Hey everyone, this is Stefan from
projectlifemastery.com and in this
video I want to share with you a little
how to use it in your online business to
attract people to you, to get traffic, to
build your brand and I'm going to share a few tips
with you guys that can help you really
utilize it in a very effective way. Now
content is one of the best ways to build
your brand online. It's one of the best
ways to attract people. In fact, if you
look at Project Life Mastery, that's what
I spend the majority of my time doing
in my business, is creating content because
that, by far, has been the most powerful
way to get traffic to me and also to add
value to people as well. And content
comes in many different forms. Content
can come in the form of a video like
what I'm doing right now, by creating a
video; a piece of content that hopefully
adds value to you and benefits you in
some way. It can come in the form of an
article that someone might read on a
blog. It can come in the form of an image that
you might find on Facebook or Instagram,
a quote, it can be something funny,
it could be something interesting or
informative. There's many different types
of content. Many different forms of
content.
It could even be you interviewing
someone else and that could be a form of
content that's available online. I
want you to understand there's many
different types of content and you've got to
identify the best type of content that
is going to be most relevant for your
audience, for the market that you're in, or the
niche, or the people that you're trying
to attract because every niche, or
market, is going to be totally different
in terms of what they want,
what kind of content that they're going
to want to consume from you. But there's
many different platforms available for
free for you to be able to create and
publish content on. That's the amazing
amazing thing about the Internet. Facebook is
free. Instagram is free. Twitter is free.
Periscope and Snapchat and Pinterest,
YouTube - they're all free.
Anybody can sign up, set up an account
and start creating content and these
days creating content has never been as
easy as what it is today. To record a
video, you can literally just take your
iPhone or any phone that you have, most
phones now have cameras on them, you can
use that to record yourself and create
content that you can upload onto the
Internet. If you've got
a laptop, or a computer, most of
them, they have webcams built into them
or you can just, literally, find a webcam
inexpensively and set that up with your
computer and record videos that way.
Anybody can write their own content
these days and really, the Internet is a
place where anybody can share. You don't
have to be an expert.
You don't have to be a know-it-all or
an authority on a subject.
It's a place where anybody can share their
experiences. Anybody can share things
they might have learned or things that
they feel can help other people and
that's the beautiful thing about it.
Anybody can do it, anywhere in the world
and, of course, from there you can attract
people to you that way. In fact, when I
started creating content in 2012 for
Project Life Mastery, I just had a little
digital camera that I put on a stack of
books, I didn't have any audio equipment
or anything like that, and I just
spoke in front of the camera; shared
things that I learned and shared my
journey, my goals and my fitness progress
and I was able to attract
people that way. In fact, now, today, I've
got all this great camera equipment and
stuff but my most watched YouTube video
is one from back in 2012 from that
little digital camera that I had.
The camera even fell over in
that video and I dropped my pen;
I lost my pen, I couldn't find it and
sure enough, that's my most popular video. So
I think there's a misconception from
people where they think that, "I can't
create content because I'm not an expert.
I don't have the right camera equipment.
I'm not the best writer." None of those
things matter, guys. All that matters is
that you just decide to get started and,
ideally, the sooner the better. The sooner
that you start creating content and
you're consistent with it, what's going
to happen is you're going to get better
as time goes on. For me, the
content that I created originally back
in 2012, I look back on and I'm like, "Oh my God.
That content was horrible," and that's
only because I've gotten better.
Anything that you do enough of you're
going to get better at. Nobody is great
at something the first time they do it.
Everybody sucks the first time that they do
something but if you have a growth
mentality and you're just committed to
getting better and better at it as time
goes on then, eventually, you're going to
get much better at creating content. Now
you can outsource content.
I've got a friend, Caleb, who
built a brand called Young and Raw, him
and Sheleana, they built a brand,
youngandraw.com and it's all about raw food
and healthy living.
They built that brand by having guest
contributors contribute content to their
website and they had health experts and
nutritionists and all these health
people submit articles to their website
and they would get and reciprocate
by getting traffic and exposure for them.
That's how they built their brand and
sure enough, they've been able to monetize that
through affiliate marketing and through
their own products and many different
ways of making money from that. So you
don't necessarily have to create it
yourself. You could find other people that
contribute to you. You can hire writers
and content producers that can create
content for you as well and then you
just have the platform; the hub that
other people can submit their content
to. Many ways of doing it but content is
by far one of the most powerful ways of
getting exposure online. Now content is
also great because if you create a piece
of content in your market based on what
people want and someone consumes that
content, they get some great value from
that and they're like, "Wow. You know what? This is
great. I learned so much great information. I
got some good tips," and they receive
value and benefit from them then, ideally,
what's going to happen is they're going
to want to subscribe to you.
That's what has allowed me to build my brand,
is somebody might watch this video, be like,
"Wow. You know, this is really useful. I
really enjoyed this video. I enjoy this
person. He's got some great tips. I'm
going to subscribe to his YouTube channel
or I'm going to subscribe to his email list
or hit or like him on Facebook," or
whatever it is, so that I can receive
more value from that person. So quality
content is key. If you publish
horrible content and I'm sure you've all
consumed horrible content before. You
might find that on Facebook, you might
click on it, you go to the article and
you're like, "You know what? This wasn't
very good." Or maybe you watch a YouTube video
and you're like, "You know what? This
YouTube video was not good so I'm not
gonna subscribe to that." So it has to
be quality. If you publish quality then
people are going to like and follow you
and want more from that and that gives
you the ability to build a relationship
with that person over time to add more
value to them
and strengthen that relationship.
Also what happens is when someone
receives benefit and value from you, then
they all of a sudden, they're
going to develop a relationship with you.
They're gonna, maybe, trust you or
develop some good will where they're
gonna feel like, "Wow. Ya know, this is great. I
owe you one. Thanks. That was a great tip," and
then, sure enough, the law of reciprocity kind
of kicks in too. When you give to someone
then they're going to want to give back to
you and I've found that in doing so, weird
enough, I've actually had people that
have offered to give me money, they've
donated money to me, which I'm definitely
very flattered by but more so in the sense
of if you have your own product or
service or maybe you're doing affiliate
marketing, then that person's
going to be more likely to buy it from you
as opposed from anyone else because they
like, know and trust you.
You've already given value to them and
they're going to much rather do business
with you, as opposed, to someone that they
don't even know and that's, kind of, the
challenge with a lot of forms of
marketing out there, is that when you're
marketing to cold traffic,
people that have no idea who you are, they're
going to be a lot less likely to buy as
opposed from someone that likes you and
knows you and trusts you, you've already received
benefit and value from you. That's
what's really allowed me to do well
online is because I've spent so much time
putting so much content that a lot of
people love, at least they happen to
love it and they share that with me and they
follow me and everything that when I
release a product or I recommend a
product or share a product,
people know that they're going to get
value from me. They know that they're
going to get benefit from me. Maybe not
everyone but, for the most part, my
tribe and the followers that I have,
they definitely have bought my
products and done business with me,
which is really great.
So the key is with content. Make sure that
the content that you're publishing is
relevant to the market, or the audience,
that you're trying to attract. So you've got
to make sure that you create content
based on what other people want, not
necessarily, based on what you want. Now
when you're first starting out you're
going to try to get that data by looking
at the analytics and the stats of
Google and YouTube and some of these
other platforms that can tell you the
search data, what people are searching
for- that can give you ideas on what
people are looking for to create content
on that. Once you get a following, you get
subscribers and followers, then you can
listen to them. You can find out what
they want. For me, people are always
asking me questions and say, "Stefan, can you share
this? Can you share that?" That gives me great
ideas that I can create content on that I
know that people are interested in. You
can also look to see at other, maybe,
bloggers or YouTuber's or people on
social media in the niche or market that
you're in, you could follow them and look
to see what people are resonating with.
What pieces of content, or
topics, are people really loving? They're
commenting, they're liking and they're sharing it
and it's really popular for them. That is
a really great indicator for you that
that's an idea of something that you can
also create content on as well.
The other key with creating content is
consistency. It's not enough just to publish
something one time and then just never
publish anything ever again.
Now, you want to be consistent with that
and have a consistent schedule of
publishing. Whether that's once a week,
once every three days, every day.
It doesn't matter.
The main thing that I would say, I mean,
if you could do once a week, I've found that
to be key.
I wouldn't do less than that.
Once a week publish content, in terms
of like a blog post or a video or
a podcast. That's a really
important one.
If you could do more, the better. Okay? The
more the better because that can give
you more exposure. For me in my
business, I try to do at least five days a
week although sometimes I've done every day.
Sometimes I've done it every
three days or four days. Whatever it is
but just try to make sure that you're as
consistent as possible with that. When
it comes to social media, you are going
to want to post even more consistently.
If you can actually post every three
hours, ideally, on social media like
Instagram or Facebook or Twitter, the
better because the more frequent that
you are, the more organic reach that you're
going to have on Facebook and some of
these platforms. So you get rewarded for
that. So consistency is very important.
Now, of course, some of the social media
stuff you could do yourself. You could
outsource it at different points. I did a
great video, went
into my content creation machine, and
hopefully you watched that because that
shares more about how I turn a
ten minute video into multiple sources of
content that I'm publishing online. So it's
about leveraging yourself, re-purposing
yourself if possible so that you can
create more content on all of these
different platforms. So getting in the
habit- very, very important and I think,
also, if you can create content around a
niche or a topic that you have an
interest in or even a passion for, you're
going to have an incredible advantage
because, for me, I don't have to spend
time researching my content because my
research is me reading books and me
going to seminars and having coaches and
going through courses and programs.
I'm learning so much because I stand on
shoulders of giants and I'm learning
from other people that allows me to
to be able to share what it is that I'm
learning and doing with you guys on my
YouTube channel or in a blog post or
whatever it might be. So, for me, the
process of content creation, I find
it so enjoyable and so fun, for me,
because it's something that I would do
anyways. I basically get
paid
to journal online; to share things that
learn and I've found that by me sharing
these things that have benefited me in my
life and things that have helped me or things
that I'm learning- it helps me learn it even more.
Right? I think reading books is
great, going to seminars is great, going
through courses and having coaches is great
but you've got to make sure that you master
what it is that you learn. For me, the
process of sharing this and being able to
put it out there online and create
content out of it, it's really helped me
to integrate it much deeper in my life
and so the process of creating
content is something that I would do anyways. I
think everybody should do it anyways
because it is just a very enjoyable, very
beneficial process. To give you an idea,
even seminars that I go to, if I go to a seminar,
at the end of that day at the seminar, I'm
writing out the things that I had learned
from that seminar to reinforce and go
over in my notes and everything. It just so
happens that I just happen to do that on my
blog and on my videos and
it becomes content that I can share with
other people as well. So if you're in the
fitness market, if you're in the
self-development market, if you're in the
gardening market, spirituality market, the
habit market, the dog
training market, whatever market that
you're in, business marketing, et cetera, you
should be interested in that topic that
you're building your business around so
that you can research and learn and be
able to have ideas that you can create
content off of. So those are some tips
for you. I don't want to make this video
too long but hopefully you
receive some benefit and value from this.
If you did, hit the thumbs up button.
Make sure to subscribe for more videos
like this and leave a comment below. I'd
love to hear your thoughts on this as
well. I could really talk all day, all
night about content. It's one of my favorite
subjects and it's been my favorite way
to build my business and if you get
anything from this, it's just get started
with it. It's free to do it.
Anybody can sign up for Instagram
and Facebook and YouTube. You can set up
website with a domain name for ten
dollars a year. Hosting is about five
dollars a month. Very inexpensive to
start a blog and a website to share that
content on and vice versa but just get
started with it. If you want to know more
information about how I've built my
business and how I use content and how I
make money from my content and do
affiliate marketing, then I've got a
great course and a free video series on
affiliate marketing mastery. You can go to
affiliatemarketingmastery.com or click
the link in the description below.
Head on over there. You get four free
videos from me. Check that out if you
want to learn more but that's it for
this video, guys. Thanks for watching.
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