say what is up as a Tyler Pratt in this
video I want to talk to you about
Facebook ads and how to get them to
convert all right so in facebook ads you
have your you know you go into your
business account in facebook and you're
going to start creating ads on the
newsfeed okay and you want to be able to
goes from your ad to your page you want
to be able to do something convert into
lead into a sale and before we get
started I want to make sure you guys
subscribe to my channel so go ahead and
hit the subscribe button hit the the
bell button up there that make sure you
get all the information that you need to
get all the new videos that I put out
here on this channel so converting you
have your ad goes from the newsfeed goes
to your landing page or goes to your
sales page it goes to your webinar page
okay so the best thing for you to do is
there's a couple there's actually a
couple things to make sure that that
you're going to convert it's not really
just saying okay you know do this and
then it will convert there's a couple
things you want to make sure you do
ahead of time first of all your interest
okay your interest who you're targeting
that's going to be the the biggest
hurdle you're going to have to get over
what I recommend you doing is is you
taking some money and you build up data
okay data meaning you take the pixel and
you put it on your your page and you get
opt-ins and you could take those emails
and what I want you to do is is take
those that data and build a custom
audience or a look-alike audience based
on that data because going into your
interests ahead of time it's going to be
really really hard for you to just take
money and just throw it right into let's
say you want to target just an interest
like tony robbins fan page or a john
maxwell fan page or you know nike fan
page things like that if you go into
those you're going to really spend a lot
of money so it's going to be look-alike
audience and your own custom target
audience is where you're really going to
be getting the most bang for your buck
it's going to really where it's going to
get the most conversions for you too as
well because if somebody is already they
know you they like you they trust you
and they see an
from you then you're going to get most
conversions from that if somebody sees
your ad they don't know you they don't
know what your products about the
conversions aren't going to be as high
okay and when Facebook sees you start to
get good conversions they're going to
allow you to get cheaper clicks for that
so with your custom audience then you
put you have a pixel on your website and
you create a custom audience so if
people know you you're going to get
conversions a lot better
Facebook's going to give you cheaper
clicks it's just going to get better and
better and better so they look like
audience it's the same way it's going to
be not as good as your your own custom
audience but look like is is going to be
really really similar to the custom
audience that you have become way better
than just throwing up an add-on on
somebody's fanpage or people that don't
know you okay so that's going to really
the first step in getting conversions
going good the next step you want to
make sure when you're right in the ad
and you have the title and you have the
image that the ad title and the image is
will match what somebody gets onto the
landing page because if somebody clicks
on the ad and they go to the landing
page and it's it's totally different
then they're going to be confused in
their mind okay they might they might
understand what they're getting into you
but they're going to be confused a
little bit about where they where
they're going why are they there so when
you keep everything congruent you keep
everything the title so somebody if the
title is you know how to lose weight in
10 days don't put that title because
Facebook won't allow you to do it but
I'm giving you example how to lose 10
pounds in the next 10 days somebody
clicks on that they go to delete your
lead capture page lead capture page says
how to lose 10 pounds in 10 days right
the title matches the ad same way same
thing with the image if you have an
image and you have some text on the
image make sure the image text is going
to match up with the image on your
landing page if you can take the exact
same image from your ad put it on your
landing page somehow like it's a picture
of you or is a picture of the beach or
was a picture of the city wherever
you're at if you could take that exact
same picture you put in the ad and put
it on your landing page then once what's
going to happen is if somebody clicks on
an ad and they go to your page they're
going to be familiar with the ads
they're going to be familiar with the
landing page to get
it's not going to like throw them off
mentally alright that's so important
because when somebody gets there you
want them to take action want them to
put in their email put in their their
information to get you know elite right
you get lead from that or if they put in
their information to make a sale or if
they put in information to you get on to
a webinar you want to match up those two
and when you do that you'll see your
conversions really you know really take
off another thing too is if you have
your own domain like your website is you
know your name comm or your company name
comm or whatever your domain name is it
needs to match up with your the fan page
that you're actually using in your ad so
for instance I have my own fan page
Tyler Pratt so when I run an ad the the
fan page that I use is Tyler Pratt and
the ad and usually when I send somebody
from the ad to my page it's my website
at Tyler Pratt com so the the name
matches up with the fan page okay the
title is going to match up when they get
there and the title of the domain is
matching up with the fan page okay so
it's just it matches up like if you if
your fan pages is you know CrossFit for
women if your website should be
something like CrossFit for women on
your website it should it should match
up and should be congruent there's
nothing worse than I see and I see ads
of people that they create these great
ads and titles and all that and they get
to the landing page or the opt-in page
of the sales page and it's totally
different it's like you know it's some
other website or some other information
and it's you're almost like I understand
you've got somebody off the you know off
on the add to the page you want to keep
a conversation going okay and the same
thing when you get somebody from opt-in
to your next page they put in their
information from their their name their
email and they go to the next page you
want to make sure that information
actually matches up with the landing
page it's this process through to the
sale or it's the lead whatever your back
in call-to-action is
needs to be congruent with the ads okay
when you do that you're going to start
to see your conversions really take off
and if you're you might you got to make
sure you're using the pixel on your page
you want to make sure that you're using
the stats inside of Facebook ads and
then what will happen is if you're using
the conversion the conversion you know
like getting conversions through
Facebook Ads
you'll start to see your conversion at
the beginning is going to be really high
like dollar fifty maybe two dollars per
conversion but over a couple of days
Facebook's kind of Turkish tea hey this
page is actually congruent people go
there they stay there they actually take
action they're going to give you lower
and lower lower conversions because
they're going to actually show your ad a
lot more to you know to the audience
that that you have picked now if your
conversions are really bad it's just
this whole you know snowball effect
because if you conversion they're bad
and the page doesn't match your ad then
Facebook won't show your ad and then
your conversions are getting really high
so you're going to be you're absolutely
going to be showing for just a small
amount of people and you're going to pay
an out of the wazoo for it so it's best
for you to make sure everything is
congruent so then you get better
conversions when you get better
conversions Facebook's going to say this
is a great page great ad we're going to
give you more exposure and we're going
to lower your conversion rate so you can
go from a dollar fifty and two dollars
down to could be 80 cents 70 cents per
conversion you know pearly that somebody
comes to the page alright so when you
get all that together and it starts to
really flow through you you might even
see conversions get down to 40 cents 50
cents when you get into 40 50 cents
conversion you are absolutely crushing
it because that's one of the cheaper you
know cheapest ways of getting leads is
getting the conversions down and and the
only way to do that is really congruent
with your ads in your landing page okay
so that's how you're going to get your
your ads to convert if you liked this
video click on the like button also
subscribe to my channel comment below
let me know how it can help your
business all right so this is Tyler
Pratt hope you enjoyed that and we'll
see you on the next one
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