SEO! All right... Welcome! Miles here, milesbeckler.com this video is all about SEO. Specifically.
We're going to answer the question, "What is SEO?" You're going to understand how to
do it and I want to put a new perspective on this idea. So even if you heard of SEO
and you know what search engine optimization is, we're going to go deeper than just the
definition. Now before we start, I don't sell SEO courses. I don't do SEO services. I have
nothing to sell you at all. I really want to help you understand from a new perspective
what search engine optimization is so you can become a master of it and obviously I've
said it multiple times already. S e o stands for search engine optimization. It's ultimately
the process of designing, creating, and publishing your content in a way that the search engines
are going to love.
Therefore, you and your content will rank highly. Now we're going to go into the theories
of how these work. I have a free SEO course here on Youtube. The link is in the description
below. It's about an hour, 30 hour, 45 class where we go through the extremely tactical
and mildly nerdy steps, right? All of those actual tactics. This is going to be a little
bit more in the theory realm, but you're going to get a ton of value from it. So I just want
you to know that's down below. Now, search engine, we're going to start there, right
when we talk about search engines, there surely are hundreds and hundreds of different search
engines, but we're really talking about to number one is Google and number two is youtube.
Those are the number one and two most common search engines on the web. Sure, there's bing,
there's Yahoo, there's duck, duck, go.
There's all kinds of different search engines and even Amazon is a search engine, right?
And all of them have their own variation of how this works. And you can apply SEO to all
video, we're really talking about Google as number one because of the massive amount of
traffic. My wife's website has generated over 33 million visits. Most of those have come
from Google because of the content we created and how we created that content. This channel
you're watching here on youtube gets displayed for thousands and thousands of keyword phrases.
Most of my visits, and most of the people who have found my videos here found me through
the search engine of youtube. Many found me from the Google search engine actually. And
that's how I've grown this channel to about 6 million views in under three years and over
a hundred thousand subscribers in under three years.
So let's break this down. First, you need to learn and understand how the search engines
work, and probably more importantly, how the search engines make money. Okay? So when we
understand the platform, what their goals are and how they operate, we can then understand
what we need to to become a positive partner, because that's the true goal of SEOs become
a powerful, positive publishing partner to the platform. A lot of p's right there. So
what, how does Google make money? Well, Google has essentially turned itself into the question
answer provider for billions and billions people every single day. Google makes money
when a user searches for a question, searches for a topic, searches for something, and then
the relevant results are displayed with advertising above. And when a user clicks on the advertising,
that's when Google makes money. Okay. On Youtube, it's a very similar situation, but it's all
done with videos, okay?
Youtube has a huge catalog of videos and when a user searches for a video like how to repair
a Kenmore dishwasher and they find all the videos, there's an ad that sits up top, there's
ads that can pre-roll, there's ads mixed in, and when a user views and potentially clicks
through those ads, that's when youtube makes money. Okay? So their business model is based
upon giving great results for users. So those users keep coming back to the platform. If
Google starts getting terrible results or if if youtube starts giving rubbish results
for your searches, you start searching for how to fix a Kenmore washing machine and all
of a sudden you're getting how to fix a lawnmower videos. There's a mismatch in relevance and
you're going to stop using that platform, which means they're going to stop being able
to display their advertising, which means they don't make any money.
You go somewhere else and it's game over for them. Okay? Does this, is this making sense?
So the number one overarching goal of the search engines is to have the most relevant
results that people love displaying at the very top, right below the advertisements,
right? They'll put the ads people can pay for the very top, but right below there, those
organic listings are in Google's eyes and YouTube's eyes the most relevant and the most
helpful content. And we're going to get into what it, what it means or, or how that starts
or how to get there, right? How to be that most relevant content. But you need to understand
that overarching theory is that if Google users start having bad experiences from searching
on Google, they're going to go find another search engine that they enjoy more. Same with
Youtube. So first and next thing is how does Google and Youtube operate?
Well, the first thing they do is they build an index. It's essentially a database. And
technically speaking, I'm probably going to get some of these bits and pieces of jargon
incorrect. And I'm okay with that. The goal of this video is layman's terms as normal
people terms, right? I'm not trying to go nerd out, I'm not talking to professionals
here. I'm talking to beginners who want to understand how SEO works. So Google has an
index. Google has these little software applications, we call them spiders, search engine spiders,
and they crawl the web. This means they go out and they've actually literally tried to
understand a, they try to find every single page in existence, every single website on
the Internet. And then they build an index. They catalog each and every one. Do you remember
the Dewey decimal system at the library? It was this big card catalog and you went and
you pulled it in the drawer and you're looking up the topic or the book title and it said
where to go find it.
So Google has digitized this process. So the first thing to know is that Google and youtube,
the same way with videos, they have essentially created a massive database, if you will, of
every single page or post on every single website that has ever been created. We're
talking probably be in the trillions of pieces of content that are all indexed and then the
Google spiders take all of the data. They read top to bottom, inside out. They read
the code, they try to look at the pictures with their alt texts and little bits and pieces.
They can work there. They read the actual text on the page. They're looking at the title
covered all of these bits and pieces in greater depth in the learn SEO video. That's again
linked to in the bottom, but what they're doing is they're literally trying to understand
what is the core topic for every page out there.
Okay, so they go find every page, which means they follow every link, they go read. Then
they try to understand what every single page on every single website is about, and then
they use other kinds of, well, essentially it's their algorithm that does this next part
and their algorithm decides how strong every page is for every specific keyword phrase
and their algorithm is essentially going to connect every page with one or more specific
search phrases. Now, youtube does the same thing with videos. If you just go to youtube,
if you open a new tab and you type in learn SEO, you're going to see my learn SEO video.
That's 100% free sitting right on top. Why? Because Youtube believes that that video out
of every video ever published about learn SEO is the most valuable. It's the most watched,
it's the most engaged, it's the one people like the most.
Therefore, it ranks at the very top. This is search engine optimization in action, and
it was all conscious. It was very specific how I crafted that video with that end or
that result in mind before I started. Okay, so now we're getting into the how to a little
bit. Now that you understand how the search engines work, how they make their money, how
they build an index of every piece of content they've ever been able to find, and then ultimately
they try to connect relevance. There's two main factors that are always highly, highly,
highly ranked by search engines, relevance and engagement. Those are the two figures
that they're looking for. So Google is trying to understand the relevance of your content
by reading your content and it looks at who else and what other pages and posts and what
other social media accounts, what, what tweets and what Facebook links and what Instagram
updates, what linkedin updates are all pointing to your piece of content and then may create
some value.
Their algorithm that says, well for the video learn SEO, this one's number one, this one's
number two, this one's number three, and they're always readjusting and analyzing. So it's
the relevance of the content. That title. Sure. All the bits and pieces you can manipulate
on page combined with the relevance of all the links and all of the social activity pointing
to that piece. That's the off page side of things. Then their algorithm crunches all
of those numbers and essentially it takes every single page or post that's ever been
indexed for that phrase, and it ranks in an order and within a millisecond it delivers
that first page of results and it neatly tucks in those three, four, five, six ads. However
many ads Google is trying to put on there today, and they all feel right in. And that
is the kind of calculation that happens in an absolute instance.
It's damn near magic how it all works. Now you understand how this all works. So what
can we do as content creators? One of the biggest skills, one of the biggest things
you can learn or do, one of the biggest skills and practices, it's kind of two sides, is
keyword research. In the description below, right below the learn SEO link, you'll find
my keyword research a playlist. It's several videos. We start with a brainstorm and then
we get into some keyword research tools. I show how to use some paid tools and I show
how to use some free tools to help you understand how keyword research works. And the reason
that keyword research is important is this is what the relevance in Google is based on.
It's based on keywords. Okay, so learn SEO is a keyword phrase. Best Lawn mower. Four
hills is a keyword phrase.
Best Chiropractor near me is a keyword phrase. So the first thing that you need to understand
as someone who wants to rank your page or post highly on Google is you need to understand
what is the most valuable keyword phrase for that thing you want to rank. Sometimes it's
a piece of information, like a video on how to learn SEO. Other Times you actually want
your product page to rank like best lawnmower four hills. If you've got the hill [inaudible]
2000 and that's what you want to rank for there, then you understand you need to focus
in on that keyword phrase. And really you want to make sure you're focused on a keyword
phrase that has a high search volume and low competition and we can go get this kind of
data. That's what I teach in those other videos. So for this video, if you notice in the title,
and I don't remember the exact title that I have right now, but I know it started out,
um, essentially what is SEO was the main keyword phrase that I was after.
And then I had a, I think how does it work? And, and believe beginner SEO was another
thing I tried to get in there. So I'm, I'm intensely focused on one specific keyword
phrase with the title of this video and loosely focused on two other relevant keyword phrases.
Okay? That's where the relevance comes in. And then Google and youtube and all of the
search engines, they monitor the engagement. If you have Google analytics on your website,
Google gets a lot of data about how long people stay on your site, about what kind of actions.
If they click through to two pages, if they visit two, three, four, five pages on average,
if they stick around on average for 22 seconds or for two minutes and 22 seconds, and Google's
paying attention to this, who will is also paying attention to your click through rate
on the actual search engines results page, we often call that a cert by the way, s, e,
r.
P, you'll see it all capitalized. That just means search engine result page, so the number
one search engine result page has 10 organic links on it to 10 of the most relevant sites
that Google believes are the most relevant sites for that topic. Then Google is monitoring
how many people click on number one, how many people click on number two and the moment
number four starts getting more clicks by percentage. Then number three. Number four
is probably going to leap frog above number three and this is why the click through rate
on your title and your description is so important. We need to optimize it for the search engine
because it's got to have the right keyword phrase in it, but we also need to optimize
it for the human in order to get the engagement right. It's the relevance that the Google
Index works on and it's the engagement that click through rate that they're monitoring,
and the exact same thing is true here on Youtube.
If you notice my thumbnails on my channel, if you're new to the channel, welcome, feel
free to click the subscribe button, but you may have noticed that my thumbnails here on
this channel have changed a lot over the years and I tried to get more curiosity inducing,
more compelling, bigger words with bigger texts, with less words to make it easier for
people at a glance to understand what this, what the value they're going to get from watching
this video actually is, right? I'm trying to manipulate in a positive way, the click
through rate because that's engagement signal that will support my relevance signal from
getting my keyword research done and placed into the right pieces on my content. Now at
this point we're talking about the keyword research and and where to put those keywords
and how to structure the content. On a blog post or on a page, you have even more metrics
that you can work with, right?
There's the, the h one tags, the heading two heading three heading for, we have the bold,
we have the Italics, you have bulleted list, you have numbered lists, there's a lot of
different um, code-based factors that you can leverage to build relevance towards your
main keyword phrase on a blog posts. I'm not going to get into that in depth because again,
I did that in the learn SEO video. So all the nuts and bolts are going to go from that
video. But now at this point in the video, you should fully understand that SEO, which
is search engine optimization is the process that we content publishers use to help Google
understand the relevance of our content for a keyword phrase that they've index and know
that gets a high search volume and then we leverage the on page content. The off page
links with the relevance factors to manipulate.
You know, manipulation is not a bad word. It can be used incorrectly, but when we're
doing it in our way and we're trying to manipulate the search engine results to display us first
because we're confident that our content will give the Google user and the Youtube user
a great experience and that metric is then picked up by the search engine. They see we've
got relevance on page, they see we've got relevance off page, they see we got good click
through rates and we've got good engagement numbers. Therefore we solidly land this piece
of content that we put out on the search engines high up on the serps. For our core keyword
phrase, we get traffic, Google or youtube, get happy users. And then the big trick is
to go right onto that next post or that next video and do it again and again and again.
This is why my wife's website has had 33 million visits, most of which come from Google directly.
It's because she's created thousands of blog posts that are each optimized for a specific
keyword and they're optimized for the user experience. At the same time, we get traffic
from hundreds of thousands of keyword phrases each and every month and those posts she wrote
back in 2009 2010 2011 are still getting good traffic coming in, so we get new visitors,
we get new leads and we get new customers from content that we published seven, eight
nine 10 years ago today. This is the power of search engine marketing. This is the power
of content marketing done correctly in my mind, and that's why with this newer brand,
the miles Beckler brand, the TJ, everything I know about digital marketing, 100% for free.
That's why I chose to partner with one search engine for years on end to give as much value
as I can through videos.
So I can show youtube that I'm a serious publisher. I'm not someone who's going to come up with
a click baity title and a great title and then just try to pitch you on some overpriced
course that you don't actually need. I'm the kind of creator here on Youtube who teaches
you everything I know for free because I have a successful business and I understand the
value of your attention and that value with this relationship that we're working towards
has a very high longterm number because at some point I might write a book and I might
ask you to buy my book for $9 or $17 or whatever it is. And hopefully by that point in time
you will have had enough of my content help you enough that you think $17 book. Of course
I'm going to buy that book. Of course I'm going to re re review that book for miles.
He's given so much value and since I'm giving all of that value and I get good engagement,
youtube keeps showing my videos, which helps me grow my audience even further. Is this
making sense? I have a few minutes for question and answer and I can see the live chat over
here. I'm going to jump into the live chat. If you're joining after you can put your question
in the comments. If the live chat is over at this point, I thank you very, very much
for this time. And one thing I'm noticing is somebody saying, you know, it's never too
late and I think this is great for me to address. And it's the question of, you know, is it
too late for the Internet? And in my personal opinion, in 2039 we're going to look back
and we're gonna have a conversation and who knows, I might be here on Youtube, I might
be on some other tube at that point in time and we're going to look back and I guarantee
you there's going to be a consistent thought amongst people creating and doing things.
In 2039 that boy back in 2019 those were the good old days. The Internet is still in its
infancy right now and every search engine phrase, you go search up, right? Every keyword
phrase you plug into Google, you will always find results. That's Google's job. Remember
they built an index of everything and they're going to give you the most relevant piece
of content. So if you're looking around for a niche that has nothing ranking, you're never
going to find it because that's literally Google's job is to show you at least the most
relevant thing that's there. But you can always begin right now and the way to think about
it is that sure, somebody in your space probably has a bit of a headstart, but you can outwork
them. You can out optimize them and you can give more value more frequently than they
do. And if that's your approach, eventually you will overtake them.
Starting immediately is one of the keys publishing one great piece of content that you optimize
as good as you can and then go onto the next and on to the next. When you have 50 70 a
hundred pieces of content published, you can loop back through and re optimize. You can
look and you'll learn more, you'll understand more. You'll see things at work and you'll
see things that don't work and you'll just get the game better. And that's when we can
really start to geek out on those next level of advanced optimization. Doing things like
SEO silos that I have a video that will, that teaches you how to do that for free, but ultimately
the key didn't know right now is that sure there's something ranking for your target
keyword phrases, but you have the ability to start today and start to catch up and gain
ground on your competitors and eventually you can overtake them.
This channel is a brilliant example. There were so many people teaching SEO before I
made my first video in 2016 there were so many people teaching Facebook ads and funnels
and all of the things I teach on this channel before I started. Now one way to look at it
was like, Oh man, well, you know, everybody's already doing it. Boy, it's just I'm too late.
I guess I'm going to do nothing, and those people who have that kind of an attitude and
get nowhere in life, and I said, you know what? I know a lot. There's a lot of people
who are just selling shady courses that you don't actually need to buy. I was frustrated
with it. I was like, Oh damn, I'm just going to make the videos. I'm just going to teach
my way of doing it. We all think our way is the right way, so I'm just going to teach
how we did what we did to grow a multimillion dollar business from our bootstraps, right
at $95 investment in hosting a and a domain name and we built a dollar business off of
that.
I'm just going to teach everything for free and it was slow starting out. After my first
hundred and 20 videos, I barely had 450 subscribers. It really took set multiple hundreds of videos
for me to get some momentum. Then 20,000 subscribers, 30,050 60,000 now it's 100,000 and it's still
growing at a faster pace than ever before and really ultimately it all ties back to
that day. I decided to start and it was awkward and my first videos were not that good and
I got better and I was able to apply more keyword research. I was able to apply better
communication skills that I've been practicing for 558 videos now or whatever it is, and
ultimately now I'm creating some great content. So I think that's really important to know
is that you're not too late. I'm sure there's people who have a headstart on you, but bring
your unique flavor, bring your unique style, be authentic, be honest, be genuine, and really
focus on helping your users, helping those searchers have a great experience.
Help them find what they're searching for. Google will reward you when your content actually
helps them find what they're searching for. Youtube will reward you when your videos actually
help them find what they're searching for. It's really quite simple, but there's a lot
of nuances in there that are covered in that other video. I think I've plugged that other
video enough. You'd think I make money if you go watch another video, but I don't even
have ads running on it. I make nothing off of that. I just want to dispel a lot of the
myths and I just really don't want you to go waste $500 or $1,000 on an SEO class from
some frenzy SEO guy who used to work for some fancy corporation. Now our world is different.
You can bootstrap this. I've taught you everything you need in all of the videos.
You really just got to go do it 100200300 times over and refine those skills. Just like
snowboarding your first time down, you're going to fall probably a lot. You might spend
more time on your bum than you do on the board, but if you go down a slope 30 times, 40 times,
a hundred times, 200 times, you really start to get the hang of it. The same is true with
everything, was surfing with, with knitting and crocheting and quilting I'm sure in the
same is true with content marketing, whether it's youtube or Google. Cool. So at this point
I'm going to jump in on a couple of these comments here. Oh, I've got my mouse over
here. Sorry. Can I reorganize the desk a wee bit?
Okay.
So to tell Colleen, um, Kumar asks, do I think that old videos from a channel can be made
to rank now or does your effort only pay off when you act within the 24 hour window of
publishing a video? Brilliant question. So it can help. But Youtube does prioritize new.
The first 48 hour window is really one of the best opportunities that we have. It's
a part of why I'm doing this video live. It's attracting lots of people and I got 57 people
on only 22 thumbs up. So if you're watching, I would appreciate a thumbs up cause that
boosts my engagement. Right? We're showing a quick and early adoption and engagement
in this video in the eyes, the, the search engine. So, so do what you can, optimize your
videos moving forward as your top priority. But if you have great videos that you know
the content is solid and is just not doing that well, absolutely go in and work with
them.
And I have two videos on youtube optimization. One of them shows how to split test your cover
images. Sometimes a little split tests with a cover image is all you really need to get
a big time bump in your click through rate and that can help you move up the search engines.
Also consider making new videos that support that video. Just like how this video is supporting
my learn SEO video. That's a, that video has been around for a couple of years. The information
is 100% relevant. It's the same ideas that have been working for us since 2009 and it
still works the exact same way, but this video is another little link back to that. Okay.
That's one of those external factors, the off page factors for that video that I'm doing.
So, so you have the ability to kind of grow that. Um, somebody asks me, what's My job?
Um, I run successful business with my wife. I've been full time as a digital marketer
full time as an Internet entrepreneur since 2010 the last time I had to report to an office
was like a February of 2010, I think. And um, yeah, so we sell meditations and all kinds
of fun stuff. And then I'm building Manila. He says, uh, that's the trick. If you don't
do it, you can't learn it. That's true. Um, there's one thing to study all the SEO courses
and to watch the videos, et Cetera, but until you put everything that you're learning into
action, that's where the comprehension of how it works. Really. Work really comes in
because the a feedback loop gets open, which is really, really the, the key. Um, greetings
from chilay. Great to have you on here. Marco. I want to visit your country. Very, very.
Sheila is high on my list, my man. So thanks for being here. I'm going to scroll up to
a couple of comments, um, or questions here. Um, so Claudia, is there a, is this a good
chat for people who haven't started yet but lots of ideas in your mind and soul? I mean,
hey, every chats a good place for that start, start publishing is the key to everything.
You know, there's a book out there, it's a writing is understanding and it talks about
how writing is actually a form of understanding and that's where blogging is so powerful,
right? The idea of a blog was a web log, the original blogs where people just, just kind
of writing out what they're working on, whether they're thinking about programmers, talking
about programming and ultimately that process of understanding what we're thinking about,
understanding what we're working with helps us learn what we're doing even better.
And then when it's done in a blog format, other people can learn from us learning, you
know, that's really the key to it. Um, totally and says the relevance of the content piece
and the relevance of the link. Their appointing your piece. Great insights. It is. And so
there's two pieces of relevance mixed with the engagement, right? Relevance and engagement.
Cause if you put up a, a great post that's highly relevant but you have a terrible click
through rate and your title is just a default and your description as a default and it doesn't
compel the human to believe there's a benefit for them and clicking on that right link,
you're never going to get displayed high up on the serps. It requires both them. Um, cool.
I am excited that you guys are liking this stuff. Um, how long do people stay on your
site? And the occasionally, how will you know the team? That's it for sure.
And I'm just looking for any other questions that we have before we wrap up. Tiago happy
to hear you. See you hear my man, Tiago just had me on his channel for a great podcast.
So Tiago Faria. Um, how do I see the future of SEO with the advent of voice, audio and
search? So ultimately, um, podcast apps are a type of search engine. The thing about podcast
apps is there's no real one place that index is everything. Okay, I take that back. There's
listen notes, which is a really interesting website, but it isn't a dominant force. The
the most dominant forces in podcasts apps are definitely the iTunes app store. And so
you can do things to your podcast feed to manipulate that. But when a user has a question
like, so Tiago, you do marketing services, right? So if someone is in Lisbon, Portugal,
and they search for a, um, marketing freelance or an SEO freelancer in Lisbon, they are never
going to go to a podcast and search for that in a podcast feed ever, period.
Right? So, so Gary v talks about Gary V's, world's big brands and, and he's, he's all
up in the clouds. I'm very grounded in what I do when that individual it, the timing is
right for that business owner to go hire a freelancer to bring someone in as a digital
marketing strategist and they go look for the best digital marketing strategists in
Lisbon. They're going to look probably on drum roll, Google, they're going to go straight
to Google. And then the Google map shows up. Okay. So there's optimizing for the map. There's
optimizing for local. There's a lot of layers to how SEO works, but I don't see a user behavior
change in the fact that I want to figure, I want to learn something. I want to buy something,
I want to find something, I'm going to go Google it, I'm going to go Amazon, I'm going
to go youtube it.
That's it, right? That's just how people use. So the future is here. The future is now,
the future is going to be dominated by those who continue to put in fundamental activities
now to create great helpful content and the most helpful people in the space now who also
take very, very serious consideration of keyword research and on page factors and off page
factors, right? They do the SEO work and they put out the best darn content they can. We'll
stick around and survive for five, 10, 15 years. Um, I do not see anything on the horizon
to potentially dethrone youtube. I don't see anything on the horizon to potentially dethrone
Google at all. Therefore, I'm just all in doing what I'm doing and I want to note that
my wife and I had survived the panda updates, the penguin updates, the hummingbird updates.
There have been hundreds of search engine algorithm changes and we've not only survived
them, we've thrived through all of them because the fundamental ideas we're working with have
always been focused on making sure that Google user has a great experience with our content.
People who try to cheat the system and find short term SEO hacks may hit the top of Google
for a bit, but eventually they're going to find a way at Google to update their algorithm
to eliminate those websites. And those individuals go back to zero. Whereas we continue to grow
and compound and compound and our traffic, our list and our income continues to compound
as well. Um, so yeah, I mean it makes some sense, but like maybe you were search phrases
are going to get longer because we're, you know, you push the button and like Siri, what
is the Best SEO practitioner near me? Right? So maybe the words changed, but series is
going to go search Google because that's what we want is the best result in Google is the
best at giving the best result right now. Um, Charles says, I'm brand new local lead
generator and your struggle is content writing.
Do I have any recommendations for a good content writer? Um, no. So somebody who's an expert
on what you're writing for and writing, um, you know, go to upwork. There's, there's just
content writers everywhere. I don't know of any that are great. I'm currently testing
lots of different writers constantly and different writers work really well for different niche
sites. So we have some writers that work on my wife's content. They can't really write
my content right. And the writers that help with my content, they can't really write for
my wife's content. So it is kind of a specialized situation in that regards. Um, may I got a,
I got a tip on there, James Helm. Uh, thanks for having me. Thanks for the tip. My man
hate that. I will put that to good use with more coffee. I guarantee you 100% of those
funds, James will go to the coffee fund.
I like really good coffee and why not, right? Um, I'm just gonna scroll down. I think we're
pretty close here. I'm 23 thumbs up. Yes. People are noticing the, the thumbs up, uh,
the gap and the thumbs up and that's okay. But I appreciate all of them's up. I've gotten,
um, so tumbling. Excellent. So publishing, followup videos, linking back to some solid
videos and your channel could totally be a great strategy. Yes. Create your own web.
Yep. So even on your blog, you want your internal content. That's right. And to link to your
other relevant content. Okay. So on my content, you'll always see my SEO content and my keyword
research content always linked to each other. So that's all my blog. But that's also on
my youtube. And oftentimes my youtube will link to my blog and I create my own web because
when the Google search engine spiders go and find my new video, this video, they're going
to look in the description and I will absolutely.
Right now it's not up, but I will get a link to my blog, SEO content in the description.
Then they follow all the links and they go read that page and then they follow all those
links and then they read that page. And when they just keep following all of your content
links to your stuff, they creates this little web of trust of your own stuff. That's how
you rank better versus one post in isolation that just sits there. I did a video on that
and it just kind of sitting there, well support it and you'll notice I have like six or seven
keyword research videos and they all linked to each other and they're all unique. I have
a how to do keyword research for free. I do how to find low difficulty keyword phrases,
how to brainstorm keywords, um, how to do keyword research.
Like there's kind of the long way. There's the local long way. So, so they're all unique.
They all have a specific purpose. They all have a specific keyword phrase, but yet they
all link each other to the other ones. So my free one, it's like, you know, if you don't
have time to go through all of this analysis on your own, you might want this paid tool.
I'll show you how to use it in this video. So there's relevance and then the paid one.
It's like, well, if you don't want to spend the money every month, if you're bootstrapping,
you might want the free version that's gonna show you how to do that. And so I build the,
the relevance and a little web of relevance is kind of what we got. Um, so you tried youtube
ads, you got a bunch of Click throughs. Um, minimal success with youtube ads for me, I'm
going to put some content out on that soon, but um, I'm still just minimal, uh, to be
honest.
Uh, Michael, who ETA. Thank you very much for the comment. I appreciate it. Um, just
wait until the Donald duck update gets rolled out. Everybody's always scared of the next
update in the next. This, if you focus on fundamentals, you will always weather the
storms. If you start getting into shady tactics, if you start doing gray hat stuff, if you
start to do shortsighted, okay. So I brought on a search engine optimization specialist.
He's been helping me go back through all of my content, essentially my process, right?
I'm teaching him from the ground up. So he was kind of like a an intern, if you will
at first. And, and I've taught him my specific processes and I think we're three months in
to really go in deep on my wife's site. He's like, like the whole team, the whole pro,
it's like eight grand a month on spending on this stuff, right?
Three months at this rate of just an entire team of people geeking out on this. And now
we're starting to see the results and we're starting to see the results big time. And
we're starting to gain a lot of ground on a few people. But you've got to think of the
number of man hours, the number of efforts and resources over three months. And we all
know what we're doing and I'm buying hours from a lot of people to really go in on this.
So SEO is a kind of a long, slow process and people who are like, I'm going to shorten
this up by buying shady links and I'm going to go buy this and I'm gonna buy these kinds
of expired things. And it might work for a bit. You might have a little lift. But eventually
when Google realizes how to code you out through their algorithm change, it's going to be game
up at some point there.
Um, learning keyword research. So anonymous says, I want to learn Q research. Undoubtedly
the number one most valuable skill and my wife and I have learned, it's why our brands
connect with millions and millions of people. Um, Pinterest is a search engine. I didn't
mention that at first. It's an image search engine and she reaches her pins, recheck 2.5
million people a month on Pinterest alone. It's astounding how many people we connect
with over there. So, um, that's it. Um, Michael worked, I was looking to, to work to gain
experience. Um, he's all fired up to, to work and get to go and start teaching Michael,
um, man, do a local meetup group. Man. Just start teaching people locally, you will, people
come out of the woodwork who are like, I need you. They're around you, they're really physically
close to you and you just got to make yourself known.
Started meeting groups, start teaching what you've been learning in those things and people
will come out of the woodwork to your meetup group and they will want to hire you. And
the cool thing is meetup will, um, market your meetup group for you. That's what meetup
does, right? A search engine for things to do in a local area. So you can optimize your
meetup group for that search engine, if you will, to keep this on, you know, uh, keep
this on topic. So what about getting backlinks? How do you recommend doing that? No shady
PBNs, I 100% agree with you, Alex. Um, the hard way, you create an amazing piece of content
that is similar to what other people have already shared. And then you go create a list
of everyone who has already shared other content similar that's not as good as what you put
out.
And then you send them an email and you reach out and you DM them on Instagram and you've
reached out to them on Twitter. You can do roundup posts. So I can do a post of the,
uh, the top 10 SEOs for 2019 and I can make a post of all the top 10 gurus and then I
can go reach out to each and every one of them and say, Hey, you made the list. And
I would reach out to him on Twitter and, and DM on Instagram. And I would email them hoping
that they retweet it, that they share it, that they, they give it some social love as
well. And you never know when they're going to be so proud of it that they just decided
to add it. Um, you could ask for links and people's resources pages. Let's say you have
the most comprehensive, uh, electric lawn mower, uh, for hills, post electric lawnmower,
maintenance post, and you go to all these green lawn care websites and they have a resource
page and you could ask for them to put your um, electric lawn mower repair guide on their
resources paid.
Got a little abstract on that, just trying to follow a logical process. But those are
some of the ways to build it. But it's a lot of outreach is ultimately what it is. It's
just, it's making relationships because everyone who owns those other platforms that you went
to link to you, they're people, they're real people and they have users and they care about
their users. So your content needs to be in alignment with them, caring about giving value
to them. Um, do blackout stuff and end up with a bunch of dead real estate on the net.
That's true, man. Billy Minnelli, there's a churn and burn world. There's people out
there that will churn and burn a Facebook ad accounts and they teach you, you know,
go against the advertising policy, run it hot and heavy and when they crash it, go ask
your dad for his advertising account and then when you crash that one, go ask your mom and
when you crash that one, start buying them on craigslist.
Absolute shady. I'm like, the cool thing about SEO is you can put in time and energy now
to build a real business, right? My wife and I get so much traffic today, right now on
her website, there's probably 150 200 people on her website right now. Most of those people
came from a blog post. She wrote between one and seven one in 10 years ago. That site has
been around for over 10 years now and it's that, that kind of compounding results that
will live for a very long time. That's really why I like it. Um, Dr Phil says, I used to
think SEO is boring. Now you have excitement for SEO and so much more happy to hear that
man. It's, it's really cool when, you know, there's 13,000 people out there searching
for the best lawnmower for hills and you know everything about lawnmowers and you've got
a hilly terrain and you found this one's and you write a great post and then Google ranks
it.
People find it in their common like, wow, thanks. This is so helpful. It's like when
it's done right, you just become a positive, helpful voice in the gigantic webosphere and
Google connects you directly with all these people who are looking for you. Oh my gosh.
Like what better traffic source is that than people who are literally actively searching
for you can do amazing things for businesses when, when done right. Um, do I have a checklist
to follow to make most of the velocity factor of the first 24 hour window? Um, you know,
on, on Youtube, it's super simple. It's title, keyword research before I start title, description,
long copy inside of it, a few links. And then really from there, it's just that click through
rate. It's the optimization of the image itself. I use that split testing tool and that's it.
So, um, I Derrius made it in at the end, but I'm going to call it at this point.
I thank you very much. If you've enjoyed this video on the basics of SEO and how to learn
SEO, definitely hit the thumbs up. If you have not subscribed yet, click subscribe.
If you want to be notified when these live videos happen, click the bell. You have to
hit the bell and that gets you going on the actual notifications. So when I go live, cause
I don't email before I go live, I just go live randomly. Um, you'll get a notification
to your phone if you've subscribed and hit the bell and obviously have notifications
turned on on your phone. I think that's a Duh but it's worth stating. Any questions
about SEO? You can ask in the comments. We're done with the chats at this point, but go
watch the learn SEO video where I do a deep dive on the actual on page factors we get
into the tactics.
This was kind of an overview of higher level. We're going to get into tactics. And finally,
if you know someone who is active with a blog active on the web, they've got Squarespace,
like a wordpress [inaudible]. They're trying to build a business online, share this video
with them. It might be the video that changes their life. It might be the video that helps
them have an Aha moment. They've never thought about keywords, they've never thought about
Google's goal, and then they put those two things together. Magic can happen and you
can be the one to facilitate that, and if you share it, I appreciate you. If you don't
share it, I still appreciate you. Thanks for the thumbs up. Thanks for your time. I look
forward to connecting with you on the next video. Three videos a week, still coming out.
So subscribe. I've got another video coming out in two days and I'll see you then. Cheers.
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