How To Become An Expert - 5 Steps Revealed! #Best Education Page #Online Earning

Hey, Miles here, milesbeckler.com.

In this video you are going to learn the five steps to becoming an expert in any

niche. Now,

this video is vitally important for you because the common knowledge about how

to succeed online always comes back to this idea of "become the expert",

"become the trusted advisor for your audience..." But how?

How do you actually get there?

And that's exactly what you're going to learn inside of this video.

I'm not only going to explain the five steps,

but I'm going to help you understand kind of the differences between the steps

so you'll know where you are and you'll know when you've crossed the threshold

to the next one. Now,

step number one is where everyone starts and that's being an amateur,

and this isn't a bad thing. This is just normal.

If you want to learn how to snowboard, you want to learn how to surf,

you're going to be bad at it at first, and that's where everyone starts.

You really know you're in that amateur phase when you're consuming more content

than you create, okay? An
d we all have to skill up.

We all have to gain knowledge.

And in the world of digital marketing and the world of online businesses,

you need to gain knowledge about the platforms that you're publishing on, right?

So I YouTube, how do I get this video to rank,

etc. etc. But then there's the actual content.

I've got 17 years of experience making money online and it really started with

learning how does this game work? How does affiliate marketing work?

How do you grow an email list?

So phase one is an amateur and that's where you're studying, you're learning,

you're understanding how the game works,

and you're starting to publish in this phase, okay?

You're dabbling in the world of publishing.

You maybe started a blog and maybe started a YouTube channel,

but you're really actually consuming more than you create.

Then you get to phase two and phase two is turning pro.

And this is a hat tip to the book by Steven Pressfield with the name turning

pro.

And this is when you really ultimately make a decision and that decision is to

create more than you consume.

And ultimately you decided to go all in on your audience.

So if you've decided that your audience is people wanting to learn how to play

guitar or people who want to learn how to make quilts or learn how to build cool

stuff in Minecraft or win at the game of Fortnite, whatever that niche is,

when you commit to go all in on your audience to the tune of showing up every

day and creating something great for them to the tune of creating more than you

consume.

Now this phase is kind of a long phase for me in this YouTube channel you're

watching. It took me years of publishing, publishing, publishing,

and a few things are happening in this phase that are really,

really vitally important and this is kind of why it takes a while. Number one,

you're learning the platform. You choose a core platform, whether it's blogging,

podcasting, YouTube videos, whatever that is for you, and you go all in.

So you're learning how the platform works. So on YouTube,

what title is a good title? What's going to get clicked?

How do I make good thumbnails that are going to get clicked? What's YouTube SEO?

How do I rank on YouTube? How do I get my YouTube videos to rank on Google,

et cetera, et cetera, et cetera. So that's kind of the,

the craft of publishing on the platform. But then there's like,

how do I become a really competent speaker?

How do I become someone who's animated and clear and concise? I get in,

I give the message, get the message and get out, right? Those are the,

the craft making the videos, not just to mention that topic matter.

When I started teaching about how to make money online and digital marketing,

I had about 13 or 14 years of experience making money online myself.

So all of that comes together in this second phase.

And then you're really working to gain competence on the platform to gain

competence as a publisher on a platform, right?

The content you create is good and you're sharing what you're learning,

you're sharing, whether you're,

you're researching and reading and testing new things and sharing that as you go

or you're drawing upon 10 15 years of experience that you have professionally.

It doesn't really matter. That's what you're doing in phase two.

So in this realm,

this is where affiliate income can really start to grow and you can definitely

make some coaching and consulting income in this phase,

but when you're teaching people how to get the results that they want,

because that's what everybody's searching for. So people search Google for us,

what people search YouTube for,

and when you show them actually how to get the results that they want and you

include the affiliate links to the things they have to buy to get there,

that's how you can start to earn income. And my brand,

the miles Beckler brand here on YouTube,

I was earning about 10 grand a month income in nine months of starting this

channel. Now I did about 300 videos in that time. And again,

I had about 13 years of experience making money online before I ever started.

Just a dose of perspective for you there,

but the real key here to understand is that you're publishing more than you

consume, okay?

That's when you've turned pro and you're sticking with it forever, right?

You're just there for your audience. I'm going to keep showing up for you guys.

This is a forever thing. I'm starting. There's no point when I'm "done".

And all of these levels, when you get to the next level,

you kind of keep doing the same things you were doing at the level before.

It just gets easier for me to create a YouTube video today is easier than it was

three years ago when I was just getting started and I'd like to think that my

videos are a little bit better at this point in time.

So step number three is when you become a niche authority,

and this is the really exciting point that you can really start to see the

income start to rise.

And I would say that I had actually bridged the gap when I was making that 10

grand per month into the niche authority realm.

So how do you know when you are actually a niche authority? Well, number one,

you've mastered the process of publishing on the platforms,

which means the platform is delivering you audience members and attention.

Okay.

So I knew I had mastered YouTube when YouTube was driving thousands upon

thousands upon thousands of people to my videos each and every day.

And I was actually very competent and making videos and I was making,

I was making videos at the time there were getting amazing comments of like,

"Miles, your DIY sales funnel saved me thousands of dollars!" "Miles,

I was finally able to build a website because I followed your tutorial!" "Miles,

I finally understand how keyword research works because of your tutorial of how

you taught me." I have hours upon hours,

I mean hundreds if not thousands of hours of content here just teaching,

teaching, teaching.

So you're consistently helping other people get results that they value in this

phase. That's when you know you're in that niche authority phase.

And what starts to happen when you're a niche authority is your audience members

begin sharing you your content, your videos, your blog posts,

whatever it is they like you so much, they start to share you,

and that is that kind of second level of marketing where you're not necessarily

doing all the marketing yourself. The platform isn't doing all the marketing,

but those people who have found you and they've consumed your content and they

love you and they've gotten value because you're helping them achieve their

goals and they start to share you. That is a very,

very powerful place to be and it really just takes time.

Another symbol of being in this niche authority world is that you have an email

list that's growing and your audience and your email list,

they look forward to their future, to your future emails.

They're replying to your email saying things like, "Oh my gosh,

this email changed the game for me." Or, "I totally needed to hear this today."

So there's a lot of new skills that you're going to be bringing to the table at

this niche authority level, right? You have to learn how to build a list.

You have to learn what a lead magnet is and making an opt in page and how to

email,

what do I email these people and these are all of the things that you learn and

gain mastery of when you are in this niche authority world and the coaching and

consulting income opens up completely. I've got a good friend,

he's got a YouTube channel with a couple of hundred just under a couple of

hundred videos on it and he did a launch recently for one on one coaching,

two calls per month, plus back and forth Marco polo,

which is kind of like an app where it's like a walkie-talkie app with video,

a $2,500 per person. Dude's making 10 grand a month. Why? Well,

because he reached this level.

He got himself to where he really was a niche authority in the eyes of his

audience and when he put out this offer,

enough people were willing to say yes to that one on one coaching because

they've watched his videos, they've done what he said,

they've gotten good results with his teaching. They know him, they like him,

they trust him, and they want the result. They want to take it farther.

So when he said, Hey,

I'll take on four people at $2,500 a month and this is what you get.

They signed up quickly and he's reopened that and he's making a lot more at this

point in time. So it's a great place to be,

but it takes a lot of time and energy to get there. Now, you're not a,

there's no specific, uh, like, I don't know, you don't get a trophy.

There's no diploma. You don't actually exactly know the,

the borderlines between these different phases are a little bit blurred.

But what's going to happen is you're just going to notice that you're sending

out emails, you're doing your email marketing. People are saying thank you.

People are forwarding on your emails.

People are sharing your content socially and virally. This is when you know,

you've really made it into that niche authority.

Then step four or level number four is the niche celebrity.

Now this is a really powerful place to be because what happens in this phase is

your competitors, and I should put that in air quotes. Um,

cause there there's really no such thing as competition but but the other people

in your niche and the other people in your industry who teach similar but

possibly a little bit different things that you teach, they start to notice you.

They start to acknowledge you, they start to share your stuff.

And here's the real kicker.

They start to ask you if you want to be on their podcast so you can share what

you know to their audience. If you want to do a YouTube collapse.

So you can share what so they can have you share what you know to their

audience. Okay?

So this is when other creators who have audiences are requesting you to come

share your story, your content, your bit,

whatever it is that you've figured out.

This is how you know you've achieved the niche celebrity.

So your peers and your competitors are really, they're not only taking notice,

but they're inviting you on and you're also getting emails to get round to get,

um, interviews, questions answered for like Roundup posts.

I get these all the time. Hey miles, we're doing a Roundup of the top 10, uh,

YouTube experts. What do you, what do you think the YouTube trends are for 2020?

And you cut back an answer and they stitch it all together.

So you're now a niche celebrity at this point. Um,

because you not only have the attention of your tribe that you grew manually

through working with a platform,

but your tribe started sharing you out in that last phase and now the other

people who are taking action,

the other doers in your space have taken notice of you and they want to start

collabing. If you want to speed up the process to get to this point,

which I highly recommend that you do,

make sure you're connecting with the other influencers in your space at a very

early phase and you can find them on Instagram.

Twitter is great place to connect with content creators in certain areas.

Start to engage with them immediately. Don't promote your stuff. Engage,

share their stuff. Be someone bringing value to them.

You'll get on their radar and when they start to see your name popping up and

other people mentioning you and them in the same, my favorite,

my top five favorite digital marketers to follow app mentioned.

Miles Beckler is up there with a bunch of other big time people in this space.

They take notice because they get notified of it and then the collabs start to

happen from there. At this point,

what's going on is you're getting access to their audiences.

You're getting backlinks from their platforms.

So your website authority is going to grow,

your channel authority is going to grow and you're gonna be able to sell a lot

more coaching and consulting and your audience is going to grow massively.

And then step five is the expert K.

and so the expert kind of transcends all of these last ones and you're

ultimately known as one of the absolute best in your field.

Now it's always going to be easier to be an expert in a very specific niche.

And this is something I didn't do well from the beginning. Okay. Um,

is miles Beckler a Facebook ads guy? Am I a YouTube marketer? Am I an SEO?

It's a little blurry,

which makes it difficult for me to really truly stand out as an expert.

Can I ultimately eventually become an expert in the entire field of digital

marketing? Maybe. But that's a very,

very difficult thing to kind of reach because there's so many different facets

and it's very difficult for most people to be really good at all of the

different pieces. There's analytical side, there's the big data,

and then there's the creative side, the copywriting and all those things.

So it's difficult.

And what I would recommend you do as you are kind of continuing to grow through

these phases is constantly refine and constantly ask, am I niche down enough?

Is the Facebook ad person, is that where I need to be?

And is it even writing Facebook ads copy versus everything in the world of

Facebook advertising? Or could it be Facebook video ads?

Could you get known as the best person in the world for Facebook video ads,

when you really stand out as like the best in the world, you're the expert.

And when a big time corporation,

when a fortune 500 company wants to bring in a consultant and pay a $15,000 a

day or a $25,000 day to get someone who knows everything about the platform to

really level them up in a day, who do they call the number one foremost expert.

So how do they find you as the expert? Well,

you've got everything we've been talking about in the earlier four steps. Okay.

Those are all built together.

But at this point you're being invited to speak on stage and you're often

getting offered five figures or six figures per speaking engagement. Now,

sometimes I've been offered a,

I've spoken on stages around the world and sometimes these are digital marketing

events, but I've got a standing offer with an association,

a national association of a very specific type of business. Um,

so that's not really a widely known, right? That's not necessarily in my niche,

but I have somehow become known to the people who run this association as

someone who could help all of their members and they're offering me five figures

to come out and teach for one day. And this is the type of stuff when you,

that happens when you reach the expert status.

This is also when it's time to write a book. You want to put out your book,

your way of doing things.

This is also when you put out your signature series and ultimately I think on

the niche celebrity level is when you put out your signature process and your

signature course,

but when you are the expert and you are the best Facebook ad video ad person in

the world and you've got your signature Facebook video ad course,

it's a no brainer for people.

The sales side gets a lot easier because of your positioning in the marketplace

and that's really why it's so powerful to go through all of the time and the

effort and the potentially years, I don't know, decades for me to get,

I'm not even at the expert level for sure. I'm,

I'm barely in the niche celebrity. I'm definitely in the niche authority level,

been making money online since 2003 been making videos nonstop since 2016 I've

been pouring my heart and my soul into my video, my podcast, my blog,

my social media,

my email nonstop for three plus years straight and I'm still barely in between

like steps three and four on this path so it's a long path but the cool part is

it's an amazingly rewarding path. I'm now traveling, I'm in Peru right now,

it's beautiful.

I'm going to go see some magical locations and my business is growing and I have

a team of people all helping me continue to move this forward and this works in

every niche.

This is the exact same path that we've taken for my wife in the spirituality and

meditation space and I've used this with customers and with students in

everything from the quilting space to the baseball training space.

This works over and over and when you realize that there is a consistent

constant path, it's a five step path from amateur, then you turn pro.

That to me is the biggest step.

That to me is where most people are hung up right now watching the video.

They're dabbling. They tried publishing a little bit over here.

They tried publishing over there.

They're jumping around from one business model to the other and they haven't

fully committed to one audience,

one niche and go all in and I'm going to be the best teacher of Fortnite in the

world.

I'm going to teach people who want to get better and they give a fortnight.

I'm a teach everybody how to dominate at the game of Fortnite and when you

really commit to your people and you show up and you can,

you create more content than you consume.

I really think that's the moment you get on the path and all of the other bits

and pieces will happen. As long as you keep showing up for your audience,

you put them first,

you make sure you're helping them get the results that they desire because

that's what everybody's searching for on Google and on YouTube.

That's why everybody listens to podcasts is because they want a specific result.

And when you're there go to people, they start to share you,

and when they share you enough,

your peers and the other people in your industry do big things,

start to take notice and they'll start to ask you for your help.

And all along that path, there's plenty of opportunity to monetize,

but you got to stay focused on bringing the value for your audience,

showing up for your audience every single day,

every single week you ought to be putting out the right great content that truly

helps them get their results. So many people are focused on themselves.

If I do this video, am I going to get traffic? If I do this,

am I going to get my, my emo from day one has been,

how can I help you? How can I help you?

And today the best idea I had for that was to explain these five steps tomorrow

it's going to be a different video.

Yesterday it was a different video from there. Okay?

And this is the path to an wildly successful business online.

I hope this makes sense. If you have questions, get at me in the comments below.

I thank you very much for watching. I thank you very much for your time.

Go ahead and subscribe and like do what you do.

If you made it to the end hashtag 1% in the comments.

I love to know who makes it to the end.

I appreciate you look forward to connecting with you on the next video until we

meet again. Be well.

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