idea of their each specialty tools within my toolbox. And I don't want to necessarily

use an all in one tool to go build a house. I need a framing hammer and I need a chop

saw. I need the right tools for the right job. But there is a way to kind of condense

that down. So if you don't yet have a product and you want to launch all product and you

just want to manage one product, call it your hero product, you can go with that membership

model on the front end, have a dollar trial at the monthly price and then the annual upsell

and you can kind of get all three of those into one funnel.

That's it for this video. If you like these funnel videos, give me a thumbs up, feel free

to share this, ask questions if you have them in the comments. I will get to them as quickly

as I can and as often as I can, but I've been really busy summertime up here. It's beautiful.

The gardens bursting, we've got friends visiting. Have you are having a great summer or even

if it's later. I hope you're enjoying everything that's around you. I know you can create the

lifestyle success you want in business through digital marketing. If you truly apply yourself

and you really test these different funnels out. Took me about five or six years to get

all the bits and pieces of these working, but once they work, they can create some serious

longterm revenue with minimal amounts of input from you. So I encourage you to go forth,

be sure you're publishing and testing, and we'll catch you on the next video. Thanks

for your time and I'll see you soon. Cheers.

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