hello this is stefan from
projectlifemastery.com and in this video
i'm going to quickly show you how to
research and analyze any niche market or
product on Amazon to help you determine
whether or not it's a profitable and
worthwhile product for you to sell on
Amazon now I'll mention this again in my
previous video on how to find profitable
niches and products on Amazon I did
mention the importance of doing the
research you need to make sure before
you sell any product on Amazon or
amount of time on researching the nation
market if you do a poor job at this what
I'm showing you right now and you pick
the wrong niche for the wrong product to
sell on Amazon then it almost doesn't
matter how much marketing that you do or
how much you try to sell it if there's
not a demand there if there's not a
market there's not a niche there if
there's not people that are already
buying products in that market then
you're going to have a really hard time
selling on Amazon and so that's why I
recommend to make sure that you find
what's already selling and again if you
want to go back to that previous video
I'll have a link to it maybe appear
somewhere on this video you can go back
to that one and go through that process
because I think it's really important to
understand how to come up and find these
best selling product ideas okay so make
sure that you're not trying to invent
something new you could do that but I
don't recommend it for anyone that's a
beginner selling on Amazon you know what
typically works to sell on Amazon is
find products that are already selling
that already are proven there's a proven
niche or market there and then find a
way to invent a better mousetrap find a
way to private label that product using
something like Alibaba or finding a
supplier or manufacturer that's already
making that product so that you can just
private label it put your own label on
the packaging the design etc and be able
to you know sell it on Amazon through
fulfillment by Amazon so make sure you
watch that previous video first but in
this video I'm going to show you how to
quickly analyze any niche and market to
help you with the research process so
that you can make a quick decision on
the product that you want to sell and
the way that I do this is actually using
a powerful software called jungle scout
okay jungle scout and you'll learn more
about this in this video so let's say
you've already come up with a bunch of
ideas of different markets and the
issues that you can sell on Amazon
and I'm going to use the yoga mat
example so let's say it's yoga mat and
you want to know more about this market
just be able to analyze all the data and
information now you can manually do this
you know you could spend hours going
through all the information and writing
it all down and spreadsheets and whatnot
but I like to use something called
Jungle Scout which will make your life
much much easier jungle Scout is
actually an extension to the browser
Google Chrome and so I actually have it
set up here you're just going to go to
the yoga mat you're going to type in
that keyword whatever the primary
keyword for your product is and I've
already got it installed it's right here
in the top corner of my browser so I'm
just going to click on this and it's
going to start to pull all the data for
the products that are appearing right
now for yoga mat the top products that
are showing up on the first page so as
you can see already it's already
gathered a lot of powerful information
for me the top 24 results it's showing
me the top 24 products here I'm able to
see how the keyword optimized they're
listing which is very important for
ranking your product ok optimizing for
the right keywords showing me the brand
it's showing me their price showing me
the category that they're all selling in
showing me their sales rank which is
very useful because that will help tell
you how well the products selling I'll
tell you the estimated number of sales
and this is over a 30 day period so to
give you an idea the top product here
for yoga mat is selling 3145 sales per
month and per every 30 days which is
pretty impressive which equates to at
their price sixty two thousand dollars
per month it's pretty amazing the
potential of what you can make in fact
you know the average price of a product
you know it's here it doesn't really
show me the average amount of sales that
they're all are the revenue they're all
making but you can just kind of look
through here a lot of them are selling
over sixty thousand dollars a month
fifty thousand dollars a month ninety
thousand dollars a month thirty thousand
twenty-eight thousand forty six thousand
so these products are selling really
well this is very useful because it will
give you an indicator of how big of a
market is that you want to sell in so
you can do this for any market out there
type in the keyword and get a rough idea
of how big the market is how profitable
it is and that's really one of the first
things you want to look at
and deciding on any product you want to
sell is make sure that it's profitable
make sure that there's money to be made
and that's the great thing about
competition as the competition will tell
you that they'll tell you how well
they're doing now of course this isn't
100 percent accurate it's just an
estimate and that's what I found just
based on my own research it's just an
estimate of how well the market is doing
but also give you an idea of the reviews
which is a very important factor in
helping you determine how competitive
the market is and whether or not you
want to go up against that so being able
to analyze the reviews the number of
sales this is the overall star rating
and then whether or not they're selling
on fulfillment by Amazon or if it film
it by merchant so you can learn a lot
about that here but the cool part of
jungle scout is they can actually give
you a lot more information than what
you're seeing here and I'll give you an
example if you click on options here you
can select all the columns that you want
to see so for example maybe I don't
really care about the brand that much
and the category I mean they're pretty
much already all selling the same
category but what some things that are
useful are the FBA fee because that's
going to tell us the fee of the products
and you actually need to set up your API
right here with that but that will
basically tell you how much of a fee
that Amazon is taking to do the to do
the fulfillment for those products so
you're able to look to see what their
profit margins is which is very useful
how many sellers are selling that
product is also very useful it will also
tell you the dimensions of the product
which is also very useful when it comes
to making a decision on a product to
sell because you want to make sure the
product that you're selling especially
if you're a beginner isn't too big of a
product if you have a really big product
or it's very heavy then that's going to
cut into your costs it's going to affect
your ability to ship your product and
it's going to cost you more for that and
I'll also tell you the net amount that
the seller is making from their products
so again it's telling you what their
profit margin is so I found this
information to be extremely powerful in
doing all your research on determining a
product to sell on Amazon because again
it's just saving you a lot of time of
having to do all this research manually
you can see it all in one place you can
actually
for it as a CSV which is an Excel
spreadsheet document or file so you can
look at it in a spreadsheet and help
analyze it that way also and you know
it's just going to save you a lot of
time and make your life much much easier
we use this in our business selling on
Amazon with my own personal products and
I've also worked with a number of other
sellers and I'm working with it all uses
as well and it's the hot new product out
that can help sellers find great
profitable products to sell and do your
research much much easier so if you want
to learn more about jungle Scout then
there'll be a link that will appear you
can click through and check it out
there'll also be a link below in the
description if you're watching this on a
mobile device but I recommend the head
on over there check it out they have a
basic account and a pro account
I recommend Pro because the lot just
gives you a lot more information and
helps you just do a better job with the
research and there's a lot more features
here which I didn't even mention which
is you can filter things like the
reviews the ranking of the product you
can look at trends there's just a lot of
great information you can pull from
Amazon that will help save you a lot of
time so check it out and I thank you for
watching this video and good luck with
selling on Amazon take care
you
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