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Thursday, April 2, 2020

Pat Flynn - How to Stand Out From the Crowd - Financial Bloggers Conference 2011 #Best Education Page #Online Earning

Pat Flynn - How to Stand Out From the Crowd - Financial Bloggers Conference 2011


thanks man
hey like seriously let's all get philip
like the biggest round of applauses is
been an amazing experience this is this
is incredible this is incredible last to
speak right I have a lot of
responsibility you know you can go home
I could have a really crappy
presentation and you could think the
conference sucked and it's all my fault
but you know at last I have a really
interesting and special relationship but
let with last in h
igh school I didn't
pass five feet tall 100 pounds - my
junior year I was a tiny kid it was
super easy to find me on the marching
band field notice I say marching band
field not football field like that no I
didn't get any girls I was always that
cute kid that the girls would wanna be
with but never get any girls and yes I
was always picked last for everything
and it sucked but I was picked last to
speak today
and I'm really really super stoked to be
speaking last because I've gotten to
know a lot of you speaking and you know
just the relationships we've built
together this weekend and the
relationships that we built before even
meeting today and so special to me it's
even more special because I'm up on
stage here today and I get to speak with
other speakers who have spoken before
right before this moment JD Roth is JD
here
JD's back there you're my hero I was on
your blog when you had 4000 subscribers
and you were born to talk about personal
clients I mean it's in your name JD
rocks right
I mean I think we should all go to them
and change our name to some keyword that
we talked about on our blog that that's
the best SEO no don't do that you taught
me the power of a blog and the ability
to reach people not only reach people
and teach people but reach a lot of
people
yeah well almost a hundred thousand
subscribers every time
JD writes something a hundred thousand
people's lives change in one way or
another super powerful amazing stuff for
me you taught me a lot too I don't know
if for me to hear incredible
presentation you know I've been reading
a lot about presenting in public
speaking this is my first presentation
just like Adams first public speaking
gig and you know I read a standard
delivered by Dale Carnegie and all the
tips in there for me did everything to a
tee so that's why I have three points
that I'm going to be standing on that's
why I have a clear water bottle that
people can see through so it doesn't you
know it's all it's all there and Rumi
taught me the power of going big going
for the big wins something that really
affected my life was when I was still
working 9:00 to 5:00 I you know I used
to stay late at work to to read his blog
because if I leave 30 minutes after work
I'd get home at the same time because of
traffic you know one thing I learned
from him was going for the big win so
one day I go to my boss and I say I'm
worth this much this is how much I
should be earning next day $20,000 raise
thanks to me four months later I was
laid off I don't know if they knew I was
happening I didn't know what's happening
I mean maybe they were trying to make me
happy before they cut everything off but
I knew but that was a really depressing
hard moment of my life is about a week
where I was just saying this sucks I was
about to get married how was I going to
provide for my family
right and really what saved my life was
a blog little blog I had in a niche in a
niche in a niche about teaching people
how to pass the LEED exam it's an exam
that architects take that teach them
about sustainable design and beam
architecture in that sort of thing I had
this blog when I was working 95 I didn't
do anything with it it was built to keep
track of my notes and and teach my
coworkers how to pass the exam
didn't touch it at all got laid off
learning about internet business took
this little blog I had turn it into a
six-figure business I made over $200,000
in the first year from this site never
looked back and that was incredible and
I wanted to share that with people and
that's why I created smart passive
income blog which is where a lot of you
know me from how many of you have ever
been to or heard of smart passive income
blog before this weekend I love you guys
and if you're not raising your hand I
want to love you guys it's incredible I
mean it's really blogging has really
taught me you know not only the power of
blog to reach people or the power of the
internet to sell things to make money
and help everybody but also the power
within me to do something incredible
it's something that changes my life in
the blog because the blogosphere now the
blogosphere is interesting right when
when we hear the term blogosphere you
know the sphere like the world right and
I think this is where we're at right now
it's interesting I mean it makes sense
because we're all different people and
we have different cultures and
experiences we share and we were this
world right bargaining industries this
world but I think that's a little
misleading to me honestly I think it
looks more like this the universe blog o
universe that's a little bit harder to
say maybe that's why they didn't make it
the blog universe but I think that's
what it is right and the personal
finance industry is a big part of it and
I think that's uh suspect there maybe
it's crazy did you know that every six
seconds in this universe somebody
creates a new blog there's another one
every six seconds
is that crazy and we all know how much
time and dedication and effort and
energy it takes to maintain one of these
it's not something you just set up one
time we all blog every day or every week
we're concerned about our blogs and
these people I think maybe 50 since I
started talking I've just started their
journeys and there's all this noise out
there and everybody's fighting for
everybody's attention so how do we stand
out how do we create something visible
how do we create something like this
going back to the earth this is what we
want to be
the earth beautiful something with life
something thriving something unique I
mean you can be Jupiter if you want to
be but it's a big ball of gas I don't
want to be big but all this so how do
you create something that stands out in
this and that's what I want to talk
about today I've done a number of
different things to stand out you know I
am part of the personal finance injury
but I'm also part of the make money
online entrepreneur ship that sort of
thing which is a huge niche three years
ago I didn't have a blog now a lot of
people consider me one of the fastest
growing blogs in the industry and a lot
of you have stumbled upon my blog and
before I even eating so it's awesome
again living fit so the first thing I
want to talk about any strategies I'm
going to talk about you've heard before
and you know some some people JD talked
about a lot of stuff that I'm gonna be
talking about and when I saw that when
when JD started talking like I stole my
information like what am I gonna do he
took my slides like but you know I think
I mean use this as an opportunity to
confirm that what I'm saying is that
much more important that something that
you should apply if you're already
applying these things great use this as
confirmation to keep doing that if
you're not doing it maybe ask yourself
why so the first thing is tell story
right Klingons telling stories is
powerful engaging it transports your
reader into the shoes of the person
telling that story whether it's you or a
person that you're telling story about
incredibly powerful stuff JD said if JD
says everybody's to tell a story
one of my best blog posts I've written
one of my most popular blog posts is
entitled how to really profit from your
blog it's titled could use a little work
although the really parts in all caps I
thought that was cool had a really
profit from your blog in his post I tell
his story about a friend of mine his
name is Neal Neal came to me because he
had an idea he was an expert in his
industry he's worked 9:00 to 5:00 and
knew a lot about the subject that he was
in and he came to me he said Pat you're
doing awesome things with your blog and
reaching so many people I want to do
what you're doing I want to eventually
make money from my blog I said okay so
we went out for sushi
you know spicy tuna rolls California
rolls Philly rolls those are awesome
and he started going over the stuff and
I could tell the passion and fire in his
eyes with the subject he was talking
about and so I was getting really
excited and I asked him the question how
are you gonna monetize and he said
advertising I was like dude advertising
you're handing your advertisers
beautiful leads on a silver platter
you're doing all the work and then
you're handing them off keep them on
your own brand keep them with you create
products and become more of an authority
and have them become lifelong fans of
you to stick around with you forever I
don't know if you heard in Adams
presentation this morning which is
awesome by the way about creating
products and how much of an effect I can
have on a person's life super important
so I was on the story and then in the
blog post I go over seven or eight
different ways that he could create
products from the information that he
knows now I could have simply just
written a blog post and called it top
eight ways to monetize a blog the the
best ways to monetize your site right
now right now parts important but we all
see those posts all the time we all see
that stuff but what made it unique what
made it stand out was the story that
went along with it it's not that hard
just the story was the frame around that
same information that we have it and the
thing is it's hard to create absolutely
brand new 100% unique content right
there's nothing new Under the Sun as
they say but the story is what makes it
unique and that's what connects people
and transports people into those
emotional feelings that go along with
the story so tell stories if you you
know I told people tell stories
sometimes I don't have a story
you put yourself in a situation to make
stories happen for you go out there and
do awesome things reach higher make
things happen for you so that there are
stories or reach out someone else might
have a story that they like to share on
your platform so tell a story next is be
personable not only be a person that
your audience can relate to just be a
person I can't tell you how many times
have been on a blog and I'm starting to
read it but I don't know who's telling
me this information and we're I mean
we're all in the personal finance
industry we all deal with people's money
there's nothing I mean
some things but money is personal for
people people's families and livelihoods
are at stake and how are people gonna
trust you with that information if they
don't know who you are right I want to
learn from a friend people connect with
people people don't connect with content
they don't connect with web design they
connect with the people so becoming a
person now does this mean you have to
you know reveal everything about your
life and you know what scars you have
and what you have for dinner and post
blog post about what you had everyday
for lunch for the last 10 days no
although I know some people view that
it's pretty awesome and I know that they
do that and again I'm using JD a lot in
this presentation but as an example but
I know that JD does CrossFit because of
the blog and he's looking great I know
that he wanted me to per for a really
long time and I also know that he and
his wife do gardening now those things
don't necessarily have to do with
personal finance make the gardening
thing because you know they save money
with food that they grow but it has
everything to do with a relationship
that they have with the readers
everything I don't even know JD
unfortunately haven't had a chance to
meet him but I feel like I know Moretti
and some people come up to me this
weekend and said I feel like I know you
can and it's awesome I love it so be a
real person someone that people can
connect to super powerful be transparent
if you know anything about smart passive
income blog you know this is huge for me
be transparent be real tell everything
like it is you know it people come out
to me they're like Pat you are the most
transparent person I know
in the internet marketing industry I
don't get it I'm like why does being
honest and telling everything upfront
why is it so different it scares me
you're really scares the crap out of me
we should all tell everybody away I mean
we're in this for our readers that's
been a theme throughout this whole
conference for the readers isn't it all
right as bloggers with all the great
information we have to give that
information in the truest light without
any
type of hype or anything just to give
them the right information so that they
can make the choices that change their
lives
the transparence it's I can't tell you
how incredible being transparent is and
again this goes along with also being
personable being transparent about who
you are as a blogger and I I know
sometimes you know I talk about my
family on my blog and that's part of
being transparent not only a lot of
people know about the income reports and
again that I don't know why people are
so like oh my gosh I can't believe you
post your income again I shouldn't
anyone who's teaching making money
online should do that I feel because
then you really know who you're learning
from but everyone knows I also I'm
transparent about my life and what
internet marketing blogging has done for
me and I talk about my family a lot a
lot of people know that I have a
two-year-old son his name's keone a lot
of people know that actually a couple
people came up from you this week and
we're like dude I love the wedding video
and that's that's the first thing they
say to me they don't say I love your
blog I love I love a content that you
have they say I love the wedding video
the wedding video is a five to six
minute dance my wife and I we had our
first dance at our wedding reception we
were dancing to the glory of love and
five minutes in deejay cuts out and
people started booing the deejay and
then all of a sudden you hear and we
bust into this hip-hop routine that my
wife choreographed she used to dance hip
hop in in college and you know we busted
we busted on that's the first thing
people tell me sometimes so again that
goes along with being personable and
being real and transparency and just be
honest and you know treat your readers
like you would treat your best friend
every time I write a blog post I'm
writing it for a friend or a best friend
so be transparent engage this is
something that we always hear now
especially nowadays with social media
having to engage with your audience
really talk to them respond to comments
respond to tweets and in Facebook's and
in you know doing that whole thing but I
want you to think about engagement in
another way something that not a lot of
people talk about I want you to seek
engagement get your audience to practice
peyt how many of you have tweeted about
fincon this weekend why because we're
all a part of it and we all support it
because we're a part of it so have
people become a part of your brand and
have them supports you in the same way I
said earlier in the beginning my
presentation that I was a short kid a
lot of my friends like to play
basketball unfortunately because there
are my friends they invited me to play
basketball which was nice of them but I
was last picked four teams
I was never passed the ball I never got
to shoot the ball I was just there
running around like a chicken without a
head and it's it I I didn't feel like I
was really there even though I was and
then they had the opportunity to do some
local three-on-three basketball
tournaments and they set up teams
obviously I wasn't good enough to be on
the team wasn't tall enough to but
they're like Pat you should come out and
support the team and I was like no no
thanks and the reason was they didn't
really include me very much
but I guarantee you that if they pass me
the ball a couple times if they let me
shoot and miss and just encourage me and
let me participate I would have been
there like that I would have supported
Gatorade in their mouth during timeouts
I would have had them with towels I
would have given them massages I don't I
don't do that for free i monetize no
my point is get people to participate so
how does it apply to your blog you know
your audience better than anybody else
in this room so you would know best how
to get your audience to participate the
way I do it is I have people you know
most of my audience are bloggers who
have their own blogs and trying to
expand their business and make more
money online so I have a reader
challenge every every one or two months
and I asked my readers to do something
out of the box something different to
include in their own brand and then I in
my site I have all the participants like
I haven't linked on the blog and stuff
those posts those roundup posts that
include all the participants are the
most highest tweeted most liked posts
some of the highest weeds most liked
posts on my site why it's obvious
because they're participating there
they're a part of it so they want to
share what they've done they kno
#Best Education Page #Online Earning

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