hey what is up total boss crew what is
going on so I'm out here in the the heat
of Florida and it's hot smokin hot so I
wanted to just talk to you guys a little
bit about some getting them in traffic
to your website it's important got at it
nobody needs it if you're in a business
and you have a business online getting
traffic is is everything you should be
focusing on the most getting traffic to
your landing pages getting traffic to
your blogs whatever you want to do to
your sales pages all of that the getting
you know traffic is one of those things
that we think that that there's not
enough traffic but in fact there is
quite a bit of traffic out there just a
matter of taking that traffic and
converting it there's two ways of
getting traffic okay getting unlimited
traffic there's free traffic and there's
paid traffic because it's really the
your website so everything else is just
there's nothing else
okay free or paid free traffic you it's
not free because you trade your time so
you have to write blog post you have to
create videos you have to build an
Instagram page you got to build a
Twitter account you got to build up
Facebook fan page these are free ways of
generating traffic pay traffic is Google
AdWords Facebook Ads
solo ads anywhere else to buy leads
that's going to be paid traffic so with
free traffic you're trading your time
pay traffic you're trading your money
obviously now to get on them into
traffic you guys just got to pick one or
the other now I always recommend you
master really one of both of them and
what I mean by that is you master one
way of free traffic and you master one
way of paid traffic you don't want to
try to master 100 different free traffic
sources you'll just go crazy you'll
never try to never really figure out
what it needs to be to get in there I'll
give an example like if you're doing
blogging and you're trying to do YouTube
and trying to do Facebook and it should
do Twitter there's certain things with
blogging it will make your your blogpost
stand out
there's backlinks there's SEO there's
ways to create your blog posts there's
ways to use keywords in your blog
so if you just get in there and you just
spend like 10 minutes write a blog post
or throw it up in your WordPress site
you'll miss the backlinks you'll miss
the the headline you'll miss the
keywords you miss the text inside of
your your uh you know blog posts that
you create there's a lot of different
things you'll miss social signals with
that okay if you just throw up website
and go so if you just serve a blog post
you forget all those and you go over to
you you know YouTube and you start
creating YouTube video with YouTube
there's keywords
there's backlinks there's there's the
thumbnail there's the description
there's the different keywords and if
you just throw up a video then you
forget all those other things you're
missing out so that's why I I want you
guys to focus in a one free source one
free traffic source one so one free
traffic source if you're gonna be
blogging to blogging now I don't
recommend blogging this day in is I
think blogging forty years ago is great
today in 2017
YouTube is where you should be at or if
you want to do like an Instagram page or
Facebook page you can do that I think
YouTube is gonna be the best because
YouTube allows you to create videos and
then down the road taught you know three
or four years down the road people can
still be watching your video and pick up
your links inside the description the
problem with Instagram and Facebook is
it is if you create a video with on
Facebook probably two or three days
later that video is going to be missing
it's going to be gone and nobody will
see it because it won't be in the
newsfeed anymore so getting them a
traffic is just a matter of you
mastering one of these free traffic
sources like if you're going to be using
YouTube and you're going to be Matt and
you're going to be creating YouTube
videos YouTube videos will live on
YouTube forever you create a video you
put it up there and it's going to be on
on YouTube forever you can have you
links in the description and the links
in the description will lead to your
lead capture page lead your sales page
wherever you want to send it to but
starting off you're going to start off
with 0 you're going to start off with
nobody you're gonna start off with
nobody that's in your YouTube channel
and you're going to start off with no
traffic so what you want to do is you
want to build this up every day you want
to create videos you want to create
value and you build and build and build
it so to the point where this
like you know thousand videos in your
video channel all of that is going to be
unlimited traffic's and we free traffic
three years down the road people are
still giving watching your video five
years down the road people still give me
watching your video a year from now
people still been watching your video so
that's the way you're going to be
getting me unlimited traffic because you
ed up you'll get to a point where you
have so many videos out there that the
traffic will just be coming in like
right now I have 725 believe videos on
my youtube channel
now I'm not all of them are active but
that's how many videos I've created and
put up on my YouTube channel and a lot
of the videos are still generating
traffic you know from you know from
years ago that I put up videos I have a
couple of channels that I put up videos
and they're still eat generating traffic
I have another big Fitness YouTube
channel that I have that create fitness
videos that I put up and I still get
video or still get traffic from videos
that I put up four or five years ago so
unlimited traffic just keeps coming in
now if you wanted to do paid traffic and
you want to have unlimited traffic and
paid traffic you got to be skilled at
that you got to be know how to put in a
dollar and able to get back two or three
dollars and that takes you know that
takes some skill so you know if you can
do free free traffic get on them into
traffic through free sources
build that up let that build up and let
income coming in from your free sources
take the income from your free sources
and start experimenting with paid
traffic because it's hard to do pay
traffic when you know all you have is
like a hundred bucks in the bank account
it's hard to like you know if you lose
100 dollars you're going to be stressed
out of your mind because you could have
paid groceries or bills or whatever with
that but if you get a free traffic
sources unlimited traffic sources coming
in its generating you income then you
can take that income because you know
the next day that unlimited traffic
source is going to generate some more
income for you and you can use it next
day so if you screw up one day with some
paid traffic you know the next day
you're free traffic source is going to
be generating you income so you can take
the next day and maybe you don't screw
up as much as you did the previous day
okay now if you have 20 grants laying
around fine but don't go dump them 20
grand and do it in two paid traffic
right away you'll do it you don't know
if you don't know what you're doing
you'll lose it don't give 20 grand to
somebody else because they'll lose it
just
as you will so you need to understand
about lead capture pages and tracking
and rate of returns and conversions
before you really start jumping into
paid traffic sources and that's why it
generated an unlimited traffic source is
going to help you do pay traffic a lot
better I have an Instagram account that
has 100,000 100,000 followers as
millionaire advisor and from there I can
generate leads from that every day okay
I generate traffic from that every day
from my Instagram account now I built
that up but I even though I add that
account I don't recommend Instagram
because I don't think Instagram is I
don't think you can with prom with
Instagram is you have to constantly be
doing it six or eight hours a day for me
I don't want to spend you know I don't
want to spend all day posting pictures
on Instagram I just I'd rather be doing
like videos what these videos last for
you know years to come with Facebook you
write a Facebook post and you put the
you know the post on Facebook or a fan
page and then a couple hours later it
gets dumped through your newsfeed and
it's gone and nobody else nobody's going
to see it again okay so that's why I
don't really particularly like you know
Facebook marketing because it's just too
quick man there's just - you put stuff
up and it's just gone
you know forms in the day used to be
great because because I mean every time
somebody responded to a form it would
bump to the top and the top forum post
where the ones that were the most active
and those were the people in there and
you know that's why I like really like
forums you know you can still go to
forms like warrior forum and still get
you know still get some content from
there but forms used to be really good
in the day you could really get some
good at action from it you could really
get good content from it Facebook is
just throw stuff up and it's gone and
you know you just gets lost in the wind
really unless you have you know ton of
ton of followers so when you get to the
point where you're generating your in
unlimited traffic every day is Chivers
coming in and you're able to take that
traffic and you're you're able to
experiment with the traffic so you can
take your links and you can move them
around you can you can send them to this
landing page see if that works that
doesn't work then you can send for this
landing page and see if
that doesn't work and any sentiment this
sales page to see if maybe pick up some
sales that way so there's different ways
to experiment with your traffic but you
got to build up the traffic first in
order to be able to experiment with the
different things I mean when you get to
the point where traffic just comes in
every day it gets fun because then you
can throw things at the traffic and you
can see what sticks like a lot of times
I'll throw things at traffic sources
that I have and it won't work right I'll
just think oh this is gonna be great
this would be a great landing page also
some of the traffic going to have at it
and it doesn't work so but that's okay
because I know the next day the traffic
source is still going to be generating
traffic to me so I can try something
else or I can go back to what was
working before so the first thing you
want to do with your business is just
focus on generating free traffic for
yourself okay once you build that up
then you understand how lead pages work
you understand how tracking works you
understand the whole internet game and
you're not losing your shirt as far as
money goes when you unlimited traffic
coming in you can start generating
income from that and you can take that
income put it into paid traffic you can
put it into Facebook ad because Facebook
edge when you first get started Facebook
Ads you're going to lose your shirt it's
just going to happen you you know
somebody says you know buy my program
and you can start generating income with
Facebook Ads it's not going to work
because there's just so many different
things with Facebook Ads that you just
can't teach somebody how to do it you
can't teach somebody in a training how
to do it or in a video how to do it
because you're just not going to do
exactly as planned or you're not going
to do exactly as you should doing it and
you'll know what you're going to learn
how to do that is by throwing up some
money at some Facebook Ads and seeing
what sticks and if if you all you have
is honor dollars in your bank account
then it's really hard to keep it going
you got to be able to take like thousand
two thousand dollars and just put it
aside and say okay this is going to be
my money that it's almost like play Mon
it's almost just testing money it's just
learning money is what it is and in fact
I tell people look don't spend your
money on a two thousand dollar program
or a two thousand dollar coaching
program or mastermind take that two
thousand dollars and put it into
Facebook Ads you'll learn way more by
taking the money and put it in Facebook
Ads and if you lose it in Facebook Ads
you've learned way more than if you
actually bought a $2,000 program or
bought a $2,000 coaching program okay so
that's what you know take that money and
when you throw it in there and you lose
it you know you may lose it but you you
still learn from it and you can't say
well it's a scam I mean because you've
learned from it you got data from it you
understood okay I put in $2,000 I put
into Facebook ads now I understand how
it works
now the next two thousand dollars are
put in I probably won't lose it because
I understood what it is but you so you
learn from it just remember you're never
getting scammed online okay you're never
going to get you know you got to take
responsibility for the money that you
put in if you put in money to something
and you get a product back you didn't
get scanned now it doesn't work because
you didn't like go take action and go
out there and do something with it then
you know that's really not your fault
it's not really anybody else's fault
except yourself
[Music]
so here's ago questions Facebook is very
powerful advertising you find the right
strategy it is but in order for you to
find the right strategy you're going to
have to spend some money you got to be
able to throw some money out there if
you're brand new to Facebook you won't
know what the strategy is and you won't
learn it from somebody else and you
won't learn it from from a book or a
product or video you'll know what you're
going to learn a strategy is by you
taking your own money and you investing
it into Facebook Ads that's the only way
you're going to do it not you know if
you could do face you can do $5 a day on
Facebook ads you could throw five
dollars a day onto interest in on an
interest on a fan page and $5 will give
you some data you can learn from that
the next day you do five more dollars
now you might be paying like a dollar
two dollars a click but you're going to
understand how it works and you're going
to understand the strategy behind it so
after you know five hours a day for a
few thousand days whatever it is you
know 2,000 divided by five whatever that
is anyways I'm not math but you think
about you know in order to get to $2,000
you just spend it you've created your
own strategy now you understand how to
do it okay so but I recommend starting
off unlimited traffic by
creating one free traffic source you
know YouTube for me I like I really like
YouTube Instagram I built up and I get
unlimited traffic from that but I built
up Instagram and I can take my Instagram
traffic and I can and I could take me in
scream traffic and I can you know move
that into my youtube traffic so my
current facebook advertising is blocked
by Facebook so what is the solution
please okay so this is a great question
my facebook advertising is blocked when
you first of all when you're using
Facebook Ads make sure that you sign up
with the business account okay so you
got to go to business dot facebook.com/
don't use your personal account because
they're going to they'll just block it
and they'll do that they'll just cut it
off when you get your business that
Facebook account okay and if you if you
can't get into Facebook you may have to
sign up with another Facebook account
you may have to start a whole new
Facebook account but you got to go to
business at facebook.com/ you sign up
for the business account there it's free
and when you get inside of the business
account you can set up multiple multiple
ad accounts I think you can set up 6 add
accounts inside of the business dot
facebook.com account once you set up
those six accounts now you have six
different ad accounts that you can work
with okay so if they shut down one of
them you got five more but you can only
use one credit card per one ad account
so if you try to if you have six and you
have one ad account and you put a credit
card on there and they shut that out of
camp down you got to go to one of the
other five but you have to use a new
credit card okay if you can't if they
shut down an account you got to use
another credit card okay so that's only
way to get in these new account if you
if you have you know get into a new
account with Facebook it's easy just
make sure you have other account set up
so you can have six accounts inside of
your business that Facebook account
you know ad account set up okay and I
look I know how frustrating is I I know
how frustrating Facebook is I I have two
Facebook accounts I have my main
Facebook account that to log into and I
have to actually log out of my facebook
my main Facebook account and log in to
another Facebook account
in order to run my um just might run my
facebook ads okay so I have another
Facebook account that I don't use for
you know communicating or my fan page so
I have to log out of that one and log
into another one and then on the other
one I have the business account and then
I have six accounts inside of the
business account you can't you don't do
Facebook ads under don't do Facebook ads
under your personal account that's how
that's how they shut you off you got us
they want you to set up a business
account and they're not telling you how
to do is I don't know why they let just
say it but if you have a personal
account you need to go to business at
facebook.com/ and sign up if you can't
sign up with the account with your
personal account that means they blocked
your personal account so you need to go
sign up a new Facebook personal account
okay so that you can only Facebook only
allows you to sign up a personal account
and now inside a personal account you
can set up a business advertising
account okay so the business advertising
account from there you can create five
six different ad accounts inside the
business account okay so if you get one
shut down you've got the other five to
startup so don't think if you you know
that's that's part of Facebook they
don't you know it's like I don't know
it's crazy they don't have any patience
for marketers they don't like marketers
I don't know what it is the marketers
are ones you know we're bringing the
business we're promoting the business
we're promoting all that but then they
just don't have any patience for people
that just don't understand it and nobody
wants to sit around and read their rules
and all the regulations we want to put
ads up we want to test it we want to see
what's working so that should help you
out okay but make sure that that you
have a free count coming in because if
you're if you only have $100 to spend on
Facebook ads and in that hundred dollars
is all you have to your name and you
know you don't have anything else it's
hard because if you lose that money
you're going to be like aw it's just
frustrating and I can't you know why am
I doing this you've got to have money
set aside to run Facebook ads for you to
test it okay so there you go
i'ma let you guys go that was
that was unlimited traffic go out there
and make it happen you guys so make that
lemon live traffic work for you and I'm
gonna let you guys go that's a facebook
live go and we'll see you guys tomorrow
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