Hey Miles here, milesbeckler.com. In this video you are going to learn the shotgun SEO
strategy. This is a great search engine optimization strategy if you're brand new, building a new
site with authority. But if you've already got a website that's built and you're really
just looking to ramp up the amount of traffic you're getting from Google, this strategy
works well. You can also leverage this for youtube if you're a youtube marketer because
and how to use it so you can start driving more traffic from the search engines. Fast.
Before we get into the specifics, I want to know if you would like more videos about beginner
SEO topics or advanced SEO topics. I'm happy to make more videos for you on this topic,
right? We've driven 35 or 40 million visits from search engines over the years, so I've
got a lot of knowledge here and I just want to know which level of videos do you want.
So leave me a comment. Beginner video, more beginner videos or more advanced videos while
you're down there, hit the thumbs up button. Okay, so the shotgun approach right now, a
shotgun, if you think about it, it has shells that spray out a little spread of shot, whether
it's bird shot or buckshot... A sniper rifle in contrast shoots one projectile at one point.
Okay, so when your site has a bunch of authority and you, you've really grown your domain authority,
your page authority on your website, you can start to really focus in on individual two
word and three word keyword phases. You can go after him and you can generally rank quickly.
This is what my wife does is what I do all my milesbeckler.com website. At this point
in time, and I started applying this approach to my new affiliate site that I'm doing a
case study on and it just clicked.
I'm using the wrong approach for the wrong phase of this website. The shotgun approach,
it shoots out a spread of pellets. And the idea here is that ultimately you aim in the
general direction you want relevance of within Google you pull the trigger, which is executed
content strategy and then you see what works. And that's really the key. Once you get data
points from Google showing you what you're getting picked up for, what you're getting
index, what you're getting impressions on, this is a great feedback loop that will lead
you in the direction so you know what posts to make more of because as Google shows you
gaining relevance on a specific sub topic within your niche, when you go create more
and more content around that, you become the authority in that little subset within your
niche. And this is how you can start to build your domain authority organically getting
you more impressions and more clicks.
Let's get into the nuts and bolts a little bit. So tactically speaking, there's a few.
Um, there's a few prerequisites systems you need. Number one, you have to have a site
map. Now on wordpress, which is what I use, I use the Yoast SEO plugin and it generates
the site map for me. Then you have to take that site map and you actually have to tie
it into Google search console. This is that google.com forward slash, webmasters. It's
a free platform and you need to verify your website and then connect your site map into
Google search console. What this does is every time you publish a new post, it's going to
notify Google where that post is so Google could come crawl and index that content. You
can also look from within the search console, where are you getting impressions from? Where
are you getting clicks from, and this is how you gauge what worked and what didn't.
So step one is that foundation, right? You're on wordpress, you got your, your sitemap set
up and you're tied into the search console. Step two is keyword research. Now I've got
probably eight or more videos on keyword research here on this channel. There's free methodologies,
there's paid tools that I actually use the key right now just to give you a different
reference point from it. A, I recommend watching those videos if you're not experienced with
keyword research, it's a core skill to driving traffic from the search engines. But really
the key idea at this point is you want to go after long phrases, six word phrases, five
word phrases, seven word phrases. So, uh, things like, uh, best baby monitor for a large
home. If you're doing baby monitors, right? If your niches, baby monitors, that's a seven
word phrase that's super specific, that is the type of content that you want to create
and you'll create a list of all of these keyword phrases.
Now you're going to find if you're using a paid tool that shows you the difficulty, you
want to find the lower difficulty score phrases, preferably ones in the teens. Kay, with the
tools that I show, you want ones that are 12, 13, 14, 15. I know 12 is not a teen as
I said, that uh, 19 and below is really what you want to see. Sure. You can go up into
the mid twenties the search volume is often going to be between 50 and 500 it's going
to be low search volume, and again, the goal here isn't to drive massive amount of traffic
yet. The goal here is to build relevance with a certain grouping of ideas, have a grouping
of topics, and then you go leverage this and do more of what works. So phase one is that
foundational site map, Google search console. Phase two is coming up with your keyword list.
Phase three is rapid fire content. These are the little beebees that are inside of your
shotgun shell that get executed on. So you want to go publish literally a post a day,
every day for 90 days and these can be quick. These do not have to be heavily edited. These
do not have to be deep dive research. These just need to be, they need to be relevant,
they need to be good, but they don't need to be great at this point in time. Again,
the idea is to send out lots of pieces of content and see what hits the mark. After
90 days after you just brute force go through each and every one of those keyword phrases,
quickly publishing something to the tune of a thousand or so words per post. You're just
feeding the algorithm with lots of content. Then you go in and monitor, so we're now in
phase four, right?
You've executed the content strategy over and over and over on Youtube. This would be
90 videos and 90 days on a blog, 90 blog posts in 90 days. If you can't do one a day, then
how fast can you get to? 90 is the ultimate question. If you could do four a week, great.
Do that until you hit 90 B. What about 25 weeks or so to get you to that point, which
is about a half a year, whatever it takes, you need to get to 90 or a hundred posts as
fast as you can. Then you loop back in through Google search console. If you're blogging
and what you do is you look at the impressions and you're going to notice there's two lines
shown. You get your impressions and your clicks and you want to pay attention to what phrases
are you getting impressions for and these are going to be directly correlated to these
little subtopics that you wrote content on and you're going to see groupings of ideas.
First off, you're probably going to see new ideas that you didn't write about. Google
is automatically understanding synonyms, the the different variations of words and language
patterns that you're using, how they're relevant to other topics and Google is going to start
displaying your content for things you didn't exactly write about but they're relevant.
You want to now create content on these items, but you're also going to see some of your
posts are getting lots and lots of impressions that they might not be getting a lot of clicks.
This is probably because you didn't make great content. This is when you loop back into those
original pieces of content that you did in that first 90 day or 90 post push and you
really go deep on them. You do more research, you do more on page optimization. I teach
you all of the bits and pieces of on-page optimization in my free learn SEO class.
That video will pop up above my head. It's also in the description below. You then spend
time to go deeper on them. The big idea here is number one, you make sure your sites communicating
with the Google search algorithm. Okay? Number two is you do the keyword research to make
sure you're focusing all of your energy on phrases that people are searching. Number
three, you do a massive push of content fast. This is good, not the best in the world because
best in the world content might take you three or four days to publish one post. We need
to get the iteration cycle out fast. We need you to brain dump all of the ideas on this
fast. Then you look what does Google pickup relevance for your website for where it stands
today, what topics, what key rephrases, what is Google showing your pages when it displays
for relevant search queries, k.
Then you loop back into those topics and that those are the posts that you make great and
you might find that 5% of what you did, maybe 10% of what you did actually starts to get
impressions. And as you go in and improve those posts and improve your title and your
description to get more clicks from the search engine result page, Google's going to notice
this and think, wow, they improved it even more. This is how you start to raise up in
the rankings. You get more clicks. This gets you more traffic. Google is monitoring how
long these people are staying on your site. If you have analytics installed and the Google
like, wow, I can trust this website. People are clearly enjoying reading this content
because now it's really good. And then Google will start to display you for more and more
and more relevant pieces of content.
And once you get these core pieces ranking, you can start to interlink them with the other
relevant topics that you have. And this is how you can kind of grow a web of relevance
through your content on your own website. So Google, out of all of the topics relevant
to baby monitors or whatever your niche is, Google might think that you're the best about
baby monitor apps and just somehow all the different app reviews you did, Google picks
it up and you're starting to rank for those. But then with the apps you might start to
link to, to um, baby monitor cameras from some of those posts. And then you're leveraging
the authority that Google has already given you to the apps. You're leveraging that over
to the camera side of things through internal linking. You just put a link inside of there.
If you're looking for the best camera, go here and then Google's gonna start to follow
these links into your other pieces of content.
That's really the strategy and the reason this is a great beginner strategy or anyone
who's wanting to just kind of level up where they're at is you bypass the psychological
challenge and the psychological pitfall of trying to tell Google the one thing you want
to be relevant for. And this is a really, really big challenge, is I need to rank for
this one keyword phrase and I'm just, I'm, I'm going to do whatever it takes to get that
one. The truth is Google might not agree with you on that situation and if you're just pouring
all of your energy into a realm, into a world of relevance that Google does not and will
not connect you to, you're wasting a lot of time and energy and that can be demoralizing
when you need momentum. So what it does is it allows you to see your website ultimately,
which seeds your site map ultimately, which seeds the Google Algorithm with all of these
little bits and pieces of content about all of these different types of relevant topics
within your niche.
K and then you observe what does Google start to display my site for? What queries does
Google give relevance to, to my site? So you put out a hundred, maybe you get the 80 20
rule and 20 of them start to get a lot of impressions and now you know through data
that Google thinks you're relevant to this sub segment here and you go all in on that.
You make those posts that are ranking better and then you go do keyword research based
around all of those topics to find those next most relevant topics that you can make more
great content for. And this is how you take a site that starts at zero relevance, Zero
Domain Authority with zero investment and you bust your ass putting out tons of content
and you really just let Google kind of tell you and guide you what the relevance ultimately
is on this channel.
I have a learn SEO class. It's a full class. It's equivalent to a multi hundred dollar
course. It's 100% free. I have a video called how to write SEO content fast. I highly recommend
it. Surprisingly, it has a very low number of views. Um, people don't search for this
type of phrase. It is one of the most powerful videos on my channel. That link is going to
be in the description. I'll have it pop up on the end screen. This is how you can iterate
these types of content extremely quickly, but that all focuses the relevant on what
Google wants to see. It shows you how to get that, those ideas, um, the subtopic ideas
straight from Google itself, uh, everything. And then the keyword research videos. And
if you really focus on those few kind of aspects of my channel, you have everything you need
and the ultimate, um, the ultimate way that you are going to break through as a search
engine marketer to start driving massive amounts of traffic is an immense amount of work.
You've got to get to 200,000 words on your site. You've got to get to 300,000 words on
your site. It might be 300, 1000 word posts. It might be 150, 2000 word posts. I don't
know exactly what it is for you. I've even got a video that will teach you how, how to
find exactly how many words your blog posts need to be, but your goal should be focused
on how do I just get more and more and more words on your website. You should be monitoring
how many words are you publishing to your website each and every month and you should
always be focused on how do I get more quality content that's focused on keywords. People
are searching for onto my site each and every month and if you stay focused on that, you
will grow a massive traffic behemoth of a website. Melanie's website started in 2009
zero authority, zero backlink strategy.
She just started writing. We saw what Google was giving us relevance for. We did more of
that. We saw a Google was giving us relevance for it. We did more of that. We said no to
barbecues. We said no to baseball games and basketball games and and all these different
things and happy hours and afternoons and and parties. We didn't. We'd stayed home.
We woke up before work and we wrote, we came home after work and we wrote, we spent all
of our weekends, 1214 hours a day, every Saturday, every Sunday writing her website has a nearly
a million words on it today and she drives something to the tune of 9 million visits
to her website and 9 million visitors to our website each and every year. There's a correlation
there and so we made sacrifices so we could free up the time and energy and we had no
money to invest in content at that time to just brute force, right?
All of the content and then we just monitored what does Google give us? Relevance, what
worked cool. Let's do more of what works. All those things that didn't work, just leave
them. They might pick up relevance at some point, you can ignore them. You just want
to keep doing more of what works, of what rate, what Google is showing relevance to
your site to in the search engines. That is the pathway to building your authority, to
building your relevance and ultimately to building a really good relationship with Google
through the shotgun. SEO Approach. If you've enjoyed this, give me a thumbs up. Remember,
let me know. Do you want more beginner youtube, uh, beginner, excuse me, SEO videos or do
you want more advanced SEO videos? And if you're doing youtube, you just do lots of
instead of blog posts and you just monitor inside of the Youtube Algorithm, inside of
the youtube analytics, which videos are getting relevance to what keyword phrases.
Then go make more of those. Why do you think I have six videos on keyword research? Because
Youtube showed me my videos do well for keyword research and I was like, okay, well I can
show how to do it free. I can show how to do it paid. I can show the fast way. I can
show the deep dive, and I just did all of the different versions of keyword research
I can come up with because Youtube showed me that my keyword research video started
to rank right away. So do more of what works. That's how I grew the channel. That's how
I've grown my blog. That's how I've grown my business. And now you know the secret to
success with the Shotgun SEO Strategy. I thank you very much for your time and we'll call
it here and I will catch you on the next video until then, be well.
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