Month 4 Affiliate Marketing Website Case Study - Momentum Begins In The Messy Middle! #Best Education Page #Online Earning

hey miles here miles Becca calm this

video is month number four of my

affiliate marketing case study and now

we're starting to see momentum from the

messy middle what I mean by that is

there's still problems all over the

place that my team and I are having to

overcome and deal which is totally

normal growing a website right we're

only four months in we're still in the

learning curve but at the same time

we're getting some really cool data

points that show we are getting massive

amounts of momentum and I'm gonna cover

both of those sides here in this video

for you today you're gonna understand

what we're working on what we've been

working on and then also what the

results are from there and of course

there's three other videos right month

one two and three I'll link to those in

the description and I've got some

long-form blog posts that walk you

through all of the updates the big goal

here is a three thousand dollar per

month website in one year that's the

goal so now at this point I feel a

little pressed by that goal to be

perfectly honest but again it's

important to realize that momentum

starts slowly and the whole process of

building a business online is quite

messy so what were these challenges what

were the big problems that came up well

as we're starting to publish more and

more content we needed to bring on a

second layout person we're using my main

developer as our layout guy but he does

so many different tasks and projects for

all of our different websites for my

wife's website for my website my

membership etc that I don't have his

full attention on this so by cranking up

the content volume meaning getting more

and more posts right our goals getting

to 12 and then to 16 posts per month it

the bottleneck became the actual

publishing so we brought on another

publisher somebody to lay that out for

us following our very very specific

template and what did they do they went

and downloaded and re uploaded the

images directly from Amazon now if

you're not familiar with how the Amazon

affiliate program works you don't have

the ability that's actually a copyright

violation and in their Terms of Service

that's enough to get your account banned

on Amazon now they never published it

live it didn't go out of draft mode in

this way but it gave us kind of a little

bit of a scare it gave us that

realization that we need a system in

place now if you're using Amazon's API

which is essentially a way to port

directly the data from within

Amazon you can use Amazon's images

inside of your post so what we did is we

went out and found a plug-in I'm using

it I forget the name of it you can find

it at miles Beckler calm for such links

I am an affiliate for it but that's the

one that we're using it was like $67 for

the year what it does is it connects

essentially my WordPress website

directly to the API of Amazon so now

whenever whoever is gonna be laying out

our future posts because I don't think

that person is gonna be around for the

long haul because we told them not to do

that but whenever they lay them out

they're just gonna be able to pull them

straight through the API so I can kind

of rest assured that all of our content

being published is gonna be 100% liked

compliant in compliance with the Terms

of Service of Amazon so that was one of

those big things and now if you think

about it we've got I think we have a

total of 22 posts at this point on the

site and we have to go back and kind of

fix those and get those working and

configure this new plug-in as table

features etc so I wished I would have

started with this on month number one

because it would have been a process it

would've been a standardized process

that we would have built in from there

but again this is why it's called the

messy middle we blaze forward doing the

best that we can and ultimately we adapt

on the fly to these kinds of challenges

that come up you've also heard me

probably mentioned the idea of a

bottleneck one thing that you're gonna

notice especially if you're Systems

driven that certain parts of the game

are going to become easier or get faster

and then that just moves the challenge

so for the first three months really how

do we publish twelve posts a month right

turning that content machine on we've

had a bunch of challenges with that but

this last month we actually hit I

believe seven posts this last month and

it put a backlog on our layout person

but the good news is we found we now

have two teams so the seven posts came

from two teams and the reason it wasn't

more was actually the bottleneck at the

layout we have some content in queue to

publish so as you fix this challenge you

essentially make a new challenge because

you if you think about it as a river if

you remove one dam from the river that's

stopping the river from flowing all of

that water rushes down and essentially

will

new dam somewhere else it's all gonna

bottleneck somewhere else so know that

that's the process process and my team

my project manager and I we literally

are like okay so now the bottom that's

over here how do we fix this system then

once we fix a system is like okay the

bottlenecks now over here how do we fix

that system so what else have we done

here so second layout person is coming

in try to VA so they're out and I think

I'm gonna use the WP publish Pro team if

you're not familiar with WP publish

procom that's Dave Wooden's team I've

used them for the content on the miles

bechler site for years now I essentially

just send them a document it's a Google

document with all of the images and

links and all the text laid out and then

that team goes in it's one flat fee and

they they handle it each and every month

the reason we haven't got them going

with this new site yet but I think we

will is how complex our template is so

we're simplifying our template and we're

adding on this plugin and once that's

done I'm gonna test Dave's team with WP

publish Pro because they're scalable

they'll be able to handle a post a day

every single day and again it's just one

flat price for the month so I really

like that what else did I do this last

month I bought some links now I got my

grey hat on is this great green hat so I

bought some some pbn links to be

perfectly honest with you and my goal

here is to really kickstart the domain

Authority growth and I've already gotten

a comment on my blog of like miles like

I can't believe you did that

is that on brand for you so what on

brand for me is right now with this

website like the website is its own

brand okay and the goal of this website

is three thousand dollars per month and

I'm doing what I need to do to get to

that $3,000 a month you're also gonna

find two camps in the world of affiliate

marketing number one is oh my gosh PB n

links are the worst things ever how dare

you it's gonna blow up your site it's

going to backfire and then there's the

other camp who are like PB n links all

the way right get good quality PB n

links and that will grow your authority

faster than your competitors you'll take

over on the search engine you'll get

more clicks and you'll get more so my

plan my thought process here is to use

this to essentially jumpstart the

process I might use them for one or two

months only and that might be it right

I'm doing five links and most of those

links are going to the home page even

though I'm sending some to the internal

pages themselves that I do want to

the overall goal here is to kick-start

the authority of the site all of these

sites are getting Google's spiders

crawling them and when they link to my

site with a little bit of that link

Authority it really just reintroduces

Google's search engine spiders to my

content to help them realize that we're

starting to get noticed in the world so

it's a risk it's a chance it's a

calculated risk I want to kick this on

now my team and I plan fully to

essentially turn on my entire division

of backlink building but right now

they're focused 100% on Melonie site and

my site okay they don't have time and

bandwidth to work on this website or

else I would be using them if that's all

they had going on but they're building

their systems and they're starting

they're doing the outreach for our two

main sites this is kind of the I mean

this is my sidekick right this is the

side gig of my sidekick my wife site is

still number one the miles becker brand

and content and conversion membership is

still my main focus beyond that and then

this is kind of that thing on the side

so Wynn my team on the backlink side the

backlinking division of my team for

outreach when they are ready and able to

take this on we're 100% gonna keep this

in-house and we're gonna do white hat

create great content do a bunch of

outreach get the backlinks naturally so

we are gonna go in that position in that

way I just wanted to kick-start this and

get a little bit of a start going here

for us early um cost of that was a

hundred and seventy-five dollars and I'm

gonna do it for a couple months and if

it blows up the site I'll tell you and

if it boosts my authority quickly I'm

gonna tell you and that's what I'm here

to do is to be honest with you there so

I also tested another research writing

team combo so this research and writing

team they essentially are researching

the different products and they're

writing it there's a little bit of

back-and-forth they come up with a list

of products based on the main keyword

that I give them and we're refining the

list they have not gotten that right

once but it's quick this way and then

the writing there they're doing pretty

good on the writing so I have two teams

there's this team I bought for if you've

watched the previous videos you know I

bought twelve posts from a different

team in this fashion and they riped it

all up they messed it all up and we've

literally been backpedaling to re-edit

something they did they would not fix

them for us which is why a

I don't announce who I'm using until I

use them several months in a row and be

I'm never using them again is kind of

the situation but I realize starting

with smaller purchases to prove the team

in case it backfires is gonna be easier

for my editors to go back through four

posts and fix so I've got my in-house

team going now I have this external team

going for next month the plan is eight

posts from the external team and four

posts from the in-house team again

because they're constantly working on my

site and my other stuff so the goal is

twelve posts next month which is really

what I've seen as where I wanted to be

if we're able to hit twelve posts a

month every month from month five on

then we're gonna be at something like a

hundred and twenty posts throughout the

course of the year I think we're gonna

try to ramp up to sixteen posts per

month which would be an average of about

one every other day on this website so

hopefully we can hit 12 next month and

we're just gonna cruise right to 16 that

would put us at about a hundred and

fifty posts by the end of the year which

I think would increase the likelihood of

hitting my target goals so we published

seven posts last month which is about

double from the month before I have a

total of twenty-two posts published

these are very long comprehensive posts

these are really high quality posts so

we got 22 the goal for 12 this month I'm

catching kind of full stride would put

us to 34 and then so if I do three a

week for the rest of the year that would

actually 118 posts is kind of what we

have in our sites and I'd really like to

get that to 150 so that's kind of

everything that's going on now I was

reading on on reddit there's a few

subreddits that I go in where people are

building affiliate sites and there was

somebody who's new they're like look I'm

three months in I've been publishing all

the time and I'm still getting like an

average of one or zero visits to my site

what's wrong and I want to address that

because I've got more traffic going on

but then that but it's still very very

small it's on average a couple of posts

a couple of visits a few visits per day

is all it is and that's totally normal

this game takes time you're probably

gonna have to publish for about six

months to eight months before you really

start to feel the effects of momentum

but as I mentioned we're seeing momentum

at this point in time so how do you

see momentum without having big traffic

numbers and be making money in $10,000 a

month right cuz the the reality is since

I'm not trying to sell you a course I

get to be brutally honest with you and I

hope you appreciate that because there's

a lot of people blow and smoke up your

rear to try to make it sound easier than

it is so they can sell you courses I

just want you to know how this game

works so you have to understand the

power of compounding okay if you take

something that doubles a penny that is

gonna double every day you got one penny

day one you got two pennies on day two

then it's four pennies then it's eight

pennies it does not feel like anything's

going on but by the time you hit day 30

you're at like millions and millions and

millions of dollars because of the power

of compounding I have a video where I

walk you through a slideshow that does

that exercise and I want you to watch it

I'm gonna have the link pop up I think

it's me on that side to go watch that to

put your mindset in the right place so

you can be comfortable in the messy

middle dealing with challenges removing

bottlenecks like trying your hardest

pouring your heart and soul into all of

these new things writing content keyword

research publishing doing the reviews

review research all these bits and

pieces you're doing and you don't really

start to see the compounding results for

eight months a year two years but what

happens when those compounding results

hit they get crazy and that's why I'm

excited to carry on so let's talk about

next the costs because I'm outsourcing

all of this I have maybe an hour's worth

of conversations with my project manager

each and every month so I'm consciously

outsourcing all of this if you were

doing this 100% yourself this month

would have cost you somewhere around if

you bought links it would cost you about

$220 if you didn't buy links this month

would have cost you less than $100 so

keep that in mind as I go into my

numbers cuz this is an investment I'm

taking monies from my brand and

investing them over here anyways with

that said 584 dollars from my in-house

writing team 750 dollars for my project

manager to keep the the train on the

tracks four hundred and seventy seven

dollars for the research team who

research projects they work with my

in-house writing team a hundred and

seventy-five dollars for the first five

links on the link building we won't get

those till this month so I made the

monetary investment last month who we

won't see the results of that starting

until this month

and then the writing team number two was

$659 then $67 in links and again so

writing team number two the 659 that

contents actually gonna get published

next month month five right I bought it

and now it's gonna come out next month

sixty seven dollars for the plugin that

I mentioned Myles Becker comm slash

links to keep Amazon compliance so they

don't shut down my account total spent

this month was two thousand seven

hundred and twelve dollars if I'm on

pace my thought was I was gonna spend

upwards of fifty thousand dollars I'm

not even halfway there and the odds of

me hitting that budget that that goal

and again I just see that as a

reflection of how much content were

publishing it doesn't seem like I'm

going to get there my thought was 50

grand in $3,000 a month cash flow out

better deal than real estate in my

personal opinion I don't know if I'm

gonna get there on the investment side

but I'm still shooting for them and that

income side there is still a chance how

much traffic that's really one of the

other important data points for you so

overall our traffic's up over a hundred

percent my Google organic traffic the

one that counts the one that matters um

that's up six hundred and fifty percent

month-over-month six hundred and fifty

percent more so I'm super excited about

that and then my impressions so I'm

getting my click data from analytics but

you also need to have already got your

site verified within Google search

console that's at google.com slash

webmasters that's where you go get your

sitemap tied in right to keep seeding

the the search engine spiders with every

new posts that you have so inside of

there month-over-month my impressions

number and this is the only place you

can see how many impressions that you're

getting on Google as a search engine

it's up thirteen hundred percent that's

thirteen x growth in impressions this

past month versus the month before and

this is really what momentum looks like

these are my leading edge indicators

doesn't mean I'm getting massive amounts

of traffic my sales volume is still zero

and I'm totally cool with it because

everything is pointing to the fact that

this rocket ship is taking off and if

you've ever seen a rocket take off like

a real actual rocket

it's just blasting out thousands of

horsepower through its rockets and it

doesn't look like it's going anywhere

and then it's going like one mile

two miles an hour three miles an hour

another analogy if that one doesn't work

for you is a freight train

you know you've probably seen freight

trains driving they have you know a

hundred cars of coal or something in all

of the train cars and when that train is

going from dead stop the amount of the

thousands of horsepower required to get

it moving and all sudden it's crawling

and I could walk faster than it and then

it's getting them out to a walk and then

it's getting to a jog when that train

gets up to 60 miles an hour with all

that weight and momentum there's no

stopping it

it just takes a long time for it to get

up to speed both of those analogies are

exactly how building a business online

is that's what happened with my wife's

first business we started in 2009 that's

exactly what happened with this channel

that you're watching now that I started

in 2016 it took me like nine months to

get momentum I did hundreds and hundreds

literally like 300 videos or 250 videos

in nine months before I started to see

the results of my momentum and Here I am

22 posts in on a brand new website

hoping to get to 34 this month and

hoping to ultimately get to 50 on the

month after that and I'm seeing the

signs of momentum I can hear the engines

clicking I'm removing the roadblocks and

our processes are getting smoother and

smoother and smoother and I know that at

some point the money is gonna start to

flow the traffic's gonna start to flow

and that's when it's gonna get really

exciting but as a creator as an

entrepreneur I've learned to love right

now the challenges the messy middle this

is when we're putting our systems

together when we're getting the right

teammates in the right places when I'm

firing people because they didn't do

their job right and they didn't read the

description and I'm looking at new teams

and I'm looking at new processes I love

this phase so don't get addicted to the

outcome stay addicted to the process

because when you're addicted to the

process and you love building things

that are focused on giving value to the

audience because that's what we're doing

every blog post gives a ton of value

searching for people searching for these

things right we are all in on giving

value to this audience it becomes fun

and then it's just you just make your

processes more efficient your teammates

more efficient or you're just getting

more efficient as a writer and a

researcher yourself if you're doing

everything 100% yourself eventually that

train gets its momentum and eventually

that cash flow does not stop even if you

posting new blog posts the traffic shows

up the cash flow shows up everything

works and that's the goal we're working

towards it just takes a ton of effort to

get there if you have any questions for

me get at me in the comments below I'm

happy to answer when I have time in the

description you're gonna find a lot of

the helpful links the link to the

plug-in that I'm using the blog post

that lays this out the past videos and

be sure you watch that video that I have

I'll have it pop up on the end screen

here that is about the power of

compounding it's so important for you to

understand how compounding works that

video walks you through in a kind of a

slideshow animated pseudo not animated

slideshow presentation that I put

together with graphics on it that'll

really help you understand the power of

compounding and and the real magic

behind building a successful website

online on that note I'm gonna call it

thank you very much for your time today

I appreciate you and I look forward to

connecting with you on the next video

till we meet again

be well

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