hey everybody what's up this is pat
flynn from the smart passive income blog
i'm doing a follow-up video to the video
I did the other day or I selected cop
training as a niche for my niche site
competition with Tyrone Shum and I'm
going to tell you why that was a mistake
that was a mistake and and I'm going to
admit up front that I am NOT I am NOT a
niche site or niche affiliate marketing
you know this type of this type of
affiliate marketing I'm not an expert
you know neither is Tyrone that's why
we're doing this and we're making it
public right that's why we're making
this contest public is because we want
to show you what we learn and you know
what works and what doesn't work all
right so I'm going to show you what I
did wrong so you don't make the same
mistake yourself when you're doing
keyword research so if you remember from
last video I was I selected police
training as kind of my topic to do
keyword research for and in finding a
related term I found cop training and I
was really excited about it because it
met my criteria had a good amount of SEO
traffic from it it had a low number of
competition you know a low number of
other competing websites out there for
the same keyword and the SEO competition
the strength of competition for the top
10 in Google is fairly weak so I was
really confident that I could rank in
the top 10 especially because I saw that
the domain name cop training net was
available that's an exact match for the
keyword I was going for and you know
that helps out a lot so I was really
excited got super stoked about the
numbers and failed to do the further
research I should have done now what I
should have done and was actually go
into cop training as a keyword itself
and do keyword research on that and I'll
show you why well if you go back to the
keyword research for police training and
look at the numbers for cop training
you'll see that's just phrase to broad
ratios 67 percent now that means that
there are other terms out there that
people are searching for word that
contain the words cop training now
usually that you know 67% is a really
high phrase to broad ratio market
samurai guys usually recommend only
looking at keywords that have a 15
percent or higher phrase spread ratio so
you know 67 percent I saw this yesterday
or the other day and I didn't think
twice about it but
you know this is the niche that you're
selecting you should do as much research
as possible and you should see what
those other keywords are and I'll show
you how to do that so when you go into
cop training you know open up your key
word of choice that you that you're
really interested in and actually do
keyword research on that so I'm going to
generate keywords and see what related
keywords to cop training come up and I
want again I want keywords that contain
the words cop and training in it so I'm
going to scroll down to cop training
select the keyword cop and training you
know just click on those and select this
excuse me this green checkmark and which
is what this does is it filters through
all of them and gets rid of all the
keywords that don't contain those words
so you can see there's seven left now
these ones are related to my field which
is okay cop training video traffic cop
training k-9 cop training that's fine
but there's these two down here that
I've never heard of before crow cop
training and Mirko Cro Cop training
don't know what those are but there's
something to be concerned about and when
I analyze those keywords you know I
actually find that crow cop training is
really high searched for and so is Mirko
Cro Cop training and those two keywords
are skewing the numbers for cop training
you know and it would be okay I guess if
they were related to the field that I
was the the niche that I was going for
but they're totally not and I found out
that Mirko Cro Cop is actually a UFC
fighter who has his own training videos
how crazy is that you know it's I just
got really unfortunate selecting niche
cop training when there's a guy out
there the last name is cop and he's is
training videos and you can see when you
go into this match type right now it's a
broad match type which I want I want to
go to the exact one just to see how many
people are searching for the exact
phrase cop training you know nothing
more nothing less and when I do that the
SEO traffic numbers go significantly
down you can see that cro cop training
in micro co cop training are up there
above it and you know that means that's
those are when people search for cop
training you know they're actually
searching for for this UFC guy more
likely so thank you for those you
pointed that out to me again I'm not an
expert I'm learning as I go and I'm
pointing everything out so you don't
make the same mistakes so the lesson is
when you find an inch that that sounds
interesting go and do the further
research required just to make sure that
something like this doesn't happen you
know I thought it was smart because the
other day when I was doing keyword
research for writer's block which is
what happens when when your writer like
a songwriter write books and you just
don't know what to write you get stuck
that's writer's block a very common
occurrence people are always looking for
four methods to overcome writer's block
which is why I was interested in the
niche but when I generate keywords for
this and I do the research you'll see
again this doesn't happen very often but
you'll see that you know the top ranking
related keyword to the word writer's
block is just Jack what does that mean
well I'm going to go into Google and
show you now just Jack writer's block
you know just jack is a an artist or you
know a songwriter or a musician or
whatever that has a song called writer's
block so I know immediately that I want
to stay away from it's this niche
writer's block because these numbers are
there these numbers are off how many
people are searching for the song versus
how many people are searching for the
actual you know problem of a writer's
block I don't know so you know check
your keywords to make sure there are not
there's nothing unrelated to your field
out there that's skewing your numbers
because you don't you don't want to get
involved in that so I'm starting from
scratch cop training is not the key word
or not the niche I'm going to be going
for anymore actually I'm just going to
tell you really quick that I did find
something that actually works out a lot
better for me what I did select was
security guard training you'll see here
that the traffic numbers are
significantly higher almost five times
four or five times higher and the SEO
competition is actually a little weaker
than it was for cop training so I'm show
you here you actually see
a few green in a few yellows and just a
you know small amount of reds which is a
good sign so I'm pretty confident now
that I can rank for the keyword security
guard training I picked up a domain that
has that that has those three words in
it and it shouldn't be that hard I mean
these numbers aren't that crazy these
these backlinks and and the number of
pages that they have on their site and
the page ranks are fairly low so I'm
pretty confident that security guy
training is a better choice so again
thank you to those of you out there who
you know showed me the way that's what
that's really what this all about all of
us learning from each other
now I'm sure I'm going to learn things
from Tyrone and we're all going to learn
from our mistakes and and what's good
and what's bad and no so and another
interesting thing to think about is cop
training as pointed out by my friend
mark Mason it was actually a slang term
and those usually don't do so well
because there's you know if I if I
really wanted to do a cop training type
site I would better be better off
selecting something like police officer
training or something with police in it
but those are those are much more
competitive so that's why I stay away
from those and I'm going to go for
security guard training and in fact my
mom is a security guard so it's kind of
cool so I'm actually pretty excited
about doing this and I'll keep you
updated on the progress but again I just
want to be honest with you I make
mistakes and I want to share everything
with you so that you don't make those
same mistakes so so just make sure you
do a thorough research with your
keywords everybody all right guys hope
you learned something from that
and and yeah I'll see you in the next
installment of the niche site
competition with Tyrone Shum thanks guys
take care and have a good one
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