what we're gonna talk about is you know
stephannie does a lot on social media
does a lot with content marketing so I
figured while I was here in Vancouver
kind of delivering this donation check
which if you're joining us late you can
replay this video and kind of watch a
thing from the beginning to hear all
because this is kind of your bread and
butter it's talk a little bit about like
how this applies to Amazon cuz you know
a lot about Amazon you've built an
Amazon business you've been involved in
coaching people and helping people and
so like I kind of have a theory myself
about ways that people can do extremely
well and it's kind of more than a theory
like I've we have people that have
really validated this but a way that you
can use certain aspects of social media
right now to absolutely crush on Amazon
and not have to spend a dime on ads zero
ad cost and so I know a lot of people
watching here they either sell on Amazon
or they want to sell on Amazon and you
know the typical kind of model which is
great this is what we teach so it's not
like it's kind of this is not the bad
way to do it but as you basically get
your products live on Amazon you get
some reviews you get your listing
optimized and usually kind of like your
first plan of attack in terms of getting
traffic once you kind of get those
fundamentals in place is turning on ads
and ads are great ads with Amazon you
can dial them in so that they're
profitable but you're still spending
money and so you have to manage it so it
doesn't get out of control and at some
point there's only so much you can spend
profitably because there's only so much
traffic there's no so many competitors
but the way that you have kind of like
looked at social media I know we were
having a conversation yesterday is that
like you're you're pretty confident that
no matter what product you sell on
Amazon you can probably make it work if
you're getting your own traffic and so
you're not going out there and competing
for keywords on Amazon you're basically
building an audience using social media
driving that to your own Amazon product
so that person basically by the time
they get to Amazon it's already kind of
endorsed traffic they're more or less
just going there to complete the
purchase which is completely different
and you know you we've been involved
with people that have proven this I know
we're talking about somebody yesterday
you all were saying does like 10,000
dollars a month just with basically
Instagram posting so yeah so we like to
have a conversation about this because I
think there's ways to do it on Facebook
and other channels but let's talk a
little bit about so you got the average
person out there let's say they're at
the very beginning
let's say they've just got
product live on Amazon they've got their
five to ten reviews they've got their
listing it looks good they've got good
photos and all that sort of stuff and
they're like how do I start getting
people to see this thing so where would
you kind of tell that person to start in
terms of using social media to really
start ramping things up yeah so I think
first it's looking at it as bigger than
just an Amazon business Amazon is the
platform that we use to launch our
product they've got hundreds of millions
of people on there they have to trust
the credibility to handle the payments
they handle the fulfillment they handle
a lot for you and one of the mean I
think ways that people sell their
product is they look at how they can
rank their product on Amazon search
because Amazon the search engine as well
as running Amazon ads and that's
fantastic you should definitely do that
because you know people are already on
Amazon it's gonna be one of the easiest
ways that you can sell but the challenge
is is that everyone else is doing that
all your competitors are also doing that
as well and it kind of becomes kind of a
race to the top of the keyword or who
has more reviews or customers are
looking through comparing this product
versus that product and it's it's it's
not it's just one pillar and I look at
multiple pillars and I'm a big fan of
Jay Abraham he calls it building a
Parthenon or do you have multiple
pillars that sustain it so even if one
pillar gets removed you still have
multiple pillars so I look at what are
ways you can market your product outside
of Amazon so social media you know
there's so many different platforms
Google is the most popular website on
the Internet according to Alexa second
is YouTube and Facebook
yeah who's up there Instagram so I I
think people are crazy not to use those
you know those are the most popular
websites just like how Amazon so pop
there's so many people there why not use
those other pieces too so I the way that
I look at the Internet is it just made
up of content video images text audio
and people are constantly consuming
content right now we're creating content
you scroll through your Facebook feed
content video article tax images so
becoming a content creator I think is
one of the most important most valuable
skills and the way that I approach it
with an Amazon product is looking at you
can create content related to your
product okay so it could be content
let's say you sell a yoga mat
could be you know videos or articles or
images centered around your product okay
you could put that up on social media
you could do YouTube videos about that
you could write articles about it but I
also take a step back even further
looking at the overall niche or market
that you're in so if you're selling you
know if you're selling a spatula you're
not really just in the spatula nice you
might be in the kitchen where or the
cooking niche and when you take a
broader perspective of your market it
gives you a lot more options to be able
to create content with and I think you
just got to really know the niche in the
market that you're in what people want
what their biggest problems are the
biggest challenges are what type of
content they're already consuming and
then you decide and you identify which
platform is my market or demographic
really on if it's Pinterest great how
can we create content for Pinterest that
adds value that's relevant to the niche
market we can attract followers traffic
from that that we can then funnel in to
our product on Amazon if it's on YouTube
great how can can we create valuable
YouTube videos that add value to this
nature it's relevant you can do videos
around it attract people and of course
YouTube's a search engine so you can
rank your videos you can build that
trust that relationship through content
that that is really gonna help convert
your product that much more and you're
building a brand so that's kind of the
approach that I take with my business
and the people that I try to coach and
help is how you can build a brand a
relationship with people build that
trust because when you have that and
people are consuming your content you're
adding more value than anyone else
then you know you're linking them direct
to your Amazon product they're not gonna
be comparing and scrolling through
comparing this product to any other one
out there they're already kind of
pre-sold so they're already a warm or a
hot lead versus a cold lead and so
that's I think one of the biggest things
that that content marketing allows you
to do yes a couple questions so like one
is that I think people always you know
kind of struggle with his you're like I
started an internet business because I
wouldn't be able to run this thing from
a beach in Thailand like I don't want to
have to have you know a video studio and
all this kind of stuff so like first
question is like and in my personal
opinion like if you're willing to put
your kind of name and face out there and
do videos you don't have to be an actor
all the people that are on YouTube
creating videos just regular people just
turn it on a camera I mean look at how
popular reality TV is these days it's
not because these are people that you
know went to world's greatest acting
schools it's just regular people and
that's what people like watching I think
I heard from a friend of mine that
that's got a young daughter he was
saying like one of the most popular
y'all probably know this better than I
do but it is one of the most popular
YouTube channels is a channel it's like
kids playing with toys because I guess
like the little kids like watching kids
playing with toy the weirdest thing not
sort of fancy Pixar movies but literally
other kids playing with toys and so what
I'm saying is that like if you're able
to if you're willing to do videos
yourself my opinion that's absolutely
what you want to do demo your product
that kind of thing but what if somebody
for whatever reason just doesn't want to
do that like they don't want to put
their face behind the camera they don't
have to do videos but they still want to
be able to leverage videos MA on YouTube
on Facebook maybe even live video if
possible like how would you think they
kind of like cross that hurdle
yeah I mean you don't have to
necessarily be the person that's putting
yourself out there I understand a lot of
people they just want to be more
behind-the-scenes even though yeah it is
an advantage if you are willing to be
the face of your product you can build
that you know share your story build
that trust that relationship that can
give you incredible advantage but you
don't need to you can find influencers
you know the great thing is there's huge
you know people on YouTube or Instagram
or Facebook that have the following
they're the face that are putting
themselves out there they have the
audience they have the trust and you can
then approach those people and you could
either offer to give your product for
free or you can pay them and they'll
promote your products for you so similar
to what Nike does you know Nike has the
apparel what they do is they find
celebrities LeBron James Kobe Bryant
different celebrities that are
influencers right there creating content
they have their own brand and they
sponsor them or they partner with them
so it's a very common thing that a lot
of the bigger brands will do is they're
trying to find people that already have
the following they'll pay them they'll
work with them so that's another option
too of course you could hire someone if
you wanted to be to be the face of the
product but that cost money and I a lot
of people might not be in that position
to you could even sponsor podcasts out
there let's say you've got
some supplements that you sell or some
sort of health or fitness line you can
find the pod khat podcasters or the
influencers out there and sponsor them
work with them you can just pay them
from one-off promotion so they can
create the content for you
the other option too you know with
social media and even with things like
article writing blogging because you
know Google's still the number one
website number one search engine is you
could hire writers to write content for
you and if you learn some SEO search
engine optimization you can rank those
articles and pieces of content and you
can find writers fairly inexpensive to
do some of that stuff for you too so
there's a lot of different options a lot
of different ways of going about it's
hard to tackle it all at once I often
recommend for people to identify the
platforms that your audience is gonna be
and really focus on going deep with that
mastering that create a process for it
and then you can expand to other
platforms too yes so one of the things
is that um you know like that I've
always been kind of confused about what
this is like save for y'all's answer
when I was talking to you yesterday was
very interesting is that say somebody's
got a product out there like you
mentioned the yoga man we could talk
about any product just for the sake of
an example and they're like ok cool I
understand creating content is great
understand let's just think YouTube can
be a good channel like how would they
decide like what content to create do
they create like literally demoing their
product are they just like here's three
yoga exercises or something like that
like how do you think they decide like
what is the best content to possibly
create yeah so it's it's similar to
launching a product knowing the best
product launch on Amazon is based on the
research and Amazon's a search engine
but also YouTube Google and you need to
identify what people are already
searching for so what are the specific
keywords the phrases that people are
going ahead and typing in Google or
typing in YouTube typing in Amazon so
what I first kind of take a step back I
make a list of all the all the keywords
all the things that people are looking
for and even even broader than that you
know what are the problems in this niche
what are the the challenges that my
product helps solve and the benefits
that it provides and then just by doing
that I get a lot of ideas on different
types of content that I can create for
finding keywords and YouTube sometimes
it's
just as simple as just typing in a
phrase like yoga and then space and then
whatever is Auto populated by YouTube
those are popular keywords that people
search for so Amazon it's the same
process because Amazon doesn't really
give you the exact not like a google
keyword tool or anything all the exact
data so you can just kind of look and
see what gets auto populated you could
also go to something like Google keyword
keyword research tools and identify the
keywords that way too and then the other
favorite way that I do it is I look at
other videos that are in my niche or
content that are getting a lot of views
a lot of engagement and the great thing
is online everything is transparent I
can go to youtube I can see how many
views that videos getting I can look at
how many comments I can read the
comments and see what people are saying
or suggesting or the different dialogues
and conversations around that and then
if obviously it's got a lot of
engagement then that's a good topic that
a lot of people are interested in that
I'm gonna then go and create content on
it as well so so it's just doing the
research on it and and like I said you
could do content around your product so
reviewing the product you know a demo of
your product what also is popular is
comparisons of product so you can
compare you know your product versus the
other product out in the market and
educate your niche market on that
showing how to use the yoga mat of
course but then taking a step back okay
the yoga niche I could do yoga poses I
could do yoga tips even go maybe in the
meditation and things of that nature so
that you attract people from that still
have an interest in that niche and then
you can funnel and promote your product
to them and I think you know to take a
oh and even another step - I also
recommend that you use your content to
build a list which is the advantage of
this as well because one of the
downsides of Amazon they don't give you
the customer email address the benefit
of doing this is you can build an email
list and with that email list build that
long-term relationship you can promote
you know multiple products you might
have on Amazon you could promote to your
own store if you have a store outside of
Amazon and there's a you know more
potential to build that long-term
relationship with people -
you
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