everyone this is stefan from
projectlifemastery.com and today I'm
excited to be interviewing Matt Clark
the co-founder of amazing calm and the
amazing selling machine to give you guys
a bit of background I actually
interviewed Matt back in 2013 I'm not
sure if you remember this Matt but it's
for my Kindle publishing course at the
time called K money mastery and back
then that at the time was just getting
started I think with creating the
amazing selling machine and had a lot of
success before on Amazon and I was doing
publishing on Amazon but I didn't know
much about this opportunity that existed
with physical products and since then of
seeing Matt build a huge business
amazing calm and launching the amazing
selling machine impacting thousands of
people's lives thousands of
entrepreneurs that have gotten started
that have quit their jobs build very
successful businesses on Amazon some
people going to build multi-million
dollar businesses I eventually got you
know started on Amazon format and
amazing snow machine as well as my
girlfriend my brother most of the
friends that I had as well I've been to
his event it's really good at in fact in
my life and so that's why I wanted to
interview Matt today and just straight
up say thank you Matt for what you've
done you're doing some awesome stuff
amazing cell machine is the number one
online training program for business and
entrepreneurship teaching people how to
get start with Amazon and so I'm excited
to pick your brain today ask you a
little bit about Amazon today ask you a
which has been archived for the last 18
months and now is finally come and going
to be available again soon so I'm
excited for that to share with people
but I've been a huge advocate sharing it
because it's made a difference in my
life and I know for those that are
watching this right now or listening can
you know really make a difference for
them as well so I want to ask you some
general questions just about
entrepreneurship getting started Amazon
as an opportunity and as you want to say
thank you for taking the time today
sure absolutely thanks for having me
yeah so how did this you know what's the
story about how did you get into first
of all starting selling on Amazon
and eventually creating the amazing
Estelle machine and now impacting
thousands of entrepreneurs yeah
absolutely so yeah kind of funny you
mentioned back in 2013 I feel like the
past four years I'm just like flown by
but yeah so like I am you know in when I
was in college you know nine years ago
or something like that like I knew I
wanted to start my own business didn't
know what ever going to do so I went and
worked in investment banking for seven
months I thought I was going to you know
build a business related to that but
then I was just miserable and I knew I
wanted to go do something on my own
and so then I didn't really have an idea
what I was going to do I moved to Austin
from Houston my dad was running a
medical business so I sort of sort of
started helping him with that and I
found that he was telling some very
high-end health supplements probably
ones that you take that I take now but
back then they were typically only sold
to doctors offices but they were non
prescription or anything so they're
completely legal to sell wherever you
won the very good supplements that a lot
of people take now it's more mainstream
now and so then I found out they were
just weren't being sold online and so
there's literally doctors reps that were
going from doctor's office to doctors
office trying to get these doctors to
sell them inside their clinic and you
know I wasn't programmer didn't wasn't
particularly you know savvy about
selling online or anything like that but
I just sort of like Dovan and started
learning as much as possible and so back
then you know Amazon was probably a
third of the size it is now and so it
wasn't as big of a factor like you could
the typical route back then for building
an online business physical products
wise was still on your own website you
want to sell physical products you but
set up your own website I learned
everything I could about Google AdWords
so that was the main source of traffic
and I learned a lot about SEO that was
the next big source of traffic but then
I'm started figuring out along the way I
was like you know I'm you know back then
like if anybody knows anything about SEO
like I own the exact match domain name
for the product names they're very
unique product names so I rank to the
top and then Amazon started just
chipping away and chipping away and
chipping away and I was like what the
heck I was like I understand what's
going on here I was like how does this
Amazon thing even work so I started
looking around I was like this is just
like normal people just like me that are
sitting here selling on Amazon
and so I started looking into it and
then basically started putting some of
my products on there I wasn't telling
any my own branded stuff at that time
there was other people's products I
started putting those on there and some
of them started selling I just put my
kind of top sellers on there because
nobody at the time is really selling
these products on Amazon so as a whole
different discussion about like
competing for by box and all that so we
don't really mess with any of that now
because if you're selling your own brand
you don't have to but back then there
was nobody selling them so it didn't
matter for me either
and so then it had this brilliant idea
what I thought at the time because I had
access to distributors so I had
basically eleven thousand products that
sold on my own e-commerce stores it was
pretty much all 99% dropship
meaning I got an order from my ecommerce
store or from Amazon and I would
basically just send it over via email or
with a report over to the supplier and
they'd send it to the customer I never
touched any inventory that had this idea
I was like look I look over in like
Google AdWords I'm sitting here paying
per click and so basically really have
to watch those things that I was a gamer
final this is brilliant I was like I
just throw a bunch of stuff up on there
and then if it sells and I make money if
it doesn't sells doesn't cost me
anything and so I basically had like six
people in the Philippines work for six
weeks probably eight hours a day adding
every single product from my ecommerce
store to Amazon so I went from about 10
products to 11,000 products sold on
Amazon in about six weeks I thought it
was the best idea ever and then what
happened was is I started getting orders
coming in on Amazon okay cool this stuff
is selling and then I send it over to
the distributor they'd be like oh that
one's out of stock and then I get
another order on Amazon it's been at
Overtoun oh that one's out of stock and
I'm gonna go crap and so like very early
on I started running into issues with
Amazon because they do not put up with
like poor customer service or products
being out of stock if you're fulfilling
it on your own very well and so like I
basically had to take all those products
off and then sort of started really
narrowing down how I made Amazon work
because through a kind of chance
encounter I met a guy who could
basically private label on one of my top
supplements that I sold and so then I
went from selling other people's
products becoming my own products margin
shot way up
that's when I really started learning
how to make Amazon work so what's um you
know what's the difference for those
that don't know just the concept of
private labeling because a lot of people
they get a little bit confused with that
they think okay well you know selling
the physical product that must have to
manufacture the product it must have to
be super unique or different or you know
what but today you can private label it
do you want to maybe show people how
that is possible yeah so like you can do
it basically any product but like one of
the easiest examples is with supplements
which is not necessarily a better
opportunity than anything else it's just
an easy example to understand so they
the most basic supplement on the planet
like vitamin D or something or vitamin C
at the end of the day what's inside of
there it's pretty much the same across
any manufacturer so I may be higher
quality but in most cases it's pretty
much the same and so like basically
there's plenty of manufacturers out
there who will take the raw capsules and
they'll put them in bottles and then
what goes on outside of the bottle is up
to a lot of different people like you'll
have Walmart that'll have their own
label Target will have their own label
um I think Amazon now is doing
supplements they have their own labels
every may not of brands out there have
their own labels GNC that kind of thing
and so basically all you're doing is
saying here's my brand name here's my
branding like colors and logos and fonts
and all that sort of stuff put it on the
bottle and so now you have your own
brand of this product so whereas
somebody else might be selling the same
product for $4.99 if you maybe add extra
values for better customer service
through better marketing through you
know additional things like giving
guides and reports and information
whatever else you can possibly sell the
same exact product for $15.99 and now
you have better margins because you're
playing kind of a different game they're
going lowest cost possible you're going
highest value possible and so you can do
that with basically any supplement out
there but it works the same for more I
guess regular products as well too so
you take for example like a like a yoga
mat at the end of the day most yoga mats
are pretty much the same some higher
quality some less quality same thing
with a supplement but it's basically a
piece of rubber that you you stand on
top of and so you take the same exact
deal Gannett maybe it has a logo
printed in the corner and it's got a
piece of paper more or less that's
wrapped in plastic around the middle of
it that has different same thing as a
supplement designed logos branding
different content on there so as long as
you have a different content on that
piece a different logo sort of imprinted
in the corner of the mat then you can
have the same exact product with your
own brand on it and there's lots of
manufacturers out there for those kind
of products for anything that goes on
your body or in your body is likely
coming from the US everything else is
pretty much China sure there's Taiwan
there's India this Pakistan but most of
its China
so most yoga mats are going to come from
China so you say you know a you know
Chinese manufacturer here's my logo
here's my design title I got my logo a
nice one created on 99designs comm for
example here is what I want to call the
mat here's the kind of text I want on
there you just take that little piece of
paper put my information on there and
send me 500 of these yoga mat you now
have your own product you can basically
follow the same process with just about
any product out there totally and you
know now there's there's literally
millions products that you can pry the
label and it's become I can imagine this
easier than ever because now there's
Alibaba you can go over there you can
find suppliers in China
communicate with them it's becoming a
lot more you know safe and verified and
everything the whole process and I know
you guys teach the step by step of that
but yeah it's amazing how you can do
that and even get started pretty
inexpensively because and maybe that's
my next question for you because I know
a lot of people ask well starting an
Amazon business must cost a lot of money
I need a lot of inventory or it could be
you know I'm going to have thousands of
units to get started with and they I
think are afraid on some level of the
risk of failure that what if I invest
all this money I can't sell it so what
would you say for someone that wants to
get started on an opportunity to sell on
Amazon but maybe doesn't have a lot of
money to get started yeah I mean like
you know first off I mean it's all kind
of relative right it's like somebody's
thinking that they can go start some you
know like digital product business with
like zero dollars and just put in
work and I got one perspective another
perspective is somebody who's like comes
from maybe a more traditional background
is like I want to go start a business
they go think about a restaurant or a
franchise or something like that and
they're in a hole at minimum 50 grand
probably more likely a couple hundred
grand but they're probably getting loans
for and stuff like that and so this
business is much more on the smaller end
and so with just about any product out
there like there's a few things that
determine the cost of the inventory so
one is the product cost itself like how
much does it cost to manufacture this
thing and what's the manufacturer's
markup over over the manufacturing cost
which usually because it's so
competitive and especially they're
coming from China like it's pretty
cutthroat anyways so those margins are
not as big as you would think to the
manufacturer so there's kind of the raw
manufacturing cost then there's the cost
on top and then there's the shipping
cost and so we have always recommended
that especially if you're just getting
started out you start with products that
are lighter and smaller I'm sure you can
go sell a health supplement or a beauty
products it comes from the US those are
pretty much always lighter and smaller
and the shipping cost isn't very much
especially if you're selling in the US
because it's getting manufactured in the
US put on a plane or UPS truck or
whatever and then going to Amazon and so
the shipping cost is going to be very
much however if you're going all the way
from China it has to have a way to get
from a raw physical product that ends up
with your branding and everything on it
all the way from China over somewhere
likely in the US if you're selling in
the u.s. to one on Amazon's warehouses
and so a lot of times that shipping cost
depending on how heavy the product is if
it's a heavier product that shipping
cost can sometimes be as much it's not
double the cost of the actual product
manufacturing like for example like we
sell some fitness products and one of
them the product cost is like $5 and the
shipping is another like six or seven
dollars so that shipping cost is a big
factor in this so yeah so that's the
reason we've always recommended people
sell products that are light and small
because you don't want shipping costs to
be too much of a factor so in an ideal
world you sell a product that's light
weight is small so then it can be
shipped by air which is usually much
cheaper and much fast
and so depending on the product that you
select your startup cost can be in terms
of inventory can be as low as $500 more
typically just to be completely honest
like a start-up cost for inventory is
probably more like a thousand fifteen
hundred dollars on the low end can be as
low as five hundred dollars and so the
thing to think about inventories a lot
of people don't understand is that
especially if you've done a good job and
selecting a product on Amazon which is a
key part of all this and we do a lot of
training around how to collect the right
kind of products is that you've already
chosen a product that has a very high
likelihood of selling well and all
you're basically doing is going after
that same exact opportunity with your
own brand so your product has a high
likelihood of selling well and you're
selling a comfortable product and so
there's always a way where you can sell
that inventory and so there's pretty
much a very minimal likelihood that
you'll be stuck with inventory you're
more likely scenario is that you're
going to if you follow a lot of stuff
that we teach that you'll probably sell
out of inventory faster than you would
you would think and you may be out of
stock for a period of time which is a
part of the game of this business and so
if you go after products that are light
and small if you do a good job of
selecting the right kind of product you
can get started pretty inexpensively and
you shouldn't have really an issue of
being sort of like you know
quote-unquote like stuck with the
inventory and unavailable to sell it
yeah you know I know a lot of people
have done that as well that it you know
significant product is sell or maybe
they want to get away from that product
start something else you can just lower
the cost of it and it's just enough to
kind of recoup your investment and your
inventory and then sell it the product
and then you know you've basically
learned a lot of great lessons and that
process and then you take what you learn
and you get back your investment and if
you can go ahead and start the next
product so I've seen it happen quite a
few times let me ask you you know how
has the opportunity of Amazon changed
you know a lot of people want to know
you know it's obviously a little bit
different now than when you got started
it's a little bit more competitive some
people would say I know Amazon has grown
massively seen that experienced it
firsthand so how would the opportunity
change today yeah it was interesting you
know just kind of looking back where can
we start
you know I guess teaching this stuff
like you know after I had been doing it
for a while um Amazon is basically like
doubled in size since then you know
because there's going to be like the
sort of idea in people's heads like oh
you Amazon has grown so much like is the
opportunity dead it's Amazon done
growing if you look at its growth rate I
mean it's absolutely insane on a
percentage basis and even more so on
like a dollar basis like it's growing at
a twenty percent a year and it's growing
you know multiple tens of billions of
dollars a year it's adding in revenue
every single year and it's doing things
that basically no company in history has
ever done I mean it's looking at
especially for physical products I mean
it's basically shooting past and it's
going to completely Dwarfs um Walmart
and whether it's in the US and also in
other countries and it's basically
making buying physical products
extremely simple like I bought a product
the other day on Amazon and it's now for
whatever reason and some cases like
offering like three one-day shipping
because it realizes like the biggest
limitation of shopping on Amazon is that
I could go to the local store and I
could get that thing today so Amazon's
trying to find a way sort of even
shorten that sort of competitive
advantage local stores have over which
is really the only remaining one I mean
I know that for myself just being sort
of a data point of one if you go into a
local store and I almost regret it every
single time because you go in there and
you're like you know I want this one
product but they don't have it they
don't have this color they don't have
the size they don't have this variation
and then half the time I just end up
going on the phone on Amazon and buying
it on there so that's like one piece of
data that's basically happening in
millions of people all around the world
so Amazon is is growing at an insane
rate and part of that you know is that
the number of opportunities has grown in
proportion or possibly even beyond that
because there are you know for example
like the international platforms like in
Europe specifically Germany also Japan
is that the sales volume on there picked
up like crazy like we're so used if
you're in the u.s. or maybe even in
Canada you're so used to buying a lot of
stuff on Amazon that you don't realize
that in
countries in Europe and that kind of
thing that Amazon is still possibly like
it was here like five years ago we're
sure a lot of people buy on Amazon but
it's not quite the default place where
you buy everything like it kind of is in
the US now so it's becoming like that in
Europe but the number of sellers on
there has not picked up anywhere near in
proportion to the actual sales volume
happening over there it's pretty insane
and people that we know members we have
are literally just throwing products up
over there and they're making money I
talked with one guy he's doing basically
like 40,000 euros a month like mmm four
or five months ago and I talked to him I
followed up with them like a month ago
or so he's doing these double des
business he's doing 80,000 euros a month
and it's like what do you do is like
well you know I just added some products
and it's like I turn on a little bit of
like Amazon ads and like that's all that
it takes and I keep selling only in
Germany and so it's pretty insane you
know what's what's happening over there
and the other big piece that we always
kind of especially if you're like
nitty-gritty ended like the online
marketing world you think everyone buys
everything online
that's where everything is happening but
online retail is still less than 20% of
all physical retail but we all know
which direction that's going everyone's
buying more and more stuff online and
Amazon's actual percentage of online
retail especially in the u.s. is getting
bigger so the total pie is getting
bigger and Amazon piece of the pie is
getting even bigger so it's not
unreasonable to think when Amazon did
something like 135 billion dollars in
revenue last year it's not unreasonable
to think that in the next five to ten
years like Amazon is going to be doing
three hundred four hundred five hundred
billion dollars a year in revenue just
from without even doing anything super
innovative it's just the direction
everything's going you know one thing I
love about you guys your training is
you're not teaching people just throw up
a product and you're going to make all
this money from you're actually teaching
people how to build a brand and building
the brand is the key differentiator that
allows you to have that competitive
advantage long term you know buy because
I think a lot of people that is during
the mentality I'm just going to try to
get rich quick and use some sort of
tactic or technique or gimmick or some
like that to just put up a product and
not do much work then yeah you know it's
probably going to be a bit of an uphill
battle you're not going to be able to
compete
other brands out there but you guys
really focus on building the brand and
from there you know there's diversity of
products that you can have you got to
teach marketing outside of Amazon
because I think people just depend on
Amazon to do everything for them you
know the Amazon search and Amazon PPC
you talked a little bit about the
importance of building a brand and why
you guys teach that yeah so the good
thing is is that um you know maybe when
we will honestly maybe like for sure we
first started teaching this stuff for
like look Amazon is a great place to
make money go throw stuff up there and
make some money and that's all good at
the end of the day like that kind of
mindset and that kind of approach isn't
what Amazon really wants it's for sure
not what customers really want the
people buying stuff at the end of the
day like you're selling something on
Amazon you can be running this business
from a beach in Thailand but a real
product is going to land at some of
these real door stuff and a real person
is going to try to experience that
product the better that experience is
the better your business is going to be
short term but especially long term so
what we recommend is people really focus
on building a good solid brand that
people respect that people like that
people want to buy more stuff from
because if everything is simpler so
first I want a more like tactical level
if you sell one product on Amazon say
it's making you 10 grand a month and
profit you can go look for other
opportunities and be like you know I'm
selling something that's a an automotive
product I'm going to look at something
as I see a great opportunity to go sell
this kitchen product the problem is is
that then you're managing two brands
you're managing likely two different
social media accounts you're you're
likely managing two different email
lists and there's no leverage there but
if you have one product they doing 10
grand a month
that means it's got some Amazon rankings
they've got a good chunk of reviews if
you follow what we teach with package
inserts and everything else you've got
people on an e-mail list you probably
got fans on a Facebook page if you want
to sell another product you want your
business to grow nearly immediately
Amazon will tell you what the next best
product is to sell now you probably want
to do a little filtering yourself to
make sure it's a good opportunity but if
you shop on Amazon like we've all seen
the frequently bought together there's
another section underneath there that if
you sell on Amazon everyone's aware
don't tell on Amazon you've used it
without even knowing it called customers
who bought this item also bought so
those are two sections in Amazon
basically telling you if you look at
that for your own product these are the
other products people are buying it's
you're like you know what I'll do the
next product I sell I'm just going to go
sell one of those products and then so
you tap into all your existing customers
on Facebook on email and everywhere else
and you say hey I've got this other
product you probably may already have
one but if you don't like here go ahead
and buy this thing and then so they go
buy your product hopefully good chunk of
them also leave your reviews and so
where's your first product knowing
nothing you've been through a whole
marketing cycle and you've got it to
hear your next product you can apply the
same marketing cycle but make the
results even more effective by tapping
into all the people that have already
bought your products so it's on a
tactical level like that's the value of
building a brand it's being able to
leverage everything but from before now
the other thing is to like we talked
about building a brand especially now
like we're talking about more than just
like literally just selling multiple
products under the same name we're
talking about actually building like a
meaningful brand and we're working on
something it's a little more advanced
but it's something that you should be
doing if you're doing this kind of
business which is more along the lines
of like continuous product improvement
there's so many easy opportunities out
there on Amazon to make a product that's
slightly better that you're not out
there doing you know patents and
prototyping or any of that sort of stuff
it's great if you want to do that takes
a lot of time probably some money it's
kind of beyond the scope of what we
teach at this point however there are
small things you can do to make your
product better than the competitors and
make it stand out for example like one
of the fitness products we sell we
noticed that people were having issue
because they were concerned about this
thing you know slipping on the floor
scratching up their floor until we just
went and contacts the manufacturers well
okay if you have like a little piece of
rubber we could we could throw inside of
the box and so for literally like 30
cents we can throw in a little piece of
rubber inside the box that solves that
issue now the value of this is is that
we'll have happier customers we'll have
more positive reviews less negative
reviews less less refunds and we'll also
have a differentiator that no other
your hat so going after the same
opportunity our product now looks better
doing nothing else and it costs next to
nothing and so there's opportunities
even simpler than that like including
better instructions like if you look at
the negative reviews of other products
on Amazon I likely ones that you you're
kind of considering selling you'll find
that a lot of them the negative reviews
like one one-star a lot of times is kind
of just people complaining but like two
storms we star there's a lot of good
feedback there and so a lot of times
they'll just do it I didn't understand
how to use this product or I did this
and it didn't work and maybe whatever
they did was not the right way to use
the product so doing a simple as
including better instructions though is
the easy way to make your product better
than other people so we talked about
building a brand we're talking about
putting multiple products under the same
umbrella for the leverage that provides
and also building something that's
better than anybody else without you
know going to farm any custom
manufacturers into that sort of stuff
small tweaks super easy to do with any
manufacturer but in long term like
that's how you beat everyone like I was
talking with a guy one of our members um
and he went probably a little more
extreme than that but just as an example
he basically sells the top product in
one of the in the in the kitchen market
not be top product in kitchen but the
top product for what sells is a very
popular product like probably top 100
and kitchen and dining and that's
basically what he did is he kept
improving this product so it's better
than anybody else and he does about a
million dollars a month on Amazon right
now almost all of that driven by that
single product Wow
it's amazing I think even you know
there's more potential you have a brand
you could even do information products
like your so you know to match maybe
there's potential for information
component from that or maybe there's a
potential for an affiliate marketing
side so when you have a list and also I
think when you're building a brand
you're building a relationship because
I've asked often found that sometimes
you might not even have the best product
but because you have a relationship with
people and you've added value to them
whether it from content marketing or
whatever it is people will buy from you
and they'll even spend more money with
you because you can charge more of a
premium price for your product and you
know example that's my girlfriend she's
got a brand where she sell about
business stuff for women but she sells
at a higher price the number one else
and people are just always lining up to
buy it
and just because they lover like she's
got such a relationship she engages with
them there's a trust factor there and so
I guess that's another benefit that you
get from that too how about um you know
just dragging traffic in general from
outside of Amazon how does that benefit
people because I've heard that Amazon
rewards you terms of like actually
ranking or product higher because the
more leads that you send Amazon and the
more people that sign up for Amazon
they're probably going to like that a
lot so is that a pretty important
strategy as well yes I mean like
whatever it comes to you know like
building this kind of business there's
kind of like putting a foundation in
order and then like going up in order of
you know next best things to do so
foundation is going to be make sure you
sell a good high quality product that is
a good opportunity on Amazon next up
make sure that product is well optimized
you have good images you have good copy
on there and then after that you start
looking into like Amazon traffic so
Amazon sponsored ads is probably the
most basic thing you'll turn on at that
point probably another step if you it's
just kind of different discussion but
Amazon marketing services and then you
want to start looking at how can you
leverage like outside traffic because if
you're still sitting there waiting like
okay I've got sponsored ads going I've
got Amazon marketing services going what
else can I do to drive more traffic to
this thing the next best one is kind of
what hopefully it's most people the
obvious one which is Facebook I mean we
all know Facebook is absolutely insane
it's the most insane advertising
platform pretty much ever Bill's got to
we've got what thirty percent of the
entire world on there or something it's
getting that point anyways so you can
reach anybody any market you ever want
obviously easy to spend a lot of money
on there without getting a return but
there's a way to use it on Amazon that's
incredibly effective um you can use it
to there's something new that we've been
teaching recently which is using
Facebook offers to basically you
advertise on Facebook as little as ten
bucks a days not like you have to go
spend you know thousands of dollars on
there ten bucks a day people redeem a
Facebook offer give them a good discount
on your products they take that they go
over your product they buy it on Amazon
and the reason that's that's so
effective is rather than just sitting
like cold traffic over there because a
big fast
the conversion rate of your product and
so if you send a whole bunch of like
junk traffic over there and one person
out of every 10,000 buys then it's kind
of an issue because you know Amazon's on
huge fan of that but on the other hand
like if somebody has seen your ad you've
done a good target audience on Facebook
you've done a good ad copy they see your
ad they click redeem the coupon or
redeem the offer on facebook then from
there then they go over your Amazon
listing and then they make the decision
to buy or not like the conversion rate
of that is extremely high and so what
Amazon seeds they see your product
converting extremely well so I think it
must be a popular product and they also
see external traffic coming in to your
product listing which is a harder thing
to kind of assess the impact because
it's not super straightforward Amazon's
obviously not going to tell you that yes
if you send traffic from these three
social media accounts will rank your
product higher but it does need to have
a positive effect but especially the way
to get sales it's such an inexpensive
way to get sales because on Amazon you
know if you have a well optimized
product listing and you get a lot of
sales when you get a lot of sales the
Amazon will rank your product higher for
the keywords that your product is
relevant for so I works extremely well
Facebook is probably the easiest place
to go do that from you know we've done
some like Google Adwords
sometimes we'll turn it on because with
Google Adwords the advantage is you can
target you know sort of by keyword but
it's usually pretty expensive in Google
Adwords
at least the search search side of
things is very expensive in most cases
like three four dollars a click which
gets to be a bit hard to make that work
out financially but Facebook extreme
leads you right now like it's one of
those things to kind of like Amazon in
other countries where the volume and
opportunities picked up so much but the
number of advertisers and Facebook's
case have not been able to keep pace at
all like they're people are trying to
spend money money on they're like crazy
but it's just it's kind of like you know
back in the day which is before my time
and internet marketing but people talk
about like you know five cent click days
in Google and that kind of thing to me
it's like that right now in facebook
just to take a bit of a step back for
someone that you know I know one
objection or one concern that number
people have is they say well Stefan is
this opportunity only for people only in
North America you know if I'm you know
yeah because if they think that okay I
have to sell in the United States I got
to live the United States but they might
be thinking watching or listen to this
right now but I live in South America or
I live in Europe or I live in Australia
can you maybe share with people someone
that lives in one of those different
countries how would they get started
yeah so we didn't talk about this
beforehand but I have a perfect example
for this so we've got this amazing
couple that did with us for a few years
now and they live in Romania so
remaining is not a wealthy country by
any means and so the the guy who's kind
of probably the main driver but she's
very involved in the business but he was
kind of looking at opportunity he's like
you know what he's a guy that's very
much into like self development has
watched a bunch of Tony Robbins stuff
has like read a bunch of you know Robert
Kiyosaki stuff and like you knew he
wanted to do something but he's like
what the heck am I going to do he's like
there's pretty much zero opportunity in
Romania even from a job standpoint but
much less from like a business
standpoint so he was looking for stuff
he like came across some way or another
and so it didn't have a whole lot of
money's had to scrape together some
money to start this business and
basically like he's built this business
that didn't even speak English at the
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