hey everybody what's up this is pat
flynn from the smart passive income blog
and i have a very special guest with us
today
his name is derek he's from
socialtriggers.com and he shows people
how to turn web traffic into leads and
sales and if they're not getting traffic
he shows you how to get that - so Derek
thank you so much for joining us say hey
Thank You Pat I'm really excited to be
here and what Derek's gonna do is
actually he's gonna go through my blog
smart passive income blog and he's gonna
kind of use his expertise and give me
his advice as far as how I can optimize
conversions what I can do to make it
better he's done interviews just like
this and in tutorials for people like
Chris Brogan and he's doing more and
more and these are really really helpful
and I'm gonna try and edit in parts of
the website using Camtasia and all these
other tools too so you can kind of
so our heads are gonna disappear in a
second and we're gonna go to the site
and Derek's gonna hopefully I gave you
some good advice I'm sure he has a lot
of you know constructive criticism for
me and I hope he doesn't bash me too
much but I know there are areas for
improvement on the blog so Derek thanks
again for for sharing this with us again
Derek from socialtriggers.com
awesome guy I've just gotten to know him
recently and he's wonderful so
definitely pay attention check this out
I'm sure he's got a lot of good stuff to
say so let's go to site alright Pat hey
thanks you know what thanks for saying
such nice things it really appreciate it
I'm really excited to go through your
site right now because I think you're
making one mistake a lot of people
actually make when they create a site
hmm they have they were lying on either
one or two opt-in forms to convert
traffic into leads and right now the way
it looks you have the one opt-in form on
your sidebar and then you have one
opt-in form towards the end of your post
right and that's a pretty common place
to have it but there's a lot of
opportunity to add more opt-in forms all
over your site so you can gather emails
when people click on specific pages on
your site right right so I guess let's
just start from the top when people
first visit your site the first thing
they see is your really cool logo it
really grabs attention and really
describe the exact
what it is people can learn on your site
right good right that's good yeah yeah
no that's perfect actually you know
you're one of the few people who have a
very descriptive site name so you don't
really need to rely on a tagline or
anything like that your site name is
exactly what your site is about no
cleverness which is great now after
people first see your your logo the next
thing they see is your navigation items
now you currently link your homepage
your about page your archives page and
etc the problem is I'm kind of bearish
on navigation items because I think
they're very useful but if you're not
linking to pages that are gonna convert
people into subscribers mmm that's where
you're gonna lose out on a lot of beads
for your site so let's break this down
for a second if you look at your
analytics
I would guess your single post pages I'm
one of your most popular pages on your
site am i right yes all right so let's
and let's say it's coming from those
single post pages are not usually
typing's they're usually coming from
other websites or they're coming from
search engines now if people click over
to your single post page if your title
and your image on that page doesn't
instantly grab the reader's attention
they're gonna be looking for something
else to click on right now the only
thing that people would see at this
point is your navigation items and
that's not necessarily the most
persuasive things that they'll
necessarily want to see mm-hmm okay so
I'm actually looking at the page right
now and I'm looking at a specific page
or a specific single post for example
and you're right the only things that
they can click on really from here is
stuff within the post but if they're not
interested in the posts they have the
navigation menu exactly so now another
popular page on your site
I'm betting since you're not using
descriptive navigation items one of your
most popular pages right now or probably
based on what I'm looking at is either
your about page or your income report
page am i right
yeah those are
two of the top three most viewed pages
from the navigation menu that people
look at okay so that makes a lot of
sense because people are hitting your
site they're not necessarily they're
interested in your content are not
interested in your content they're
looking for what they can do next and
since you're not being that descriptive
they see
income reports and everybody wants to
know what other people make so they
click that or they want to know who you
are and what you're about which is why
they click about so let's say I'm a
random visitor I hit your site I'm gonna
click on the about page what do you do
on the about page I describe exactly you
know who I'm all about just kind of
where I come from and why I started the
site and at the end I also asked them to
subscribe in a little down tiny link I
think it's the about page the only
problem is it's all about you your about
page should not be about you from the
start
now I actually borrowed this strategy
from Copyblogger but your about page
should actually broken up into three
parts okay you want your first part of
your about page right at the top to be
about what this website will do for the
visitor reading this site that's like
part one of the about page after the
part one you add an opt-in form that's
party - oh okay no so close part one is
gonna be the what this page is look like
what the sites all about and what people
can learn from it then you want an
opt-in form got it
part two is gonna be further like you
further develop your idea by
establishing yourself as an expert in
this topic okay and again you want to
keep it all about the person reading it
you don't want to talk about yourself
just yet and at the bottom of that part
again you do one more opt-in form then
the final part is where you make it all
about you and build that personal
connection because right now you already
lured people in with what you're gonna
do for them then you can once you get
people interested that's when you can
build up the likeability you don't want
to build up the likeability before
people know what you can help them with
does that make sense yeah totally and I
am looking at my about page and
every paragraph is all about me
you're totally which is great I mean I
think your about page one of the better
about pages on the net right now because
you really do build the likability and
that's a really key part of a site but
if you just make it a little bit more
about the person reading it it's gonna
be a little bit better on the conversion
point for for emails and just to show
just to give you an example on my site
socialtriggers.com my about page I use
this similar format where I have what's
in it for the reader for my site then I
use some testimonials then I go into
about me then I use some more social
proof and I have three opt-in forms
along the way that actually converts
close to like thirty percent of all of
my emails is people looking at it random
they hit that about page and that's just
that's how I generate most of my emails
on my site right now so you don't even
have a you don't even have a I'm looking
at your site right now you don't even
have kind of a lead magnet or kind of
ebook or course that you give away it's
just simply subscribe yeah and there's
there's another reason for that but
we'll talk about that later okay why my
sites a little bit different than your
site sure now it's tough so that's the
first about page that you could turn
your bow page literally into a lead
generation page and that's really
healthy you don't know why I didn't even
think of that yeah it's it's like one of
the simplest things you can do is you
know people are going there you might as
well ask them for an email you know
they're gonna give it to you now let's
take this down a step further
your income reports page again this is
one of your most popular pages on the
site do you know what you should have
you list your income reports but right
above those income reports all you got
to do is say hey if you want to see the
income report as soon as it's published
sign up for an email I'll get people are
going to see those income reports see
you're the real deal and say wait a
second I want to get these as soon as
they're published because I want the
information to be fresh right so you
want to again put the opt-in form right
above those income reports and you're
gonna see that you're going to gain a
lot more email
that way good tip okey that that's again
I'm just totally you know my thinking
was okay they come here and then they
want to look at a specific you know post
that I've written for a specific amount
of incoming and they leave so but I
guess I could I can try to get them
while they're hot you know exactly and
you always want to get them while
they're hot because they come here they
see that overwhelming list of income and
see how your income has grown over the
past couple of years and now they're
gonna realize that you obviously have
something to teach them because you're
doing it yourself prime point to ask for
an email like it's just gonna crush
you're gonna see when you actually add
it in how well that does and well I will
now we talked about the about page and
we also talked about the income page
about adding opt-in forms now are you
using Aweber or MailChimp I'm using
Aweber okay so that's great I don't know
how MailChimp works but I know that
Aweber you could create custom forms and
then add add tracking to each form now
when you add those add trackers you
could actually create the opt-in form
that's labeled income reports right and
that will then send data to your list
that way you know where that email came
from you know that this person got your
email list because they were interested
in your income reports right I have
something similar setup for my sidebar
list I have add tracking on that and I
also have add tracking on the landing
page at ebooks to smart wacom
which I'll go to right now just so
people can see but I I also like you
said at the beginning I have I have the
opt-in form at the bottom of every post
but I can't you know that just shows me
that people are coming in from that
point which is good but it doesn't show
me which particular posts exactly so I
think that's smart buy at when I add
opt-in forms to these particular pages
to really make sure I understand exactly
which page people are coming from yes so
we talked about the about page we talked
about the income page now we have videos
we have podcasts and all of those other
pages you can implement this same
strategy
on all of those pages like your podcast
page again if you want to be alerted as
soon as the next podcast come out comes
out make sure you're signed for email
updates mmm you know just make sure
you're gonna add opt-in forms to each of
your pages that you're linking your
navigation bar all right now let's talk
about why this is a really great way to
generate leads let's go back to the
single post page again one of your most
popular pages on your site if people hit
that page from a search engine or from a
referral link and they're not interested
in your article they're either gonna hit
the back button or they're gonna look
for what they can do next when they're
looking for what they can do next if
they click a link if they sign up for an
email whatever they do you want to send
them someplace where you're gonna try
and convert them into another email and
the reason why you want to always send
these people especially in your
navigation bar to locations where you're
going to convert them into an email is
because when people click a link that
shows some form of consistency they're
actually interested in what your site's
all about once you get them to say yes
once to clicking a link getting to say
yes twice like for subscribing to an
email is not that difficult right once a
buyer always buy your type of thing
Marda need to be linking to pages that
are tailor-made to turning a visitor
into an email or sale gotcha okay
now let's talk a little bit about you're
looking for my very best articles
section I think having that right where
you have it is great and I think it gets
a lot of click action it does get a lot
of click action and I can I can you know
change that out really easily it's just
attached to a widget on the back end so
I can if I have a particular you know
promotional item that I want to promote
I just put it in there and then I
obviously add um you know add tracking
type of link tracker or click tracker on
it to just so I make sure that there are
clicks coming in they are coming in from
that particular area great I think
that's also
a really good use of getting people to
click to a specific page but I think we
could actually improve this even more
okay right now on your sidebar you have
hello my name is Pat you have your pasty
book guide you have the most popular
high post top commenters your the search
bar you have recent posts which I'm
going to tell you to get rid of you also
have you're not the first person
actually yeah you're gonna you have Pat
on Twitter I think you should get rid of
that also
no one is clicking those links no no I
mean you might have some data that shows
otherwise but I don't think anyone's
clicking on your Twitter links so you
want to get rid of that instead what you
want to add is a section called
resources now what are these resources I
just did a call a cup maybe a weekend
half ago with Michael port from book
yourself solid you know Michael port yep
alright so I did a caller came in he has
very similar situation blogs by default
are very good at highlighting new
content but it's not very good at
highlighting your archived content your
current page with looking for like you
know you're looking for my very best
articles you can find them here you're
highlighting your old content that's the
best you could break each of those
sections out into a resource page so
instead of having recent posts you link
to building a successful niche site
include a little bit of introductory
content like you have include your links
to the niche site duel that include
another opt-in form at the bottom of
your niche site duel create another page
smart affiliate marketing do the same
thing introductory content link some
affiliate marketing posts put another
opt-in form at the bottom of those posts
now you have another section in your
sidebar where if people don't want your
ebook guide and they don't want to click
in your navigation but they scroll down
they see there's those resources which
are very targeted like if sees in your
sidebar building a successful niche site
or smart Philly marketing or my best
blogging advice or effective efficient
keyword research or whatever it is that
you're you have articles on on that page
though that then turns into a subscriber
magnet where you actually pull a visitor
into your sidebar based on what they're
interested in and they potentially click
on each one of those pages nice I really
like that idea because right now I have
it all in that one page and a few people
have told me it's a little bit
intimidating
it is so that would be a great solution
and I've been asking around for
different solutions and that's that's
definitely the best one I've heard so
far oh how far up or down the sidebar
would you recommend putting those
specific pages
I like the resources right under the
opt-in form and the reason why I like
that is because if people aren't ready
to subscribe to your pabts ebook guide
they're gonna see other things that you
offer and potentially click them instead
of leaving your site they might not want
your ebook but they'll go click one of
your resource pages and then you have
another opportunity to convert them into
an email again right okay perfect now
here's the best part you're you're
you're sort of an SEO guy you do really
well with ranking mm when you create
these resource pages if you just throw a
few links at those resource pages you
can then use those resource pages to
rank for targeted keywords like you can
start ranking for building successful
niche sites because you're gonna have
targeted pages to those particular
pieces of content do you need awesome
smart philia marketing blogging buzz you
can turn those resource pages into
ranking pages and then when you turn
them into ranking pages you now have all
this new traffic hitting those pages and
you're converting them into an email
right away because there's an opt-in on
this on each of those specific page and
exactly exactly what oh man this is
great yeah so that's I mean that's
pretty much it I mean you you're doing a
lot of great things on your site I think
we're going from where you currently are
to the next step is all about creating
more pages that people could click on
and sending those people to pages that
actually ask for emails great III think
that that's wonderful advice I have a
couple questions for you if you know I
just put up recently this kind of get
started page on the home page here he
says don't know where to start click
here to and it kind of goes through one
it kind of goes through the very
beginning of what someone who doesn't
understand what I do or someone who
doesn't know where to start exactly what
they should go through this video that
uses my green screen so it's a little
engaging and so I'm trying to be
online earning,make money online, earn money online, online earning, online earning sites,
make money online free, online money income, earn money online free, money online, best way to earn money online, online income site, money earning websites, best online earning sites, easiest way to earn money online, earn money payment bkash, online money income site
Posts
No comments:
Post a Comment