The Secret To Success With Podcaster & Real Estate LEGEND #Best Education Page #Online Earning

Hey Miles here, milesbeckler.com and in this video I have a very special guest.

Robert Helms is with me. How are you man? Doing well!

If you don't know who
Robert Helms is, he's a niche celebrity,

he's a podcaster and he is pretty well known in the real estate space.

And in this video you are going to learn about the path to success online

through creating a podcast. So Robert,

for my viewers who don't know who you are,

would you mind giving us the little snippet on who is Robert Helms and what does

Robert Helms do?

So most folks know me as the host of the real estate guys radio program and

we're on traditional radio. We have been for 23 years now.

We started podcasting when it was pretty new. Our producers said, Hey,

we're on a podcast, the show. And I said, what does that mean? Well,

we're going to take out a lot of the commercials and we're going to put it out

there and we're going to see if people like it. And uh,

today we're one of the top downloaded shows.

Our show airs once a week in 190 plus countries.

And people come from all over the world to our events and it's absolutely crazy.

Uh,

just a couple of guys with microphones in a suitcase and we talked real estate

investment, real estate primarily.

Okay, so investment real estate. Let's go back to the beginning.

So you were broadcasting before podcasting was a thing, right?

So there's obviously some sort of,

a little bit of a radio story there and then real estate happened. So...

So can you take us to the early days when you overlapped your passion for real

estate or whether it even was a passion in the world of broadcasting?

How did that happen? It

was that exact venn diagram that you talk about.

So my dad was a real estate agent,

but primarily he was a real estate investor and he loved to buy real estate

owned real estate. And I got the bug pretty early. He needed some help.

And so to help in real estate, you got to have a license.

So I studied to get a license and that gave me the ability to earn $10 an hour,

which was twice as much as I had been earning in my overnight radio job.

So I was on my radio, my background is my high school, had a radio station.

We were 10 Watts rocking the block and uh, it was fun.

I learned that I could grow a personality, a very shy person,

but in this little radio studio I kind of developed, you know,

myself and I love music and we play all kinds of different songs.

And I got to college and there was a college radio station and a really great

environment, loved music.

And that was one of my all time favorite parts of my life was learning radio,

getting around other people who were learning radio. Meanwhile,

my dad's and my ear about real estate,

I start to get the idea of passive income. You can own a property,

somebody else lives in,

it takes care of it and they send you a big chunk of the money.

I liked that and we figured out how to sell real estate.

And I work with my dad and I had a bunch of great mentors in that business.

And radio was just an interest at that point.

And then a friend of mine said, Hey,

I'm a public speaker and he's still a public speaker. And he said, uh, you know,

you've kind of a radio background.

I was thinking about doing a radio show on real estate. I said, well, you know,

when I was at college, I did kind of a, you know,

pilot program for a talk radio program on real estate for what we call public

affairs and, um, non-commercial radio.

So we kicked around this idea for a little bit and we started this fledgling

little show where we would just kind of pontificate about real estate.

And then before you know it,

people would call in and we'd take callers and it grew.

And then we went to another station and we syndicated the old fashioned way back

then before podcasting, uh, we take our program and put it on another station,

another station.

Pretty soon we were on a dozen stations in eight different States and uh,

became kind of a thing.

And then podcasting is what really made the difference because that's where

people raise their hand and say yes, they don't just happen to be tuning by.

But I was able to take the thing that I was originally in passion by radio and

communication and still am and marry that with real estate in a kind of unique

way.

Yeah. So for the quick takeaway here, a few things.

Number one is there's two sides to this story, right? There's the media,

there's the form of communication.

And I love something you said that in that radio studio,

which is a unique experience, I did college radio in the Bay area,

also a 10 watt station.

And when the red light is on and it's just you and you've kinda got your place

sheet, you've got your things, you'd be,

you have these stop sets and you can't have dead air and you just learn how to

adapt on the fly.

So there was the medium that he connected with that was kind of in alignment

with his DNA. And then there was the message is the other side of that,

which was the real estate. Quick question.

How long were you actively doing real estate full time working in that position

before you started the radio show or the radio side? Right.

Merged. So, um, in order to earn a living,

I found real estate and I spent what I had to spend the live and then everything

else I invested in real estate. So that was my, my whole makeup.

My philosophy for real estate wasn't to sell it, to make a commission,

it was to sell it so I could buy more real estate.

And it was probably six or seven years before we toyed around with this idea of

my friend and I happened on the deck of a cruise ship one day.

And it was another maybe two years before we actually got a radio show.

And that was 23 years ago. So it, um,

it evolved and the radio show today is so different than it was and part of

that's because of new media,

but we still are on traditional radio and have a radio audience.

But the differences in that, the differences that the,

the show early on was about the expectations that experiences we had in real

estate, which are primarily residential. Buy a house, get a tenant.

Today the show is much bigger than that. We'd only talk about, you know,

agriculture and commercial development,

but we talk about broader picture and Nomics and monetary policy and all that

kind of can of worms.

Everything goes Simon black and you know, it goes very diverse.

And so six to seven years of hands on practical day to day experience,

living, eating, sleeping, breathing, real estate. It's not a nine to five,

it's a 24 seven gig. So that's the first phase, right? Digging in,

rolling up the sleeves and kind of gaining a level of expertise, something

and getting good at that. One thing I'll say is that I wasn't unsupported.

My dad had been in real estate. I got around some really great mentors,

which is such a great shortcut, right?

Rather than trying to figure it out all yourself,

which is what some people try to do. They get some coaches,

get some input into your license. And that was a big part of it. So I,

I think my six or seven years without that support might've been longer.

Yeah. Yeah. I mean literally like condensing uh, 20 years,

your father's career and your mentor's career into a six year process.

So you were on the faster kind of sped up edge of that and then you started

creating content and you started publishing kind of talking about what you were

doing, more like documenting what we did, what we thought, where we're at.

And then at this point you've been working on the show for 20 something years

now you're talking about more diverse arrange of subjects and you're getting

some really amazing talent or interview guests.

You've had Robert Kiyosaki on, you've had some other guests on it.

I mean in this period it was it just all a grind to doing your work on one side

and you're just doing a weekly show?

Yeah.

So it started as a weekly show and the only overlay is that on a listing

appointment we would say in addition to all the great things we're going to do

to get your house sold. Oh by the way,

Robert hosts a radio show cause I would sell enlist with my dad.

We re duo a team and by the way I have this local radio show on the radio show.

We didn't talk about listings or in that kind of stuff, but it was just like,

Oh a little bit of credibility. This guy,

I know that radio station I've heard shows there.

That was really the only synergy if you would. And then this,

the show moved into really focusing on the listener, providing ideas,

inspiration. We don't give advice, we give ideas and things you can pursue.

And we try to connect people to thought leaders and so forth.

And then we made the realization, which I guess was hobbyists.

We're not the smartest guys in the room.

Let's start to get some guests that are kind of at a different level.

And when you start, you don't have a big audience.

You don't have a lot to promise, but little by little the big guys.

But I have a great story about that if we have time about how we got our first

big gift. Right. Um,

but then you also want to have great content that leaves people wanting more,

coming back referring their friends. And that's how it starts to [inaudible].

Right. And then at what point, cause currently today you sell events,

so there's kind of an educational component to it. Um, you have a,

a wide variety of events and product offerings that you now offer to this

audience that you built. That wasn't the vision in the beginning.

So at what point did you transition and realize that this captive audience who

we've been sharing things with,

we've been bringing on guests that they want more than there's, there's,

there's opportunity to, they're craving more.

And when did you have that realization and maybe what was kind of some of those

first offerings that you tested?

Yeah, that's a great question. And we really didn't have a,

an outcome in mind for the radio show. We thought, well,

more people will know what we do.

It'll be a little credibility for listings from my partner's business,

my initial radio partners within the first five years.

Now I have a different cohost.

We still call them the temporary cohost even though he's been with me now for 18

years. Yeah, Russell Gray, those awesome. Uh, but the first guy,

we'll call him Charlie since that was his name, Charlie.

So Charlie's business was continuing education for real estate agents and,

and he would get a little bit of business from being heard on the radio and we

would probably get the nod. So there was, you know, there was a reason to do it,

but it wasn't any kind of financial model.

And what happened is exactly what you said. People wanted more information.

We only had an hour show.

And so we decided to do an evening seminar that we cleverly called the income

property workshop,

which was to spend three hours learning from five or six different people.

So Charlie and I spoke,

but we also had a lender and we had a tax professional and we had a property

manager, we had a title company,

and they would all talk about how you bought an investment property.

And low and behold,

we run these little ads during our show and we had 110 people show up at $100 or

something and went, wow, people showed up and we had no outcome.

Like they went to the seminar and we didn't have another seminar.

We didn't have a book.

You're not selling anything at the end of that.

Nothing. No. And people were frustrated by that. Like,

I really like to learn more. You talked about the 10 31 tax deferred exchange,

right? When can I, when can I learn about that? Right. So we didn't have that.

Now I will say we went the other way. At one point in our lives,

we were doing 60 live events a year. We had a catalog.

It was all on per week, all in Northern California, all in the Bay area. Um,

that's where the show was, right? That's where our networks were.

And today we probably do 12 or 14 events, but they're bigger, they're better,

they're a lot more intentional and strategic and more fun and they're level

fun. There are a lot more fun. Know you've just participated in one. Yeah,

we happen to be in a pretty cool spot. But anyways. Um, so again,

I want you to really understand and comprehend the evolution here.

Kay highschool broadcasting. I started on the radio in community college,

so there's a skill of how do I communicate and then there's this practical real

world experience, claps the timelines.

In six years he learned 20 years worth of real estate knowledge and then I just

got to share this stuff. I don't really know where it comes from. Like you just,

there's like I got to share, like when I started this YouTube channel,

he just had to share and then all of a sudden you're doing it for long enough

and you're giving value and you're pouring your heart and your soul.

You're working on the craft, you're working on the messaging.

And people just start lining up and say, Hey, we want more. We want more.

And then you start to test the offers and at this point,

so when did you make your first offer? When was that first event?

Was the podcast live at that point in time or, Nope, that was broadcast radio.

This broadcast. But over two years after we started,

so we didn't really have any financial model.

We had a single sponsor who was a great sponsor for us,

but not a great sponsor for the radios off wholesale lender whose clients are

mortgage brokers. But he got enough, you know, [inaudible] business out of that.

It made sense. And then we realized in radio the model is,

well you're going to sell ad space.

But that didn't exactly fit with who we were.

I wouldn't sell an ad to someone that I didn't have a good feeling about or know

their business model or any of that and we didn't have to do that. Right.

So little by little we started to figure that people do want more information

and there's some who will just take the free radio show or free podcast.

Awesome. There's some that will engage, maybe come to an event,

maybe buy your book or an ebook or a course.

And there's some people that want to just do it all,

want to really learn and really study.

And it takes a while for them to get their idea.

I head around this mentality of giving their best stuff for free and you want to

monetize right away. Well, all in good time. I mean,

we didn't monetize for seven or eight years. Even that first event we did,

it cost us as much in putting on the event and having refreshments and booking a

hotel room and printing workbooks.

And we didn't make any money really at the event.

Now today our event business is profitable, but that took time.

And I think that's part of the messages. You gotta be really good.

You can't just want to be a YouTube sensation.

I mean those people that maybe pull that off,

but you've gotta be good at something. You have to have some area of expertise.

And then if you'll learn to communicate it,

that's also a skill set and it's a great skill set to have.

And it takes that to be able to motivate or influence or persuade anybody to do

anything. And even something that's persuasion isn't selling,

it's persuading them that they can be great. It's persuading them,

they can have more and people will be loyal to you in direct proportion to the

amount of positive change you help them effect in their life.

So silence for impact right there because that's so important and I've so often

you're bombarded with these messages of get rich quick and it happens overnight.

And here's the little secret to the secret Facebook ads hack or the secret

business hack. And they're,

they're sitting in front of Lamborghinis and they're flexing.

And the truth of the matter is that it's the old Zig Ziglar quote, right?

Like you can have anything you want in this world as long as you help enough

people get what they want. And there's really two ways to make more money.

You help people solve bigger problems or you reach more people.

And as we've just heard,

he's been on a path for 23 years of reaching more people and helping them solve

more problems. And there's been a feedback loop that opened up from this,

started a radio station,

started to open up to events that were breaking in at first running tests,

and now it's evolved into 60 events a year to 12 events a year.

And you're doing, you're doing your calling and you're doing.

And so I've just spent three days with him and I can just say that you're

living, it seems like you're living your dream

a hundred percent. I don't work a day in my life. Um,

there's two ways to do it in life. My cohost,

Russell Gray always talks about the two step,

which is go do something that you can stand but maybe don't love and pile a

bunch of money away until now. You have that freedom you want. You can vacation,

you can live where you want as the two step, but why not? Instead,

just design a life you love that will pay you to live it. The life I live,

I love and it pays me to limit it. We spent the weekend together.

It's been amazing. We some extraordinary people and we made some money.

So that's not bad. Now, the other part is I don't do it for the money. Yeah.

That's the other part.

If you are in your passion and in your wheelhouse and giving and educating and

more importantly pebble in the water, having an effect on people,

then you deserve to be compensated for that. But it's like karma.

It doesn't always happen that in that minute,

if you just hone your craft and learn how to tell that story,

it'll eventually fall on the right ears. Yep. That's it.

I really think we've kind of unlocked the keys to success here. Yet another way.

Robert,

I want to thank you very much for your time coming on and sharing with my

audience here.

My pleasure. Miles, it's been awesome to get to know you and all of you.

It's great to meet you.

Yup. And anybody who's interested in real estate,

I've talked about assets and liabilities and I've talked a little bit about real

estate. Um, you know,

one of my financial advisors actually recommended me to their podcasts and I'd

been a listener of their podcast and I really, really like it.

I've learned a lot personally for that next level, right?

What do I do with the monies that I'm generating from my day business?

So real quick,

where can they find your podcast if they want to tune in and if they want to

learn more about how to kind of further their world in the world of real estate.

Awesome.

Well are all of your favorite podcast platforms where the real estate guys or

real estate guys radio or you can find us on our side at real estate guys,

radio.com but we're an iTunes and Stitcher and all those places you might go to

hear podcast and the show's awesome. It's a free, a lot of great guests. Um,

we've got a bunch coming up,

but I'm super excited about last week with Brian Tracy on the program,

one of my mentors, uh, you mentioned Robert Kiyosaki. We've had Peter shifts,

Simon blacks,

the Forbes and all kinds of other great folks plus some names you haven't heard

of who just know a ton about real estate

on of our real estate and real estate and some really cool, creative,

unique ways. Well, thank you very much again for your time, Robert.

Thank you for tuning in. Be sure to subscribe, check out his podcast.

I highly recommend it. I listened to it personally.

Got to fill this up with great stuff so your world starts to reflect what's

going on in here. Thanks again. Subscribe. See you on the next video.

Until then, be well.

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