hey what is up this is Tyler Pratt and
this video I want to talk to you about
using Google Trends for your YouTube
channel like a total boss alright so you
are online and you want to become a
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become a total boss online so let's get
into it Google Trends if you haven't
used it it's one of the best tools out
there to find hot niches hot products
hot everything that's going on online
just head over to Google type in trends
and you'll see it'll pop up Google
Trends now what this cool thing is is
what this is it shows you a graph of and
you can see it's span out over a couple
years
twelve months six months whatever it is
but you can see trend lines going either
up or coming down so when you are
researching a niche and you research
your product the first thing you want to
head to is Google Trends and you type in
that word and you see what what trends
are happening with that particular
keyword or that product and then you can
see yeah if it's on a uptrend but then
you can jump on it but if you see its
decline in like the last like 12 month
decline in and you definitely want to
stay away from it because something's
happening something's not right
and people are jumping ship on that so
you don't want to be promoting it
another thing is you can also see
throughout the 12 month period when the
heist
you know Peaks are and when the valleys
are example like around Christmastime a
lot of e-commerce products are really
good to promote but but those same
e-commerce products probably aren't as
good maybe in June or July maybe they're
better winter products you know for
people in North America or whatever you
know wherever you're out in the world
your winter time might be a better
product in the winter time right so you
want to see those trends and so if you
see those trends and you see it's like
coming up and you see it Peaks let's say
it peaks in December okay so December
10th it Peaks and then it just drops off
from that
so what you do is you start to build up
and you start promote all the way to
December 10th and then you stop your
promotion and let it die off okay but
hopefully you know before that time
you've maxed out your sales and you've
been able to really you know reap the
rewards of that product or that service
whatever you're promoting at the time
okay and you can also do another great
thing is you can have up to five
different comparisons to it so what I
like to do is is take one particular
keyword or one product or service and
then what I do is I compare it to
something else
you can see a trend line going up if you
see the trend lines that are kind of
matching with the products and service
then you know it's a really good product
that matches within a span of a couple
of different products and services okay
so you can match them up so you don't
want to limit yourself to just one
product that you're you know you're
looking up on the trend so I really this
is the first thing that I do whenever
I'm going to be promoting a new product
or service I'm going to go look at the
trend and look at I'm going to span it
out to pretty much when they got started
so something I think 2004 is when Google
Trends will actually show you when they
got started now you got understand that
within the last ten years when the
internet really really started to get
going so you definite you know anything
prior to that probably I going to get a
real accurate sense of what's happening
I would say in the last maybe three or
four years you're really going to get a
good indication of something that's good
and it's bad and that would give you you
know when to promote it when not super
on it so you definitely want to if you
can see trends going up right and it's
just a full trend so let's say 2010 and
now we're in 2017 if you see a straight
line going up you know this product of
hot you know it's going to continue to
go up and you got to get on that and
jump on it and promote it and keep going
with it if you see that like you know 10
2010 and all of a sudden about 2000
let's say 2016 it peaked and now you're
seeing a you know it's been declining
since 2016 down to where we're at now
stay away from it it's just probably
something's not right
sometimes I have minute people are just
aren't buying it maybe it's just
something that it's just not you know
it's just something you don't want to
jump on to ok so you probably ask
yourself why would I want to jump on you
know hot competitions or get in where a
lot of the competition
you always wanted to keep promoting
something that has a lot of competition
because that's where all the buyers are
at that's where all the people that are
buying the service that's where all the
people that are looking for solutions
you never want to go into a market that
is dead or there's just not a lot of
buyers it's not a lot of action not on a
volume okay you always want to be going
where the volume is really happening you
know like health and nutrition there's
always lots of activity inside of that
that you know that niche business
opportunity online there's always lots
of activity in there is lots of buyers
there's lots of people that are looking
for opportunities in there via a dating
span right the dating in the you know
the dating niche is really hot and
there's always action and volume going
on in there okay so these are really hot
niches so when you go to find when you
go to the trend and you see the trends
on these different niches then you can
sub niche down particular sub niches on
those big niches so like for instance
health and fitness you could sub down to
a paleo diet or South Beach diet you can
go in there and you can look at the
trends on those now like South Beach
diet could be going up but paleo diet
could be declining so then what you want
to do is you promote South Beach diet
and not the Paleo diet okay so but
you're never really going to go wrong
with the health and nutrition niche and
that's why like if you're going to get
into gardening right and you want to get
red or tomatoes that might not be a big
market it might not be a lot of buyers
in there and you might think yourself
well I know everything there is no about
gardening and in tomatoes and I say
fantastic but if you're looking to
generate income for your business you're
looking to really step out and you know
get freedom in your life and not have to
be worrying about going to a job and you
want to have some freedom online you've
got to go into the hot niches okay if
you're passionate about gardening and
things like that it might not be a lot
of people in there you might not really
build a business okay I'm not saying you
can't and if that's your passion go for
it maybe you know you maybe you have
some type of income that you're okay
with but for most people that watch my
videos they want to get out of the
nine-to-five they don't want to work you
know they don't want to get stuck in
traffic they don't want to go to to a
business they don't want or you know
they don't want to build some other
business
they don't want to build some others
dream they want to build their own dream
and I think that you watching this video
you want to build your own dream and you
want to build your own business online
so that's why you got to stay with those
big hot niches you can jump in there and
you can carve out a little bit of you
know your little like your little island
inside of those big niches and that
little that little island can be very
financially rewarding for you if you
build that okay but that's the first
thing you want to do is head over to the
trends and make sure you're always
looking for an uptick on the trends okay
now this isn't like the stock market
where you know you gotta look for up
trends and down trends and by you know
getting in buying out you just want to
make sure that your do that whatever
you're going to be promoting that is
going up this way okay that it's
continually going up and you're always
you know always going to be riding that
wave up because as that wave is going up
there's going to be a lot of buyers and
a lot of action a lot of volume and
you're just going to get on that and
make it happen okay so if you like this
video click the like button also
subscribe to my channel comment below
let me know how I can help your business
okay and this is Tyler Pratt I hope you
enjoyed that video
and we will see you on the next one
you want to listen
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