might be live I'm live
it's up welcome miles here miles bechler
calm and welcome to the video today
we're gonna talk about the big-time
changes that have been thrust upon us as
affiliate markets by Amazon so Amazon
has made some drastic changes yesterday
April 14th and we're going to talk about
what they are why they happen I think
it's really important to understand the
bird's eye view of why this happened
through the lens of affiliate marketing
it's gonna help you be a better
affiliate marketer if you want to
dominate in business you should
understand the roots and the reasonings
why your industries do the things they
do so you're gonna learn that and
possibly most important at the end I'm
gonna share with you a bunch of
alternatives because we are not married
to them we are not handcuffed to them
and honestly I don't personally believe
that this is that much of a problem and
in fact I expected it so we have
precedent here Amazon has been known to
cut their affiliate commissions before
and I guarantee you they will cut their
affiliate commissions again in the
future it would not surprise me if they
closed down their entire affiliate kind
of network there their entire affiliate
program at some point I don't think
that's in the near future by any means
but let's talk about what okay first of
all what change I want to get into that
because if you haven't seen the actual
numbers on what has changed it's
important to understand what's going on
so the drop in commission percentage is
between about 50 percent and sixty two
category as they call it we might call
it a niche or a niche so furniture home
improvement home stuff lawn and garden
pets products and pantry went from 8
percent to 3 percent so 62 and a half
percent reduction headphones Beauty
musical instruments business industrial
supplies from 6 to 3 that's a 50%
reduction outdoor tools went outdoors
and tools went from five and a half to
three percent grocery from five to one
sports from four and a half to three
baby products four and a half to three
health and personal care four and 1/2 to
1 Amazon fresh from 3 percent to 1
percent so they're just dropping the
amount of Commission's that they're
willing to pay out drastically in
census now what is affiliate marketing
and and why do companies use affiliate
marketing so Amazon is adept at running
paid ads Amazon is adept at selling
things to its customers Amazon has
hundreds of millions of people signed up
on Prime who have said I like you I
trust you I want faster shipping and I
buy so much stuff from you already
that I'm just gonna gonna pay you more
so I can buy more things from you it's
kind of a crazy proposal if you really
think about it
companies use affiliate marketing as a
customer acquisition channel okay
not always as a sale acquisition channel
but as a customer acquisition channel so
when a new company goes out and opens up
an affiliate program here's what they
want to happen they want to go find the
mega influencers in their space who have
gigantic audiences and who have a ton of
goodwill from those audiences and they
want those influencers who already have
the audience's to recommend their
products to promote their products and
they deliver a commission in exchange
for tapping into their audience the
business is looking at this through the
lens of what is my cost per customer
acquisition that's the number that
they're monitoring okay and the cost per
new customer acquisition they're gonna
know what a Google paid ad cost per
customer acquisition is they're gonna
know what a Facebook paid ad cost per
customer acquisition is and they'll know
what their affiliate cost per customer
acquisition is they also know their
lifetime value of a customer and these
are the metrics that they're playing
with so they have data that is actually
driving these decisions so where's
Amazon at in the growth curve well
hundreds of millions of people are on
primer at least a hundred million people
I don't know the exact number to be
honest with you and they really have the
lion's share of the e-commerce market
undoubtedly what is going on is users
who are already Amazon customers who
already have their credit cards tied
into Amazon who want to buy something
new let's go the kitchen knife example
they want to buy a kitchen knife they
already know that they're gonna buy from
Amazon they may already know they just
don't know which one they're gonna buy
so they're facing a form of decision
fatigue and the decision fatigue is not
what Reach
hailer Who am I gonna trust with my
credit card Who am I gonna trust to
actually get the product to me they
already believe that's Amazon okay what
their question is which knife do I
choose there's so many options I don't
know so they go to Google and back in
the day they went to Google and they
found actual authoritative individuals
they found actual experts in the real
chef's but what's gone on is there's a
bunch of people who are building kind of
rubbish sites with kind of rubbish
content and kind of rubbish backlinks
that kind of rank and these people are
now getting the attribution for the sale
and Amazon's watching this clearly the
Amazons also watching how many products
are added to every single order so in my
data from the last 30 days within my
affiliate marketing case study site
1,900 individual products have sold I
generated 270 sales let me let me
restate this another way because these
numbers are gonna bring some perspective
at what's going on I brought to the
table 270 sales I initiated 270 sales
okay 270 product links of mine from my
site got clicks but yet I sold 1,900
individual items so Amazon brought like
15 or 1,700 unique products to the table
okay that got attributed to me that I
earned commission on I've seen crazy
things except I sold the laptop
there's nothing resembling a laptop for
sale promoted on my affiliate site at
all I sold a freaking laptop like a $700
laptop and I got a commission on that
and I don't know where I can't even
attribute that back to a click I have no
idea what that person clicked on but
they ended up buying a laptop and I got
the attribution for that so this is what
Amazon's realizing is that there's a lot
of affiliates out there kind of bulk
cookie dropping by putting up these kind
of pseudo rubbish review sites and
Amazon is paying Commission's on sales
that Amazon probably would have got
anyways that's why the game is changing
and eventually Amazon's gonna think at
the numbers and be like we don't need
new customers from them anymore we need
to just work on our user experience and
our our UI and our UX and we need to
make it easier for our customers to make
better decisions more quickly on our
site and we don't really need these
affiliates out there now
is there still room for affiliate
marketing because here's the other side
of it so if affiliate marketing is a
customer acquisition channel and if you
have a website in a specific niche that
has a lot of traffic and has built trust
do you think there's other companies
that would love to incentivize you to
bring new customers there direction
instead of Amazon's direction of course
you would and that is what we have to do
here if you were concerned about it
right
that is the being resourceful side of
this thing that is the constant
evolution so let's go back to my story I
started making money online in 2003 on a
website called MySpace that you may or
may not have ever heard about or used
well I was making about thirty five
hundred four thousand dollars per month
commissions I thought I was doing pretty
good in this world and overnight without
warning my income went to zero they
literally shut me down to zero overnight
no warning this is a part of the game an
honest truth of that and it hurt like
our girl is stung for sure I was bitter
for sure it made me a better marketer I
learned more from that failed business
adventure about owning the racecourse
about owning the traffic about building
a list about really truly being the
search person for my audience okay like
I want you guys to search when you
search YouTube and you're like man I
gotta learn this SEO thing I don't want
you to go look SEO and find my video
although you will I want you to search
miles back there sto because you trust
my brand that much that's when I have
one and that realization comes from when
all those platform when that platform
turned me off and when my income went
down to zero because had I been building
a brand and I've been building an
audience
had I been owning that relationship with
that audience myself I would have
overcome that and survived that easy
totally easy
so that's what I really learned from
that experience and I do think that it
it made me a better marketer long-term
it forced me into a better affiliate
marketer and ultimately I think this is
going to force a lot of people into
becoming more committed to helping their
audience because what's really happening
is people are freaking out be like oh my
gosh
I'm gonna need where's my money coming
from where's my money coming from and
the ultimate truth is when you build an
affiliate website when you commit to
this game you're committing to being the
most helpful person for your audience in
that world and if that means you take
less Commission's because this is
absolutely the best one and this is
really truly what they need
that's ethics that's what that's having
integrity in your business and that's
how you're going to win long-term now
can you find the same product on a
different place that has a higher
Commission possibly are they going to go
search for that product on Amazon
themselves because they're already a
prime number
they might are they gonna price compare
it between different locations they
might can you do that price comparison
for them between the different vendors
and let them choose which vendor they
want you absolutely can do this and
we're coming right back to that whole be
resourceful the world of affiliate
marketing the world of building digital
businesses online brands is gonna be
around forever like it's it's a
beautiful business model but you just
have to realize there's a bell curve to
it and companies that want to accelerate
their new customer growth through
affiliate marketing are going to
incentivize you and companies that are
like me we got enough customers I'm we
are delayed on how often we're shipping
out products like like we are no longer
hitting our two-day turnaround time our
one-day turnaround we're now five and 10
days out they clearly don't need more
customers they're clearly at capacity
everywhere and they're worried about
their the health of their people right
so all of this is going on in the world
and this is probably going to be one of
the best opportunities because two
things are about to happen number one
the weekends are getting shook out the
people who really truly aren't committed
to the audience who really truly aren't
committed to the long-term work of
building a real business being of
service to others they're gonna
disappear they're gonna throw their
hands up make this stuff guys didn't
work and they're gonna go binge watch
Netflix and they're gonna drink booze
they're gonna smoke weed they're gonna
mood alter themselves bye-bye and then
the people who are fired up are going to
capture more market share than ever
before because they realize I can just
be of service to my audience and that's
what it's all about is being of service
to my audience and I really think that
as you realize you got to grow up email
list you got to grow a brand you've got
to be a truly trusted individual that is
the magical point here so I am going to
get into the comments I see a bunch of
comments coming back
fourth so James help said miles do you
think that these other companies would
love to bypass Amazon and estate
establish relationships with you for
sure amazon takes a huge cut so
personally my user behavior in buying
things I go look at Amazon
I am price checking now so I found some
workout equipment that I bought was like
$30 cheaper per unit he was looking like
$120 thing $30 - so that's like forty
thirty percent twenty to thirty percent
thirty dollars cheaper per unit on
Walmart also with two-day delivery
target we've been look at the target man
targets infrastructure their delivery
their two-day turnaround time targets on
top of it everything is a little wonky
right now due to the overwhelming and
the state of our current affairs but
like targets online experience is
fantastic and then you get to the
microsite so there's a lot of people who
are selling through Amazon and you'll be
on their product page one of them I can
think of I don't remember the name of it
it was a joiner it's like a pocket
joiner it's a blue pocket joiner
woodworking stuff and I wanted to get
one so I'm looking and I can see on
Amazon that is it's sold by them their
actual brand name the same company name
and well let me go look at their website
right cuz I know they're paying Amazon
ten percent for for that sale um they
did not have a better price on their
website and they had like ten day
shipping and amazon said they'll get it
to me in three days so I bought that
through Amazon but I think a lot of
people are already starting to look at
the other options so we as affiliates
have an opportunity to educate to help
to to save our audience members money
through these other programs so let's
jump in I want to talk about some of the
other companies that are available
because the options are amazing what's
happening is is the easy loophole is
getting soda is what's really happening
and people are crying because the easy
loophole is getting closed like this is
normal at least you have seven days to
replace the links I got zero warning at
least if you do nothing you're still
gonna keep 50% or so of your income I
link to zero and I had to start over
from zero again it was pretty rough it
was a rough day in the world of miles
back there but survived it made me
stronger and this will make you stronger
so where can you go to from here so the
big stores directly are a great option
Target Walmart if you're in the books
world there's bookshop gorg they do 10%
affiliate commissions and they actually
help bring money back to local stores
I've seen rumors in the VC world I have
a friend who runs a very successful VC
he's very very successful
he's on Forbes as Midas list and there
are new platforms that are trying to
essentially compete with Amazon but all
of the products are sourced from small
local businesses because Amazon is kind
of devouring the local businesses so
there's new things emerging but Target
Walmart bookshop org
if you're in the electronics world
Newegg has a bunch of products that are
available B&H photo video if you're in
the photography space oh my gosh B&H
photo video is incredible so I'm gonna
tell you they have a 2 percent
Commission's startup so Amazon is
already higher in most of those
categories that they overlap then B&H
photo video this is very competitive
stuff and we're working a lot of times
with products that have very very thin
margins and Amazon has been known for a
very long time to be losing money hand
over fist for customer acquisition there
comes a point in time when they got to
stop losing money they got to start
making money because the company needs
to be able to stand on its own two feet
overstock.com and then you give them
things like Etsy right which is like a
platform of the eBay platform so the
world you can go find the individual
items on Etsy so here's a quick
affiliate story my wife is she's really
into crystal crystal jewelry and we
promote some affiliates as we promote
some products as affiliates as for
crystal jewelry and there's a very very
specific stone that she really likes
it's it's rare it's not super expensive
rare it's not super Jemmy so it's not
like a really high-end stone but it's
just hard to find like very few people
have it and not many people make it into
jewelry so she found on Etsy a company
that had that and she started doing
sales and she essentially sold them out
of their Etsy store of this specific
item
well they reached out to her and said
hey do you want to work with us directly
through art we can give you cuz I think
Etsy was 5 to 7 maybe 5 to 8 percent
commission don't quote me on that by any
means it was sub 10 percent commissions
you know like hey if you want to work
directly together we'll give you fifteen
percent commission boom my wife has sold
them out every time they come back in
they send her an email be like hey we've
got it in stock again and my wife sends
out an email and they're sold out like
that and we make a couple of grand
um why did that happen that happened
because my wife didn't care what the
Commission was my wife cared about her
audience my wife cared about sharing
that thing hey she's been building an
audience for 10 years she's connected
with tens of millions of people through
her website she's built trust she has a
hundred and some 1000 subscribers on her
email list and she shares what she loves
this is affiliate marketing done right
look at the Wellness Mama for goodness
sake if you don't understand how this
game is supposed to work and she was
just like hey I love this I wear it
because I think it I believe it protects
from PMS and and I love the look and
it's one of my favorite like energy
protection stones if you would like one
yourself you can go get them here boom
fly off the shelves and now we're making
even more money but it happened because
my wife just started
she just started promoting wherever
however she could with whatever
percentage was there because it was the
right thing to do for her audience okay
and then things took some turns and and
emails happening exchanged and who are
you how did you generate $3,000 in sales
overnight like what is this affiliate
managers are looking out for the 1% now
I started an affiliate program for a
company for a desk job a commuter job
that I had my last actual commuter job I
started a affiliate program we grew it
to about a quarter million dollars in
additional revenue for them within about
eight or nine months and my job as
affiliate manager was to go find those
influencers who could actually move
units and what happens in an affiliate
program is 95% to 99% of affiliates do
nothing they ask stupid questions they
break your rules they bid on phrases
they shouldn't bid on they are writing
spammy content they're publishing spammy
websites they are an absolute problem
for the brand absolute problem 95% plus
of affiliates are a problem for the
brand they are a drain of brand value
and resources the other 2% maybe 1% to
5% that's where all the sales are coming
from and generally within any affiliate
program there's gonna be like a handful
of people that are making all of that
happen
so when I was doing that one affiliate
program hundreds and hundreds of
different affiliates signed up some sent
traffic some didn't there were like
three or four people who were literally
driving all of those sales and that's
the goal as an affiliate manager is like
how do I weed out all of the people and
find those who work I'm event link which
we're gonna talk about some networks
here next month link is the network that
they've got REI outdoor or backcountry
comm they've got a bunch of great
retailers they're well-known they
decline eighty percent of affiliates who
apply to them because they know those
eighty percent are going to be a
headache and they only allow in twenty
percent so if you're in the the camping
the backpacking the knife the hunting
the bushcraft any of that kind of space
even clothing and fashion if it goes in
the direction of like outdoor stuff like
cold weather stuff snowboarding gear ski
gear etc event link calm is absolutely
amazing that's who we ran our program
through probably one of the best in the
game other networks would be ShareASale
shares hell we make a lot of money with
share sales selling everything from
physical products to digital products
Rakuten which is the old link share
program terrible interface but it works
CJ which is the old commission junction
again pretty bad interface but they work
you can connect with thousands of
different stores through these things
affiliate window is one that's in the in
the UK but then really there's millions
of I mean hundreds of thousands at least
of little one-off stores swim outlet
calm yoga outlet calm these are big
startups in the San Francisco Bay Area
they're amazing with logistics they have
wonderful stall software and they sell
the bejesus out of board shorts and
bikinis and yoga stuff and yoga mats and
yoga rolls and I think they pay up to
10% commissions so this if you watched
my last video which was the affiliate
marketing training like the most
important thing I said in the beginning
was be resourceful and this is just a
beautiful example and the timing was
perfect for me to remind you that your
job is to be resourceful there's no such
thing as passive income there's no
website you're gonna build it once it's
gonna be done and you just get to kick
back and you do nothing and you just get
to binge Netflix or do nothing or
whatever it is you want to do and the
website just grows and grows and grows
forever it's never gonna happen because
platforms go through these s-curves
platforms change their algorithms the
pandas the Penguins they like there's
things are always shifting from where
our traffic source comes from and then
vendors are always it's the who Moo
my cheese concept right it's that kind
of like we are playing in an
ever-changing field and that's great I
love it that to me just means the game
is very challenging and it means the bar
is relatively high for new people to get
over right the hurdle it takes a bit it
takes a willingness to not only learn
what's working now but you kind of got
to keep a little bit of an eye and an
ear out for from where it's all going
because theoretically you want to be
ahead of these changes and not behind
these changes so really I think for the
niche in-house programs there are a ton
of options available and I think more
and more people would love to know on
your review site if you have one what's
the best made in USA direct consumer
option for everything that you list
could you go find that individual
company could you go sign up for their
affiliate program could you go get all
of it tied in and start to add that kind
of content in there for that consumer
for that kind of sub segment of your
audience who cares that this is not
rubbish plastic made in a toxic plant in
China this is like handcrafted in the US
it's going to last longer it's going to
help the local economy here in the US or
the UK or wherever you happen to be is
it more work yeah but that's what we do
when you sign up as a when you sign up
to be an entrepreneur you're signing up
to do more work than someone who goes to
a desk job if you want easy just do desk
job stuff do simple work that you don't
don't run a business like that's the
hard way right we as entrepreneurs have
committed to taking the hard path we
work more hours than people who have
jobs right we have the potential to make
a lot more than they ever could and
that's the the risk reward right we risk
more time we risk it maybe not working
out and the potential reward can be a
7-figure of your business by the way
that's eighty three thousand dollars
three hundred thirty three thousand
dollars and 33 cents per month and
that's possible if we go out on our own
and we risk it and we really figure out
how to be the most helpful person for
our people it's not possible from a desk
job from a commuter job maybe there's
one job or three that can get to that
level but for most people it's it's not
very possible so those niche in-house
programs how do you find them number one
you need to be you need to know who's
the dominant players in your space right
so if you're in the woodworking category
you know exactly who I'm talking about
when I mention this pocket
drilling pocket whole thing right you
need to know who they are and you should
be looking at their websites and you
should be searching their domain ,
affiliate right so you can search site :
their domain , affiliate and if they
don't have the affiliate link in their
footer which most of them do so you just
go to the website and scroll down at the
bottom look in the footer most of them
are gonna have it there but if they
don't you can just start to search with
their URL , affiliate their brand ,
affiliate this is what I call being
resourceful and that's what it takes
right and ultimately are you gonna have
a big old spreadsheet with dozens of
affiliate programs with your login and
all this information or you gonna have
to use pretty links to manage all of
those links and keep checking up on the
links so if an affiliate program changes
and Terms change and this that happen
yep that's the job it's just not as easy
as relying on one vendor but when you're
relying on one vendor you don't have a
real business you don't have a business
that is dynamic or diverse enough to
overcome this kind of stuff how do you
build a more dynamic or diverse business
put in the work that's what we have to
do and that that's what we've been doing
for a very long time so when these kinds
of changes inevitably happen when
Facebook organic just completely stops
and we go from hundreds of thousands of
visits for a month down to nothing okay
figured that was coming at some point I
saw myspace go from hero to zero figured
Facebook would to instagrams gonna go
the same exact way Pinterest will go the
exact same way at some point I'm getting
in and getting what I can while the
getting's good but I know that that's
all gonna change at some point and I'm
always kind of just mentally ready for
that and when it does I'll freak out I
keep my head cool okay where is user
attention going to be how can this be a
value add to my business right searching
for the silver linings being an optimist
how can this experience be the greatest
thing for your business ever and the
answer to that is it gives you an
opportunity to really step up and create
more value and be more helpful to your
audience and it's probably gonna shake
out some of your competitors so that's
really the main keys here of what I've
got the model of building an affiliate
site in a space you don't really care
about a thing you don't really know
about to write rubbish content because
you know you need words on a page to
then promote products
don't know anything about you didn't
actually research you just literally
wouldn't grab products you're not adding
any value anywhere and this model this
loophole we'll call it has definitely
been working for a while if you've tried
to search for the best electric
lawnmower or best anything you'll notice
there's one standardized template and a
lot of it has absolutely terrible
content and I do not trust the
recommendations from most of them and
that's what's going on we've we've
painted ourselves into this corner
affiliate marketers well-done marketers
ruin everything and that's where we are
today but within this world there are
brands that are dominating like and I'm
gonna do a video here soon so if you
haven't subscribed yet subscribe so you
have a video that's gonna review I
figured out like 13 or so affiliate
sites I'm gonna review I'm gonna show
you the actual sites we're gonna go onto
them really gonna dig into each one of
them swim university is a brilliant site
no backlinks ever built to that website
very very educational dominates 4
million plus visits a month in peak
season on that right so there's modern
castle as another one that's just like
modern castle has built themselves as a
brand of in the world of smart home
stuff and vacuums and this that and when
someone who already found the brand
knows the brand thinks you know what I
think I'm gonna get the ring but do I
want the ring or do I want the other
brand let me go see what modern castle
says about it that's when they've won
they're not just hoping they get traffic
from they're building a brand that can
be trusted so their users come back they
own that users trust is not Amazon who
just owns that users trust and the day
that they say excuse me that this vendor
over here is actually a better deal
right if they say hey you can get it on
Amazon Prime for sure but you're paid
197 if you go direct to the company you
can get it for 174 click here who's not
gonna click through to the vendor and go
direct to vendor they save 10 percent
they might be getting a better
Commission right the the vendor 'sons
saves 10 percent which would be the
Amazon fee and they might be willing to
pay out a higher Commission because that
vendor might want more direct consumer
because that vendor might want to
relieve themselves from an utter
reliance on Amazon as the big business
in the space and we who have built
brands with trust and traffic can
potentially facility
for people so this is the the big idea
essentially that were that we're at I
still think this business model is
brilliant I think it's as brilliant
today as it ever will be the game is
definitely continuing to get more
difficult but that has never changed
there's never been a point since when I
started that it got easier by any means
attention shifted new methods came out
new gurus come and they go and they come
and they go and I come and I go my
goodness the truth is those who have
built brands that are 100% committed to
the value of their audience are doing
wonderfully right now and they're doing
great so so that should really be the
core philosophy and the core focus and
monetization right the ATM audience
trust monetize cover that process that's
my process affiliate marketing is a
monetization Channel you should have
multiple monetization channels Amazon is
a vendor within a monetization channel
you should have multiple vendors within
your monetization channel so not only
should you have several several several
streams of income but under each one
like your affiliate marketing income
stream there should be many vendors and
this is how you build a dynamic business
that can survive these types of things
and welcome to the world of active
business building the same passive
because if you're passively just gonna
sit back and let this happen your
passive income is about to get a 50%
haircut and at some point you got to get
back to work and I'd rather just stay
ahead of it versus doing nothing and
waiting for my income to get so low I
had to do something that's just
ridiculous to me to even think about but
that's where most people are so I'm
gonna jump in the in the comments and
the chats on this man 250 people on so I
want to answer questions I've got 30
minutes left to jump into questions so
if you've enjoyed the brain dem of the
key ideas awesome thanks for being here
give me a thumbs up on your way out if
you want to get your questions answered
get those questions going inside of the
live chat survey NYC is it better to
start a brand or become an affiliate
again brand is you affiliate is a
monetization channel okay like you're
just if you want to build a successful
business that will literally support you
in the lifestyle you want to live to buy
houses to pay taxes to be an adult to
raise children to put them through
college to retire yourself at some point
with money so you're not reliant on
social secur
damn well bid or build a brand because
affiliate might disappear completely
right so you need to build something
that that has the potential of reaching
touching the lives of millions of people
if you want to earn tens of thousands of
dollars you are on a million bucks in
ten years which is essentially ten grand
a month for the next ten years it's not
a ridiculous amount of money if you
really think about it you better be
reaching millions of people with your
content and you better be affecting them
positively and moving them is is what's
going on so I'm gonna kind of scroll
around here and welcome everybody I
appreciate having you all in here if you
like these lives hit that thumbs up for
me to let me know essentially if I have
more thumbs up on this video than the
one I did last I'll do more lives and if
I don't then I probably won't do more
lives so that's kind of like I use that
as my metric of should I do this again
mr. Wu is saying remember when we used
to make 8% from Amazon affiliate I think
they call it the associates program back
then and I do and this is this has been
something we've all seen coming let's
get down just I'm just getting to the
point where the questions come in so mr.
Wu would they cut the rates and not
scope out the add-on items if this was
their actual concern okay yeah there's a
little bit of content in there yeah a
disabled veteran noises myspace memories
haha good old days when you get hack
other people's pages by inserting HTML
in the comments what a what a shit show
that was that website was like yeah that
was awesome good times okay question
Daniel thank you for putting question
all caps it helps me see it relatively
quickly here so thank you for Laval you
would I update existing pages or create
new pages with different affiliate
programs that's a brilliant question so
big picture strategy K I want to give
you something so you always know the
answer if the reasoning behind it
changes you never you really two things
you want to do as rarely as possible
number one have to change a URL google
has indexed a specific URL so if you
have four slash best kitchen knives for
lefty and that's ranking and you go
start a new URL and a new page
for that that can be a big-time problem
you run the risk of confusing Google
Google's like well I don't know which
one to show I was showing that one but
now they put this one up this one's
newer it's what does Google do confuse
Google does nothing you can 301 redirect
it if you want but you all you want to
minimize that you don't want to use 301
redirects haphazardly or uselessly so
absolutely go into your old content and
update it and while you're there read
through it is it great can you make it
better so if you go into your best
kitchen knives for left-handed people
and you're gonna add some Walmart links
and some target links because a lot of
your customers trust those brands more
than Amazon or they prefer those brands
over Amazon there is a segment there um
read your lead is it great are you
connecting with them like is the title
awesome you can so take some time to
actually work with your content as you
go update this and then you can
republish it as new so you can
republished the same post the same URL
just set the publish date to yesterday
and it'll move to the top of your blog
role that'll send a ping for your RSS
feed through your sitemap to Google say
hey this thing just updated Google is
gonna reread it see it's got a new
updated title it's got 300 new words of
content that you switch some things
around and Google's gonna say hey
they're working on their site they're
improving it they're not passive income'
do-nothing people they're actually
improving it let me leapfrog them over
the people who haven't touched their
blog post in this space for a very long
time I'm extremely generalizing here but
boy it's worked for us I mean we get
millions of clicks because we do take
that approach whistles whistle whistles
when your traffic justifies monetizing
it is it worth joining Amazon affiliates
at all or look elsewhere and get
creative I mean it always makes sense
right like like do you want options as a
consumer do you personally buy things
from Amazon do you personally buy things
from any of those other companies that I
listed off like do you commonly go to
overstock or Etsy or Walmart calm or
Target calm if your answer personally is
no I don't go there I'm not an Amazon
Prime I just click and buy from there
like probably good to put yourself in
the shoes of your audience member things
that they might be there even if you're
not so yeah absolutely it makes sense I
mean so my affiliate site we cross the
four thousand dollars in 30 day mark so
so cheers to the team so we're now
it's brought in $4,000 in the last 30
days which means if assuming I'm in 50%
haircut range because I don't know where
all my stuff falls to be perfectly
honest with you
it's kind of it's it's a quite we don't
know I'll know in seven days um so he
goes down to 2,000 and I'm still on pace
to make my $3,000 per month like my name
is shake my nose at to grant lightens
that's and mortgages right there cool so
I'm gonna go down but yeah I think it is
very valuable beta 2 alpha C&C member in
the house good to have you here so true
focusing on value but what about a
hybrid affiliate program multiple
affiliate sources for physical and
digital products plus adding your own
digital products David that at that
point David you have a very dynamic very
diverse and very stable business in the
long term
Carroll Bach this will be this will be
recorded your kids going mad go take
care of the kids that's awesome
let's see here yeah Justin knows about
swimming university for sure he's a he's
a pretty smart dude Matt Matt is hey
Justin please pretty smart dude is it
worth it if you need to spread across
multiple networks for example you buy
kitchen I have them make compassion
tables from a few stores that's it right
a comparison table that says this same
knife is 93 dollars at Amazon 72 dollars
at Target $35 like people are gonna be
the wow this is super helpful I'm gonna
click on the less expensive one and
there's plugins that do that those
plugins will slow down your website so
be cautious of that but that's possible
that's fantastic and Tanisha says it
capitalizes on people who want to avoid
using Amazon great stuff and there is a
huge movement in this direction and
there's how many Shopify stores that all
pretty much have affiliate plugins going
on like that it's it's a really really
really powerful opportunity a fish and
dive Hawaii what's going on Aloha from
Oahu
so yeah Amazon's dropping their
Commission percentages for people and
it's not that big of a deal it is normal
let me get down here so I Dario says how
can I build SEO silos that are focused
on the destinations that you'll be
promoting as a
so like let's say you have a destination
like the ultimate guide to traveling to
Spain and then you could have packing
guides for Spain weather guides for
Spain best Botanical Gardens in Spain
like there's all those sub things right
and they all kind of support that idea
of Spain if you will so very quickly
what's my take on lifestyle versus
starting a startup so me I'm all about a
lifestyle brand like I've I like my
brands my websites to be funded by my
customers by my audience members in a
way that allow me to live a lifestyle I
want to live I never want investment
money I will never consider taking on
investment money it just messes with a
lifestyle way too much that thought of
growth at all costs and maybe we can
monetize it later but let's get another
affiliate check or another VC check so I
was at hustle con in Oakland several
years ago and one of the keynote
speakers is on stage and he's talking
about how he reduced his burn rate to
$30,000 a month which means essentially
his company is losing 30 grand a month
and I was making over 30 grand a month
at that point significant I'm like wait
a minute like this dudes on stage
bragging about how he's losing 30 grand
a month and this is like a big deal for
people to talk about and I'm just like
some dude in the audience who's making
significantly more than like this it
just was like what are these people
doing and his company went out of
business since then and so most startups
do and that's just what it is so I Bram
Abraham so you started your website and
the last video said go with Amazon for
up after the 60th post any change I
don't think so like you can find other
programs but just be resourceful was the
key out of that biggest mug ever yeah
somebody caught on for extra life
I like big mugs and I cannot lie so
caner says I want to create an affiliate
website like wirecutter
is it possible by yourself or with two
or three virtual assistants do you need
a team so you got to remember look so go
use the archive org which is the web
archive and go look at what wire cutters
started as okay look at the first month
the wire cutter was every published ever
publish and look at those and go month
by month through the history of wire
cutter and you're gonna see absolutely
can you create what they have
now published on your owner with EAS
absolutely not but they didn't create
what they have now published right it's
been an evolution always look at
people's beginnings my channel right if
you're like oh my god I want to do a
YouTube channel miles got hundred thirty
thousand subscribers look how many live
streams you thought I'm gonna do that
great go look at my first videos and
look how bad it was because that's what
you'll see is all of these websites and
brands and platforms that are dominating
today they all come from very humble
beginnings you'll also notice that wire
cutter is a very old website so if you
want to build what wire cutter looks
like today be prepared to go on that
journey
if wire cutter started 13 years ago be
prepared to do a 13 year journey on that
website and I would say be sure you love
what you're talking about in that world
brands are will create through them yep
for sure
let's see here I'm just looking for more
questions question I dare you oh we got
that one yes please do more live Sadie
alright great to hear
saitec was looking at their their
myspace profile on the wayback machine
that's awesome
what are the recommend what other
affiliate programs would I recommend for
those just starting I covered that in a
video if you missed that point if you
tuned in late just re-watch the video
once you're done is this the end of MFA
contents with thin content NFA sites
with thin content is not made for Amazon
I'm guessing what it is I sure hope so
cuz god those sites suck and the market
is self-correcting and if your content
sucks if your website sucks you know it
like just don't stop kidding yourself
like rubbish content written by rubbish
writers that's cheap sucks you're not
adding value to anybody go away play
games start a brand on something you
care about something that you're willing
to do the work to put up better content
I'm flying me to say great content cuz
maybe you can't put out great content
yet great that's where I was when I
start my youtube channel I was incapable
of putting out great content today the
last video I put up this one I feel like
I'm putting a pretty damn good con I
don't think it's great yet right there's
quality things I can do motion shots and
fans like I ain't even great yet 600
videos in so so just kind of like yeah
there's that there
Russian Prince I want to start an Amazon
site now and work with it till it makes
you at least 1k to 2k and then you want
to sell it so cool you might be able to
get there faster if you diversified
beyond Amazon but um good on you so
Nigel how often do I update my pages as
often as necessary and do I always
ensure you rank first page on Google for
keywords and move on to others no so I
really don't have much control in one of
my past videos somewhere so my affiliate
marketing case study site this made is
making four grand per month in less than
eleven months it's got something like 91
posts on it out of those 91 posts four
of them are attributing the over half of
the traffic and four not the same four
actually are attributing for over half
of the revenue so I had to do 91 things
I don't know what's gonna rank it's the
shotgun SEO method if you want a video I
have a video on it to search shotgun SEO
method so I put up a bunch of work the
best stuff we can and out of that Google
starts to pick up a few things
I notice it in search console starts to
show up in the search console in
impressions and then I go back in and
rework with those ones so I'm usually
looking in search console at what is
starting to get more and more
impressions what is increasing what
keyword phrases or queries they call
them or what URLs are starting to get
more impressions and more traffic that's
a leading indicator that Google thinks
the content on that page might be
valuable for Google users and then I go
back into that content and I improve it
I've improved certain posts three four
or five times right if you really go all
the way to title tags or title and
thumbnails some of them I've I've
improved I mean just it's it's a
never-ending like it's just it's
never-ending a website is never finished
it's a constantly evolving living thing
that should always be improved upon and
the moment you stop is when Google's
looking at those who are improving upon
it as probably higher and more valuable
or higher and more valuable for Google's
users okay that's why passive doesn't
work that's why everybody who says
passive income they're actively
publishing they're actively doing the
work they sell you alive but they do the
work so just watch what people do not
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