traffic traffic traffic it seems like
everything is about traffic today I mean
we have SEO guest posting pay-per-click
advertising magnetic headlines social
media the like button retweet buttons
and begging all of these methods are
about getting more traffic to your site
which is important but what happens when
people get there all your visitors doing
exactly what you want them to do traffic
is important but it's not everything
conversions and click-through rates are
just as vital here check this out
okay so let's say you have a website
that gets a thousand visitors per month
for 20 bucks and you have a conversion
rate of 1% so by the end of the month
you get a thousand people coming to your
site 10 people making a purchase which
equals 200 dollars in your pocket
awesome now let's say you want to double
your income you want $400 by the end of
the month how do you go about doing that
well there's a few ways we can do this
we could double the amount of traffic we
have so we can have 2,000 visitors
coming to our site we could double the
price of our product from 20 to 40
dollars or we could double our
conversion rate in this case it's just a
1 percent increase from 1 percent to 2
percent each of these things
individually will get us an extra 200
bucks or double our income now let's
look at each of these components
individually doubling the amount of
traffic coming to our site you know
that's not always an easy thing to do
and if it were I think we'd all be doing
it all the time the thing is a lot of
times increased web traffic comes from
external factors that we just don't have
that much control over I mean like other
web sites linking to our site or Google
finally picking up our content and
ranking high in the search engines you
know I can't just snap my fingers and
double the amount of traffic coming to
my site unless I was doing you know
pay-per-click advertising which would
involve you know paying some money in
order to get some traffic so I'm gonna
move on doubling the price of your
product you know this is actually not
that bad an idea sometimes because
sometimes when you increase the price of
your product you also increase the
perceived value of that product in the
eyes of the potential customer and as a
result you'll get more customers now the
thing is I actually experienced this
phenomenon and it was really weird I had
an e-book for sale for 1995 at
academy.com and then i increased the
price of 29.95 and you know I didn't
understand it at first but I had a lot
more customers when I was selling at
2995 and again it was because of the
perceived value of that product now you
can't always just double the price of
your product especially if you if that
product has been at a certain price for
a long time
but you know it depends on your niche
and in your audience and things like
that so I'm gonna move on so the next
thing is just doubling your conversion
rate so in this case it's just
increasing it by one percent and that
will little one percent can double your
income it's it's crazy to think about it
but that little increment just has a
huge effect on your overall income and
especially over the long term and that
the thing about conversions is this is
stuff that we can control and test but
not that many people talk about it
everybody talks about traffic traffic
this traffic that you know SEO and they
write about traffic we read about it all
the time but we hardly hear about
conversion rates that much I mean we're
hearing about it more now but what I'd
like to see more which is kind of why
I'm bringing this video to everyone's
attention because I really want you to
focus on what's happening on your site
too when people get there now I believe
traffic and conversion rates are equally
important obviously if I had a
conversion rate of zero it doesn't
matter how many visitors I get I could
get you know I could get a billion
visitors and you know with a zero
percent conversion rate that would equal
a big whopping zero dollars on the flip
side I could I could have you know a
perfect conversion rate but only one
visitor and I'd have you know 20 bucks
from one product sale so you know
traffic and conversions are equally
important in my eyes so the question
becomes how do we increase conversion
rates and the thing is this applies to
everybody it doesn't even matter if you
have a product to sell because the truth
of the matter is you're getting visitors
coming to your site and you want them to
do something we have to figure out how
often they're doing it and what else we
can do to make that happen more often if
you want them to buy a product if you
want to get email subscribers if you
want RSS subscribers read a certain page
read a certain post click on an
affiliate link watch something listen to
something become a fan on Facebook it
doesn't matter
conversions and keep
track of your conversions and testing to
get higher conversions is very very
important okay so back to our original
question how do we increase conversion
rates it's quite simple we just have to
think about it in terms of the user
experience
so by user experience I mean things like
are you making it easy for a reader to
do exactly what you want them to do are
there any distractions are you giving
people multiple opportunities to do what
you want them to do how many steps are
involved if there are steps where in
that process are they dropping out
that's huge especially if you're selling
products and what's keeping them going
lastly and the big question is what's in
it for them again user experience so let
me give you some examples you know from
my own websites about how I've been able
to use this user experience idea and
increase conversions okay so this is the
about page on smartpassiveincome.com a
lot of you are very familiar with the
site already which is cool and there's
my dog gizmo he says what's up and the
one thing I did on this page was at an
opt-in box smack-dab in the middle of my
content here and by doing this I was
able to increase the number of email
subscribers from 60 to 404 on this one
page I originally relied on this sidebar
opt-in form which you know a lot of
people have but I added one here thanks
to a tip from socialtriggers.com that's
derek halpern an amazing smart man and
by doing so I was able to increase the
opt-in rate by 446 percent again all I
did was give people an opportunity to
subscribe this is a perfect place to do
it if you haven't done so already add
and up and form on your about page it's
when they're most engaged with you and
your content and what your site is all
about you might as well ask you have
nothing to lose and I just made it big
and obvious for them and again gave them
an opportunity to subscribe the amount
of traffic that came to this particular
page was exactly the same but again by
just giving them the opportunity I
increased the opt-in rate by 446 percent
amazing stuff okay and this is green
exam Academy com this is kind of my
first web site and first real online
business it's kind of what launched me
into the internet marketing and online
business space this is this is this is
my
my baby you know I've taken good care of
this site I've done a lot of conversion
testing and price testing and this was a
site earlier that I talked about or I
had an e-book for sale for 1995 and I
increase the price to 29.95
and I saw actually more customers as a
result so I kind of had you know a
double whammy there I had a price
increase which helped me make more money
and also more customers so that was
pretty cool but that's not what I want
to talk about here I want to talk about
this red arrow you know possibly when
you first saw the screen that's the
first thing you saw it stands out to me
in my eye and you know apparently it
does for my customers too because as a
result of adding this arrow here that's
it you know before I had the same text
here and it was just in the middle and
this this part up here was in the middle
as well by adding this arrow I increase
the conversion rate for this ebook by
30% and that's my main goal to get
people to buy that ebook because once
they buy that ebook they have access to
the practice exams there's information
in there about classes there's affiliate
links there's stuff for the the higher
up or higher end study guides in there
as well so that's that was my goal and
by adding this arrow here it's pretty
crazy and I tested a few arrows that
thick one there kind of just works
really well for some reason so that's a
30% increase in conversions you know
which which was amazing so you know
again the traffic could be absolutely
the same but I could still see a lot
more money as a result because of the
increase in conversions by doing little
tricks and things like this again making
sure that I just direct people to where
exactly I want them to go okay and
lastly this is security guard training
HQ comm this is a niche site that I
created publicly on the smart passive
income blog I shared exactly how I found
this niche and how I built the website
you can go to niche site duel com to see
exactly how that was done and it's been
an amazing experience this site is now
making fifteen hundred dollars a month
in in about a year's time it's just been
amazing so actually all the income is
coming from Adsense all these all these
ads that you can see here that I'm
highlighting right now that's what's
making the income these advertisements
and I've been doing a lot of tests with
those a lot of conversion tests you
don't be wondering well how do you do
conversion tests with
advertising's well it's simply
click-through rates because with Adsense
you get paid every time someone clicks
on that on those links and as a result
you get information about you know how
often people are clicking how many views
you get and things like that now
unfortunately I can't share those exact
numbers as far as how many views and
visits and what might click the rate is
it's against the terms of conditions for
Google Adsense but I can share with you
that as a result of some quick tests
that I've done over the past month I've
been able to double my conversion rate
or my click-through rate and it's not
just from a 1 to 2% it's more like a you
know it's in between 2 and 3 and
doubling that so it's been amazing and
even though I had less traffic in the
month of September I've been able to
totally increase my income as a result
of the higher click-through rate now I'm
gonna share with you exactly what I did
and what that strategy was you know for
a while I was thinking and I'm gonna
look at this block right here this is a
336 by 280 rectangle block that that
seems to be the optimal size now that
that's the biggest rectangle size that
you can get before you start to get into
the skyscraper sizes now this size has
been doing really well but what's more
important is what's happening inside for
a while I tried to make these stand out
you know the color of these try to make
them stand out
I even tried red for a while on this
blue site so that it would catch
people's attention but for some reason
that wasn't working out very well now
please know that these strategies that
I'm showing you showing with you right
now work for this site these strategies
may not work for your site the best way
to just test it is to just test it I
mean just try it out and see if it works
that's the beauty of this whole thing
it's and the results are gonna be
different for every niche but I found
that across all my sites by doing this
particular thing that I'm about to show
you I've been able to increase my
conversion rates quite a bit so what I
did was instead of making these stand
out I made them kind of blend in so I
made the color of the links the same
exact color of other links on my site as
you can see these match exactly what's
happening in the sidebar so that's
helped out also the color
the description of the link matches as
best as possible the color and size of
the body text on my page and then this
you know the URL here I just kind of
grayed it out and these were some tips
that I just read and saw people were
having success with and I figured hey
what the heck I'll try it out for a week
and see what happens and I tried it out
and it's been doing really really well
so blending these in and just you know
copying the rest of the content on my
site and making sure that these kind of
look like resources that people can
click on and that's the thing again
we're talking about user experience here
we want them to be helpful to people ads
are actually helpful to people you know
that that's the beauty of Google Adsense
it reads through your helpful content
hopefully your content is helpful and
then it also produces helpful ads now if
you maybe stick out my thinking is
sometimes when you make them stick out
people absolutely know there are
advertisements so they just avoid them
without even reading them you know
they're kind of just used to seeing them
so they they blank them out of their
their screen just then you know they
don't even look at them anymore so as a
result of these looking more exactly
like what's going on in my site people
will see these they might read this and
you know it might be helpful that that's
my thinking so these ones up here are
doing okay you know I've tested the
different colors with those and those
have been doing kind of in these this
block here the 336 by 280 block
justified here on the right hand side
with text wrapping around the left has
been working awesome and you know I have
this on the home page on every single
one of my posts I'm using a tool called
advertisement management to make this
happen advertisement looking for a space
to write it but I couldn't find it
advertisement management make sure you
get that right because there's a lot of
ones that look similar or spelled
similar but it's advertisement
management and that's what I'm using to
put these in and I also have some at the
bottom of my posts as well as you can
see doing the same exact thing right
there this is something I'm just testing
recently before I had the the horizontal
text links going like this like similar
to the top I'm testing these out and
these are actually working out okay too
again I'm sorry I can't give you just
the click-through rates and stuff but I
did double my click-through rates by it
by using this technique so hopefully
that helps you and again it's about the
user experience and I hope that you can
see that the best thing you could do for
your websites is just test test and work
on your conversions work on what happens
when people come to your website not
just getting people to come to your
website all right and that's it those
are some examples from my own experience
and I have a lot more to share but I
don't want to take up too much your time
now I just have one quick favor to ask
you if you can go to pod cast Awards
dot-com and vote for the smart passive
income podcast I would really really
appreciate it I'm up for an award in two
categories the best in business category
and People's Choice you know if you
wanted to and if you've heard the
podcast and you loved it I would really
appreciate it if you went over there and
voted for the smart passive income
podcast again best in business and
People's Choice so again I love you guys
thank you so much thanks for spending
your day with me and I hope to hear from
you again again soon let me know what
you think and I'll talk to you soon bye
#Best Education Page #Online Earning
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