Launching Your Product: Here's What To Do Before Anything Else #Best Education Page #Online Earning

so the first stage of a product launch

is what is called the pre pre launch

okay the pre pre launch so this is well

in advance of the actual launch of your

product now the purpose of the pre pre

launch is really to prepare for the

actual launch of the product as much as

possible so what I usually do you know

during this phase is immediately once I

know the name of my product and maybe

I've gotten a logo done for this product

then what I do is I set up what is

called a coming soon page okay

coming soon page this is basically a

one-page website a landing page or a

lead page fairly simple to do using

leadpages but I set up a coming soon

page it basically just says this product

you know whatever the title is is coming

soon to get notified of when it's going

to be available putting your name and

email address so that I can email you

okay so this coming soon page what it

allows you to do is a few things number

one is it plants a seed in people's

minds that there's something coming okay

plants the seed so people all of a

sudden they're like wow this is exciting

there's a new product that's coming it's

gonna be available and you're basically

building you're building your launch

list through this because people that

put in their name and email are people

that are very interested in the release

of this product and so what this is

going to do is is it's gonna help you

plant the seed but also when you launch

your product you're then going to have a

list of people that are highly

interested in buying that product when

it's available or learning more about it

okay so this is very valuable I this is

the first thing that I always do

like I said as soon as I know the name

of the product if I have a product image

I put that up there as well

but I want to start building my launch

list as early as possible because when

you have an audience when you have a

list then that's what's gonna allow you

to drive a ton of sales you know to that

product and the great thing is you can

do this before you even created the

product okay you don't need to have the

product created in order if you do be

able to do this what I often do is once

I set this up that I'm creating my

product there on after and sometimes

what I do is once I have this launch

list is I'll email people that are

interested and I'll ask them you know

I'm creating this product right now what

ideas do you have or is there something

you want this product to include or what

are your biggest challenges or problem

is that I can help you solve in this

product and I try to get their their

feedback along the way you know one

thing that I did that was really

powerful when I first created my

affiliate marketing mastery course is I

announced it to my followers subscribers

everyone that I knew that I was creating

this new course what that did during the

pre pre-launch phase is it again planted

the seed people got excited builds up

anticipation and I put together this

coming soon page and then from that I

was able to get a lot of people's

feedback and ideas and learn more about

them so I could tailor the product to

them so that way it was a much easier

sell because I'm basically giving them

what they want okay

versus me trying to guess or try to

figure that out

so this is a fantastic way to be able to

do that and another thing that I did

when I created affiliate marketing

mastery was I was very transparent

sharing the process that I was going

through so I shared in videos and you

know emailing the list giving them

updates along the way and I also when I

actually I when I was creating the logo

for the product I decided to do a

99designs contest and have them vote and

pick on which logo that they liked the

best that would then become the logo for

the program so now people are being

invested in the the creation of my

product and when they're invested in it

they're gonna be more likely to want to

support it and want to buy because I

feel they've had a part of it so this is

very powerful again these are things you

do early and you might not have

you know anyone to announce your product

to you but that's okay still set this up

because even if you get a few emails

even if you get 10 emails 50 a hundred

emails which isn't that hard to do

but you get that list these are highly

targeted people that are gonna be highly

interested in your product and it's

gonna help you significantly for the

marketing of it you're not gonna have to

wait to the last minute a lot of people

only do their marketing once their

products out there I like to do my

marketing several weeks or even months

in advance before my product is even

available okay this is also very

powerful if you have an Amazon product

you're publishing a book for example

because are really an T product because

that creation of the product is gonna

take time you know an Amazon product

that you want to sell a physical one can

take several months to launch on Amazon

because maybe you've got to go back and

forth with suppliers or maybe you know

it takes there's delay is often times

you know that with the manufacturer and

shipping the product let's say from

China to the United States so there's a

lot of time in between that you can then

spend on working on the pre pre launch

and really marketing your product and

getting it ready for successful sales

also very valuable to have a list like

this if you're selling on Amazon because

it gives you a way to boost your

products rankings on Amazon right off

the gate so when you launch our product

you can boost it to the top for your

keywords because you can get a lot of

sales in the short period of time

also it's a great way to get a lot of

reviews for your product because then

you'll have a lot of people that you can

be in communication with and you can

follow up with them to leave reviews on

the product and that will give you a

huge boost and it can really you know

give your Amazon product or your Kindle

book lasting momentum from the moment

after that launch okay so that's the

first thing what I like to do next thing

that I do that I highly recommend

is to build the branding okay the

branding of it so the branding consists

of everything from your website your

blog your social media presence okay so

if you're for example launching a brand

new company you know it's gonna sell

this product you set up you're coming

soon page but while you're waiting for

your product to be developed and you

know the launch of it you set the

branding in the sense you're gonna set

up your Facebook or Instagram your

Twitter you're gonna set up your YouTube

channel you're gonna set up your blog

you're gonna have all that stuff set up

so you have some form of presence as

well as having the branding that you can

then use to help promote and sell that

product once it's available it makes you

also look a lot more professional as a

more legitimate bigger company so people

gonna trust you a lot more as well when

they do decide to you know research you

or you know learn more about the product

so building up your branding is

something I like to do and just kind of

set all that up right you know during

this phase and then the next thing I

often do is create content to start

attracting people as early as possible

okay so content and you know content in

the forum let's say of videos or it can

be content and form a blog posts social

media content I want to build up a

following of people I want to attract

people to me so that I could funnel this

into my my launch list to my coming soon

page and and build a relationship with

people because the more people that you

have on your list and the more of a

relationship you have with them the much

easier it's gonna be when you tell them

about the product and it's when it's

available the more gonna bought more

people are gonna buy it so a lot of

people they create the product they put

it out there then they start doing all

this stuff by that point it's too late

you know like of course you want to keep

doing that stuff thereafter but do this

stuff as early as possible set up all

this stuff and you know you have time on

your side and then like I said a lot of

times when you're building your business

or creating a product you're you're

there's a lot of delays sometimes where

you might not know what to do you know

even if you're creating a book let's say

you're have a writer that's writing a

book for you it could take weeks or

months oftentimes people sit around not

knowing what to do during that time

while they're waiting for their book to

get ready you know or in the same way

again with an Amazon product you might

be waiting months you know for the

supplier you know the manufacturer to

manufacture the product well during that

time it's a great opportunity to start

building your launch list and working on

the pre pre launch okay so that's what I

highly recommend that you do is often

what I always do okay next is press

releases okay press releases press

releases are statements of news that are

very valuable for marketing and it's a

great opportunity to start doing that

during the pre pre launch basically

every big company they submit press

releases anytime they launch a new

product well in advance so Apple they

submit press releases oftentimes

actually these big companies they're

really smart what they do is they

actually leak information intentionally

you know on purpose they will leak that

maybe there's a new iPhone coming or

there's this new movie or whatever it is

and it got leaked but they did that on

purpose because they want to create

rumors they want to get the market and

people talking about it get a lot of

excitement and anticipation so they

often sometimes leak things too but

press releases are great so you would

create a press release and in that press

release and now said there's a new

product that's coming to the market this

is what the product is here's the

benefits here's the features of it and

you know here's the date that that's

gonna be available when it's gonna be

available to purchase here's how they

can buy it and even create press

releases very inexpensively by going to

websites like Fiverr calm okay and get

people there to create the press

releases for you there's other you know

you go to upwork.com you can find people

that can do that for you

and then once we have the press release

you want to submit it to press release

directories you can find people on

Fiverr comm they can do that for you or

there's some higher level directories

and websites you can submit your press

Elisa's to PRWeb calm is one of the

biggest ones does cost a bit of money

but that will ensure that your press

release will get the most amount of

tension and the benefit of the press

release is you'll get traffic from that

okay so you'll get traffic to that -

like you're coming soon page and build

or your launch list but also primarily

you can get media attention it can get

picked up by media lets and they can

start like other bloggers and and

whatnot they can start announcing this

you know on their blog or you can also

get interviews or get on TV radio

podcast things of that nature which is

also very valuable as well

so creating press release I always

always do that very valuable again

creates a lot of lot more buzz a lot

more excitement

another thing often do during this phase

as well as I think about how can I

differentiate my product or how can I

just how can I make it even more

attractive or you know pile on the value

with it

so that I can sell a lot more and what I

like to do during this phase is think

about creating bonuses bonuses for my

product so I'll think what are some

other things I can include that when

someone buys this product I'm also gonna

give them as a bonus to further add more

value to them and incentivize them to

buy so if it's less let's say an Amazon

product using that as an example let's

say it's a supplement you know I've got

a weight-loss supplement well to go

along with that supplement I created an

e-book right so when you buy the

supplement you're also getting a free

ebook as well so you're getting this

bonus that then increases the overall

value that is basically giving someone

more bang for their buck they're getting

more value in return for the amount of

money that they're spending so it could

be a bonus such as an e-book it could be

a video a video series it could be an

audio it could be a checklist the

resource list it could be you know it

could be a lot of different things but

think about what you could provide even

more more value to that person that's

buying your product and I especially

like to use bonus

is maybe during the first week of the

product product launch because then I

can really drive a lot more sales during

that period of time by telling people

that I'm only making this a bonus

available for this limited time or it

could also be you know maybe it's giving

your time you could offer uh you know

webinars and Q&A is and live streams for

people that sign up you know during the

launch week of your product so I always

like to think about that what are

bonuses that I could create that will

complement the product and thinking

about the bonuses I base it off of you

know people that are buying this product

what are the biggest problems challenges

or goals and what else could I create or

provide for them that can further help

them achieve that you know helping them

achieve their goals so think about that

I like to do that during the pre

pre-launch and I spend time creating

those bonuses during this period so that

I'm prepared well in advance for that I

would say you know also start planning

your just your overall your marketing

strategy so you should be planning if

this phase you know what's the strategy

that you're gonna utilize once you

launch the product and afterwards you

know how are you gonna market it how are

you gonna sell you might for example be

planning during the launch week you

might be running Facebook ads or Google

Ads or YouTube ads or Instagram ads or

Pinterest ads start planning that early

plant plan nap prepare that if you're

gonna do social media marketing in this

phase start creating the social media

images that you're gonna then use to

promote and sell the product so again

the more prep in terms of the marketing

the strategy you have is the more it's

gonna be better for you you know even I

might even create videos that I can then

release thereafter at least start

planning it you know start planning and

thinking about this stuff as early as

possible okay the next one this is a

great one

is try to start getting testimonials in

advance okay

that when you can get testimonials for

your product as early as possible it

will help you during the launch of your

product so to get testimonials one of my

favorite ways of doing that is that as

I'm creating the product I might find

certain people that could benefit from

the product they maybe like the initial

version of the product or even just the

draft or whatever it is and I try to

find people that I can you know either

give the product to you for free or at a

discounted price and an in exchange for

a testimonial so I'll kind of have like

a beta group of people that can go

through the product and what's great

about that too is that you can actually

get a lot of feedback on the product you

have people test it you know let's say

it's a supplement or let's say it's a

physical product again you could you

know find some people and say hey I'll

give you my product for free to test out

looking for ten people that you know can

test out my product and in exchange for

that would you be kind enough to give me

a testimonial that I could then maybe

use on my website in my marketing maybe

it's a video testimonial whatever that

might be but I try to get those

testimonials in advance because then you

can use it makes so much easier when you

launch your product and thereafter so I

try to get those in advance as well as

any feedback that you can get from

people same thing if it's a book you can

get people that can go through the draft

of the book before it's publicly

available they do this in movies all the

time too you know often with movies they

allow certain groups of people to be

able to watch the movie first so that

they can leave their reviews of the

movie before the public is able to watch

the movie so this is a very smart

strategy that I would really try to make

sure that you do and you know a lot of

authors do this you know if a certain

author releases a new book they'll try

to get endorsements beforehand they can

they can use on the cover the back of

the book from other people and they can

then provide to help sell that book even

further

can the other thing I would do during

this plays the space is plan what is

called your oto which is a one-time

offer okay a one-time offer so during

the launch of your product it's a great

opportunity to make an incredible offer

to really incentivize a lot of people to

buy initially and one of my favorite

ways of doing that is I often try to

make an offer around some sort of sale

or discount that I can provide

especially they're people that are on my

launch list I really want to reward them

for their patience or even their

contribution to help make the product

possible so oftentimes I'll start

planning in advance so when I launch the

product I might say well for the first

week there's an early bird discount or

there's a limited time sale that you can

you know save 25% during the first week

but then after that the price goes up so

what that is doing is it's creating more

urgent urgency for people to buy the

product during that launch week or you

can create an offer around the bonuses

you can say the bonuses will only be

available for the first week you know or

you know maybe you can provide a coupon

code to people if they can then use to

get a discount on the product

maybe it's buy one get one free you know

really think about what is an

irresistible enticing offer that you can

make available when you first launched

the product and when you first launched

the product you know obviously you're

not gonna profit as much by doing that

but what I like to use that as an

opportunity for again is to get that

boost and that traction with the product

because I know if I do that the right

way if it's an Amazon product you might

not make as much but the boost you get

from that and the reviews that you can

get will really help you make money

long-term so I'm always thinking about

the long term of this product what I can

do with it and and so that's why I like

to create some sort of offer to further

incentivize people

you

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