Hey Miles here, milesbeckler.com.
In this video you're going to learn about the newest passive income scam that
has been seized and shutdown by the U S government. Yes,
it's happened again,
not the first time since I started this channel that I've covered these kinds of
topics and we're going to look at it from three specific angles. Number one,
the specific scenario, the company,
I've got a little inside information about it because of an event I went to last
year, so I'll share that. Number two,
we're going to go big picture so you can make sure you're avoiding these kinds
of potential issues because they're really common. It happens all the time,
so I don't want to talk about just this one case.
I want you to understand how this works so you can prepare yourself in the
future because there will be more. And then number three,
I'm going to give a shout out and I'm going to mention some some channels and
some individuals who brought this to my attention who have done great deep dive
digging on this and they're calling out other scams and fake gurus by names.
I'll share where you can find those individuals to get more so you can protect
yourself because I'll be perfectly honest,
there are absolutely scam artists out there trying to prey on you.
19 hundreds this is not new snake oil salesmen are real and you need to
understand what's going on. So in this specific scenario,
the company's name is,
today's growth consultant is doing business as the income store and their whole
bit was that you essentially buy websites through them.
So they're already running, already operating, already profiting websites.
They often purchase them from F E international or from empire flippers,
and then their internal team manages the website and runs the website and you
get 50% of the upside potential. So all in all,
it started out as a very honest and good working business model, I think. Uh,
but as you apply scale and as our rhythms begin to change as the world and the
game begins to change, that's when things get a little bit shaky.
So they had a specific claim on their website that said you get a guaranteed 15%
return. And now I'm obviously no lawyer, I don't play one on YouTube or TV.
But when,
when you start talking about guaranteed returns and the returns start slipping
and the money from the new investors comes in to pay for those guaranteed
returns for the old investors,
it starts to look and smell a lot like a Ponzi scheme. Now the sec,
which is a security exchange commission has actually seized it.
I'm going to link to a playlist of videos from an actual lawyer who has dived,
dove dived into this data much more. She's actually showing the, um,
the filing. So you could see,
but a lot of what's actually a lot of the kind of content is actually sealed,
right? We can see the filing itself,
but we don't know what's actually in it yet.
So you can subscribe to her to follow more about this. Uh,
what's the key takeaway here now before, let me tell about my backstory here.
So I went to a really high end mastermind with a bunch of seven figure business
owner million dollars a year to 10 15 plus million dollars a year.
I think some of them were in the $20 million per year range. Now,
that was in April of last year and these were some of the highest sponsors.
This actual company bought their way in as a sponsor.
They spent an incredible amount of money as a sponsor and it makes me wonder
they were pitching generally it was $100,000 buy him for a website and they were
pitching that. Now they're really kind of only doing $250,000 and more buy-ins.
And I'm now wondering if that moment in time,
if they were just literally getting access to a group of successful individuals,
trying to get a little more money coming in to pay all of their last investors.
I have no idea if that's true or not.
I don't know what they knew about their companies scenario in that time and a
place, but they seemed honest. They seem genuine, they seemed authentic.
And here we are less than a year later and that business has been saved by the
government. Um, it's very, very scary.
So what are the takeaways from this? What's the bigger picture? Number one,
anytime somebody has promising passive income,
you instantly need to be weary of what they're talking about because nothing in
this life is passive, right? There's no method that lasts forever.
There is no traffic source that's going to last forever.
There's no advertising platform that's going to last forever.
And in one of the last videos that the CEO put out, he's taken it down since,
but I found a transcript of it on a forum.
He essentially was stating that the Google algorithm updates and the Facebook
updates are really what hurt their business.
And they went from authority sites and then they went on to Shopify sites and,
and when the algorithms change there, they didn't adapt quick enough,
which is a big sign of a large company, right?
When you have hundreds and hundreds of employees, which they did,
they were actually on the inc is fastest growing companies in America list.
So everything about it from the outside looked legitimate.
They'd been in business for a decade.
It's literally the promise of ever growing passive income.
That is the one big flag that everyone should have been able to see from the get
go. Because the truth is nothing in this world is passive.
There's always work to be done.
So no traffic lasts forever. No method lasts forever. No business lasts forever.
My first business online was on MySpace. I was earning money as an affiliate.
That website, I think technically it's around, nobody's on my space right now,
right? Uh,
we rode the wave of Facebook organic traffic to see hundreds of thousands of
visits per month organically. That's not really a thing anymore.
We survived some of the penguin and Panda updates of Google in 2010, 11, 12, 13,
and we survived those. But I know people who didn't survive those.
I know people whose businesses has been taken down by every one of these
algorithm changes. And this is why an online business is never passive,
because you always need to be adapting.
You always need to be aware of where is user behavior trending?
Where is user attention trending? And you need to be engaged in this.
So what is the work, right? Like the, the goal is to just,
you gotta be engaged and do the active work of building a business.
But what does that mean?
I'm going to break it down a little bit more specific for you and my wife.
I were talking about this today. Um, I think the true work,
the best way for me to put this today is you need to be working on building an
[inaudible], honest, trustworthy brand.
The power of brand right now is continuing to grow in importance.
And brand can be you, right? This is, you're on the miles Beckler channel.
I've got the miles beckler.com blog. It's all miles Bachler all day around here,
right? That's my brand. I'm the, this is the miles Becker brand.
I chose to do a personal brand. My wife went in another direction.
She came up with a brand name and either way it's mildly irrel irrelevant which
one you choose because the truth is once you start to build a brand and you get
known or your brand gets known as the most helpful person in that space or the
one to go seek, I don't care if this is how to BBQ guidance,
if it's how to fly a racing drone when the world and the algorithms start to
change, which is guaranteed to happen in the future.
If your brand is strong enough,
they're going to seek you out and what you might start to notice is you can
actually go do keyword research on my name and you're going to notice thousands
of people per month. They don't just search for keyword research,
they search for miles Beckler keyword research. They search for miles, Beckler,
S, E, O, and that's the power of brand coming through.
When audience members like with you are ready to learn something, you're like,
I need to learn how to make a funnel. I need to learn how to do my Facebook ads,
I need to learn affiliate marketing. And you're like,
well I bet miles has a video on his channel for that and you go search for my
version of it.
It doesn't matter what the algorithm is doing in that day and age and if you go
search on a platform and I'm not there,
odds are you're going to jump to another platform and search because you know
I'm here showing up for you weekend and week out because that's what I do.
That's what successful brands do.
They keep showing up and this is why it's not passive.
There's no such thing as passive.
It is active and if you look at all of the fake gurus out there who are selling
passive income resources and passive income tools and passive income courses,
they're actively selling you passive.
They're updating their social media, they're updating their blog.
If they have teams working on it, they're hiring those teammates.
They're doing the eight, they're working behind the scenes in some capacity.
They are, they're involved in the business,
which by definition means it ain't passive. Now do I earn residual income?
Do I get income ongoing in the future for things I do in the past? Absolutely.
That took active work to build the systems, the brand, the domain authority,
the channel authority to get there.
And I'm getting residual compounding results from those efforts.
I'm all good with residual income. I totally get it. Multiple streams of income.
Absolutely. But the day I stopped showing up for you guys, my income,
my brand,
everything will start to slowly get worse and worse and worse than the numbers.
And eventually I'll have to go back to work, right? The exit number for,
for retiring completely and doing nothing for the rest of my life,
which sounds actually kind of nightmarishly boring to me. What, 10 12 million?
My long way off from having that in protected assets. Um,
so I'm still showing up for you guys. Right?
And I think it's that mindset of it's almost disheartening in a way when you've
thought that there is that get rich quick as possible when you thought that
passive income is possible and somehow you're going to go from being in a
cubicle to being able to do nothing all day and make tens of thousands of
dollars per month would love it if it was easy.
You'd probably know people smarter than you who already done did it.
I don't know anybody who's gotten there and who's crossed that bridge. Um,
I know people who've made extreme amounts of income, but they're still working.
They're still active, they're still creating, they're still publishing.
They're still giving value to their people.
Sometimes they go start philanthropies and they go work in charities because
that's really what their heart's calling is. Great.
They're still doing things in that capacity.
Bill Gates is an example of that for if you would like an example of that.
So when you really build a trusted brand that's all through content today,
I don't care if that content is Facebook advertising to landing pages,
running a very simple funnel,
or whether that content is YouTube videos and you're doing a YouTube channel or
blogging and you're building a blog or an affiliate site.
It's always coming back to content and you always need to be putting out more
content because a, you have people who have a headstart on you.
They just started before you. They're not necessarily better than you are.
They're not necessarily smarter than you are.
They currently hold the number one, two, three, four, five,
10 spot on Google and beyond when you're entering the space.
So you need to go catch up to them.
And then there's that segment of people who are coming up after you and they're
chasing at your heels and they also want those same few coveted spots.
They want that same attention of the audience that you do and they're working
their asses off to get that spot as well. And there's a competition going on.
There's people who currently have it.
There's people coming up through the ranks who are going after it and you are in
there on that spectrum somewhere and the day you think you can stop publishing
or you can just hand it off to a team and Oh the team will take care of
everything. That's the day that those people who are hungry, hungrier than you,
they're more strategic than you.
They're putting in more hours than you're putting in and they're being smarter
about how they're going about it than you are.
That's the day they start to overtake you and eventually when you don't put any
effort in because you're passively letting it dwindle and die,
that's when they will eventually overtake you. Your income will drop,
your traffic will drop,
your leads will wonder where you are cause you're not emailing anymore because
you're passively swinging in a hammock.
So once you get beyond that belief that there is some magic passive thing and
you need to buy that right system or buy that right tool.
To me that's the freedom point and you,
the realization is this is going to take work. It takes time to build a brand.
Takes a lot of content to build brand.
I like to think of it in numbers of iterations.
I don't think there's a number of hours.
I don't think there's a number of days you could put on it,
but I think there's a thousand iterations and if you're extremely strategic
about everything that you do and you're always iterating your next video,
you watched your first video and you're like, okay, how did I do?
How did I sound? How has that title was my click through rate,
how's my thumbnail? And then you make an iteration, your second video,
and you try again and you,
you work to improve all these little things that you're learning.
Eventually you'll get to three videos and you're like, all right,
how do I get a blog post going?
Then you get a couple of hundred blog posts going, all right,
how do I start emailing?
Get a few hundred emails going this point you're at five, six, 700 iterations.
That's what a real business looks like and that's where you need to get to.
So when you and your brand are the trusted advisor for your audience,
when you and your brand are the most helpful people at helping your audience get
the transformations they desire, they want a better life.
They want something right, and that's what you help them do.
Whether it's they want to be able to barbecue the best brisket in the world and
you're the barbecue guru teaching them how to use that big green egg thing that
they got, whatever it is,
that's the role that you fill and it takes time to keep doing that.
So you got to keep showing up for your audience is the ultimate key and anyone's
selling you passive as if there's something you could do and you sign up for
this system and you copy and paste their things. It's never going to work.
That needs to be the red flag of this is a scam and it might not be an outright
scam. They might actually have some good information,
but the fact that they're selling you passive income when there is no such
actual thing as passive income,
the fact that they're actively taking time to build evergreen webinars,
to create followup sequences, I guarantee you they are split testing their ads.
I guarantee you they're split testing their landing pages.
They're doing the active work and they're selling you a lie.
And when your relationship with those individuals begins at the point of a lie,
eventually you're going to be the one holding the short end of the stick.
When you realize this and you're like, you know what,
I'm going all in for my people.
I'm going to become the best crochet trainer in the world. I'm a do it.
I'm gonna make my YouTube videos.
I'm gonna figure out how to show myself crocheting on YouTube.
I'm gonna teach it. I'm just going to be the absolute best.
And then you commit to it a thousand iterations and you go,
you're on the path. And eventually you'll get there.
Eventually you'll outwork the people and you'll outrank the people who currently
have it. And if you're quick enough and you're iterating fast enough,
you'll stay ahead of those people biting your heels to come get what you're
after as well. And that is how you become the champion in your niche.
And that is how you build a real business online that can let you live the
lifestyle that you want. That's it for part two of the video, part three.
Now I want to give some shout outs to some people. Number one,
shout out to you if you made it to the end here.
You're a one percenter and I want to know, hit it in the comments.
Say I'm a 1% or let me know you made it to the end. I love seeing that.
I don't have time to comment every time I still look through and see it.
I know who you are, I appreciate you. So that's it.
Number two is thanks to John Gillam from authority website income.
He actually brought this to my attention. Uh, Amelia Gardner.
She is the utuber who's covering this in depth.
If you want to know more about this specific scenario with the income store,
she's the one to follow up between the two.
I've got a post of his and her YouTube channel and the description between those
two, you will find access to all the documents, the conversations on Reddit,
on the Fastlane forums, et cetera, et cetera.
So you can dig as deep as you want into this.
And then on the people calling out the fake gurus, uh, number one,
I want to give out a shout out to coffee. Zilla. Uh,
this dude is just like on fire and he's going for it and he's calling out the
fake gurus by name.
That's something that I consciously chose not to do on my channel because they
are going to come and go and actually fake gurus just quit the other day because
they're, they really, they have no authenticity. This is just not real.
I saw him come up and I saw him crash down and now they're quitting.
They made their money on the backs of their people and now they're done with
their audience. They're onto the next interesting thing. Um,
I don't call him out by name because that model's going to happen over and over
and over. And I want you to understand what to look for.
Cause they all use the same language patterns.
They all sell the get rich quick passive income scam.
They all make it sound easy.
They all sit on their fancy cars and they flex using status symbols,
fancy watches,
fancy cars sitting in airplanes because those are the status symbols that
trigger emotionally like wow,
maybe this time the get rich quick thing will work. Nope,
that ain't how it works. So hats off, shout out hat tip to coffee,
Zillow for doing what he's doing. And then the, the Mike Wynot team, uh,
Mike Winnet, the Mike Winnet team and a family there. Uh, they're in the UK,
he is a,
I think he's sold a startup and he's a professional get rich quick buyer.
So he's actually like clicking on the ads and going to the events and he is
calling out in very, very clean detail. Um,
what these Contra preneurs he calls him Contra preneurs.
I think he coined that phrase. Um,
these con artists acting as entrepreneurs selling scams,
they all use the same sorts of psychological things, whether it's in person,
whether it's the automated webinar bologna that you see over and over when
they're making it sound live and it's not.
They all use the same psychological things. And when you learn what those are,
you'll have a moment when you're like, Oh, this sounds interesting.
Click and you're like, damn, this is, this is a recorded webinar.
This is all fake. This dude's lying to me.
Are you going to go into business with somebody who's straight up lying to you?
Not this kid. I'm going to do the hard work.
Cause that's the only way to get it done. Right?
And all the people I know who are creating six figure seven figure eight figure
people in this business, they're working their tails off,
but they're loving it because they chose to work in a niche, in a space,
some that interests them,
whether it's the barbecue or the crocheting or the drone racing,
whatever it is for them, they're doing something that they love.
So that process over the next three years, five years, 10 years,
whatever it takes, because that's where you got to be. Is it a whatever?
It takes level. It's all kind of fun. My wife loves spirituality,
so everyday she's studying spirituality, she's reading books on it,
she's watching videos on it, and then she's creating her blog posts on it.
She's creating her videos on it. It's a labor of love. This channel.
I am such a marketing geek. I can't even tell you and I have been since 2003.
I'm like 17 years into marketing geek dome. I love what I do.
I love learning this. I love sharing this.
I love hearing about your growth and your experiences.
That's why I'm on this planet. So there ain't no like,
I'm going to do this until I get there and then I'm done with you and now hell
nah. Like I'm just going to keep with it.
Maybe I'll start putting out books if I ever take time to write coherent
chapters. I don't know. Um,
but when you get there yourself and you let go of all that shiny object
bullshit, man, your bank account is stopped dwindling.
You ain't gonna put no thousand $2,000 scams on your credit card anymore.
Your emotions will change cause you won't feel stupid for getting caught up into
yet another scam. How do I know I bought into tens,
dozens of scams before I ever committed to just doing the work?
The shortcut in this world do the same thing for three years straight.
The shortcut in this game of digital business, thousand iterations,
how quick can you get there? And if you're doing one thing, one niche,
you're playing the Shopify game and Shopify and Facebook funnels,
and then you stop after six months and you go start to do something else.
Guess what? Your iteration clock went back to zero.
And if you had 120 iterations going on your path to a thousand that you want to
be and you change gears to a new niche or a new something,
you're back to zero and you're starting over.
And that's what most people are doing. They're buying this scam. Oh,
that didn't work. Let me go buy this scam. That didn't work. Oh, this guy,
the passive income guru boy says podcasting can do. Okay, I'll buy his scam.
That didn't work by that. Scam that well, lock it down. Focus in,
build a brand, give value to an audience.
Go all in on helping them know that you've got to chase down those who already
hold the spots that you desire, which is the attention to the audience.
And you've got people coming up in the ranks behind you trying to track you down
and outperform you. So be more strategic. They are published more quickly,
more frequently than they are,
and you will be the one holding the belt at some point in time when that
happens. I don't know, but guess what?
It's pretty beautiful life when it does and that's it for this video.
So thank you for watching. Again, thanks to John Gilliam, a Illumina,
Amelia Gardner, coffee Zilla Mike,
when I'm gonna have all their links and stuff on the end screens and now below
here, they're everywhere. Thank you for showing up.
I appreciate you do the work. Give value to your audience.
It creates an amazing lifestyle and ultimately stop padding the pockets of these
fake gurus because they're just going to dump on you when they're done.
They're just going to disappear when it's done,
when they get called out for whatever they're doing and good on the folks
calling them out. We need more people like that in this world. And on that note,
I'm gonna call it. So thank you for your time.
I appreciate you and I'll see you on the next video. Until then, be well,
cheers.
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