hey this is stefan from
projectlifemastery.com and in this video
i'm going to share with you how to
become a life coach now right off the
bat I assume you're here because you
have the intention you have aspirations
to coach to serve people to help people
in some way shape or form and if that's
the case then I really want you to know
how much I respect you how much I admire
you for that because what that really
tells me is that you care you care about
other people and you have knowledge of
information you have skills that you
want to share you want to help people
end their suffering and really sincerely
make a difference and I think that that
quality is the number one quality that
you need to have to be successful as a
coach that if you're coaching for any
other reason whatsoever coaching because
you think it's going to make you a lot
of money well it can make it some money
but if you don't really care about
people then you're not going to serve
them at the highest possible capacity
you're not going to build your name
you're not going to build your
reputation and you're not going to have
a long term relationship with your
clients so you can't be a successful
coach if you're number one motivator is
just to make money you can't be a
successful coach if your motivator is
just to boost your own ego and feel
significant because you're going to give
advice to other people and you feel like
you're in a more superior role so I want
to make that clear caring is your
ultimate power because when you care
about the people that you're going to
serve you care about your clients or
people humanity then that's going to
allow you to tap into you being at your
best the only way that I'm able to do
what I do coaching people and being on
YouTube and creating products and
services that can really make a
difference is because my caring is my
power most of my day I'm thinking about
how can I assert how can I make a
difference
I know that making money is just a
reward that I get for doing a great job
that the more that I serve this person
the more that I help people the more
that I add value then the money will
follow from that so make sure that your
intention is a coach first of all is
it's pure it's honest it's authentic and
and you're doing it because you really
want to serve and make a difference and
I know most people that get into coach
because you might have suffered you went
through a hard time you with your
challenges in your life and you were
able to overcome it and it's a natural
thing that when you make a
transformation a change in yourself you
want to share your journey you want to
share the solution to other people make
a difference and so that they don't have
to suffer in some way shape or form so I
respect you for that
and I've got a lot of great tips and
advice for you in this video on how to
become a life coach
now to give you an idea I've been
coaching now for over 10 years now over
ten years I've been coaching I started
off as a dating coach because that was
the area of my life that I struggled
with and I was a shy I was lonely I was
insecure I was depressed I overcame that
and then from that I actually had people
that saw the transformation they
actually asked me for help they asked me
for coaching and I was like yeah I guess
I can help you up and you know I went I
spent so much of my time and energy
researching and learning and making that
change in myself that I thought hey you
know I think I could help you and I
could point you in the right direction
or provide some information or resources
or things that can help you that helped
me so that's how I got into coaching
that eventually transitioned into life
coaching and it eventually the business
coaching and consulting and I've now you
know personally work with thousands of
people not just personally but also at
events I host workshops mastermind
events coaching people groups coaching
people online and now my YouTube
channels reach over 10 million people 10
million views to my YouTube channel with
the advice the sharing that I've done
and so it got a lot of experience a lot
of things I could share with someone
that's just starting out that wants to
become a coach and what I believe to be
the best path to help you get to a
position where you can make money from
it and really serve and make a
difference okay now number one I think
you know I talked about the caring the
caring is really important but after
that you know oftentimes people that
become a coach they're in a position in
their life where people are coming to
them and asking for it advice okay maybe
friends or family that you have in your
life they're coming to you and they're
coming there and he's
and I've got this problem about this
issue I got this help that I need in my
relationship where I need some help in
my business or with my money my finance
is my family and they're coming to you
for help and that is the first indicator
that coaching can be a prosperous career
for you
and I recommend you know if you want to
be a coach to really work on yourself
first to be in that position where
people are coming to you and you not
having to go to other people okay is a
big difference I'm gonna go deeper into
that a little bit later on in this video
and the reason for that is it's always a
good indicator that you have the great
potential to be a coach when people are
coming to you because they they see you
as someone as a source of inspiration
someone has a source of being able to
help them the solution to the challenge
or problem that they have and if you're
not getting that reaction from people in
your life then I recommend to really
work on yourself you know develop
yourself even further go through
seminars and get coaches yourself go
through training and books with etc so
that you become the person that other
people seek out in your life for advice
and help okay they respect you they
perceive you in a certain way that I
think is one of the most important was
valuable things that you should do if
you want to become a coach okay and
learning self growth that's that you
know that goes without saying
right I mean if you want to be a great
coach you've got to be obsessed with
learning you got to be obsessed with you
being the best that you can be because
when you are at your best that's going
to allow you to serve people at the
highest possible level okay you're going
to make sure that you're performing at
your best as a coach and you're really
mastering the skills in life that will
allow you to effectively be able to
serve people okay now there's different
paths becoming a coach okay over the
last I don't know how many years or so
the modern society there's now become
certifications and training and schools
and courses that you can take to get
certified as a coach okay and that could
be one path that you could take you
might be able to find you know different
online courses
or in-person schools or trainings where
you go through the process they teach
you and they help you develop the
coaching skills and so that you can
become a coach as a career okay and
that's one way of going about it
okay at the end of that you get a
certificate from that that source or
whatever that place was and then that
gives you some form of credibility as a
coach and you have a lot of great skills
that can allow you to coach people and
really serve I've done a little bit of
that I got certified in neural
linguistic programming and there's other
skills you know that I've developed as
well but I think the ultimate thing that
allows you to coach and more importantly
how the credibility is result results
okay for me I don't have any formal
education of me going to university or
school to be a coach I became a coach
because I had results and I became
someone that other people sought out
they came to me
because I had this result and I was able
to help them get results and transfer
that onto them again help them
accelerate the process of them getting
results based on the experience that I
have you know one thing that always
drives me nuts
are people that do coaching but they
don't have any results in their life
their life is a mess their life is a
struggle you know they're depressed
you're unhappy and they start you know
trying to do coaching and they're not
really doing it from the best possible
position they're not doing it from a
position of power and their message
their coaching doesn't have doesn't have
doesn't make the biggest impact right
because you've got to be congruent with
what you're sharing with what you're
teaching you know there's everybody will
receive your coaching in different ways
based on how they perceive you you know
if you had Tony Robbins share with you
advice the number one life coach in the
world gives you advice that's going to
mean something totally different than
Joe Schmo giving you that advice because
Tony Robbins has built his name his
reputation reputation his brand and he
might give you the same advice of
someone else but it's going to mean a
lot more based on who it's coming from
the credibility the power that that
person has when they communicate and
they really coach and serve so I'm a big
believer in having the results making
sure
that you mastered that area that you
really want to coach and serve people
with okay you know it's again it's
similar to you go to the gym and there's
a personal trainer there who's out of
shape and they're trying to give you
fitness advice obviously you know if
you're receiving that advice and you're
in better shape than your trainer then
that advice is going to really impact
you as much it's not going to mean as
much as you receiving that coaching that
advice from someone who's already fit
and ripped and muscular and has the
vibrancy the vitality the radiance you
know when you get coached by that person
is going to need a lot more right so I
think making sure that you have the
results making sure that that you are a
master and you're developing yourself
and the areas that you want to coach and
help people with that is a very
important thing that will allow you to
be an effective coach and the more
results that you get the more
credibility that you have the more that
your skills develop your knowledge then
the more money that you can charge okay
and we're going to talk about that too
so when you're first starting out with
coaching often what I recommend for
people is one is to start putting out
advice for free online okay excuse me so
just for putting good advice for free
you know set up a YouTube channel set up
a podcast set up a blog and start
putting out free content start to share
your expertise share the things that
you've learned share the things that
have helped you that will build your
credibility and I would also build trust
and a relationship with people and if
people aren't willing to consume your
free content then why would they pay you
money you know for to be able to speak
with you right it doesn't make any sense
so really the first step is putting out
free advice free content maybe even
doing free coaching as well offering
that to a few different people and say
hey listen you know maybe putting up on
your Facebook and saying hey listen guys
I want to transition into coaching and
I'm offering five free sessions to five
different people where I'll spend 30
minutes with you or an hour with you
well I'll work with you over the next
three months and I'm offering this for
free because I want to build up my name
I want to build up my skills I'm going
to build up my ability to be able to
code
serve and you're going to be my guinea
pig you're going to be my beta tester
you're going to give me feedback on
myself is going to at the end of the
three months I want you to tell me how I
did what I can improve what I can do
better and hopefully if I help you get
the results that you can provide a great
testimonial for me as well
so initially it's just primarily
developing your name okay
building your credibility developing
your ability to really be able to serve
getting feedback from people and getting
those testimonials that will give you a
good start that's what I recommend first
okay doing that for a little while and
then once you've done that you're going
to be able to then start to charge some
money for your coaching okay you're
going to be able to start to have a
certain amount of money that you can you
know request for people pay for your
services I recommend when you're
starting to charge people for coaching
start off relatively low okay maybe it's
around $50 an hour or so
you know most personal trainers for
example at the gym fitness personal
trainers they can be $50 $80 even 150
$200 an hour so life coaching for me I
think that's more valuable than a 1 hour
fitness session because in a 1 hour life
coaching session you can get information
that can really change your life more
than just having a good sweat a good
workout okay
so $50 now is where I start if you can't
get people to pay you 50 bucks an hour
then you've got to go even cheaper than
that or are you just going to start off
free okay it's not until people perceive
you as being worth you know people
you're basically worth whatever people
are willing to pay okay that's really
what it comes down to people want to pay
$100 an hour then that's what you're
worth if they're not willing to pay that
you're only willing to pay 50 bucks an
hour then that's what you're worth if
they're not willing to pay you fifty
bucks an hour then I want to pay you
anything
then that's what your words if they're
not even willing to take you up on a
free coaching session then they don't
even perceive you know a free session to
be valuable for the time that it's spent
with you in which case you've got to
build up your value you going to build
up your name you got to put up content
out there online and build up yourself
so that people perceive you as someone
that's really valuable so that they're
going to want to come to
even contact you to be able to pay you
for your coaching and pay you for your
advice and that's what happened to me by
the way I did my youtube channel the
last five years I did talk to you before
that but on once I start putting myself
out in YouTube and putting on content on
my blog etc then people would consume my
content and go wow this is amazing this
is really good this is really helpful
this has really made a difference in my
life and when people have that reaction
when they come across you they're going
to think hey how can I work with this
person how can I contact them maybe I
have some questions for them that they
can help me with and then I started
getting a lot of emails a lot of
questions a lot of comments a lot of
people that that wanted me to help them
and I said yeah and I can help you I got
coaching available and then sure enough
people would sign up for that and then
as time went on as I became more in
demand I was able to charge more money
riah I was able to eventually charge
$100 an hour then $200 an hour and then
300 and then as as my coaching practice
grew you know there's only so many
clients that can take on right and so
the option of that was either you know I
just full-time at the coach and I spend
all the time that I have or I take on
limited clients and I discharge more
money at a premium for it and that's
what I started to do I just started
taking on a certain number of clients at
the time I found personally I don't like
taking on a lot of clients because
sometimes you just forget who you're
working with and you don't remember that
you know the discussions that you had
last week with them and I find I can add
more value to a fewer fewer people at a
higher premium and then sometimes they
close down my coaching and then I want
to take on any more clients but you
build there
right you build there as time goes on as
you become more in high demand as your
reputation your brand your name the
value of how other people perceive you
how that increases okay so start off
small start off with building your name
get those testimonials set up your
website set up your YouTube channel put
out content put up free advice around
different topics that that you can help
people will share your story right and
ultimately people will sign up for your
coaching not because of a certificate
that you have but because of who you are
right the certificate doesn't mean
anything
if they don't perceive that the the
valuable advice that you have is
valuable that the content you have is
valuable and if they don't relate to you
in some way right by me putting myself
out there I'm vulnerable in a lot of
different ways and I'm sure my stories
who I am and there's certain people that
relate to that and say hey wow you know
what I was shy - I can relate to step in
or hey you know what I can relate to his
story I can relate to being where he's
been and they relate to me to connect
with me that like my style of
communication they like the advice that
I give online and so for them they feel
more comfortable to sign up with me to
see the value of that to hire me as a
coach because of of just me putting
myself out there you know I would never
sign up for a coach if I didn't if they
just had a website in a picture and I
couldn't see who they are how they talk
I can see you know consume their content
first or advice to make sure that it you
know it's the right fit and I like you I
relate to them in some way okay so
that's very important you're going to
make sure that you build your
credibility the Internet's the best way
of doing that so put yourself up on
YouTube a podcast a blog put out content
first give first and then you're going
to receive from that okay and that's
been the case for me
now as you grow as a coach you want to
start to leverage yourself and scale
okay so you do one-on-one coaching
eventually you can do group coaching
group coaching is when you can take on a
small group maybe it could stop at three
people it could be ten people can be
twelve people is entirely up to you but
taking on a group and that is that much
lower price as your rates become more
unaffordable for most and your
one-on-one coaches more as a premium
then you offer the group coaching at a
cheaper price where people they're
sharing their time with you but they're
still getting personal access to you
okay that would be the next way to scale
and you can take on more people for the
same amount of time so in one or two
hours you can make more money from that
right as opposed to even doing the
one-on-one stuff okay then eventually
the next level after that would just be
like Q&A style coaching where it's maybe
a live stream or a webinar where it's
not as personalized but you can take on
more people they can
make questions and then you answer them
to numb but you're not it's not intimate
enough because there's more people is
more scale on it you can't really have a
one-on-one conversation with people okay
it's just more them submitting questions
you answering that's the next level is
scale you can reach more people that
could be even cheaper and then also you
can also do event in-person events the
coaching that I do is always over Skype
because unless my audience is all over
the world but I also started doing
in-person events workshops masterminds
where that's at another premium price
where people come together it spent
maybe two days three days and you're
actually working with them in person
coaching and mentoring them that way too
okay so there's many different models
you can have many different ways you can
do it and I think as you grow you can
expand that in different ways and turn
it into a more profitable business and
leverage yourself more and many
different ways of doing it that way okay
so that's my advice my advice again just
starting out start off small start off
doing free advice free coaching get
those testimonials get video
testimonials for people put that up on
your website put it up on your YouTube
it's going to build your credibility
once you attract people they're going to
come to you you're not going to go after
them that's you know I hate doing that I
did that when I first started when you
have to try to sell people under
coaching I don't do any of that anymore
because my content the value that I have
speaks for itself I put it up there
people come to me they come to me they
ask me for coaching they offer me money
you know that's that's kind of that's
how I even got started with it people
came to me they're accepted can you help
me out I'll pay you and I was like yeah
sure why not
right and and so I found that to be very
beneficial so some tips some advice I'm
not sure how long this videos been but I
could ramble on about this for days but
that's where I started guys and
hopefully you enjoyed this hopefully
this benefits you and you know make sure
that if you're new to my channel
subscribe for more videos I've got a lot
of great content on how to improve every
aspect of your life including your
business and be able to make money
profit online I've got a free course
that I want to gift you as well to share
seven ways that I make money online and
one of them being coaching consulting
and you
access to that at project life mastery
comm slash free course all the link
below in the description but make sure
that you leave a comment below let me
know what you think and I look forward
to seeing you again in the next video
good luck with your coaching thanks
again
take care
you
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