How To Setup Facebook Ads For Beginners [Part 2 of 3] #Best Education Page #Online Earning

hey welcome back though this is Facebook

ads for beginners and this is part two

so if you haven't watched part one I'll

leave the link in the description you

just head on back and watch that part

one that's just about getting getting up

getting your ads account started and

getting going this is going to be part

two and this is going to be about

creating the interest it's gonna be

about using saved audiences it's gonna

be about really helping you get started

now this is for beginners right now if

you're advanced and obviously maybe this

isn't for you but it's just kind of help

you get the groundwork and framework set

up once you get things rolling and you

get your first add up set up then you'll

start to get the hang of this and then

it'll become easier for you now make

sure you subscribe to my channel that

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notifications of all the by hitting the

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all of the new videos that I come out

with on a daily basis so here we are

this is really part two and this is the

interest this is who you're going to be

targeting so that you guys think about

this for a second who's your audience

like who out there do you want to put an

ad in front of if it's if you have a

health-related product you want to make

sure you get your ad in front of people

that are looking to lose weight or

you're looking to CrossFit or a very

specific thing that they're looking to

do if you're in a marketing you want to

make sure that that you're getting in

front of the people that are looking for

marketing material or need help with

leads or traffic or generating more

income whatever it is you got to make

sure you think about your interest and

who you're going to be targeting and a

lot of this is going to be a lot of

trial and error okay so you're not going

to really know exactly until you run a

lot of data through Facebook on exactly

who your customer is you might think

that yeah this is a good interest and

then you run some data through it and it

bombs and then you run another interest

and you get a ton of conversions or you

get ton of traffic or whatever it is

you're trying to target and that's the

one you run with okay so a lot of this

is going to be a lot of trial and error

there's no real perfect thing for this

you just have to test out a lot of

things until you find something that's

going to work so what you want to do is

your ad set name okay you can just call

this whatever you want let's just say

I'm going to use the example of we're

going to use marketing okay we're going

to use this

we're selling a marketing product okay

online that that you know let's say it's

an MLM company or let's say it's a an

MLM opportunity so MLM opportunity you

know who would be your target audience

well there's a lot of ways you could do

this there's there's gurus like Eric

warrior who's real big into network

marketing Ray Higdon does a lot of

trainings and in that you have mike

dillard who's a lot who's big and then

you know even Robert Kiyosaki Robert

Allen even Tony Robbins okay let's just

take Tony Robbins we're gonna go big but

you gotta understand this as to is that

when I say these interests and we work

on these interests there's gonna be lots

of other people that are actually doing

the same thing that you would be doing

okay so you gotta understand that you're

actually bidding against a lot of people

a lot of other people so the cost for

clicks could be very high so that's why

I recommend I'm gonna show you Tony

Robbins but if you could find a very

somebody else or smaller idea then you

know go with that now you don't have to

stick with maybe people you could stick

with magazines you know there's network

marketing magazines or marketing

magazines or Success Magazine or

entrepreneur magazine you could actually

target those so what you're doing is

you're actually targeting the fan page

of a particular magazine or a person out

there okay so that's what really what

you're targeting you're targeting the

fans of those of that fan page so let's

just take Tony Robbins he probably has

about four million people that have

liked his fan page well you get to place

an ad in front of all of those four

million people if you want to okay

that's what I'm gonna show you right

here so let's just take for example here

I'm gonna say we're gonna use this I'm

gonna say USA I'm gonna say men and I'm

gonna say 40 plus

Tony Tony Robbins okay what we're gonna

do is we're not here to traffic and

we'll we're just going to use website

for right now okay you don't have to

worry about a poor messenger or anything

like that

the offer we'll leave it off now the

audience so what we're going to do is

we're going to create a new audience so

you have custom audiences you can create

custom audiences if you have an email

list or if you have if you run a lot of

data on your pixel on your website you

can actually target people that have

actually come to your website which is

which is even better than actually

trying to find a good interest out there

but we're new and we don't have any data

yet so we need to really get out there

and find some data

okay so location United States all right

we're gonna leave it like that now age

here's what I'm gonna do is I'm gonna

set this - I'm gonna set it to 40 and

then I'm gonna set the high end to let's

say 60 so between men between the ages

of 40 and 60 that's gonna be my target

audience and I'm right here I'm gonna

say men okay languages you can leave it

here but I'll just click on English all

and then detail targeting so detail

targeting is where you can really get

into this this is this you can you can

really go wild with this and then you

know get into a lot of good details here

so let's just take an example we're

gonna say Tony Robbins okay if we click

on Tony Robbins says 8 million people

that we can actually target so right

here since we're doing 48 between 60 and

we're doing men

it says 870 people potential that you

can reach look it so if if I set this to

let's say if I set this to 20 now look

three point six million people so what

I've done is I've kind of narrowed it

down a little bit which is gonna be

better because you don't want to just

you don't want to do too broad like that

because you may you're gonna be miss

you're gonna be wasting money on people

maybe you don't want to be spending

money on okay now you can set up

different ad sets for this so if you

want to target between 20 and 40 men you

can do that do that on a separate

campaign or do it on a separate ad set

okay

so you would do an ad set - so then you

would do like 20 to 40 okay so you just

set up

we're out here so we set up Tony Robbins

okay eight hundred and seventy thousand

people now you could narrow this down so

so this you see this narrow option right

here let me just come in here narrow

audience okay so a narrow audience if

you click on narrow audience what it

does is now you can you can dig in a

little deeper if you want it to so you

can do demographics so education you can

do education level maybe they've maybe

you want to target people that have has

a college degree or a high school degree

or that's in college now or you know in

grad school okay so these are different

levels that you could you could go after

financial income let's say you want to

target people between or over the over

five hundred thousand let's just say for

example Oh people over five hundred

thousand you can target them based on

you know Tony Robbins and this set up

right here okay so you can narrow it

down to a lot of different things if you

want to exclude people you can do that

as well but for example and just to help

you move along we're gonna use Tony

Robbins as a global interest right here

we won't target it down but you can

narrow it down and it's and it's good to

keep testing these okay so it's good to

do test Tony Robbins and then what you

could do is you could actually come in

here and you do another set you can you

know create you'll just duplicate this

set and then you'd come in here and you

could do Tony Robbins and then you can

say narrow the audience down but you

just what you would do is you would

actually kind of you would you would say

you narrow the audience down and you

would put that in here so Tony Robbins

and then he would say minus or plus one

hundred one hundred thousand ke income

level right it would be a totally

separate ad set but you can test this

and test this until you really get the

sweet spot on this and the sweet spot is

getting conversions that's the ultimate

goal if you if you're spending money on

an ad you got to make sure you're

getting your money back you can't just

keep spending money

throwing out ads because if you're not

getting money back in you can't reinvest

that money back into more ads okay so

Tony Robbins and then what we'll do is

we'll go all the way down here to

placements now you can say automatic

placements what I like to do is I like

to not I'd like to take off the audience

network I like to take off Instagram I

even take off right column and I take

off instant articles the only thing I

leave is mobile and desktop and feeds

now important thing to is this is if

you're if you're getting people to click

on your ad is go on your website make

sure your website is mobile friendly

make sure its mobile ready to go there's

nothing worse than spending clicks go

into a mobile page that doesn't work so

you have to do a lot of testing on that

if you wanted to just do desktop you can

so desktop only okay so desktop only or

you can do mobile only if you want and

then you can do all devices so all

devices would be

everything so I'm gonna take these back

out again

I'm gonna leave now I'm gonna leave

[Music]

instant articles and right comps you see

everything else is taken off so now what

I've done now we've kind of narrowed

this down to we have 400,000 people that

we can target right now

okay so then

down here is I just come down here to

budget and I click on five dollars it's

all I do I do five dollar tests you just

do fight our test and see what kind of

data you get you may only get like three

or four clicks but you the important

thing is you got to let this ad set one

for at least four days three days

minimum but at least four days and let

let the data happen because what happens

is Facebook when they first get your ad

they need to let it run for a little bit

just kind of see what works after about

four days you could actually start to

see your your clicks go down but you've

always got to make sure your tests and

everything and the way you test is using

the pixel but if you have your own

tracking so important to use that as

well I use clickmagick for that so

anytime I run my traffic I'll use

clickmagick and I'll see what kind of

conversions is happening and then I

leave everything else I just leave you

know everything the same here everything

looks good okay so this is this is a

basic setup for your ads and then you

hit click continue and then this goes

over to the to the third part which is

setting up the actual ad that you're

going to run so now what we're doing is

we're going to be targeting Tony Robbins

we're gonna be targeting people between

40 and 60 and we're targeting only men

now if you wanted to go back you set up

another ad set you set up only women if

you wanted to okay so there you go

that's how you set up the interest now

just go and do that this was part two

I'm like I'm gonna put the links to part

three part three is all is all gonna be

about setting up the ad and how to get

the ad up and running you know very you

know very quickly and very very easily

all right so make sure that you've got

your business account set up you have

your fan page set up that you have your

pixel on your websites and get the pixel

you know make sure the pixel is working

all right before you get it set up set

up your first interest right here with

your interest right here and then what

we'll do is we'll set up the the ad on

the next video so just look for that

link for part three of setting up your

Facebook Ads

for beginners alright so there you go

hope you enjoy that we'll see you on the

next one

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