all right so this is a rear according of
the presentation I did at BlogWorld Expo
in Los Angeles 2011 it's entitled how to
be everywhere
building a profitable
brand by thinking outside the blog and
there are slides that go along with this
so if you're watching on YouTube you are
actually seeing the slides that I
prepared for BlogWorld Expo if you're
listening to this on the podcast you can
smartpassiveincome.com slash session 28
but if you're at the gym or you're on
you know in your car ride or something
listening to the podcast you actually
don't need to watch the slides in order
to get the right information so I'll do
my best to make sure that no matter
where you're watching this or where
you're listening to this that you have
the right information and the message
that I want to give so I hope you enjoy
thank you so much and yeah everybody my
name is Pat Flynn from smart passive
income maybe you've read my blog maybe
you see me on YouTube maybe listen my
podcast maybe you see my other blogs
maybe you see me on Facebook or Twitter
maybe you've seen me speak live before
or maybe you haven't and if you have it
that's okay because really there's no
way that we can reach every single
person in the world no way but as
bloggers there are things we can do to
reach a lot more people a lot more
people than if we were to just stick
with writing on our blogs and if you're
here to monetize if you're here to make
money from your blog or make more money
from your blog or even if you weren't
the fact is we all want more traffic
coming to our site we all want more eyes
on our brand and there's no better way
to do this than with this idea of being
everywhere now there's two things that
come with being everywhere the first
thing is reaching out on platforms
beyond your blog to reach new audiences
and get new eyes on your brand eyes that
would have never found you otherwise the
thing is there are tons of people out
there who are just hungry to devour your
content but they're never going to know
about you because you're just sticking
with your blog and secondly for the
people who are already on your blog
we're already your fans they're going to
be even bigger fans because you're not
just a blogger anymore you're a multi
media machine and so when anyone asks
them hey who do I go for information
about whatever it is whatever niche
you're in they're gonna say you because
you just seem to be everywhere now I
want to tell you a quick story about a
guy who really taught me the power of
being everywhere and really what that
meant and this person I probably don't
know he doesn't have a computer he
doesn't have a car he doesn't have a
cell phone he actually doesn't even have
a home his name is Dwight Bradford
better known as the god bless you man
my first experience with the God
blessing man was freshman year at UC
Berkeley I went to Cal for a you know
architecture I was born and I played
with Legos and so I went to school for
architecture I thought that was what I
was supposed to do obviously not because
I got laid off from that industry but
you know whatever my first experience
with the God blessing man was freshman
year at Cal I lived in the dorm a couple
streets off campus in an order for the
students to get to class we all had to
go through this little alleyway called
Saylor Lane there's like mom-and-pop
shops and stuff in there and at the end
of this Lane every single Monday I would
see the god bless him in there and he
would look every single person in the
eye give him a warm smile and say god
bless you that's how he got his name the
god bless you god bless you hey have a
great day god bless you god bless you
you know the first thing he said to me
was it was welcome to Cal god bless you
true story and I told I totally remember
that it's it's vivid in my head welcome
to Cal god bless he he knew I was a
freshman because of where he was
standing but that wasn't the only place
that that I saw him every Thursday
coming out of anthro lecture 2 p.m.
every Thursday 400 students would pour
out of the lecture hall and Dwight would
be there again saying god bless you to
everyone that won't walked by god bless
you god bless he I hope class went well
god bless you i hope anthro went well
god bless you he knew what classes we
were taking it was awesome it was also
awesome because he knew that it was
after lunch and we all had changed
pockets very smart but again that wasn't
the only place I saw him I saw him every
Saturday when there was a football game
on sprout Plaza which is where all the
pep rallies were I knew this because I
was in the band and yes the you know I
went to band camp and did that whole
thing I was in the band so I'd see him
there and you know what he would say he
would say god bless you go bears beat
the trojans or god bless you go bears
beat the Bruins got Bessie go bears beat
the the Ducks the beavers the Huskies
whoever whatever team we were playing
that's what he would say he even have
his little Cal hat on he was everywhere
everybody knew about the god bless you
man everybody knew about the God bless
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