He Makes $50k/Month On Amazon Doing The OPPOSITE Of Everyone Else! #Best Education Page #Online Earning

hey everyone this is Stefan James from

Project life mastery and I'm here right

now at seller con in Las Vegas which is

the number one event for Amazon sellers

is hosted by the amazing selling machine

and I'm sitting down right now with

Alberto who is from Mexico but lives now

in Seattle Washington and he joined a

meze and selling machine he actually

originally found out about you know

selling on Amazon an FBA from an

interview that I did with Tatiana that

went viral many of you might have

watched that video

joining me is in cell machine you're

doing 50,000 a month in sales

you got a pretty inspirational story so

we're gonna share that a little bit with

you guys here today but I just want to

say thank you for taking the time thank

you so fun thank you for coming here and

yeah a little bit of myself you know I

grew up in Mexico so I went to you know

from when I was born to college all in

Mexico I study electrical engineer and

then I found a way basically through

basically I started doing computer

programming and through that

professional I got a job in Sierra Lima

croissant yeah so I was able you know to

move to United States you know get my

work piece and later my green card and

after I you know I was always very

passionate about like businesses I

always tried to start you know but it

was always a concern of capital or maybe

like experience and contacts but once I

was dead he said you know I'll give it a

try you know and I tried different

businesses at some point you know was

you know I was getting out of another

business which was not working very well

and and I saw a video of a Stephanie

with the Tianna like it 2017 basically

how they no he said the kicker he's only

online company and how he like several

to mentor that yen and she was able to

grow up you know like to you know 1850

care like more fut talented time yeah

every time so I would say like is very

interesting and then a key part that I

actually like because I was trying to

Greek commerce you know when I was back

in Mexico and through eBay and I didn't

know that

you know amazon has the FDA basically

option that you can actually like

leverage their fulfillment center

customer sent area which I take a lot of

I mean all the work back from your

shoulders and so I got interested okay

you know they solved that that problem

you know for for the small seller so you

know I you know I start doing some

basically like I watch more videos I

mean you recommended basically asme you

actually want to get you know you know

like a for courses that explains you

know every step of the process so I so I

basically like I put from my previous

company I put like a small team I

borrowed this a small team together to

basically start all of us kinda watching

ASM at the same time I could go enter

animals and you know so basically like

one was like kind of responsible for

like everybody was possible asset for

finding products and then we start like

dividing the task in like okay like

because I still forget my full-time job

basically at Microsoft to fund this

business so I got help to get like

especially like you know logistics and

then and then getting that you know like

copywriting

yeah right so all the pictures all day

you know I mean you don't have time to

do everything right yourself well

especially by you know having a

full-time job

yeah very demanding job so but you know

I was I was I did a lot of

experimentation at the beginning you

know I tried to use the SaaS and kind of

parameters yeah crazy yeah I first

launched a very very simple product

ously was a keychain organizer basically

like a few months later I see like a

competition kinda like came you know

like and it was you know very aggressive

but I it was my first you know like I

did my first attempt to actually try

everything and I must not learn about

the platform how to sell a product you

know doing some video of marketing so

the first product you just was to learn

a lot of things even though it's

competitive but I just looked at as an

opportunity

yeah exactly I was you know it was my

first first time actually well it's my

second time sourcing from from China you

know but but you know like in sending to

the Amazon warehouse I mean I tried to

follow everything you know and I pick up

Rosa western like lightweight and and

actually like a small you know like yeah

obviously the order like among was not

like too high and to experiment so my my

I think my you know that at that point I

was actually wanted to you know like

Experian to see how much you know that

product can make on the market and then

if if that was exercise you know

replicate a functional products so I

took that probably know a so-so Brazil a

package through air shipping you know

through my home my cereal I inspected

Italy and then I and then I send it to

to Amazon right and and I started like

you know doing like so summer you know

like Facebook advertising I start

playing we like you know I was some

pay-per-click you know like I start

getting some sales but I not associated

I couldn't have a break-even you know

with the marketing was more expensive

and actually that is the profit margin

just too small for that product or

profit margin I mean was I mean it was

like a four dollar product Leslie in

clean shipping and I was trying to sell

it at like sixteen dollars eventually I

had to kind of like I mean like

competition

a lot Commission came you know at lunch

like so so the profit modeling was there

but I mean it was only obviously in

Amazon the the top I would say that the

the the top three may be on the first

page make most of the sales so at that

point I was not yet too aggressive all

on the marketing and didn't know like I

didn't want to spend a lot of money you

know like yet I mean so I was still

still learning and you know so then I

said you know what I'm gonna try to also

another thing that I didn't think about

that time you know was like my audience

so I tried you know I pick up a good

product that was has the you know like

the parameters I mean like BSR you know

like point not my competition but the

criteria was secured it wasn't the

beginning I going to like advertises

product to write and then so I so that's

why this my marketing was very expensive

because and it was basically it's a

challenging product to market right

because there's some products are easier

to market than others but this one you

just had to really maybe spend a lot of

money to sell it I guess exactly yeah

so I so I went and try a few other plugs

in so I find you know pets

that means was kinda like it was a lot

of I was profitable Vasili or was a lot

of like you know growth in that niche so

I try pet products with something that

actually like you know in my family we

have a lot of pets as I okay my

something like even we can take pictures

we can have we have you know cats we

have both dogs you know we can actually

like even we have the models there so we

try that and actually the probability

that that one can I sell better but we

had a lot of returns because the Prada

you had to assemble and put together

right so so I said look so it we try you

know home basically product so and as I

tested over like six six to eight months

you know like you know like like four or

five different products and I guess two

or three of them I mean at some point

we're doing good good

then you know like for different reasons

you know they like you know maybe a bad

pro review they slow down or or maybe

competition came too aggressive so I

guess I keep trying to find you know

like a good product right and so I find

a niche that I I like you know basically

and that is pointed more towards the

elderly population so and I so I found

you know like oh and this you know your

shirt's me a little bit yeah it's

amazing first of all a few comments I

have was first of all it's amazing that

you know you watch the video on YouTube

and took action with it so I admire you

so much for that because I know so many

people you know on YouTube unfortunately

they watch and they inspire but they

don't take action so congratulations for

that but also just I'm fascinated by

your mindset because you know you've

tried a few different products and you

know a few of them didn't succeed and

I'd love to hear what was the the

mindset you had during that time because

I know a lot of people are so afraid of

trying and launching a product what if

it doesn't sell what if it doesn't work

out so what was that did you have a

certain mindset or companies to help you

with that

yeah of course I mean our business you

know I was got them I said that most

likely you were going to fail and but

also like you like test more and try

more you know maybe like let's say I

mean your potential success is like 10

percent of you know like so maybe one

out of ten or two out of ten you know

will likely I mean will succeed so I

said like you know I just want to try

you know maybe like 10 different

products right I mean and I got to be

obviously a bit proud that I tried you

know I try I will try to improve from

the previous like experience but I was

it was it gets really expensive to do

that though did you find products you

can low minimum order quantity so you

can try to test them yeah actually I was

always trying to negotiate can i minimum

order quantity to be the lowest possible

right a few pros and I mean it's I mean

it's difficult because maybe they had to

you know like maybe the minimum

sometimes like 500 pieces I mean

sometimes you cannot get around that but

every time that I could you know I I

even like I say even you know like 100

pieces or less than that and just to be

able to get it into you know to Amazon

and try it out and I say okay if you if

you're successful then I mean just going

to like busy or that I I mean larger

order but I mean at least I wanted to

actually like you know tested with I the

smallest possible investment yeah yeah

it wasn't a big risk it was if you

that wasn't that big of a move on to the

next one and try it so yeah that's great

now I know the product that you've had

the most success with it's very

different than a lot of other products

it's a very high ticket product you

mention you sell it for $2,000 on Amazon

you know the minimum order quantity I

think you said was 10 units was the

minimum and I think a $1000 per minute

so about $10,000 is your minimum order

but that product you know I'd love to

hear this kind of how you came across

this product yes and yeah just kind of

what that story what that journey has

been like yeah that one

yeah now you basically have to take you

know from a training course or advice

you know maybe some some things you know

like you can apply directly but some

things actually you have to do exactly

the opposite because everybody is doing

the same thing so I said like you know I

watch a kill another video from you and

unlock which talked about like height

ticket selling you know how actually

like it's easier to actually you know

sell a few units for like or a few

services or a few like for a larger

amount but sit with a high-value and I

mean just it's less work I mean less and

you have less headaches you know ya

don't need as many customers many

customers make life exactly so I said

okay why wasn't applied I mean that uh

that principle to Amazon right so I

started what I did is exhorted you know

buy the most expensive product to the

least expensive so I was trying to see

like you know I pass all the

collectibles and all those and then I

found a product that actually I mean I

was I actually I was familiar with those

products and I was just hoping I mean I

can agree from manufacturer because

obviously I mean if it is that doesn't

mean that you can actually get it I mean

maybe they have private contact or

something but I was able to actually

find the supplier and they were actually

in China yeah yeah yeah so so yeah true

trolly Baba I found the product they

were not able to provide me like the

trader students and I always do like

trader students I was a little bit

skeptic but by that point and because I

already try with different supplies I

already have one of my suppose that well

my my purchasing agent so k1 and

actually expect the factory check out

the product because you know it's an

expensive product and give me the I mean

he basically like said that you know the

factory is actually it's a good company

and I give me okay so I did at

restaurants through him and he actually

purchase the so so with this product

I could imagine it's a really high

ticket product was there I guess a lot

of competition like how were you able to

do the research and to know it would

sell yeah yeah actually I use I used the

tool jungle scout and at that point I

noticed I mean in this product at least

there was there was at the time no no

one doing fe a or for this canoe so ice

and then I mean basically like the was

less than one page of products really so

I said okay there is low competition so

and then the comparison not taking

advantage of the like I'm a solid mama

selling features yeah they don't know

what they're doing as much the

competitors yeah eventually people you

know they catch up but I mean like

initially I saw like okay this is an

opportunity that no one is actually like

leveraging everything from Amazon so I

said like okay I'm going to bet on this

product even though it's outside of the

parameters that ASM kind of recommends

and so it's like I I tried out I mean

and I can tell you like my first spin

actually I had like some systematic

defect actually like my first the first

10 pieces it was a very simple layer

actually was a once I actually start

getting the field from the customers I

was it was something easy to fix but I

mean obviously the first reaction is

that you start selling can you actually

start selling organically I think had to

even put like advertising only maybe

like PPC yeah but not not anything I

didn't have to do a Facebook or anything

so just because the the market was still

kinda like you know

so you mentioned it's a it's something

you suffered older like what's the

demographic like you people that retired

or what age group is this product for

yeah exactly smoothly people that

retired I mean like like I don't the

elderly you know like yech 66 years and

above yeah awesome and I'd love to hear

what was I guess what were some of the

challenges the biggest challenges that

you faced along the way yeah well first

I mean it's like I guess like bunch of

failures and you had to actually you

know keep a positive I said I mean that

I mean it's it's part of the process I

mean and and you know just just try to

find you know you know learn from the

mistakes I mean like I guess there's

some frustration along the way you know

because you're like investing and you

know like you're not making your dollars

back but I mean it's I I think I still I

mean I I mean I knew okay I will give it

a try you know for X amount of time and

make

as someone of products I mean I'm going

to give up like - so did you know that

you could you know sell back off your

inventory utilities recoup actor

investment were you able to do that with

some of those products yeah like with

the first process I mean I mean it was

not none of them it was possible with

the with this product I mean the last

one even though because it was there was

a good margin basically so I knew even

though even if I discount the basically

I would still will sell at a with a

profit margin right because I prefer me

was was higher than the other products

or at least I mean it was probably that

basically I it's a kind of basic neat

product for fully a little depopulation

that so so even I mean they would and

there is not like a lot of people

selling so so it's hard hard to access

area got it

why this I love your mindset you know

one quote that I love is that success is

going from failure to failure to failure

to failure without losing enthusiasm

along the way yeah you got to it you

just have to keep learning on what I

mean what you fail I mean then for I

mean the mimics like the same mistake

for the next iteration learning from

each failure so wasn't failure is now

less than an asset exactly I mean I can

tell for example like there was a time

you know when we I calculated

incorrectly the because I mean I

calculated I mentioned the product so

the shipping for example the shipping

cost but they're not even consider like

dimensional weight for example and then

when actually came to Amazon they

calculated the so they said instead of

like five dollars it was like ten

dollars and say okay I'm not going to be

profitable

so those mistakes that you actually like

okay I guess and then all these text in

about like you know not knowing my

audience beforehand or so I mean for the

next one cell okay now I need to

consider the audience and in shipping

cost and so I found a product that

actually like okay try to they they the

least amount of shipping you know

knowing my heart and saying everything

you know

I mean learning from that from the

previous mistakes twice yeah and you

know I you know having a full-time job

at Microsoft how were you able to spend

the time on this business was just

evening time after work weekends like

what how did you structure and at your

time yeah it's kind of a big challenge

right because I mean initially yeah I

was doing mostly evening's and weekends

and I mean at some point I mean you ever

had to I mean you do like early mornings

I mean a good thing is I mean he'll my

schedule is flexible so I try to come

early I mean maybe

just in the mornings to have a little

time to actually send directions to my

team and then maybe take a few phone

calls and during lunch time and in the

evening you know talking to my supplier

in China right right so yeah I mean

sometimes I mean some days are long

right and I mean I had to put maybe one

full day on the weekend yeah and

obviously I've had to take you know one

day off for me you know - and then go to

the gym and work because obviously I

mean I mean you have the stress of like

what both things I mean just basically

to be able to you know to relieve some

stress I mean do something else like

clear your mind and you know re-energize

and yeah totally you know one thing one

comment you made to you that I want to

mention too is that you know you looked

at the course the course you know

courses I'll give you a criteria that

they want to help you - it's more like a

guideline it's not a rule but it's for

those that are starting you want to

typically follow a criteria it just it's

gonna help you have the highest chance

of success but the criteria is more it's

more there as okay this is what we

recommend but when you're more advanced

yes you can actually break the rules the

criteria you can go after higher ticket

products you can go after you know they

don't typically recommend products that

are heavy or big but you could still

succeed with it I yes I interviewed

someone the other day selling kitchen

cabinets very big heavy products but

built it to forty million dollar

business right and so you know obviously

you can succeed with that so I like the

minds that you had is you thought it

would side the box yeah not just how

everyone else thinks but you are opening

yourself up to look for other

opportunities and I guess you had

learned a lot of valuable lessons now at

this point that you're able to have some

experience to know that this would work

before you got into that yes that's

correct

yeah I mean sometimes I mean like I

think ASM is designed to launch your

first product and actually follow you

and I guess as much as possible for the

first plug and you get experience I mean

I guess you don't have you don't need to

risk a lot of money I mean for the first

experiments because I mean you're

learning you're learning that the

platform you're learning the process but

I mean yeah like maybe later you find a

pro that is more on you on your

expertise even though maybe it gets a

little bit also the criteria but maybe

you can work it out with some of your

strengths yeah totally yeah and just for

those that are watching ASM is amazing

selling machine which is an online

course that teaches step by step how to

sell on Amazon so we'll link ensure that

for you guys below

any advice I guess you'd have for

someone that might be watching this that

is you know position that you are in

maybe a year or two ago where you're

watching the videos you're considering

the start to build a business like this

any advice it might give this someone

like that and it's may be on the fence

or maybe thinking about it or not sure

if it's you know the right fit for them

yeah I mean it's a I mean you I mean

it's a it's a great business for tuning

time and there is still you know like if

obviously there is more competition I

mean because I mean the platform you

know it's I mean it's more people are

coming but I mean you still I mean it's

you still a lot of areas that are on top

and if you basically like want to it's a

it's a I think is the best best channel

that iPhone for example Amazon to

actually try out like you know to get a

product out there because for example I

say you want to actually do that but to

Costco or other like I mean it's is

it'll take a long time actually to so I

would say this it's a low bar here and

three Vasiliy so you want to like

experiment basically I mean it's it's

like I have so there are that's why

people that obviously they for example a

Mac user I'm an immigrant

you know they there is sometimes I mean

things like in you have connections in

your countries or some plugs that are

maybe specifically manufactured ever see

that you have a connections with like

that you can actually maybe like bring

to the United States and it's the

basically not you're able to find

anywhere else right so it's a good way I

mean to let's say I mean if you like

person for me that have lived in

different countries you can find you

know like maybe the customers here and

you can find maybe like this the

manufacturers in your own country that's

you know one way basically that and you

know absolutely you know like other

thing is for simple I say you have a

good-paying job for example sometimes I

mean it's like in at least in the tech

industry I mean then there is a wait

together for example some help like

funding even like from like coworkers

are silly so you need like the funding

we see like to scale I mean that I mean

get connections to see like your so the

basically like don't I mean try to pick

up good relationship you know with

everybody because that's maybe later I

mean that's your same friends I see that

you work with the city they will be

excited with supportive of you I would

say not everybody you know like jumps in

and actually wants to put a war because

maybe they have busy lives they have but

sometimes I mean they say you know I can

you be like you know like a minority

partner I said I can put it and have

some equity and put some

kappa diversity an alleged driver right

and also like another thing you you are

like pc like having a full-time job you

know get a team basically yeah you know

like bill in even if it's like a

freelancer so you know like i mean just

just get a team because you want I mean

you will not be able to actually do

everything yourself yeah that's that's a

very I love that mindset to it's very

outside the box I can tell you think cuz

you're thinking I how you get your

co-workers to invest or how to build a

team of people that can help you and

that's you know that mindset it's more

of an advanced mindset but that I can

tell it's gonna this made you successful

it's gonna take you very far so I'd love

to hear what's what's next for you

what's your next goal I guess with your

business where you see yourself taking

it yeah right now I'm pretty much

working a few things connect backward

Vasily so now that I see I have a

predator is having successful sale so I

trying to really like solid some of the

issues I said I have like for example

like producing like you know defects

over a tuna basically by improving you

know my you know the my marketing

materials i user's manual and tried to

basically like going through process of

registering my own brand

so I start doing private label with my

product and you know like and then I

want to basically invest more on the

marketing services like try to get

influencers for my to grow a brand

Vasily eventually my my call is to after

a few years to be able to to happen to

be in a potion to sell the business if I

want to Vasily I want to build it you

know to sell it in the future

yeah I love it well somebody say thank

you so much for taking the time thanks

to you and I think a lot of people

watching this hopefully you're inspired

by this and Aldo Berto story and

everything so thank you guys so much for

watching if you guys enjoyed this give

this video a thumbs up subscribe for

more videos leave a comment I'll link

below to amazing selling machine so you

can check that it as well as well as

some amazon resources that I have for

you too but thank you guys so much we'll

see you again in the next video

you

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