hey what is up this is Tyler Pratt and
in this video I'm gonna go over how to
set up Facebook Ads really for beginners
this is going to be a three part video
and this is going to be video number one
I'm gonna post the links to the second
part and the third part of this there's
to to know with Facebook Ads this is
gonna be very basic I'm not gonna go
into too much depth I just wanted to
just give you the foundation to get it
up and get running as you start to run
Facebook ads you'll start to get the
hang of it and you'll start to
understand it but if you can just get
the basics on how to get up and get
running then just you out there making
it happen will you'll start to learn it
and start to grow from there also make
sure that you subscribe to my channel
hit that subscribe button also hit the
bell option that way you get notified of
all the videos that I come out with on a
daily basis so the first thing you want
to do is you want to inside of your
Facebook account so this is going to be
your personal account
you always are let's just we'll start
with this okay we're gonna go with with
personal account the first thing you
want to do is create a page if you
haven't created a page create a page
it's it's very simple very easy I'm not
gonna go into the video on how to do
that there's there's plenty videos on
that but you have to create a fan page
to connect your ad account with that fan
page so when you run an ad it's gonna
show up as that fan page I run my
account through my own personal not
personal but my name so I use my name
and my picture on my on my fan page that
way when somebody sees an ad it looks
more real it looks more like from its it
blends in more with the the newsfeed
because if you look right here here's a
great example when you come to your
newsfeed this right here it says Alibaba
it's a sponsored ad you were you know
right away this is a sponsor I mean you
without even looking you know obviously
it's sponsored ad but without even
looking you know this is from a company
you just you can see the dot-com you can
see it's it's a it's a logo right away
you just know this is somebody's going
to try to sell you something or
somebody's trying to do something other
than
your newsfeed so right here is obviously
somebody you know their newsfeed so when
I with mine when I run ads I use my
picture and I use my name so it looks
like it blends in more with the newsfeed
it's not like sticking out like a you
know a typical ad right here okay so let
me see if I can find another sponsored
ad so like here's another one right here
linked in selling okay I mean the guys
selling it as in his you know in his ad
right here it just it just stands out as
as an ad and people are getting more and
more blinded to these ads so just
turning them off so I don't recommend
you doing that I recommend you using
your name let me just see if I can find
a sponsored ad
see yours I mean here's here's another
one heap that ones let's see if somebody
knows what they're doing
see here's another sponsor dad I mean
you can just you just see like like
here's a name right and then here's a
company name it just sticks out like a
sore thumb so you want to use your name
and your your your a picture that you
use for your personal so it looks it's
it just blends in better just give me a
second I was hoping to maybe like here a
millionaire mind millionaire mindset I
mean just it just shows you that it's
it's a company they're trying to do
something trying to say something
obviously in your ads like here's
another one I am Debbie enterprises I
guess we're not gonna find somebody who
knows what they're doing
due to nutshell okay so don't do what
these guys are doing alright they have
huge budgets budgets probably and that's
why they're doing it that way you as
just getting started you want to use
your picture and you want to use your
name when you create the fanpage okay so
you just create the fanpage here and
then that'll be set up now the next
thing you want to do is scroll down here
so is advertising on Facebook so you
click on advertising on Facebook and
this is the page that you always want to
go into you never want to run an ad
through your personal account you always
you got to set up a business business
account with Facebook okay and what
you'll do is you just you can create an
adder here you need to create a page
right here like I said before but you
create the ad okay and that'll get you
started but you always want to be coming
into the business section of this so if
you if you can't remember that you just
come into your drop-down box here and
you look at the advertising on Facebook
you always want to use this link on here
okay you never want to run ads never
ever boost an ad from your fan page so
if it says you know boost this page you
never want to do that let me see if if
it'll show up here on my I'm not logged
in I'm not to go to my other account but
if it says boost don't click on the
boost you always want to run you always
want to come in to your advertising on
Facebook page come in here and you want
to create the ads in here okay so as
soon as you set this up then it's going
to be your business account now I'm
gonna I'm gonna move this browser out of
the way and we're going to come in to
once you get set up into your account
then what the first thing you want to do
is click on this the
little icon up here as managers click on
all tools you want to come over here to
pixels ok pixels it's gonna be it's
gonna be important little code that you
want to put onto your website now that
what Facebook they changes this layout
all the time so it might
this totally might be different when you
come in here and see this video but for
right now you just want to find the
pixel code the best way to find it is by
clicking on this set up the pixel so
when you set up the pixel it's gonna ask
you for three things manually install
the code you can use this other things
but I like to use mainly install the
code and it's gonna say locate the code
in your header but here's the code right
here okay number two is copy the entire
pixel code so this right here if you
copy this to the clipboard see there it
says copy to clipboard this whole
section needs if you see it okay well
let me do it but this whole section
right here needs to be on your website
you know I'm again I'm not going to get
into much depth on this there's plenty
of videos out there you can learn how to
put this onto your website if you use
WordPress there's there's tons of
plugins that you can get that will put
this pixel code on every page you want
to make sure your pixel code is on every
page of your website all of them and if
you're using HTML then you may want to
get with your web hosting company or
your programmer that helps you put these
on there but you want to make sure this
code is placed on every website okay you
want you want Facebook to monitor your
traffic because that's how it's going to
that's how it's going to give you the
best traffic it's gonna give you the
cheapest traffic for your ads okay so
once that is placed on to your website
then you're good to go so the first
thing you want to do is you come over
here to ads manager and we'll see you
see this create campaign we're going to
click on create campaign okay so inside
of here let me just show you I'm going
to use my little drawing tool here you
have traffic and you have conversions
okay these are the only two that you
really should be focusing on don't just
forget about everything else traffic or
conversions it's all you need to really
worry about and if you're just getting
started I would recommend you sticking
with
traffic right now okay I don't want you
get confused with everything else okay
just just click with these forget about
all of these right here okay you just
right you just don't need those right
now okay you if you just get started
this is for beginners the only thing you
need to focus on is traffic and and what
is traffic all it is is somebody clicks
on your ad they go to your website and
that's you get you pay for that that
click conversions is it's not a click
but if somebody clicks on your your ad
they go to a page then what is what's
gonna happen is is you're going to be
charged on a conversion meaning if
somebody goes to an opt-in form with us
with your email and they put in their
email and then it redirects to a Thank
You page that's a conversion if somebody
if you're selling a product and somebody
buys the product and it goes to the
download page that's a conversion so the
cool thing about conversions is that in
traffic as well is that Facebook has so
much data on everybody
because of the pixel that's out there
that when you run an ad and it's just
for traffic Facebook is gonna is gonna
show your ad to people that are more
likely to click on traffic so more
people that are more likely to come
that'll just click your ad that could be
good it can't be good with conversions
they're gonna show your ad to people
that are going to be more likely to
convert into whatever you're trying to
get them to do and now hopefully your
goal is to get somebody to convert you
want to either get a sale or you want to
get an opt-in form or opt in to your
opt-in form but traffic and conversions
are is really going to be the best to
that you're gonna work that you're gonna
focus on the most so here we're going to
do traffic right here I'm gonna click on
traffic and you can call this campaign
name you can call it traffic and let's
just call it traffic to website
all right so this is going to be the
first part now what we've done is we've
created a page we've created a you know
the traffic source okay and and so that
was really getting up and getting
started I'm gonna go into this the
interest and and how to set up location
and all that on the next video okay so I
just wanted to make sure that we get set
up properly to get our first campaign
going and let me just make sure I get
everything else that we need to know for
getting started make sure your pixels
set up make sure your page is set up and
then you can get your your page going
they're going to ask you for some
billing you're going to make sure you
have your billing set up for that so you
can use your credit card you can use
PayPal just make sure that'll be set up
but you know once you create the ad what
they're gonna do is it going to help you
get the ad going and then they're gonna
ask you for your billing okay so what
I'm going to do is I'm going to stop the
video here and we're gonna we're going
to go on to the second part I'm gonna
leave the links in here for the part two
of this that way you can get the you
know next section going and we can get
going on interest okay so look for that
link and we'll see you on the next video
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