Hey Miles here, milesbecker.com. This video reveals the number one most important part
of your Facebook advertising campaigns. When you're done with this video, you're going
to understand a framework that Dan Kennedy taught the late great Dan Kennedy, one of
the best copywriters of my era for sure. Um, who just passed away recently. And you're
going to learn this framework because there are so many people teaching it incorrectly
right now. And a lot of you I see in the comments and I see what you guys are doing. A lot of
money with your Facebook ads. You're not gonna drive the leads that you desire. Then at the
end, I'm going to offer you a specific opportunity to join myself and a group of students to
go deeper on this one thing so you can gain mastery over it.
Since it is the one thing that kind of moves the needle that's really time-sensitive, it's
only going to be available for a day or two. So if you're watching this weekend, great.
If not after the rest of the video is still extremely pertinent, you're gonna get a ton
of value out of this. Now, what is the idea from Dan Kennedy? It's essentially the marketing
triangle is what he coined. Also kind of commonly referred to it as the three M's of marketing.
And the three M's are the media, the market, and the message. And the theory that he proposed
is when you get all three of those things right, you are going to see massive response
to your advertisement, right? So when you get the right media, the right message in
front of the right market, you will essentially have a win on your hands. So we're going to
break this down, run it through the filter of the modern era of Facebook advertising
to understand through this framework, what is the most important piece.
So number one is the media, right? Well, the media on Facebook ads, we can kind of scratch
that one off because the media is Facebook. We already know that we're on Facebook with
this type of advertising. If you want to test this against Instagram, the theory is still
sound. I consider those to be one in the same. I test them back and forth. I'm still seeing
a way better ROI on Facebook than I am Instagram, but I'm constantly testing them because it's
the same ad platform. So kind of for all intensive purposes, I grouped them together as one.
Number two is the market. Now, one of the greatest things about the Facebook advertising
product about the Instagram advertising product is how easy it is for us to test different
audiences. Okay? And what we call in Facebook and Instagram audiences essentially are the
markets that Dan Kennedy talked about.
So in Facebook, this can work as a retargeting audience, right? A pixelated custom audience
that is retargeting people who have visited your website. It could be a custom audience
where you upload your email list, your leads list, your customer list or both. And it could
be actually running ads to that market, right? So these are different segments of the market,
but then you get into the lookalike audiences and also the different individual kind of
interest based audiences. Now I've taught at length how to research these, how to create
these, how to go run and test them against each other. And in my opinion, this is the
magic that makes the Facebook advertising platform one of the most valuable advertising
platforms of our day, possibly ever. It's because it's so simple and so fast and effective
to test these against each other, which is why I'm crossing this one off the list as
well.
Facebook has literally made it so simple for us to test dozens, hundreds of different markets
that you should know beyond a shadow of doubt, which interests which audiences, which markets
actually work and which ones don't. Which brings us to the number one most important
part of your advertising campaign. It's the ad copy, and this is the one thing that people
overlook time and time again. They will focus and a lot of the fake gurus and a lot of the
people selling courses, they come up with all of these complex things that you need
to do in order to run your ads that are keeping you from going all in on copywriting. There's
a lot of talk about, Oh well you need a lot of social proof on your ads. So you've got
to set up this type of ad set first and then you run it with this type of a focus to get
a lot of social proof and then you change the type.
That's all rubbish. And in fact, Facebook's rendering that obsolete because right now
Facebook is actually testing in Australia, eliminating likes completely something that
it looks like as some blow back from the, I don't know, suicide rates and from the mental
health crisis that social media is creating is the kind of displaying publicly the likes
is probably really bad for everyone's health, especially younger people. Hence the spike
in suicides. So they might just eliminate that. So this whole world, and what I'm getting
at is there's a lot of fake gurus teaching. They make up an invent complexity because
they need to sell you something. They don't really have a business beyond selling you
their course. Kay. So what they need to do is invent complexity and they inject it into
your world through doubt, through an ad itself. And they get you to buy into thinking, well,
maybe it's this weird little technique or maybe I don't have the right ad campaign,
and the honest to goodness truth is it's your ad copy and really mix that with your offer.
If you've got a product that absolutely sucks, if you're just yet another me too marketer
who's promoting crap funnels and you're just out there doing whack funnels and you just
think you're going to be another whack funnel superstar and you're just going to sell whack
funnels like all the other WAC funnel affiliates are, you don't have anything unique. So I
think we need to run what we're doing on Facebook through a couple of filters. Number one, you
need to be creating value in the lives of others. Number two, you need to have a unique
solution to a big time problem that people are willing to invest in. If you don't have
those two things, there is no ad copy that's going to fix it, right? You can Polish a turd
but still got a, that's the honest truth in this scenario, so that's the prerequisite
for this, but once you have focused in, you know what media you're marketing on, you can
test the different interest, his interests instantly, right?
It's so easy to test my email audience versus a lookalike audience versus three or four
interest audience versus a retargeting audience on my website and I can get data on my same
ad, which one of those outperforms the others? The magic sauce on Facebook advertising is
the ad copy itself and you need to be a student of copywriting. I have been studying and practicing
copywriting for 1520 years. I still read copywriting books. In fact, on my Kindle right now on
my phone, get another copywriting book. I've read dozens if not hundreds of copywriting
books at this point in time. I've written and worked on with my wife, hundreds of sales
letters and I've written and composed dozens upon dozens upon dozens of ads. There is nothing
out there beyond writing ads, testing ads. It's going to get you to be a better copywriter.
You need to study what the greats like Dan Kennedy teach, right?
Their content's out there available in $10 $20 books. There's no lack of information.
You don't need the fancy $2,000 courses. What you need to do is study copywriting. Now,
with that said, there is coming up right now. It starts on Monday, which is October 1st
it might be September 30th. Um, so if you're watching this after Sunday, the 29th you're
not really able to get in on this, but there's a guy I know and trust Keith Krantz and he's
doing a 21 day Facebook ads bootcamp and he's going through a process. It's going to walk
us in 21 days through writing what he calls an everlasting ad because this is the goal
you should have for your business is to write the kind of ad that you can run millions and
millions and millions of visitors to the kind of ad that can last for years. A little perspective
here.
About three and a half years ago, I went to a $4,000 mastermind and this was a Facebook
ads mastermind and I had to fly across the country total costs, including the hotel,
the flights, the rental car, all of it was like six or $7,000. And the result, what I
walked away from was one long copy advertisement. This ad, I didn't really get the value of
it in the moment to be honest. So I walked away kind of scratching my head like, Oh,
that's it. Just one ad from like this whole kind of expense. Um, this ad has been displayed
millions upon millions upon millions of times. This ad has brought in hundreds of thousands
of subscribers and thousands of customers, and this ad continues to perform today. That's
the power of having an everlasting ad. That's the power of having the kind of ad that's
not going to be need to be replenished every month.
There's not going to be need to be rewritten every week. And now I understand the value
of writing these types of ads and it's an arduous process. I mean, we went through three,
two and a half days of pretty intensive work to extract all of the bits and pieces that
are taught by the great copywriters of the world. Now, I think the price to value ratio
was on pace for me. We had a very successful business at the time. I would not promote
to you a $4,000 how to write an ad course. I don't like promoting extremely expensive
courses because most of the information, it's actually free here on my channel. I teach
all the bits and pieces of Facebook advertising on the channel. The one part I'm still a student
at and I've signed up for this myself, is how to write great ads and I want to beat
my current performing ad.
I want another everlasting ad that I can run for years on end because these ads are worth
their weight in gold and beyond. To be perfectly honest. So this is, it's a 99 day bootcamp.
It's a 21 day challenge. Go to miles, beckler.com forward slash ads if you want to join. That's
miles beckler.com for such a D S the link will pop up above my head. There'll be a link
in the description, but again, he closes the doors and there's, it's not fake scarcity.
It's not like he's going to let you sneak in. You either were able to sign up, saw this
video on time or not. Now, if you didn't see the video and time and seriously for $99 I
spent thousands of dollars to essentially be walked through probably a lesser process.
So I'm not only going through this, I've enrolled my ad guy as well and he's going through this.
Now this could be the make or break for you, right? If you've got a great product, if you're
a coach, if you've got a great service, if you have something you truly believe in that
is unique, that really adds value to the world, this could be the make or break that's really
gonna help you scale your business. And what does scale look like? Online scale through
Facebook ads. It looks like a break even front end ad where you put in $1,000 and then you
get enough leads and enough sales to bring that thousand dollars back and you cycle that
thousand dollars through your Facebook ad account day after day after day. And the result
of this is enough customers to pay for that ad spend. But ultimately you're building a
list, a very large list, and this is the most valuable asset within a digital marketing
business. And this is why a break even front end funnel is ultimately the path to $1 million
business.
Those who understand this see a $99 investment in how to write one of these ads. A 21 day
challenge to really help you create your evergreen ad is an absolute no brainer. So I'm joining
miles beckler.com forward slash ads. If you don't have the opportunity to join this study,
the great Dan Kennedy, Eugene Schwartz, Victor Schwab, I've done videos and blog posts that
reveal the most important copywriting books you need to read. I'll have obviously links
to those down in the description as well. Um, and ultimately I hope you get in on this,
but either way, take time to commit to mastering copywriting because if you don't and you think
Facebook ads don't work, the honest answer is probably your copywriting sucks. Your ad
sucks, your landing page sucks. Nobody trusts you, nobody believes you can help them. Nobody
believes there's actual value in what you're offering. That's why no one's buying your
product.
It's not Facebook ads, it's the messaging, the media, while it's essentially the media,
the market or the message is one of those three things. The media and the market are
made absolutely simple from Facebook. So it all comes down to the message. So get your
message dialed in. I appreciate you. Thank you for your time. I hope you join me on this.
If you don't know that, just study copywriting. It's a lifelong path. Whether you get in on
this or not and I'll see you on the inside and I can't wait to help you with another
video coming out next week. Subscribe, hit the bell, like do what you do. I appreciate
you and I'll see you on the next video. Until then, be well.
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