Question And Answer With Melanie And Miles #Best Education Page #Online Earning

hey Melanie here with miles Becker miles

Becker cop we have survived the first of

June a via our road trip absolutely so

in the last video I published it was

about the kind of process and the

nesting between the goals the strategies

and tactics and it was kind of how to

create anything how to accomplish any

goal one of the comments I keep getting

is about what they call tactic jumping

right they're going from one tactic to

the next to the next to the next and

they're not following through on any one

thing long enough to see the results

that they desire so I wanted to address

that first which we're going to cover

but if you have a question Melanie is on

chat right now so type in your question

and we can answer that here once we're

done with this little riff but the key

is you need to have one poor strategy

and that needs to be 100% of your focus

and you need to make sure like come hell

or high water that that one thing gets

done amazingly consistently over a long

period of time and really glad Melanie

is here because she started with a core

strategy of blogging on WordPress and

Melanie if you couldn't think back 10

years ago when you first started

blogging and I was like literally just

kind of say hey I can show you the

keywords and if you write content and

you win for it how long did it really

take you to feel like you were gaining

momentum and things were starting to

move forward without one core strategy

I mean in in some senses it immediately

felt like I was gaining momentum I guess

I felt like I was passionate about a

topic and you were kind of like if you

keep writing about this like this is

going to work as a long-term strategy

and so so I did and jumped in and

started creating content and then it

that was like 10 years ago so we also

then were started marketing that content

via Twitter and kind of felt like I

think the biggest thing for me was I

didn't have I didn't have these like

massive expectations like I need to have

a hundred so so an utter belief in the

strategy that it was going to work long

time and then literally the act of doing

the work itself felt like the

accomplishment is what I'm hearing like

yeah like you did like you believed the

plan you knew it would work and then you

were willing to just go forth and that

applied over the course of years has

created a traffic machine that is

astounding the amount of like her

website is literally connected with over

30 million people that's like a small

country worth of people and they're all

interested in a very specific subset of

topics so and it definitely was a couple

a couple of years before like really

started making any or a decent amount of

toejam before we really started getting

to the thousand visitors a day the

toothy know that thirty fifty sixty

thousand visitors per year or month mark

took a while so then with my channel on

youtube I was just like all in on

YouTube that's just the one thing that I

do is YouTube and I went all in on it

and I stuck with it just non-stop going

full speed ahead for like a year now at

the end of six months I had like five

thousand subscribers and I had published

two hundred videos a lot of people are

like man that that's not really a great

reward ratio for the amount of work it

took but ultimately it compounded and

that's really what I wanted to kind of

get all the way to with this first RIF

is your core strategy needs to have the

ability to compound Facebook does not

give you a compounding return on your

results every new post needs to be

boosted and it has maybe a three-day

lifetime whereas every video that

Melanie and I put out to this day or

every blog post that Melanie and I put

out to this day has the potential of

generating traffic for years to come so

do all of the other ones right so my 537

videos I have live right now most of

those are connecting me to new people

even though I made him years ago just

like a lot of Melanie's blog posts she

wrote in 2014

2012 2015 17 they're still connecting

her brand with more people that's the

power of compounding so all the work she

did in oh nine compounds with worst-hit

in 2010 so that one strategy this back

to the tactic right that one tactic she

really went all-in on and lovely

mentioned Twitter because Twitter is

pretty much dead she does it that way

came and win just like Facebook organic

came and went but the blog has been that

core so what is your core strategy and

does that strategy ha

ability to give you compounding results

on what you're doing if not find the one

it is and it needs to come from within

I'm a talker I'm a performer

video is my medium for sure and Melanie

she's got agree can you hear a little

bit of a dual everything kind of a

person you're great on audio you're

great on video but you really did go

all-in on blogging first you didn't

really add the video machine on for like

years yeah so I didn't publish my first

video for three years but then I barely

dabbled in creating in your first

talking head video it was like almost

seven years six years right so it's just

at that depth of one thing long enough

to really push yourself as one of the

most consistent prophetic helpful people

in that world whether it's the

blogosphere the YouTube Oh sphere or the

podcast Oh sphere that's really the key

so at this point we're gonna jump to

some of the questions and we're gonna

answer Melanie has those here if you

have a question for Melanie just like

randomly picked them 100% randomly

picked them you can kind of just cut

through and if any of them really piqued

your interest

probably best to throw one out first to

get us rolling driving across the

country you date before 4th of July but

the crazy drivers they're actually out

and so

you are in the US and you'll be

traveling for fourth of July July we

can't stay take it slow and stay aware

because everyone else is like already

sitting on the boat or around the

campfire or shooting off fireworks

they're not actually in their car

driving yeah it's just good to keep in

mind in to hit anything stay present

doing what you're doing in the now

appreciate having you here season so

someone says tell me about the law of

attraction tell you about it's probably

one of the one of the foremost tools or

laws or things that I've used in my life

to create this reality that is kind of

mind-boggling playing in some regards do

you want to riff on the technology of

the law of attraction is that just think

positive thoughts and your reality

changes as a result the truth of the

muhabba traction is that when you get

your thinking right it really does

create positive change in your reality

but your action is also required but

like the power of thinking positively

around what you want to create we've

been talking about this a lot recently

how we would not have created

success we have in our lives had we not

gotten our mindset in alignment first we

can attribute so much of where we are

now to literally the the mental work we

did reprogram reprogramming the scarcity

consciousness I should I both of us all

right we run with poverty consciousness

scarcity consciousness also a tendency

to respond to the present situation with

negativity or doubt or frustration or

fear which is doubt by another name you

can literally reprogram your mind in

order to change the way you respond but

it's not just thinking 1 plus diff

thought today oh my I wish I had a beach

house right it's about really like

really reprogramming your subconscious

mind which takes an incredible amount of

persistence and returning to a day in

day out returning to gratitude returning

to positivity

focusing on those intentions focusing on

what you want and then taking massive

action to back that up so that the

universe then can conspire with you to

create the positive change you want in

your life so Melanie said you know

programming the subconscious mind and

learning and realizing so there's the

power of your subconscious mind is a

good book psycho-cybernetics things in

us and - and the road trip is that

conscious it is an older book and psycho

cybernetics by maxwell maltz is another

great book that talk looks at the

subconscious so the mind right not the

brain the mind the brain is a part of

the body the mind is is kind of add that

connection to something greater there's

two levels there's the thinking mind and

I use that when I'm driving right like

I'm looking at observing the 3rd the 3d

world so there's that's the conscious

mind the thinking mind but then there's

the subconscious mind and the

subconscious mind is what runs your

heart as what makes your fingernails

grow

that's the subconscious mind actually is

running your life the conscious mind and

the observing mind thinks it sees what's

going on so what happens is we all have

pre-written programs that came from our

parent or grandparent who ever raised

you right or if you were raised by a

pack of wolves you are programmed by the

pack of lols right and so that all goes

into the subconscious mind and that's

the scripts ever running so when Melanie

says that like we both grew up with like

poverty consciousness what she's

ultimately my parents were broke my dad

had to go to the pawn shop to get money

for rent like my mom had two pairs of

socks at one point she was literally

washing one and wearing the other and

every day she repeated the cycle she

couldn't afford a third pair of socks

right so the

leave and the idea we can't afford that

and money doesn't grow on trees got

burned into my subconscious mind okay so

what does that mean well that means it

was playing out as my default response

to everything around me in my world when

I was my teens when I was in my 20s when

I was in my 30s that was my default

response so we went on a process to

learn how to reprogram our suppose my

how do you do that you have to it's

through repetition of conscious thought

is how you program your subconscious

mind this is why I will listen to this

an audio book over and over and over

like Bob Proctor's you were born rich is

one that I'm kind of on a kick with may

listen to it over and over the original

version of the secret that had Esther

Hicks in it I watched it like hundreds

of times over and over and the ideas

that were spoken first I hear like oh

that's interesting

hear it again it's like okay here and

then finally I start noticing that I'm

saying them that it's coming back out

and through repetition I burn it into my

subconscious mind so the conscious mind

is like the captain of the ship the

conscious mind looks around and says

we're going that way right it makes a

decision the subconscious minds like

okay and it just does it so the

conscious mind is the captain of the

ship the subconscious mind is are the

people in the engine room the people in

the engine room

can't see if the captain is pointing the

ship towards the rocks the people in the

engine room just get the command from

the captain this is where we're going

and they turn it on so when your captain

says we can't afford that some kind of

sounds good we're on that air and it

just goes the perception and it is a

shift of the conscious mind and then

repeating and really feeding your

conscious mind with new empowered

thoughts and beliefs

that can ultimately get the subconscious

mind to start to kind of bring forth a

new reality by playing new programs new

scripts is a couple of YouTube videos

have you watched those yeah about the

law of attraction specifically

definitely watch those videos do you

know the title of the one that's like

the best law of attraction video ever on

the internet channel for law of

attraction one final thing I want to say

of that is to to get the law of

attraction to work for you bring your

thinking how you feel and your actions

into alignment with what you want to

actually create so act as if you are the

person who is creating what you actually

want to experience reveal positive

emotions about what you really want

think positively see what's possible for

you see that vision and through thinking

feeling and action

you can create if you want to create

more money if you're like straight up

like I want that 10 grand a month I want

50 grand a month you want like then you

have to realize people who earn that

kind of money help improve the lives of

thousands if not millions of people

right like the income you receive is a

byproduct of the value you give so if

you want to be the one the kind of

resume makes 10 grand a month you got to

think the kind of thoughts people who

make 10 grand a month think what do they

do

they read a book a week they're going

through audiobooks non-stop you have to

feel the way they feel which is positive

you look at challenges as of

opportunities you seek out challenges

that other people have to solve them

that's how we look at the world

feel good about problems and challenges

because we know that's opportunity and

then the actions what are people that

make 10 grand a month do what actions do

they take they publish like crazy they

email all the time they're always

running new tasks they're always working

they're not swinging on hammocks on the

beaches no one actually does that

people who make great amounts of money

or improving you live out hundreds of

thousands if not millions of people do

you want to make a million dollars go

help a million people take something in

their lives it's simple it ain't easy

but it actually is that simple right now

no questions you thought okay I did

what's that okay Isaac asks what's the

best way to build my list I'm giving

away a free ebook cool so where's your

audience right so that's the in the ATM

process audience first trust second

monetization third so building your list

is the second layer which is

monetization what's the first one what

are you doing to grow your audience how

big is your audience right now do you

have a thousand people a day on your

blog are you writing blog posts if not

you need to crank that up because you're

probably going to see one to five

percent of people convert so if you have

a thousand people a day and you're

getting 1% it's 100 subscribers a day

drive traffic to your free videos have

you published at this point how many how

many podcasts have you published at this

point it's more of an audience question

and then it's just do they want this

thing you're offering it right and

that's just split testing a little bit

of split testing but if you don't have a

audience machine

turned on an audience growth machine

they're working on the wrong step in the

process you're working on the wrong step

in the framework it is that simple it is

okay

a real us I noticed that you recommend

Sam cart and click funnels which one is

the best for dinners I am new in the

weight loss so it depends on where

you're at to be honest and I don't think

click funnels is a very good solution

for most people in in small number like

there's a small percentage of people who

would actually make sense to use click

funnels so what are you doing what are

you trying to do like so do you actually

need a shopping cart if you do on my

website I have a thrive cart vs. Sam

cart kind of comparison I think Sam

carts fantastic but I'm a $99 month

that's like an expensive shopping cart

when I still have WordPress on the front

end I have my final running on another

system we have an email system like in

our business cost several several

several thousands of dollars a month

just to keep live on the internet at

this point in time you might not need

all that you might be able to go there's

a $50 shopping cart you can use that we

started on called the East or plugin I

review it on my website so the tools you

use need to be a function of what you're

trying to accomplish right a carpenter

who's going to build cabinetry does not

go to the store to be okay what tool am

I gonna use they go look at the cabinet

they look at the job they get to the

point owner but there's there's a right

tool for you in your solution so it's

more like what do you have going on do

you have an audience do you have an

email list you have a course that you

need to sell something on a teachable B

what you actually need I think

teachables a great platform it's far

superior to clickfunnels in delivery of

content if you want to add thrive cart

to teachable say you own the shopping

cart

all in the transaction and teachable

manages the delivery that's a great

setup but again it's kind of a function

of U so Melanie's membership runs on one

system Melanie's one-off products runs

on a separate system my membership runs

on a separate system our friend Bridget

who we helped get her membership going

runs on a totally different system than

what we use there's there's a use case

for Olga and I know people who are doing

well on clickfunnels do hey I don't like

being wishy-washy but it's it's the

truth that the tool is more of a

function of where are you what are you

trying to accomplish out of it you

should be able to figure out which tool

gets that job done on budget on stack

tags how do I find the edge types in my

competitors applause so you've opened

their pages and you click view source

right click view source on if you're on

a PC and you literally look at the

source code and you do like bracket H

and a pull up h1 I'm gonna show you h1

h2 h3 and you just search through them

so you just view the source

I built a tool inside of content and

convergent membership that will kind of

go pull that data for our inner circle

members to you know as a way to add

value to help them save some time but

you just manually go through the page

source and you control an f4 for find

and you find h1 h2 h3 on the on the

pages and you just kind of do the

research manually that way

membership it is not no and miles opens

his membership in the future he has a

really good tool for how you can

optimize the number of headings and

bolts and italics you need so if you're

not on his email list be sure you get on

his email list I mean if you really want

on like you can go to you just email

support at content conversion calm and

ask for a late they'll send it to us 97

bucks a month my quina by when I publish

a new blog post I do the research to see

how many h2 h3 h4 h5 tags are the top

posts ranking on Google how many do they

have and then optimizing my blog posts

in accordance with that and that seems

to be working really well to him yeah we

got 500 pounds here and I think they're

going after that car in front of us okay

okay well you can get on my list at

miles burger home floor sighs fine -

course but but like if you really want

to in you know there's a lot of value in

that one tool so both our content people

do it not only if we use it but like my

content guy and the girl who runs our

content we've taught them go in here and

run it through there once every time

because that's just how you that's is

just we optimize everything okay Mike

asks what you guys would you be willing

to share a weekly Colin

and what that looks like for you as far

as content yeah so I publish videos and

we're doing this Wednesday because we'll

drive it back we're still three plus

hours for closing you're driving in

miles it's like I have to do a video

today like wait you have to publish a

video today so yeah so for me on video

Monday video Wednesday video

Friday or Saturday is essentially my my

schedule there and that's that's it for

me I - I would say email like five or

six days a week

I missed my email this morning we were

our mom's house picking out a family it

just I just didn't do it and then I'm in

my membership group every day answering

questions pretty much seven days a week

I think I missed one day and like nine

months in there I'm just answering

questions so for me that's like what I

have to do each and every week so three

videos a week probably five or six

emails a week and then every day my

membership for my members there are

those more people because they pay me

and then beyond that I'm just kind of

working with our teammates and the week

lab on what longer-term projects do we

have that we're working on that we have

in that we need to kind of get out there

right the - video and I'll share mine in

a minute but doing our like content

strategy we kind of perceived that as

being like maintenance mode right so

that's like what we're able to do while

word we're like traveling or or busy

working on other projects on our house

they're doing other stuff and I mean for

us like it's it's a more aggressive

content strategy than a lot of people do

are on a mission and and committed to it

it's like a full-time entrepreneur is

closer to 80 hours a week right it's

time for an employee that means 40 hours

a week like full-time for an

entrepreneur like 40 hours a week for an

entrepreneur is part time right if

you're doing 30 hours to 40 hours a week

your part time if you're doing 20 hours

a week as an entrepreneur it's like it's

like okay you're not actually an aren't

fair yeah it's kind of the side hustle

you're trying to get there right but a

full-time entrepreneur is 60 to 80 hours

a week each every week so that's our

normal that we operate from within so

take a grain of salt - this is kind of

the key idea I want to share mine since

you asked so I right now daily putting

out a new short like daily an angel

message via social media first thing in

the morning this is something new I'm

trying that I really like you can follow

her and then pretty much daily emailing

you guys like like four to five times a

week I didn't mail today and and giving

myself the permission to like not like

hold on to my head and have to email

every day I don't like superhot the

inspiration every day I don't mail but I

show up every day and create that

container for inspiration to float

through and it often does there's

incredible quotes from some of the most

prolific writers that have ever been

about how like showing up is such a key

to to allowing inspiration to come in

like not like sitting on the couch like

okay I'm gonna work business when I'm

inspired it doesn't work that way

inspiration comes out of massive Al and

we've both oftentimes been like I wanted

to a video today but I don't know what

to do so it's like okay well act as if

get it get up get out from the desk take

a shower and then oh the video comes in

because you created the container and

big magic by Elizabeth Gilbert I forget

the author's name but she talked about a

guy who would literally like put on his

best outfit and his top hat and like her

raid around the room because he is

seducing the muse to create an opening

for an idea to flow through so if you're

not inspired like get to that place

where you like look good feel good and

then that's when inspiration wants to

flow through you Fido

I totally derails what I was talking

about usually of three videos a week for

me

I like at least one of those to hit my

blog as a comprehensive blog post the

other two I do a lot of like deep

specific stuff so those don't

necessarily hit my blog and then for my

membership I do at least

three content deliverables a month if

not more so and I think something that's

worthy of noting on is so Melanie as

you're doing your daily kind of like

inspirational update message to social

and often times the idea flows so so

that's one thing so she's committed to

that so that gets her into action every

morning and then from that as iku okay

well I can kind of tweak that and work

that over here and then it can kind of

become an email and then she thinks

about and then the next day is sending

you a video and you know that idea I was

working with yesterday like you know the

subconscious plays with it and you're

out working in the garden you come back

and all set so cool I could make a video

on it that way and so it often can be

one idea that gets out in several

directions and sometimes it's a

different idea each day but but very

often what you make a video on it's just

something your momentum is real and like

a very real sense of momentum is a real

thing so this is true both in terms say

we're like going to be traveling

internationally we both get way ahead on

our videos and don't do it don't record

new videos for two weeks there are doll

recorded well guess what after that

every day you're sure like you get

momentum if I miss this one video for

you guys right now on a Wednesday

literally straight up like the next one

is like oh god what am I gonna say I'm

dad and like just it just so it's like

no matter what I just have to show up so

and one of the battle is about things

that we each have done is

is internally commit to a content

creation schedule and then sticking to

it and and you don't have to stick to it

like you you miss a video and you're

like beating yourself up that's that's

counterproductive but like but but

sticking to it if you miss the video

wall hit the next hit the next step just

the other thing about momentum is that

and this is what you said that prompted

me was like you have an idea and create

a video so say I so recently I did a

video about self-care and like seven

core areas to stop and step up your

self-care

well after I did that video it was like

wow I could make a video about each of

those seven things I could make a video

about self-care ideas when it's

summertime I could make a video about

self-care ideas for entrepreneurs if you

like lieutenant like it any one idea but

they're all these folks and you just

like keep following inspiration and more

and more ideas appear through that there

is an infinite amount of things that you

could talk about but if you block the

flow and don't take any action and try

to come up with that one perfect idea it

gets way harder and sometimes when we

don't want like you don't want to do it

that's the thing you need to do and what

it's like that commitment to you to keep

showing up that spawns new ideas that

creates new things and it just it forces

Momentum's hands I also want to say that

like some leaks making content is easy

and fun and it flows and other weeks

even right like it's tough it's really

tough like I don't want to do it I feel

like just sit on a couch I just I don't

know like resistance is strong I come up

with every other reason why I got all

this other I need to do like like

that's just part of being a human right

look at sports players they got streaks

you know baseball players have great

months and then they may struggle and

they're like why why can that baseball

player only hit it buck 65 right now

it's mental and physical it's just all

this stuff and I'll stuff

something happens and gets easy again

they get back in the flow again they

start making good contact again in it

it's not a gigantic homerun with

fireworks that gets them there it's a

couple of singles in a row it's a couple

of little things it's hitting a couple

of jump shots that that gives the

confidence back up and gets that

momentum going on your side yeah and to

run with the athlete's analogy because I

was an athlete my previous lifetime not

really in this life but it feels like a

different life I'm like so as an athlete

like if you if you want to get that

streak you go back to fundamentals so go

back to the basic you go back to Street

if your shots off in basketball I was

asking a player you don't shoot you

don't practice three-pointers if your

shots off you literally like sense you

feed away from the O's and like practice

those shoot super short shots and then

you move to the free-throw line and get

your the free-throw Styles again and

then you move out to that three-pointer

so if you're like feeling off and

content creation

don't try to drink through this big new

elaborate idea what is that thing you

have a mastery of that you can just make

a video on that's easy do that and then

that will build the momentum and empower

you towards bringing through that bigger

idea that that you can align with like

it's just about getting yourself as a

vessel

open to receive a bigger idea which

there's so much more that can be said

about that funny that I mentioned

self-care cuz it really is about like

how are you keeping yourself mentally

emotionally physically in a state of

alignment to to do the work so you can

keep showing up and not get so thrown

off face that you're like oh I can't get

off the couch sorry mood-altering Brian

like are you smoking weed are you

drinking every night are you binge

watching Netflix what like are you I did

we have diet or diet but like what do

you think sumo snicker bars did in a try

I mean literally like are you on the

mountain do Red Bull and fir roses to

crash stainable energy that comes

through Michigan it's like are you

filling your brain with really cool

documentaries of successful people and

listening to audiobooks from super

successful people or are you binge

watching the new broken mirror that just

got released or you know like what what

are you consuming on every level because

man garbage in garbage out that's here

that's here that's every level and I'm

not saying like you don't know sober

you're not I'm not trying to make it

sound crazy but just monitor where

you're at right making mood altering

because that feels normal or comfortable

and doing the work feels really tough

well

that's going to create something in five

years versus I'm doing what are you what

are you doing to recover from that and

get yourself back here to a place where

you're where you're ready to go you have

a create video about that that's about

like your recovery time because when you

are creating a lot of content you have

to like you you are like flowing energy

out so then how are you rebuilding your

energy so that you can continue to allow

it to flow through best athletes in the

world they have a recovery plan totally

in place is not just the workout it's

like how do I then recover because if

you can recover more quickly you can do

the work again right if that's a power

lifter if you power lift and you're sore

as for four days you can power lift one

and a half times a week but if you can

power lift every other day because you

have a great recovery schedule you will

literally power lift three times as much

as the person who can only do it one and

a half times per week therefore you're

just going to be better faster right if

you go golf and you're able to golf

every day because you have a recovery

schedule that hydration and all this

stuff built into it and you can golf

every day where's another guy has to

take a day off because

exact amount of time you will become a

better golfer long as you doing the

right things in that sense was it awful

questioner did we just work with night

driving to retail it's like it's

literally like hundreds of miles of

wheat field so like I appreciate you

being here it's fun to hang out hit the

thumbs up we've got a lot more people on

than have hit the thumbs up and like you

might as well just click the thumbs up

if you have a question you can type that

in and we will answer it we've got good

service no mountains ahead and how much

of the content you make is looking back

at analytics and seeing what worked and

doing more of that versus whatever you

think of the day you are shooting so I'm

so I'm very intuitive and I've learned

to harness this intuition and I believe

that intuition is an incredible power

you might call it your gut instinct or

whatever it is but we all feel like like

what's working what doesn't I definitely

when I'm coming out with a like a tactic

and I'm showing you specific like here's

how to split test thumbnails it's

because I've been using it and

statistically I've seen and I've been

able to get a much better increase in my

click-through rates because if not knows

you did a test the other week that like

in four days it came out with 11 percent

better click-through rate but you know

on each video but it's a Yanis to task

on madness so out of those things that's

when I'm bringing forth like here's a

new method here's a new technique

recently I've just after putting on so

many techniques like so my facebook

advertising stuff I don't need to go dig

through data to see that my $0.38 leads

and I'm still getting this date the

$250,000 I've spent on Facebook ad

that's brought in well

more than $200,000 back like I don't go

date of mine to know that I should be

teaching you Facebook ads like it just

is an apparent that it works but now

that I've got all those I think it's

waiting I think for me at first at first

being 10 years ago when I was first

starting my blog miles actually helps me

do like this massive keyword research

session so I was like new to internet

marketing new to thinking about what are

people searching for and so that was

super helpful to have this huge list of

things that people are searching for and

then I let my intuition guide me through

that list and I I'd Cherie pictures the

ones I wanted to do I'm gonna write

about this topic I'm gonna write about

this topic and went through and wrote

all of the eventually wrote all of those

keywords even to unique articles and

content now today I think we both are

very intuitively guided and also in tune

with our audience and and how we could

be of service and just I just think

about the

differently now like now I have an idea

like okay an idea for something that I

want to create I'll often then go to the

keyword tool and type it in and see is

anyone searching for that is that he

went searching for something around them

are they calling it something to France

so it starts with inspiration but then

it's what lends am i explaining that

through what data point can I find that

overlaps with what people are searching

you know we're search engine marketers

like he's great on social media but

ultimately our business runs through the

search engines and there's keyword

research tools that allow us to see how

much search volume because this 8 phrase

a versus phrase beat we can see data on

that so I guess another way of putting

it is in the early days when I was doing

my 90 120 days I was paying attention to

where are the spikes right so just

glance back from time to time and you'll

see you'll know in 48 hours when one of

your new videos her video showed up

yesterday's had 12,000 views in just

over 24 hours we know that that's a good

number and she just glances at the app

it's like over 12,000 overnight that's

so it's like then as I go get why did

that work for me and 120 day challenge I

saw around the Facebook ads content and

around the funnels content big spikes a

lot more people watch those videos than

some of my other videos so I was like

okay cool I'm going to do all of the

Facebook ad videos which is why I did

how to use this part of it how to do a

custom audience how to do it how to do

it and I did all of them get to a point

where like I know I did all what do I do

now that it's kind of back to like I

don't know I've been conversing with you

guys in comments a lot like what

questions are getting asked a lot or

what's the questions like who that's a

good question I want answered that home

and do a video on that and that momentum

thing she was just talking about takes

over from there and it's like you do one

videos ago man I could talk about it

like this I can do some keyword research

I love this one paid tool we both use

like what is reality

for sure like you use that all the time

that is yeah we don't we're not I'm not

promoting as an affiliate because it's

like it actually has a not a great

commission structure but like it's the

one we actually use but then I was like

oh man some people can't afford it

they're limiting the amount of free I'll

do a free keyword research video it's

the same idea so I wouldn't have to

figure out what the best free tool was

and I spent like an afternoon figuring

this all out to then teach it and I

don't use it because he's the paid one

because it's better but I get that some

of you guys are in that situation so I

make it for ya so it's just where

Biberman we started out like only using

free tools

I bought market Samurai early and the

early day keyword tool is one of the

first tools I actually invested in it

maybe that's why I got so addicted to

yeah well it's like it's needed so

how does owning a website URL fit into

things and when to decide its name and

building it etc yeah I mean you can't

build your own site until you have a URL

right at some point you need to have

like technically you can build it on

wordpress.com and like your name dog or

breast comm but but if you're building a

business you need to have a brand name

at some point and you figure it out you

need to just come up with one so there's

a book called primal branding that gives

some ideas on some basic branding ideas

how to build a story brand but but

ultimately your name you just gotta at

some point commit to something and go

and then start building on it but the

web is built you need to have a home on

the web and that's what your domain is

so I would say now is the time to figure

that out Wes asks should I build a

YouTube channel with a lot of short

videos with good info or long deep dive

video you can test it and see what

YouTube responds better to I do know

that YouTube right now is really

prioritizing watch times if that's

overall watch time for videos which is

why you'll see a lot of videos that are

ranking highly are quite long because on

average people are watching more of them

but that doesn't mean like just create

an hour video that's that's worthless

because it's about how long are people

staying on so for a long video you need

to keep them engaged twice so ultimately

I think that's a thing that a lot of

people get caught up on in like this

planning and strategy and how long

should it be when ultimately it's about

it's more important if you were to

consistently put out content

I'm short long like we both have some

really long videos some really short

maybe my shortest videos like 57 seconds

or something like that and it has

literally another night so Neil Patel

said five to seven-minute videos are

great but we were hanging out in Vegas

at the Philly summit so he was very

specific on that data point but yet my

learn SEO video is two hours long is one

of my best ranking videos so the the

algorithm can reward the short videos

and long videos one is not better than

the other it's like what is best for

your audience for that specific keyword

phrase it's literally like always down

to what are they watching are they gonna

find you and the best bet is to start

making lots of videos some will be long

so will be sure don't have a timer make

the video as concise as you can and as

long as it needs to be and then get out

right nobody wants their time wasted you

don't want to hop on a video and have

somebody waste your time with 48 second

dubstep intros and random stories got

nothing you want to get what you want

you typed in the question how do I make

a youtube video and you watch if they

don't teach you what you're looking for

quickly you're out you're looking for

the next one

they have tubes picking up on that

that's what she's talking about is the

algorithm says most people watch 40

seconds of this video the video must

suck ass so they move it down in the

rankings and they start to show the

video that people watch nine out of ten

minutes of because that's a simple

assigned to the algorithm that that

video is preferred but could I teach you

how to do SEO in a seven minute video I

don't think so not really I can explain

what it is but I couldn't actually teach

you how to do SEO like I did it to our

video it just takes two hours to teach

it right into class so

that depends is the worst dancer ever

but like its it's the only right answer

here's a trick five to seven-minute

videos unless they're shorter or longer

sorry no I love it it's perfect okay

Orlando asks how do you organize ideas I

wish I had a system before this pen no

pen there's something thought oh that

I've done honestly off and on but it's

super helpful and I should probably do

it more is that like tonight write down

what are your top three or four

priorities of things for one intention

Barbara that's and writing it down

tonight and then tomorrow when you get

to your dusty priorities tell tell the

viewers how it's my desk

usually like so clean that when we have

somebody coming over I'm like you're

gonna clean your office right I mean so

actually I think I saw Tim on here a

minute ago like Tim's coming to record a

video with Miles and don't you want to

tell you what Tim to think you mean he's

like I don't give a bleep but it's so

and I mentioned my dirty that it's like

literally like I got ideas everywhere I

fill up my whiteboard to the point where

sometimes I have to go you race it all

cuz I don't know what to do with all

those ideas I have a like a journal full

size notepad as an artist notepad next

to me I'm constantly writing down ideas

on that and I just write them down I got

never note my phone it's like I'm so

disorganized with it and I'm still able

to pull it together however we did learn

about something from

our friend Blair with a very successful

entrepreneur

it was can't or can't can't a more

camped am sorry

yeah it's literally like post-it notes

and like your to-do lists and then like

you move the post-it note notes of long

as you well it's like ideas it's getting

on and it's done and you see you put up

all these post-it notes for the idea

section and then you move it to what

you're working on when you're ready to

work on something and then when you're

done you move it to the done so you see

all the stuff you've done

and then the ideas aren't to do it's

just ideas it's like what I want to play

with from here and I kind of do that

with my notepad I just look back and so

I'm constantly trying to analyze what is

the fastest thing I can get done that's

gonna have a highest impact and return

on time investing in my business and

that's usually beyond my videos that I

have to do that's where I go it's like

what's the what's the thing that we

could drop and get done in an afternoon

that's going to give me a new funnel

that might be able to bring in a couple

hundred thousand if you have five

hundred thousand dollars an extra

revenue I want to do that something I

can set up in an afternoon or weekend

they can open up hundreds of thousands

of dollars and I analyze how long is

that going to take

what's the potential reward of that okay

the the time reward ratio is pretty good

on that what I'm just gonna go for it

and then I turn the page in my notebook

and ignore everything else that was

there and just go every once in a while

when I got a lot in my mind it's usually

because I have a lot on my desk

everywhere else I'll just start writing

up journal I'll get everything out of my

mind get it all down on paper just just

like once it's out of my mind I seem to

have more clarity and at that point I'm

kind of open to kind of

to us don't let them fool you their

house is spotless every time I come over

that's good like you haven't seen nobody

clean thanks to you we're not the

neatest people but it always feels so

good once we clean so to china a better

when we hire people they come out they

like to deep clean this is actually oh

my god that was such a useful it was so

worth it so Orlando was clarifying about

the YouTube video length is it watched a

percentage based on video length or

length of video so it's not percentage

based it's like so that's why that's why

longer videos could potentially have

benefit because someone who watches

three minutes of a five minute video

versus someone who watches seven minutes

of a thirty minute video the seven

minute video actually in YouTube's eyes

got time and obviously like YouTube is

giving you the data they're monitoring

all of the data and all of that data is

in their algorithm in some way shape or

form so it all means something and they

are always fiddling with their algorithm

so it's just always changing and

ultimately Orlando like make the videos

find what works for you learn how to

become a more effective communicator

with every video analyze how you did

just like a speaker who goes like our

viewer took public speaking class in

college or high school or uni or

wherever you're on like you not only do

the thing then you then the teacher

tells you how you did and how you can

get better then you do another speech

trying to get better to be how can I be

a more effective communicator and I like

to bring as much impact to you in as

short of a period of time as possible I

rarely think about like okay I really

need to stretch this one out to get a

higher my just yeah

how long it needs to be I wanna you want

a random person to find my channel when

they search for how to use Google Trends

they find my video they watch it they're

like damn I get it Wow and then they go

to Google Trends and they do what they

wanted to do because that's that's what

my video that's the purpose

how long have you how long have you been

doing YouTube videos like how how

experienced are you on camera because is

it is it ever lessly for you to do

videos if so there could be some benefit

and starting to think about how can you

drop in little little things to entice

people to watch to the end of the video

but I say how experienced are you

because for me I still I do this from

time to time but it like it kind of

derailed my brain so it opens a loop in

the video like is the technical term of

what's going on any a Steve benefic have

to like we our brain hates having open

loops so the viewers want to close the

loop but you have to be able to do it

smoothly or it's awkward it's not going

to work

I've done it a few times and I just

there's all these tricks like you know

asking for the thumbs up by the way give

it a thumbs up right now but asking for

the thumbs up early or asking a little

question in the beginning be like this

video you're gonna learn SEO now before

I start why don't you answer below and

let me know if you've done SEO before

yes or no just say yes you know so

you're baiting them for engagement

there's all these things we can anyway

I'm still growing so I just want to make

sure Orlando that you're not resisting

making videos because you think you'll

need to understand the time before you

start right so if you don't have a

hundred videos out yet anyways like who

cares just go make the

go just start it'll make more sense

follow Tim colonies channel he's on the

video machine Oh chances Kanban boards

yeah sorry tips I tried to create a new

collab okay Thomas asks what projects do

copywriters work on for clients on a

monthly basis and how can I build an

agency around being a copywriter this is

the one skill set I'm mastering I don't

know I don't know of any entrepreneurs

who's really hot like because when you

say copywriter I'm thinking sales

messaging and yeah your goal is a

copywriter is to help me as an

entrepreneur get one offer dialed so

well I can scale traffic to that for

years like really good copy writers

often negotiate a percentage of sales

holding the copywriting kind of shake

but are you really good copywriter

already meaning you have like documented

proof oh yeah but I mean that that is I

think the backend of it is you you do

deal so good that it's like it's 10 25

grand for the letter plus 5 percent of

profits type thing is ultimately where

you're shooting for so if you're not

talking about just sales letters and

doing like email writing or or content

marketing that's the thing it's content

are you mad at content no that's insane

they call themselves writers or ghost

writers writers not copyright

but even on the idea of doing the

follow-up sequence once it's done like

many we should time yeah like and if you

have a percent take on it generally

speaking as a copywriter you're going to

keep testing to beat it right you want

to give them a new control and then you

want to keep giving them tests because

you're making 5% of the profits so you

always want to improve it because you

can always improve it so it's it's

finding those kinds of opportunities I

think are key my page 5 business plan

video might have an idea to for you an

upgrade on YouTube to search page 5

business plan all those fancy things on

my videos I don't care but I care about

you Michael asks any tips for testing a

niche

so landing page optimist free thing you

can give away like do a free video and

then run paid ads to it and can you get

through basic testing forty to fifty

percent conversion rates on the often

rape for the the OP that you want if you

don't get it right on your first time we

didn't get anything right on our first

time so know that it's like you're gonna

have to do testing with it bitch and it

might take three or four different

offers with seven or eight different

split test they opt-in to find to really

test a niche but that's the fastest way

is paid traffic ooh Lander of some point

I'd love to hear your thoughts on I only

work in tie-ups

so that only relates to IO or should I

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