Content Creation Strategies: How To Create Content Online #Best Education Page #Online Earning

hey everyone this is stefan from

projectlifemastery.com and in this video

we're gonna talk all about content

creation I'm gonna share with you guys

some content creation strategies that

I've utilized in my online business

that's helped me grow to where I'm at

today and I'm also going to share with

you guys how to create content online so

that you can attract more people to you

online whether that's visitors followers

fans likes subscribers to your email

list whatever that is so that you can

actually build something build a brand

that can allow you to make money online

now as I've mentioned before in previous

videos I believe that content marketing

is one of the best ways to build any

business that's out there it's one of

the best ways to attract people to you

online it's one of the best ways to

build a relationship with people to add

value to people and assist you know a

very fulfilling enjoyable process is

actually my favorite part of my business

and what I spend the majority of my time

doing and if you look at the internet if

you go to google you type in anything

you go to Facebook you go to your

Instagram whatever it might be what is

it all made up of content content is

what makes up the internet and I believe

that in this day and age you have to be

a content creator you have to you have

to utilize content to attract people to

add value to build relationships with

people because that's the best way to do

business with people if you already have

a business or just starting out you've

got to understand that people do

business with people that they like they

know and they trust if you can have a

relationship with people and do so by

adding value and generally helping

people and making a difference then

they're gonna be more likely to do

business with you

as opposed to someone else out there

that they might not know so content is

powerful and the truth is you're already

most likely a content creator whether

you acknowledge it or not right if you

are actually on Facebook or Instagram

YouTube or snapchat or periscope or

whatever might be Twitter and you're

posting your publishing you've got to

understand that you are creating content

you are already creating content if

you're posting on your Facebook page

whether it's reposting something or you

know posting whenever

that you did that day or whatever it

might be you are already creating

content and publishing that online the

question is are you using it

strategically to attract people to you

to build a better relationship etc now

the truth is people that are already on

Instagram and Twitter and Facebook and

snapchat they're posting their day

they're posting their lives whether they

know it or not the friends that you have

people that are already following you in

doing so that's building a better

relationship with them there if they're

watching you and they're consuming your

content and they're watching what you're

posting online then they're building a

bit a better relationship with you

because you know you're showing them

what you're doing they're getting to

know you a lot more and that's really

just the beginning of content creation

now let's just dive right into it

there's different types of content and

there's different forms of content and

I'm gonna try not to keep this video too

long for you guys that value your time

but I want to explain this first before

I get into some of the strategies on how

to actually create content so there's

different forms of content and the way

that I break it down I'm going to write

it out for you guys there is video and

by the way I apologize for my writing in

advance oftentimes it could be a little

bit messy there's video okay video

you're watching a video right now most

likely you know it's the most popular

form of content online right now if you

look at YouTube if you look at Facebook

if you look at Instagram or snapchat or

periscope is made up of video so video

is very popular online you know live

streaming now has become popular too and

while there's different forms of content

there's also different platforms that

these different forms of content support

so for example video you most likely see

it I've already mentioned it on YouTube

see it on Facebook

facebook video is very popular you know

snapchat

there's Instagram

there's uh you know there's live

streaming platforms to like twitch

everything as well

there's periscope I mean there's even

Amazon video there's many different

platforms that support the video okay so

that's one form of content very powerful

the most important the other form is

podcast right also known as audio right

so some people like to consume content

by watching it the more visual other

people like to consume content by

listening listen to a podcast whether

they're at the gym they're driving in

their car whatever might be I like both

and obviously both the forms of content

I like to consume audio when I'm maybe

at the gym or doing things where I can't

sit down and watch a video although I do

like to watch the video sometimes while

I'm like on the treadmill or I'm I'm

high mini-trampoline or whatever it

might be so it really is a matter of

preference but podcast is most commonly

found on iTunes you know there's other

platforms out there as well and then the

third form of content are articles okay

articles you know are found you know not

necessarily even an article but I just

say written content because you know

there might be a post on Facebook that

is written you might find something on

Twitter that is this a written tweet

okay so I wouldn't necessarily even call

it articles I'm just gonna say written

written content it could also be on a

blog so let me write down some of these

so blogging and that could by the way be

on your own blog or it could be on

someone else's blog you can publish on

you know medium or a Korra or some of

these other platforms that might be out

there so you can submit content to other

directories websites or you can have

your own blog which is obviously more

ideal to have your own website but

articles blogging you know even Facebook

Twitter

okay and this is other there's other

platforms that are available as well and

then the fourth type is images and

images you know where do you find those

you find those on Facebook Instagram

right Instagram was definitely built on

in images oops

Instagram you also find them on

Pinterest you know and they're also you

know you can have them on you know

Twitter share images and things of that

nature too

so these are the main forms of content

and I want you to understand these are

the main forms and you know you can

maybe move a little bit more towards

video if you prefer that or podcasts or

articles or images whatever it is but I

want you to just understand the

different forms of content that are out

there looks like the Sun is coming out

by the way so there might be a bit of a

glare here okay from that there's

different types of content

okay there's different types of content

and I think it's really important to

understand that the different types will

be based on the form of content so for

example I don't know if I'll write this

out but for video or really for most of

these it could be like a how-to type of

content so maybe similar to what I'm

doing right now just me explaining and

teaching something this is like how to

type a video it could also be a screen

capture video right so it could be me

showing my screen walking you through a

tutorial and actually walking you

through a process a type of content for

video could be a case study right me

maybe sharing a result or a case study

of an experience that I might have had

it could be also an interview right it

could be me sitting down interviewing

someone else and you know that could be

that's that's a type of content that I'd

be creating and sharing online and the

same thing with a podcast interviews

very popular or it could just be

teaching something or you know a type of

content could just be rambling on and

ranting about things you know for video

for example vlogs are very popular just

day-in-the-life people just kind of

watching kind of like a reality TV show

what that person is doing that is a type

of content there's also you know comedy

types of content and that so it doesn't

necessarily you

have to be education based it could be

comedy humor pranks you know if you look

on YouTube you'll see many many

different types of content that comes in

many different forms and the type of

content is gonna be based on the niche

in the market that you're in right so

let's say that you're in the fitness

market then obviously there's a certain

types of content they're gonna relevant

to the people that are in that niche

they're gonna be actually interested in

that you know if you're in the space

that I'm in now self-development there's

gonna be other different types of

content they're gonna benefit that if

you're in the humor market then

different types you know if you're a

musician on YouTube then the types of

content that you're creating is music

right and that is a type of content so

different types of content for each form

you know articles there's many different

types there too there's maybe a list

that you could have of the ten steps to

whatever right and you just have you

know bullet points that basically

describe what that is it could be it

could be what do you call them it

basically just a really in-depth article

that goes into step-by-step how to do

something so like a how-to type of thing

tutorial it could even you know be I've

seen a lot of people they create

articles where they bring in other

influencers they're actually creating

content based on tips or advice from

other people you know one different type

of content that I did was really popular

was I shared the morning the morning

rituals of successful people and this

guy just basically took a list and

studied and researched all the different

types of rituals that people had that

were successful and I put them together

and to create a piece of content so many

different types images for example could

be inspirational quotes it could be just

any quote in general it could be a funny

quote you know it could be a beautiful

picture you know a picture of you know

artwork or scenery or whatever it is you

know if you're in the photography market

and you're an outdoor market there's

give me a different type of content that

you're gonna create as opposed to maybe

if you're in the cooking market right

and it's gonna be your images will be

more so you know pictures of food so

different types different forms and by

the way apologize

the Sun happens to be coming out so

that's why there's this big glare here

with the Sun but so there's different

forms there's different types different

platforms okay you gotta understand that

you might be asking how do you create

content you know what is the process and

how do you come up with ideas of content

to create because I think a lot of

people they get lost there and for me

that's never been an issue because I

always think there's unlimited number of

ideas of pieces of content you can

create in an online business and I'm

gonna share with you guys I'll give you

guys two ways that are pretty simple and

straightforward the first way is to look

and find what people are searching for

online okay so Google and YouTube are

incredible resources that can tell you a

lot of information of what people are

looking for online and that you know

Google is a search engine YouTube's a

search engine and when people search on

these platforms what they're doing is

they're typing in keywords and they're

typing in exact words or phrases that

they're putting in the search engine to

get certain results that come up and

there's a ways through you know

researching what not to be able to

determine which keywords are most

popular and the total search volume for

those keyword phrases so for example

google has a free tool called the Google

Keyword planner you could do a Google

search and you can type in Google

Keyword planner and it'll come up for

you and it's actually a feature that

they have available for their Google

AdWords to help advertisers be able to

target different keywords for their

advertisements and whatnot but basically

you can use that tool for free and you

can you know put in a keyword phrase and

what it will do is it will give you

suggestions for keywords that people are

searching for in Google and will give

you the exact phrases as well as a total

number of searches that approximately

people are searching for every single

month for that keyword right so for

example you know if the keyword is how

to how to how to lose fat you could put

that in tell you exactly how popular

that phrases and give you other

variations and suggestions of keywords

like that that you can then target to

create content around so that's a very

valuable way to determine and get ideas

of what people are looking for online

and when you create your content you

want to utilize search engine

optimization and YouTube optimization so

that you can really optimize that

content for that keyword so that people

can find it when they search for it and

be able to consume and benefit from your

content okay you got to be able to

optimize your content so that you can

get it out there and attract people to

you online and especially when you're

first starting out because when you're

first starting out with maybe a blog or

YouTube channel whatever it is you want

to make sure that you've optimized your

content for keywords because that's the

only way that people are gonna primarily

find you once you've got an audience you

don't have to be as diligent about

optimizing all your content for keywords

because you're already gonna have a list

an audience to people that will consume

your content the moment that you release

it okay so it's more so very important

at the beginning to help people try to

find your content and be able to consume

it from you so that's one way okay

Google Keyword planner very valuable

that will give you ideas of you know and

I usually have a whole list like I have

a whole spreadsheet and ever known and

whatnot of just all these content

creation ideas and what people want

that's you know really valuable and what

you'll find too is that as we build a

following as you get traffic as you get

followers then you're gonna get a lot of

questions they're gonna be a lot of

people are gonna ask you to create

content around this or create content

around that they're gonna give you ideas

and suggestions and they're gonna share

their problems their goals their desires

and really it becomes much easier to

create content after that because you

just constantly have people there giving

you ideas of things that you want they

want you to share or go deeper into and

then the other way to create content is

by just looking to see what content

people are consuming in the nation

market that you're in so if you're in

the fitness market then you should be

following the other people that are in

that nation market that are into fitness

you should follow the leaders net market

you should follow them on Instagram on

Facebook you should subscribe to their

email list you should be a follower on

their YouTube channel their blog etc and

just observe and see what content that

they're creating

you can also see what their most popular

content is which is the content that has

the highest engagement of the you know

the most views or whatever it is if you

don't think about the internet as so

much of this is transparent so much of

this is so easily available for anybody

to be able to see so you can easily see

hey you know what I noticed this topic

is really hot right now it's trending

it's really popular a lot of people seem

to be interested in this well that's a

great idea of something that I could

create as well now you should never copy

or plagiarize someone in it anyway

you know you should always give credit

to different people what not to so you

don't want to explicitly copy the

person's headline and an actual content

itself you want to modify it and prove

it share your own experiences and

personalize your content in your own way

also so that is another great way to

come up with ideas for content and I

think when it comes to creating content

it really depends on the type of content

the niche in the market that you're in

and there's really no right way of

creating content because I think it

really depends on the audience and the

market that you're in you know I think

that the part of the process of content

creation you should be creative you

should express yourself in different

ways that's the beautiful beautiful

thing about it I think that you should

personalize your content in some way if

it's necessary or appropriate as well

because I think what is more powerful

than the content itself is the person

behind it and the connection the

relationship that the people have with

that person because you know you can get

the same content from multiple different

sources but some people relate to

different people more than others so for

example in the self-development market

there are so many different gurus and

experts that are out there from Tony

Robbins to Brian Tracy to Les Brown some

people they find Tony Robbins obnoxious

he's too loud he speaks too fast

they don't really relate to him right

and they more relate to Brian Tracy or

maybe the more relate to Jack Canfield

you know there's all these different

people that might be sharing similar

content similar principles about goal

setting and motivation time manage

whatever it might be but people relate

and connect to different people and I

think that's that's why you want to

person

our content and use your own personal

stories and experiences to also help

build a better relationship with people

too because people relate more to people

rather than just having the content

information but without the personality

behind it I don't think it could be as

effective so there's many different ways

of creating content and I think it's

being creative with it and seeing what

people are already consuming getting

ideas from that and creating something

uniquely your own as Bruce Lee says to

take what works discard what doesn't

create something unique to yourself and

I think at the beginning stages of

credit content you're almost like

throwing against the wall and

seeing what sticks and you're trying

different things or experimenting and

you have the freedom to do so and you're

gonna see what you know what what's

working what's not working you're gonna

have certain pieces of content that

people are gonna really enjoy and

benefit from you and you're gonna as

time goes on to get feedback and see

what people think and feel about the

content that you're creating and then

you're gonna be able to create and

tailor better content towards the

audience that you're trying to target

and be able to benefit them more that

way too so the journey of content

creation is a process you know it's a

process of trial and error it's a

process of experimentation trying

different things and seeing what works

and learning from others and observing

and seeing what people what's resonating

with people and how it's connecting with

them and I think also a common

misconception I think this videos going

on for quite a while but a common

misconception as well is that people

stop themselves because they think their

content has to be perfect and it's not

true you know it doesn't have to be

perfect nothing's perfect really the key

thing is just to get started and don't

worry if you don't yet have all the

camera equipment don't worry if you

don't have if you're not the best writer

if you're not the best speaker the best

communicator your English isn't that

great that's okay just get started with

it and improve as time goes on and I

think that content creation is the one

of the most important skills that you

can focus your time on doing in your

business because it's one of those

things that it's very expensive to

outsource and in doing so yourself

you're gonna gain very incredible skills

very power

skills that will really help you grow

your business more than anything else

you know for me I've outsourced almost

everything else to my business besides

the content creation because the content

creation is the part of the business

that I enjoy the most because it's it

for me it's like a self development

process and I love it you know because

for me I get a share things that I learn

I get to go deeper with it I get to

integrate it more in my life and it

really enhances my life more than

anything whether or not anybody consumes

any of my content you know I benefits me

immensely so I'm very grateful for that

but also you know it I think the skill

set of it as you get better at it as

time goes on it becomes harder to be

able to replace that with someone else

now you can bring in guest contributors

and you can have other content creation

creators in your business without a

doubt but I do think it is something

that it is worth spending your time

doing and you know if you're not a great

speaker then even better for you to

create content because it's gonna help

you become a better speaker it's gonna

help you become better in front of the

camera which if you become a better

speaker better communicator it's gonna

help you achieving more success in your

life we're gonna have better

relationships they're gonna be able to

attract people better in different

scenarios you know whether it's friends

or be able to attract a man or a woman

into your life it's gonna help you to

better network with other people as well

you know I don't see any downside in

putting yourself in front of the camera

and developing your speaking skills is

only going to help your communication as

a human being it's gonna help you become

a better human being in the process you

know writing content you know that is

such a valuable skill to have in your

life to be a great writer to be good at

spelling and grammar and structuring

sentences and communicating with words I

know a lot of people that are whole you

know they've always got spelling

mistakes and they're and they're content

that they're publishing on Facebook and

their emails that they send me and just

looks very unprofessional and you can

tell that they don't they haven't spent

time to develop writing and be able to

communicate with words so you know you

gain so much you grow so much through

creating content and beyond that it

forces you to learn more to grow more to

improve more so that you have content

sher so for me it's the most enjoyable

part of my business it's you know why I

spend the majority of my time doing my

business is creating content and it's a

lot of fun too

so I think that you should relish and

enjoy the process of creating content

even if you're not great just improve as

time gets on if you need evidence of

that look at my old my very first videos

back in 2012 you'll see the growth the

progress that I made in different ways

so content creation guys I don't want to

go on too much longer with this

hopefully this helps you understand more

creating content why it's important the

different ways the different types of

creating content I could talk on and on

about this you know it's a topic that I

spend a lot of my time in and like I

said it's been the most effective

strategy and helping me grow and build

my business to where it is today and

beyond that I think more than anything

else is the fulfillment that you get of

actually helping people and serving

people making a difference in their

lives there's nothing more rewarding

than that and that's become the purpose

of my life as well and so you know

there's nothing like being able to make

a difference it's the greatest gift in

my life so if you guys want to learn

more about creating content different

strategies that I utilize and how to

attract people online to you and how to

monetize your content your email list

and be able to make money online then I

would recommend that you check out the

the free video series that I have for

affiliate marketing mastery at WWF elite

marketing mastery com head on over to

that page it's kind of put in your email

address as a free video series that I

have some really great content that will

go much deeper into this sort of stuff

that I'm sharing with you and give you

some actual examples of my business and

how I make money online so check that

out there'll be a link below in the

description but if you enjoyed this

video hit the thumbs up leave a comment

below and of course subscribe for more

videos like this that's it for now guys

take care

you

#Best Education Page #Online Earning

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