hey let me ask you a question do you
want to start an online business but you
feel held back
maybe you're hesitant maybe you're
fearful of taking that step taking the
leap of faith and investing the time and
the money to start an online business
whether it's on Amazon or publishing or
affiliate marketing or whatever it might
be but you're afraid that you put in the
time and money then what if it doesn't
work out what if you're gonna fail and
therefore what L mean is that you're a
failure and then you're gonna lose the
money that you put into it if this is
you then I want to address this fear I
want to dispel this fear that you have
because it holds a lot of people back
from starting their online business and
creating the lifestyle that they really
want and I'm gonna cover this in a few
different angles I'm gonna cover it in
terms of the mindset the right mindset
to take when starting your business and
to alleviate that fear but I'm also
going to show you how to mitigate the
risk how to mitigate and actually avoid
losing money in the first place and then
even in the event that you start your
business you invest money and it doesn't
work out and you fail then how actually
that's not that big of a deal because
there's actually Strad strategies I'll
share with you to recoup back that
investment you know so it's actually not
that big of a loss in something that you
really don't have to fear that a lot of
people worry way too much about so let's
cover this in a few different angles I
actually had a comment from someone on
YouTube said Stephan I'm really excited
to build my Amazon business and I've
started doing research but this is where
I get stuck you know the next step is
I've got to spend money invest money in
my business to you know order inventory
from my supplier in China and I've got
step requires money and so they feel
this fear of what if it doesn't work out
what if I fail what if I lose money so
there's a ton of people that have this
and that's why I really want to speak to
this today number one the mindset you
got to take on is that money is easily
made okay I'm gonna say that again and
you know what you might notice what
happens right now when I say that within
your body do you feel do you agree with
what I'm saying is money easily made for
you because if you believe it's hard
then there's going to be a bit of
conflict right there but the truth is
I'm going to challenge you on that
that if you believe that it's hard to
make money that's that that's actually a
limiting belief that's holding you back
first and foremost and hear me out
there's billions of people on this
planet they make money okay it's really
not that hard right there's billions of
people you might be one of them you go
to work and you trade your time for
money you get a job there's you know
these days there's kids that are 15
years old they get a job at McDonald's
or whatever it might be
okay so money is easily made it just
requires you trading your time for it
and if you lose money for whatever
reason and hopefully that doesn't happen
to you but if you do then really it
shouldn't be that big of a deal because
all it really means is that you're just
gonna have to you know you're just lost
the time really that's what the fear
should be it's not a loss of money but a
loss of time because that's what you're
spending in order to make the money so
in the event that you need to make more
money all you really got to do is put in
more time at your existing job maybe get
a new job or maybe get another part-time
job in the evenings or weekends or
whatever it might be to be able to make
money okay but money is without a doubt
easily made you know how to make it okay
if you've ever had a job before or made
money in whatever capacity whatsoever
you got to know and have that confidence
in the trust that you can go out there
and make more of it okay so really it
shouldn't be a fear of losing money it's
more of a fear of losing time now let's
look at it also from this perspective
first of all you've got to really
understand there's no such thing as
failure okay there's no such thing as
failure in fact I actually hate using
that word I only use this word in my
videos and whatnot because it's
something that people relate to the word
failure but for me it's really not part
of my vocabulary on a day to day or a
week to week basis because the truth is
there is no failure okay there is no
failure you know in fact I believe that
if you do something and it doesn't work
out the way that you expected it to you
know you if you learn something from
that you know if you look for the good
or the benefit from it then that no
longer becomes a negative it becomes a
positive it's no longer failure but it
becomes feedback it becomes an asset to
you that can really allow you to move
forward and succeed and you've got to
understand that this is how every
successful person you can think of
thinks about failure because
the truth is every person on this planet
fails right the successful person feels
you know you know just like the the
person that it you know doesn't succeed
also fails but the difference is between
the successful person is like I said
they don't view it as failure for them
it's an opportunity to learn whether
that's Thomas Edison you know he said he
didn't fail even though he failed over a
thousand times to invent the light bulb
he didn't view that as a failure in fact
a lot of his failures ended up being
such incredible assets of what not what
didn't work but it also led to other
discoveries that he didn't have the
awareness of and at the time in the
moment you know whether it is Bill Gates
or whether it's Elon Musk or Mark
Zuckerberg or any type of entrepreneur
out there any human being for that
matter we all fail okay but it's your
perception of it it's your belief it's
your mindset of how you look at it so if
you put in money or time into something
and it doesn't work out what you've
actually got to look at is what you've
learned from it the education because
that that actually is the most valuable
part of the process is what you learn
because that's what's gonna allow you to
make more money
that's what's gonna allow you to be able
to prosper and succeed and create the
lifestyle you you really want the more
you learn the more you earn so you have
to look at everything as an education
everything as a learning opportunity
okay and remove this belief in this
mindset of failure in fact you know you
should actually strive to fail you know
she'd actually strive to fail more often
because the more that you do the more
you're gonna learn right the more you're
gonna benefit from it now let me give
you a great example of how why and why
this is important people spend tens of
thousands of dollars to go to university
to go to college okay and when they're
spending their money and their time what
are they getting in exchange for that
they're getting education okay they're
putting money into something to gain in
education and the education that they're
getting is valuable to be able to get a
job or depending on what they study
maybe to start a business or whatever it
is but either way they don't view the
money that they're putting in to college
and university as a failure as a bad
thing because they know what to expect
back from that they're not expecting
that they're going to
putting this money you know go to
university for four years and expect you
know to make a certain amount of money
within that time they go into it
expecting and knowing that they're gonna
put in this time for the next four years
a certain amount of money to get this
education that will then allow them to
make money in the future to be able to
get a great paying job or to start their
business or whatever it is now the
education you get from the University or
college can be great however what I
believe is a better more efficient and
more valuable way to learn anything is
by actually doing and taking action in
the process so for example would it be
more valuable to spend four years and
reading about business from a textbook
and from a professor but not doing
anything with what you're learning for
maybe a few years after that okay that's
one way of learning I think what would
be way more valuable and from my
experience and many other people as well
is what if within that amount of time
you're not just learning from a book or
learning from a professor but you're
actually building a business and through
that process of building your business
and putting in that money in that time
what you're learning actually has way
more value than what you're just
learning in terms of the theory because
you're actually getting direct feedback
on what you're doing you're actually
achieving results in that process so the
truth is building an online business is
really you know not that much different
than then going to school or university
you put in the money but you're getting
an education along the way whether or
not you see that immediate result an
amount of money back yet doesn't really
matter even if you lose that money you
got to look at the education that you
got the knowledge the experience that
you've gained from that and understand
that's what's gonna allow you to make a
lot more money in the future I shared
the story before that for me it took me
three years early on in my business
career before I really made much money
at all online and I might have made a
little bit of money here and there but
for those three years I was I was just
investing in this investing in that
trying all these different things and I
didn't why I didn't make money you could
have said it was a failure it wasn't
because what I gain and learn from that
and what I've learned from that those
three years set the foundation of what
I'm able to do today
it set me up for the success that I now
enjoy but wasn't for that what I learned
in that time I kind of view that as my
university you know my education that I
got was those three years of investing
the time and the money with no immediate
return but I graduated after those three
years I had the experience and knowledge
and then it allowed me to really succeed
and prosper in the business endeavors
that I went into so you got a look at
that you get a look at everything as a
learning opportunity okay that's the
mindset you got to go into it and and
and understand that the knowledge and
what you learn is really the most
valuable thing because no one can take
that away from you you can always lose
money keep gonna take away your not your
amount of money nobody can take away who
you are what you've learned so even if
you make a million dollars and you lose
it you can get back there a lot faster
because you'll never be able to get
taken away what you've learned in your
knowledge and experience okay very
important very very valuable now let's
talk about so that's the mindset you got
a half okay now let's talk about that if
you do start your business okay you have
this mindset going into it and let's say
that you know you invest a certain
amount of money and starting it okay and
you're doing it's actually you can step
back from that let's say you're doing
your research and whatnot let's talk
about how you can actually avoid the
losing money and failure in the first
place so that should always be the
number one goal avoiding failure as much
as possible okay avoiding making
critical mistakes that can cost you
significant amounts of money the way to
avoid it is to learn from other people's
successes and failures okay that's a key
you'll learn from other people the best
way to learn from others is to invest in
training courses resources maybe a
mentor or a coach right because they've
already been down the path that you want
to go down
they've already succeeded they've also
already failed they've spent barriers of
going through that learning curve and
then what that does is when you invest
in a course or a training or information
then what that does is it shortens your
learning curve you know it's not going
to take you as long as if you were to
try to do this on your own and you're
gonna avoid a lot of the pitfalls and a
lot of the mistakes and a lot of the
failures and they're gonna give you a
lot of confidence and a lot of certainty
to let you know that you're on the right
they'll give you suggestions they'll
give you feedback or the Corson training
you follow the steps and it's gonna help
you know what to do okay that has to be
something that you really make sure that
you follow if you're going to start any
business whatsoever because a voiding
failure that's one of the most important
things in fact just by doing that alone
and getting a good training a good
course or resource for that it's gonna
save you a significant amount of money
and time okay and again that's what the
biggest fear is deep down it's a fear of
losing your time and you know that you
know you could spend a lot of time maybe
years of trying to figure it out on your
own without any training our courses and
go through the frustration of failure or
you can save that time by investing in
training information and mentor whatever
it might be okay so that's how you avoid
it okay you get you get help okay
there's not anyone that I know that
successful today that did it without any
help okay all the all the entrepreneurs
that I know of there are internet
entrepreneurs they've all gone through
courses and trainings and mentors and
they still do and I still do we all talk
about it we all share amongst one
another we go to masterminds and events
together that you know we're just
obsessed with learning and growing
because that's what allows you to fast
track things and not have to spend a
decade trying to figure things out and
try to reinvent the wheel
okay now let's now now let's move
forward in terms of you got the mindset
going into it okay there's no failure
there's only feedback you learn from it
the education they're gaining that's the
most valuable thing you're paying in a
way for that education but again that's
what's gonna allow you to make a lot of
money in the future you're smart you're
not trying to do things on your own
you're getting help you're getting
training and courses information that
can help guide you towards where you
want to be now let's say that you invest
the money in your business let's let's
take different business models let's
take an Amazon FBA business physical
products let's say that you want to sell
a certain product on Amazon and then
what you do maybe it's a supplement okay
and you do research you find a certain
supplement that is selling well on
Amazon and you feel that you can have
success with it and so you find
suppliers and you find this one supplier
and it costs a certain amount of money
per bottle of this supplement let's say
it's $1 per bottle
okay and you're afraid you know they
want you have to order a certain amount
of quantity
of that product so maybe your investment
might be if you order a thousand bottles
might be a thousand bucks right and
let's say that you you know there might
be some more expenses in terms of the
shipping of that the packet of the
packaging and whatnot so you know it may
be it ends up being you know two dollars
a bottle or dollar fifty I don't know
what that I'm just kind of giving you
guys an example of it okay but let's say
that your initial investment is two
thousand dollars that you used to then
start your business and then what you do
is then you put it up on Amazon and it
doesn't sell you know it's not working
out the way you expected it to your
failure okay well again first take a
step back and you got to look at why is
it not working okay you gotta learn as
much as you can a valuable experience
for you to learn and figure out what
you're doing wrong go through the
training again get a mentor some help to
make give you suggestions and feedback
on that maybe you got to spend more time
on advertising and marketing it but
let's say worst case scenario you change
your mind and you decide you know what
this is not for me it's not working it a
mistake in the product I chose the wrong
one and this is a failure okay how can
you then get your money back you know do
you have you just lost all that money
well my answer is no there's actually
ways you can actually recoup back your
investment let's say that you're selling
that supplement for ten dollars in
Amazon okay that's what everyone else is
selling it for well what you can do to
get your money back is you just lower
the price of that product and you just
lower it down to a price point that you
can at least recoup back your investment
so you're not really making a profit and
you're not losing money you're just kind
of breaking even and this is very very
common this is what most people do when
they launch a product and doesn't work
out the way they wanted to or they
decide to go in a different direction in
fact I'll give you an example my
girlfriend Tatiana her first product was
a Kanye expunged there's a sponge that
she got manufactured in China and I
think she got each sponge for $0.50 or
something like that and she was selling
them for $10 on Amazon and she ordered a
thousand of them so she had invested I
think over a little bit over $1,000 for
that and what happened was she actually
sold that product did fairly well with
it but she actually decided that she
didn't want to sell it anymore and it
wasn't doing as well she wanted to she
had a hard time marketing it and so what
she did was she just lowered the
price down everyone else is selling it
for ten bucks she just lowered it down
to five bucks or even four dollars you
know just the bare minimum to get the
money back and sure enough because it's
at a cheaper price than every other
product on Amazon then people find it
and they buy it and you basically sell
out of your inventory you get all the
money back that you invested no harm no
foul you learn incredible experience
from that you learn a lot that will help
you on your next product you learn the
process and you know you didn't lose
your money so to speak okay so that's
how that's one strategy of just how you
can get back your money in your
investment okay is that just you can
just lower the price and just recoup
back your investment now let's take
another model for example let's say that
you want to publish a book on Amazon you
know I've got my K money mastery course
where I teach publishing still an
awesome strategy today a lot of people
making a lot of money from that and it's
actually a much lower investment
typically than Amazon FBA but I will
mention - with an Amazon business as
well don't think that you have to spend
a lot of money either because you know
some people they just start with a
product they only order a hundred units
of that and they maybe invest a couple
hundred bucks to get started
right and and then once they've proven
the concept and they get it selling then
they buy more and they invest more money
once they've proven that so they're
mitigating the risk - so don't think
that you've got to spend thousands of
dollars to start an Amazon business
either you can start small and build
your way up okay
so let's go back to publishing so in
order to publish a book you've got to
have content right and a lot of people
are afraid of taking that step because
they're afraid that you know either I
have to write the book myself in which
case it's going to take a lot of time
and maybe you're not the best writer or
the other option that I teach is that
you can hire a writer a ghostwriter or a
writer that can write the content for
you but that requires you paying money
for that now here's the approach that I
often have again trying to avoid the
failure and mitigate the risk is
understand that you don't have to
publish a massive book you know that
holds a lot of people back a lot of
people think that a book has to be a
hundred pages 200 pages 300 pages it
doesn't in fact my approach that I teach
is why not start off with a shorter book
maybe it's a book there's only 20 pages
25 pages
that you publish on a certain subject
that solves a problem that has a lot of
good information and value in it but
you're selling it just for $0.99 or
$2.99 on Amazon is a Kindle book okay a
digital ebook that you sell on Amazon so
now all of a sudden you don't have to
invest as much much as much time as much
money on that it allows you to test
things and get you're not charging ten
dollars for I mean if you've got a
longer book a hundred page book great
you can maybe charge up to ten dollars
for that as a Kindle book right but you
know if you're selling a book that's 25
pages $0.99 to $2.99 is a good price
point for a book like that so that
people receiving value and benefit from
the amount of money they're paying for
it so you you get a book that's only 25
pages now a 25 page book is not hard to
create you know whether you write it
yourself
I've actually got a course called 24
hour book that teaches you how to write
a book yourself in 24 hours or you can
get someone else to write that for you
on the subject the research and etc from
from that but let's say that you publish
this book you invest the money in it you
invest in a cover that you can get done
for it which is also very inexpensive
too there's ways you can get that done
for as low as $5 on fiverr.com for
example but you put up the book and it's
not selling or you know for you you may
be decided on the wrong keyword the
wrong niche that you published it in and
it's not doing what you expected so
again you're a failure no you're not but
you think that you are and you've lost
the money okay no you did not okay again
you can be smart and you can think about
how you can recoup back your investment
so one strategy of what you can do with
that is that if you got the book up
there and it's not selling then you
could just unpublish the book and
publish it and you still got the content
you can take that content and maybe then
you take it and you rebrand the book
maybe you come up with a new title you
change the cover and then you republish
the same content under a new book title
that's better optimized for a better
keyword so now what you're doing is
you're repurposing the content you just
unpublish it which is very easy to do
and then you just make some tweaks and
adjustments to it and you relaunch that
book on Amazon may be a more suitable
keyword that you want to optimize up for
or topic or making changes the
the marketing so that it could better
sell okay that's one that's one approach
right off the gate and you can just do
that again and again and again or you
could even do is the content you paid
for to get to get created or you wrote
yourself that still has value you know
you can use that you've already paid for
so you can use that and maybe bundle
that together with another book that you
publish maybe it could be some you know
some bonus content for another book
right so you can add it to another book
that you might have that you might want
to make longer more valuable or what you
could do is maybe you decide that you
don't want to do publishing you could
just unpublish the book take the content
and put it up on a blog you know if
you've got a 25 page book then maybe you
can turn that into 10 or 20 different
articles they can then put up on a blog
and be able to attract people to through
the search engines or share on facebook
on social media that you could then use
to attract get traffic from and then be
able to do affiliate marketing or just
having banner ads on at google adsense
to as a way to make money from that - so
as you guys can tell there's many
strategies that exist that you guys have
to think outside the box with that if
you invest the money into something
again what you've learned is valuable
but also you know you can reuse that
money that you that you you put into
that asset that book or that product and
you can use that in different ways so
that you can make money from it so
that's why you know having this fear of
failure in my opinion it's not really
that of a logical fear you know fears
not logical to begin with but it's not
only that legitimate it's really not
something that you have to worry too
much about I personally never worry
about failure because I know that if I
put money into something again what I
learned from that is incredibly valuable
but also what I can then you know I kind
of have plans if it doesn't work out etc
this is what I can do instead to
mitigate that may be another great way
to recoup back your money is to sell it
you can actually sell your business you
can sell your inventory to someone else
that maybe wants to pick up where you
left off and they're more committed to
it and they want to take that or maybe
you know you've got a book you know that
you no longer want to work with you
could sell that to someone else and say
hey I've already paid to get the content
done to cover
done you know does someone else wants to
buy this I'll just sell it just to
recoup back my money but someone else
will maybe buy that from you and then
take it and then be able to succeed with
it in fact there's websites where you
can sell things there's websites like
flippa.com FL IPP a.com you can sell
websites and it doesn't have to even be
making money but maybe getting traffic
or just the assets someone can find
value in that or maybe it's in facebook
groups or communities I know I know
people like that in some of my courses
like K money mastery and even affiliate
marketing mastery people that say hey
IIIi don't have time to work on this
anymore and I'm kind of moving on to
something else does someone want to buy
this from me I've already got this done
I've already saved you a lot of the
trouble and steps so they sell it so
that's another approach too and I think
I'll wrap things up with this guys when
starting a business ultimately what this
comes down to this fear of money or time
loss whatever it is is really a lack of
confidence it's a lack of belief in
yourself that you can succeed and be
able to do well and whatever it is that
you put your mind to and that's
something that you have to address
that's something you have to develop you
have to build the confidence that and
believe in yourself believe in the
process the journey believe that you can
create whatever success that you want
and believe in in the business model
that you're moving forward with if you
have that belief then nothing can really
stop you you know you're gonna you're
gonna take those chances you're gonna
put in the time you're going to put in
the money because you have that full
certainty in that belief that it's gonna
succeed for you and it might not happen
overnight there might be some struggles
along the way but if you have that
belief that's not going to stop you're
gonna keep going with it and I share a
lot of stuff on my channel on belief and
how to develop that in my life master
accelerator course I've got a some
training on develop your belief systems
and morning ritual master doing morning
rituals like affirmations and and things
to help you condition your beliefs and
that confidence you have but I think one
of the best ways to gain confidence is
through your experience competence can
lead to confidence because when you gain
the experience
that's what's gonna make you believe
even more and going back to those three
years that I spent you know dabbling and
trying to figure things out what I
gained from that gave me so much
confidence we're now today I feel like I
could do anything I feel like I can
whenever I set my mind to I can be
successful I I no longer have these
fears anymore because I believe that I
and I have that experience to back it up
that I can succeed at whatever it might
be so understand that the way you're
gonna gain that as well is just by doing
it and going through that process and
yeah you're gonna take that leap of
faith be smart about it look at you know
get the right training and information
you know and do what you can there to
mitigate the risk but ultimately your
confidence will grow the more that you
do it it's just taking that first step
it's like diving into a swimming pool
you know taking that cold plunge you
know the more you hesitate the worse
that it gets but if you just go for it
like pulling off a band-aid
you realize that it's not as scary as
you once thought and you got to look at
the opportunity and what are gonna be
missing out on if you don't take that
step because ultimately the way you
overcome a fear is that that if your
fear of losing money your fuel failures
right here you got to make your fear of
staying where you are right now much
greater than that you got to be more
afraid of what your life's gonna be like
if you don't take that leap of faith if
you don't start your business you got to
be more afraid what your life's gonna be
like to remain working at a job working
for someone else leaving away not being
able to travel not being able to to live
the life it really made for that's what
should terrify you and that fear should
be much greater than this fear and when
it is then this will consume that and
it's no longer gonna be an issue for you
so use here to your advantage take that
step take that leap of faith guys I hope
this video can really speak to some of
you and help you shift that mindset
moving forward and I'd love to hear
about the progress and the journey that
you embark on and the eventual success
that I know you all of you guys are
gonna have by going through it if you
guys want to learn more about different
ways to build an online business to make
money online then check out my free
course that shares seven different ways
that I make money online and goes into
each of the different business models
you can get access to that for free at
w projectlifemastery.com slash free
course and I'll have a link below in the
YouTube description as well for you guys
to check that out but I want to thank
you guys love you always believe and
commit your life to mastery
you
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