hello it's alex here from WP eagle comm
in this video we're going to be going
through the Yoast SEO plugin the first
thing I'm going to take you through is
optimizing a page or a post so making
sure that all the keywords and things
are in the right places the second thing
we're going to be going through a
semitic a sitemap and xml sitemap to be
specific up to Google Webmaster Tools so
that Google knows exactly what our site
is about how often we update it and
loads of other useful stuff which will
help you get indexed this is only the
start of the SEO kind of process and the
two points are going to go through in
probably wanna check out a few of my
other videos which explain all the other
aspects of SEO things like content and
your reputation and social media and all
those kind of things and the impact that
they have on your rankings on Google so
I'll put links to those videos in the
description and yeah be sure to check
them out if you want to learn more about
SEO okay I think that's enough intro
let's get on the computer and set up the
SEO plugin which is by Yoast and is my
favorite SEO plugin for WordPress let's
go okay so I'm over at my test WordPress
site and I'm logged in so the first
thing we need to do is install the Yoast
SEO plug-in to do that I'm going to go
to the dashboard and then to plugins and
add new then in the search box over here
I'm gonna type Yoast SEO click install
now and it's going to download and
install the plug-in for me once that's
done we click activate and we can start
setting things up okay so now the
plug-in is installed and activated we
can start to optimize our posts and
pages now if we go back to the front of
the website I've actually just added a
post that we can optimize go into our
blog area I've added this post here
which is held to cook a perfect steak
which sounds like a great post to
optimize so if I go in and edit this
post you'll see that there's a couple of
new options in the WordPress back-end
we've got over here a little dot which
is actually a light and the SEO check
now that light is like
traffic light green being the best and
red meaning that you need to do some
more work and I'll explain what that
means in a bit more detail as we go
through so for this poster I obviously
want to rank for the keyword how to cook
a perfect steak that's what this article
is all about so we scroll down past the
content will find the Yoast SEO box now
this is we're going to do most of our
optimization and it's also where it's
where it tells us how well we've
optimized the post so the snippet here
shows us what the ranking or the listing
would look like on Google the second box
is where we're going to type in the
keyword we want to rank for now just
type that in there now you should get
suggestions that come up which are
actually based on real Google searches
but for some reason on my site here
that's not actually working but take my
word for it when you do it there'll be
some suggestions that pop up so if
you're not quite sure and the keyword
they want to rank for it'll give you
some ideas so how to cook a perfect
steak now now we've added that focus
keyword it starts to give us a score in
terms of how well the content is
optimized around our keyword so we can
see that it's found it in the article
heading because it's there
standing the page title and it's found
it in the URL but it hasn't found it in
the content or the Meta Description so
we need to fix those two areas
now the SEO title is the main kind of
title of the page that's the first bit
that's going to appear on Google by
default it takes the post title but we
could change it if we want
now we could add tutorial make sure you
don't have any typos I'll see the
keyword is still there so we get a green
school still on article heading now the
Meta Description are these two lines of
text that appear underneath the listings
on Google's so what we can do is either
take a bit of the content here if you
want or we can write around so I'll
write I'll write one now so we can say
how to cook a perfect steak in five easy
steps by a leading chef so we can see
that that text is starting to appear
there need to add a bit more let's say
like never cook a bad steak again with
this great tick Niq sound like that but
obviously it's entirely up to you but
obviously make sure that you include the
keyword if you can okay so the one thing
that still read is the content which is
off see the text here within the the
article so I'm just going to go through
now and just see where we could possibly
insert the keyword so here we've got how
to cook the perfect steak if we change
that to a that then gives us one
occurrence of the keyword let's have a
look if there's any other areas that we
could add the keyword again so we're
looking where we can add a how to cook a
perfect steak so I don't think in there
let's put it in here how to cook
a perfect sake there we go got it in
there again
so that's twice if we go down here it
has an update to because we need to save
the post so let's just click update and
hopefully we'll get a green light here
we have so that means that the site the
post is pretty well optimized but
obviously you can take it further and if
you click here on page analysis it will
tell you where you could improve some
things so for example the keyword
density is only 0.43% because if you
found twice so if we added it a few more
times that would improve advice on using
stop words adding alt tags to the images
so we could do that by for example
selecting this image here clicking edit
and for the alt tag we include a keyword
like that
click update we can add a few more
characters to the meta description etc
etc so you can just work through that
get your posts and pages as green as
possible and that way you know that
they've been optimized for Google so
I'll just click update to save that post
now you need to really go through every
post and page on your website and
optimize each one for different keywords
and I'd recommend that you know you're
only focused kind of each postal page on
one keyword or keyphrase
another important thing that you can do
with the Yoast plug-in if you come down
here to the SEO options you'll find XML
sitemaps now if we click on this XML
sitemap we can see it hopefully and
sometimes that happens if that does
happen just click Save Changes if you
get a page not found and here's our XML
sitemap now this is really useful
because you can upload this to the
google webmaster console and it
basically then tells Google about all
your posts and pages making it very easy
for Google to find everything without
having to look too hard itself so to
submit this up to Google you need to go
to a website called web master con so if
you just google that what master console
you'll find it's the first one it's
called Google webmasters or you can just
go to google.com slash for webmasters
you click sign in you will need a Google
account which I already have
I've already got quite a few websites in
here you can then click add a property
you enter the URL which I'll just copy
and paste so for this one it's vanilla
WP eagle comm it's gonna copy paste that
in there click continue now you need to
verify once you've added your site and
Yoast the H plugin actually has an easy
way of doing this if we go back to the
website and go to the general area and
click webmaster tools what we need to do
is enter something here where it says
Google search console so if we go back
to webmaster tools what we need to do is
add a tag so if we go to Auto alternate
methods and click HTML tag we need this
bit of code here which is between the
two speech marks after the word content
can be tricky to copy because it wants
you to copy the whole thing which it is
but that's fine
we'll copy the whole thing I'm just
gonna delete all that stuff just leaving
that those letters and numbers I'm just
gonna delete everything around it and
then click Save Changes that should be
enough so if we go back to the search
console click verify we're done ok so
now we can upload that sitemap
so here what after a little bit of time
you'll get some information about how
well your site is being crawled if it's
any problems and what traffic you're
getting from Google all sorts of
exciting stuff so it's really good setup
so if we click on crawl over here and
then click the sitemaps click this red
button that says add and here you need
to type in site map
I think it's sitemap index it's
basically here sitemap underscore index
dot XML click submit sitemap
and if you click refresh that should be
down it's gonna take a few minutes now
for Google to go off and download that
sitemap and understand the structure of
your website okay that concludes this
video for now obviously there's quite a
bit more you can do with Yoast SEO
should you so wish to take your website
a bit further but they are the basics
you need to optimize all your posts and
pages using the traffic light system and
making sure that the keyword is inserted
and where it should be and you need to
upload your XML sitemap to Google
Webmaster console if you do those two
things they will definitely help your
SEO so that concludes this video thanks
very much for watching if you got any
questions or comments please leave them
below and I've seen subscribe to my
channel for more videos on WordPress and
internet marketing related things if you
like this video please click the button
as well that really does help and until
next time I'll see you later
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