Hey, Miles here... milesbecker.com. This video reveals the email segmentation myth because
in the world of email marketing, there's a gigantic myth around segmentation and you're
going to learn what that myth is. You're going to learn the right way to do email marketing,
and then finally you're going to learn about a free email marketing course that I'm personally
studying. I highly recommend that is absolutely brilliant, but first we got to talk about
may get zero traction when you need momentum more than anything. So what do I mean? Now,
whether it's the actual software creators, right? The people who are creating and selling
email marketing software or those gurus out there who are selling you the $2,000 courses
because you need dynamic behavioral response marketing and all these fancy terms.
The truth is when you're getting started, when you're growing to $10,000 per month,
you generally do not need advanced email marketing segmentation. Now I'm happy to admit that
there's a point in the digital marketing business where having some segmentation will come in
handy and can help you improve profits. I am using some of these things and we're going
to talk about that here in a minute, but the key, the core key right now is that if you're
generating $1,000 a month revenue, $2,000 a month revenue, $3,000 a month revenue, and
you're not at that 10 grand a month mark, you need to be focused on more marketing activity
that's going to bring more people into your ecosystem and making more offers and the act
of taking the time to build out all of these sub sequences, all of these fancy tagging
and automation systems is actually distracting you from what you need to be doing.
So how does email marketing segmentation work? Well, the theory is multifold, but you would
generally be using some sort of an event as an identifier for a specific person. Maybe
they opted in on a specific opt in page, so you tag them and they run down a specific
followup sequence or maybe on email for they click a link and you add a specific tag that
says they clicked and showed interest in product B. Therefore they go down a separate autoresponder
sequence that gives them more information about product B. Now this can make sense if
you're bringing in thousands and thousands of new leads through your autoresponder each
and every week, but if you're just getting started, the absolute best email marketing
system to implement is to have a dedicated followup sequence. Personally, I use about
a three mail, three email sequence, and then they move onto my broadcast segment.
My wife sends about 10 emails and then everyone ends up on her broadcast segment. This is
it. This is the only segmentation that we do, and this is the only segmentation we've
done in the first six or seven years of our business and we were able to grow to a $40,000
per month business in this time frame using one simple automation of when they finish
the followup sequence, put them on the broadcast list, and this allows us to focus our time
and energy because that is your most valuable resource when you're trying to really build
up your business and the marketing activities are focused number one on reaching new audience
members through youtube videos, through social media content, through ads on Facebook, through
videos, et Cetera, et Cetera. Then we have calls to action for people to join our email
list. Those subscribers will then go through that autoresponder sequence and then they
end up on our broadcast list and on average between four and six times per week, my wife
and I emailed that broadcast sequence.
Now you might be thinking, well, miles, I have topics, different topics. Am I really
going to send one email to everyone? And the easy answer is yes, you can do this. So let
me give you an example from my business now. My first autoresponder sequence, my first
opt in was all about a abundance meditation, Kay, and the bit was that the mindset that
the conversation you're having upstairs in your head is what's holding you back from
the success that you want. They opted in, they got access to the meditation, they went
through 10 emails, and then they got put all my main broadcast list. Now I know these people
are interested in mindset and they're interested in growing a business because that's what
a my audience is about and that's what the offer was. My second autoresponder sequence
and my second opt in page was about a Facebook advertising case study and I gave away a case
study where I was able to get about $880 worth of traffic.
Oh, excuse me. I was able to get $14,000 worth of traffic for $888 on Facebook advertising,
and that was the bit they went through about a 10 email sequence on Facebook ads that walked
them through my best videos on the topic and then it landed them on that same exact broadcast
list. And now today I have my free course that takes people from how I went from side
Hustle to seven figure business and that walks them through the process that I went through
and they end up after three emails on my broadcast list. Okay, so now what do I do? My daily
activities. I need to email a broadcast list. This simplicity of I you make videos for you
so I can grow my audience. I need to get my videos into blog posts so I can grow my audience.
I need a socially share my videos so I can grow my audience.
All roads lead back to my highest converting opt in page, which is the miles becker.com
forward slash free dash course offer. It converts it about 56% of visitors who land on that
page will opt in for the free course. And then all I do every day is emailed my list.
So it minimizes the number of moving pieces for me, the content creators, so I can stay
focused on what is most important, which is audience growth, which is giving value to
you, which is moving this relationship forward. And for those of you who are my email list,
you know that I send out as many and as often as I can, as many helpful emails as I possibly
can to help you move your business forward. My whole goal with all of these processes
is to become the trusted advisor in the world of digital marketing.
And I do that through great content. Now you might be thinking, so you have people who
walked in through a meditation thing, you have people who are interested in Facebook
ads, you have people who went through your seven figure, your your side hustle, the seven
figure course. Shouldn't I be sending a separate email to each one of those people every day
differently? No, because ultimately that Facebook idea, right? The process of running Facebook
ads that I still do today, I've spent hundreds and hundreds of thousands of dollars of my
own money on Facebook ads. That's a part of the grander idea of building the business
online, which is a component within my seven step process and the mindset stuff is absolutely
the biggest part. That's the real key to growing a successful business is getting this thing
on straight. It's not actually the tactics, so there's enough overlap and what I've been
doing through my daily emails and you know, maybe my five emails per week is I touch on
all of the different sub ideas that are relevant to each and every one of those people.
And my open rates are often around 2020 5% and that's because not everybody has time
to open the emails every day. Not Everybody's interested in every topic that I talk about,
but as I rotate around and I talk about Facebook advertising or conversion rates or growing
an online business, affiliate marketing or mindset stuff, the right people who are interested
in my content on that topic are going to open those emails. They're going to read those
emails and they're going to click and for the people who aren't interested in that topic
that day, they're just going to let that one go. They're going to archive it, they're going
to skip it. If it's not right for them, they can click unsubscribe and that's okay because
I want my list to be focused with people who love the different messages that I'm talking
about who are committed to doing whatever it takes.
Do you see how this works now? In my wife's business, we have reached a point with our
email marketing and everyone for literally the first six or seven years of that business
went through one standalone followup sequence and then they got migrated onto a broadcast
list and my wife's duty everyday was just to go email that broadcast list. At this point
we have two specific high ticket products in our followup sequence that we've mentioned
and if someone clicks on those products, they get two additional emails to give them more
information on those products to help them potentially purchase that thing that they
expressed interest in. So in the first email, in the main autoresponder sequence, it's just
kind of like a blog post about the topic that we have a course on. And then when they click
that, we know they're interested because they took that action and that moves them to an
automation where they get two additional followup emails and then they go right back to the
main autoresponders sequence where they were.
Now, I did not build out technology. This stuff confuses the BG buzz out of me and I
hired a guy named Dave wooding from integrate pro.com if you're interested in somebody building
this stuff out for you know that you need to be making like 10 grand a month for him
to be willing to work with you, you need to have a budget of $1,500 a month to get his
ongoing help with automations. And at this point in my business to have someone set up
these automations, help me split tests, the headlines, et cetera. It's worth it to me.
And that's the timing when it's right to move forward with this email automation idea, there's
a lot of people out there who need to keep selling you on new ideas. They need to keep
selling you on new shiny objects. And the biggest challenge for you growing your business
online is your focus.
It's your time. You have a limited amount of time and that time needs to be focused,
immensely focused on growing your audience, growing your email list and building relationship
with everyone that you've connected with. And email segmentation, right? Email marketing
segmentation does not always help you accomplish that core goal. It can help you achieve earning
more income per subscriber when you reach a certain point in your business. But for
most businesses that is going to be three to five years in. You're going to be making
10 to $15,000 per month or more. You have a few key core product offerings that you
know convert like crazy. You know your numbers, you know your average value per lead per month,
you know your average customer value for each of your different products. And with these
types of numbers, you know mathematically that it becomes viable and worth it for you
to reinvest.
But in the beginning, most people are trying to figure out what message gets my people
to take action. What products do my audience members actually want to buy? And what sales
page outperforms the other. So doing things like split testing, your sales pages, split
testing your different offers, creating lots of new offers that you're sending out and
even sending valuable emails that have different subject lines and monitoring which subject
lines actually get open more, which youtube videos get watched more, which youtube videos
get watched longer. It's these kinds of data points that the people who grow 10,020 $30,000
per month businesses, they do this because they really deeply know their audience. They
use empathy in their marketing. And I know where a lot of people getting started growing
a business, bootstrapped out of very little money. I know where these people are coming
from because I built my whole business off of a $95 and 40 cent investment and five years
of really, really, really hard work.
So I'm able to speak to this individual in a way because I get it because I've been there
and then I spent time to make 550 videos to test the different messaging to test the different
topic ideas and at this point I had sent out over 700 emails testing 700 subject lines,
about 650 different to action and now I have a huge dataset and understand clearly what's
working and what's not and at this point it may be who've me to start to set up different
types of automated flows, some marketing segmentation at this point because I have all of that data.
Again, if your email list is not growing by thousands of subscribers per month, if your
main audience, if you aren't reaching from your organic marketing or from your advertisements,
if you aren't reaching hundreds of thousands of people per month, you really need to be
focused on the audience growth side of the equation.
You need to be split testing different optin pages and then just get your email autoresponder
sequence to work in a way that takes them through a standard followup sequence. It moves
them onto a broadcast segment and then your daily actions are number one, focusing on
audience growth, podcasts, blog posts and videos. Then you can share those messages
socially if you'd like and if you have time. The number two task is to follow up with your
email subscribers and give them more value. Every third or fourth value email, you can
send them an offer. That's it. That is literally the anatomy of a $10,000 per month business
and anybody telling you you need fancy automations is just trying to sell you something you actually
don't need. How do I know you don't need it? I've grown this business to multiple millions
of dollars with an extremely simple system because the truth is that simple works because
I know every day what I need to do, I need to grow my audience through great videos like
this one.
I need to send emails out to my list to engage with those individuals and I need to come
up with new ideas of ways to engage you and ways to help you. Whether those are free,
valuable things or whether they are paid courses, membership programs, masterminds, in-person
meetups, et Cetera, et cetera. That's all I need to focus on right now and my business
is doing really well. I hope this has been helpful for you and at last I did mention
the free course that I'm going through that's absolutely brilliant. It's probably one of
the best email marketing courses available and is 100% for free. It's by my friend Andre
Chaperon and you can get [email protected] forward slash autoresponder I'll have a card
pop up above my head so you can click on that. The link will be in the description below
and I will put an email, a picture of an email on the end screen.
You can click that. Any of the three ways we'll get you to that course. Um, the first
page will tell you about it. Then you just enter your opt in at the bottom. There's a
little button to click at the bottom of that first page to get access to the list, a to
the course for how to grow and how to essentially build an autoresponder sequence that will
a crush it for you. This is the kind of stuff I'm studying. Thank you again for your time.
Be sure to subscribe. If you want notifications when these videos come out, hit the bell next
to the subscribe button. Thumbs up if you liked it. Questions go in the comments. I
thank you and I'll see you in the next video. Cheers.
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