Mastering Copywriting: How To Turn Your Words Into Cash 💵 Jon Benson you#Best Education Page #Online Earning

so what kind of differences have

yourself but also people you worked with

celebrated clients notice from making

just that transition of turning it to a

vesl well when it first came out there

was like it's like nine-day it's like

what no I was doing it yeah no one was

doing in yeah it was like six to ten

times higher conversion rate it was like

sky stratospheric stuff and for a while

I thought you know a lot of my buddies I

hung out with today I mean they're

they're making you know millions a month

and they're doing fantastic and they're

usually doing it on sales pages or VSL

it's one of the two and a lot of those

guys learned what I was teaching and

they just improved on it or did their

own thing on it but over time that

dropped down like everything else right

but it's still really high the largest

offers out there or usually be as always

I love that so maybe you give us a

mindset shift here because I think

there's a lot this um that holds people

back I find around selling around

promoting themselves their product and

they don't wanna be too aggressive they

don't want people to criticize them so

what is the mind so that you have around

that is a tricky one I some point around

forty

I lost the selling is a key when and I

lost it probably not for the best of

reasons I lost because I fell in love

with persuasion I fell in love with

being able to form an argument that

would make some money want to buy

something not against their better their

betterment but poor they're better than

Frank so I'm not selling them somebody

has a cause cancer but something's gonna

help maybe firm in it it's a different

story but I really lost it when it

dawned on me and I've been teaching this

ever since that if you believe in your

product or service

and if you believe if you understand

that people will not take action

generally speaking unless they have some

form of skin in the game if they've not

invested in something out of their

pocket that's painful that whether it's

$5 or $5,000 they're not as investigated

hey everyone this is Stefan James from

project life mastery and I'm sitting

down right now with John Benson who's

one of the world's most successful

copywriters and the founder of the video

sales letter he's someone that some of

the world's top marketers learn and

study from including myself he's

influenced my business a lot and today

we're gonna dive into his story we're

gonna dive into copywriting how to learn

and master it for your online business

email marketing video sales letters John

man thank you for taking the time in I'm

gonna be here thanks that you might

share with people a little bit about

your story you've been at you've been

involved in this online world for many

years now you're one of the veterans you

know it's changed and evolved a lot but

how did you get started with this to

becoming one of the most successful

copywriters today I started in it's guy

I started really late I was about 40

years old at when I started so I was

working as a graphic designer with my

own company in Dallas and I had gone

through obesity in my early 30s and had

a heart attack I almost died and and had

all these major health issues in and I

was an athlete throughout college so I

decided I would go back to my athletic

roots go back to bodybuilding go back to

and try to figure out what's wrong with

my diet

obviously genes are really messed up

when that happens right you know in a

and so I just turned my whole life

around and

when I was in my late 30s and I wanted

to write a book about it and I've always

wanted write a book had this like you

know Tony Robbins check the list of year

and bucket was things to do but writing

a book was one of them I thought it

would be on something like I was

philosophy major at those so I thought

it'd be something like you know on deep

thoughts of unemployment or something

really perfectly related but you know

the epistemology of being broke but it

ended up being you know fit over 40 and

you know I didn't have any pretense of

it me being of the subjective enough for

the book and so I had the idea of

interviewing other people that were over

40 and then it ended up being like well

why don't we do 40 to 80 you know like

this the wide range and that book became

like a I teamed up with a marketer who I

had no idea what the internet marketing

was I I knew what the internet was

because I was on it but I didn't really

call it internet marketing and and Tom

Venuto was the guy and I he went up to

LA I went up to New York train with him

for a little bit had a book deal on the

way back 50 50 yeah I had no idea what I

was walking into and it ended up being

like at the time I just shut down

multiple servers he had a thousand seven

on Alexa and you know everything changed

from that moment on so that's how I

started I get baptism by fire and so so

the interesting is where timon

copywriting is I did not start off to be

a copywriter I I knew I could write I

knew I could write a book I knew I could

write poetry I guess I was a poet

believe it or not really but copy is

completely different and I found that

out the hard way so so what year I guess

did you first initially start in

publishing that book they came out in

2004 that's important yeah oh wow

and then what kind of made you

transition into learning copywriting

like at first you're just writing your

own book for your own interests but

actually studying and learning

copywriting persuasion influence what

made you go down that path I so the odd

story here is that I never set out to be

a copywriter at all I didn't write the

copy for fit over 40 I did I just wrote

the book how didn't I know anything

about it well I got hooked on this is

like wow this is great just walk away

from having with my design practice my

design for him and he said I'm just

gonna do this and so I wanted to write a

diet book I'm like I don't want to be

pegged as the over-40 guy I mean this is

this is because if it's more than that

right and so I decided every other day

diet it was my second book which is a

great name and it was what I was

basically teaching people to do it was

kind of catchy

and when it came down to writing the

sales letter I just sucked at it I the

book was fine and the sales letter which

is terrible and I couldn't get to

convert more than like half a percent so

I'm like okay obviously there's

something more to it and I never studied

anyone I never at the time I'd never

heard of John Carlton or Garry bid

zabinga or any of the David Ogilvy these

things were like foreign to me you know

and totally foreign and so I decided

well the fastest way I could figure out

how to do this is look at what Tom did

who studied under John Carlton and kind

of take some of his ideas and tried that

and I got it up to 1% I was like okay

this isn't gonna work so I was really

frustrated because it was like I thought

the book would sell and it was like very

frustrating so one day I stalking my

friend Mike Geary and he promoted over

40 they said there's this guy doing this

weird stuff with PowerPoint you should

check out and a

he's doing it with he's selling a

product with PowerPoint I go like you

know the office thing right and so I saw

his video and thought I think he's got

the right idea with the wrong

application and I took my my minor was

in psychology so I took my you know NLP

it was as I was reading in a lot of xx

Robbins at the time but I was also

studying NLP and took all this and put

together this very basic ugly video

sales letter and I just put this out one

day and you know I didn't want to shave

I remember I didn't want to be on video

so I was I said oh do all the words on

the screen so it wasn't like a

mastermind to it it was like you know I

knew it could be done better than that

and so I thought well I'm gonna do it

I'm gonna try it this way and I kept

putting it off putting it off and then

there came time to do a video for

youtube for my 90 followers you know and

I did a video so far and that was the

first of it and my sales went up six

times so I thought wait yeah it was long

as 6 or 7 min of ESL so I decided to do

a long when it was like 20 minutes it's

really long and I remember no and no

one's ever gonna read this and was ever

gonna see this new and and yeah that

became the first BSL that and the next

thing you know everything's different at

that after that so and so for whatever

reason I was psychologically able to

write a slide by slide versus writing in

story form now I can write in both but I

couldn't write in story that I can write

I know I want my audience just just to

know if they're not aware this really

revolutionized things for internet

marketers because before then it was all

these long-form sales copyright which

I'm sure you guys familiar with you go

to a website and this is a long sales

letter and what you did essentially is

you took that and you put it together in

a PowerPoint presentation made into a

video if you guys have been on webpages

or you see these via sales video sales

letter that communicates that copy and

it's more engaging and grabs her

attention that's this is the man that

created it

so yeah specifically it's it's I think

what other people were thinking about

doing was saying taking a sales page and

putting it into a vesl and I remember

Perry Marshall I met him years later he

said that's what he did in this first

year so it works really well for him

that's not what I did what I did was

because you don't have a pattern or up

for

first part of a sales letter right yeah

you know it usually starts dear friend

or something right it's completely

different or a psychological in my

opinion and so I created a whole

different way of marketing with pattern

interrupt since a lot of LP stuff and

then putting it into a very ugly all the

slides were black except for the the

words I want to emphasize which were a

lot of NLP words a lot of like you know

power words and embedded commands and

things like that and so you know I was

just trying to be clever really and and

and then I broken into this black and

red because that was what advertising

news that's what I am this tree I came

from and the next thing you know it

became the ugly video sales letter which

was named that way by Perry Orion we're

on eclis we're here T and sisa and I

came down to Austin about a six or seven

months after it came out and thought

that's where I met Ryan and taught Ryan

this and he came out with a product yeah

and then you know he he said in the

product it was I learned this from the

Skagit Chomp inch but in one ear and out

the other and so they did they did

really well with that product but and

that came out with celebrator a year

later so that was the that's still the

Ferrari of their courses so what kind of

differences have yourself but also

people you worked with celebrated

clients notice from making just that

transition of turning it to a vesl you

mean going from a sales purpose or yes a

for example you're saying like you

weren't converting that much I first but

just making that transition what kind of

difference did that make

well when it first came out there was

like it's like nine-day it's like what

no I was doing it yeah no one was doing

it in and it was like yeah it was like

six to ten times higher conversion rate

it was like sky stratospheric stuff and

and for a while I thought you know a lot

of my buddies are hung out with the day

they're making millions a month and

they're doing fantastic and they're

usually doing it on sales pages Rivia

sells one of the two and a lot of those

guys learned what I was teaching and

they've just improved on it or did their

own thing on it but over time that

dropped down like everything else right

but it's still really hot it's still the

largest offers out there usually be

ourselves yeah I mean you got the

gunnery officer right now I create my

buddy Craig Clements wrote that he's an

amazing copywriter I wrote a lot of

things he's written a lot of things that

are really good and those are hiring

versions of an idea VSL they still

transition the slides a marketing Sherpa

who I just ran in the market right

before you I ran into marketing and

those guys up there and I wrote their

stuff and or some other stuff and and

those are Bo cells and so space is

something that they do mix in there but

it's it's you have to use all the

mediums and that's why I'm going to it's

like people say like emails dad or this

is dad or this is dead muted things just

work at different times and you if

you're not using if you don't have a

webinar enter via cell in the cells page

you're doing something wrong yeah you

should unless it you have a $30 product

you don't need a webinar for that bad

you should have at least two or three

mediums of how you're selling it makes

sense yeah and there are some products

that just will not sell any other way

but through DSL

I mean gasps well like you know a lot of

e-books would qualify for that yeah yeah

so someone that's watching this if they

want to learn to copywriting what would

you recommend how could they get started

or what are some tips that you'd have

for them to start learning how to write

sales coffee uh I'd be lying if I didn't

say buy my stuff but yeah so I might his

stuff I just recommend that I can say

that yes

I and I try to be pretty modest about

stuff like this I mean people who know

my ex-wife used to say you're just way

too modest and you don't talk about

yourself enough and all that but

whatever I will say this that I'm as

good of a copywriter designed people

something I am I'm a much better teacher

at it so and I break them the mole of

you know those who can't teach okay I

can and I teach and I figured out

systems along with my good friend Josh

Pellicer who helped me figure out and

decode what I was doing and that became

3x VSL which I mean half the people in

this room that have ESL's have gone to

that course and so I'm pretty good at

teaching it and so that's yeah I'm gonna

walk people through not just here's how

you get a vesl but why these things work

so why is this slide here I mean I'm a

slide by slimy guy it's extremely

in-depth it's it's you know probably too

pedantic for people it's a but yeah it's

it's in-depth and then the same thing

would be more copy credits like why is

this in order sure it's a machine that's

put that emails all and stuff but it but

you need to know why it works yeah a big

believer in learning Excel yeah yeah

yeah so else mentioned just for my

audience

John's created some amazing programs

will link to them for you guys in the

description but one of them is called

email copy Pro which is a software we'll

talk more about it but a software you

developed that helps people write email

copy you guys can check that out at WWF

master comm slash email copy Pro and

then seller ATAR which helps you create

your video sales letter you can go to

wpri.com slash seller ATAR for that but

do you would you recommend you break

down because I know with like email copy

Pro just that alone and seeing good copy

and breaking it down I found for myself

I learn a lot from that I'm just kind of

there demonstration of that product

right and seeing why how you how you

initiated the first sentence you know

how you hook people and how you you know

went to embed social proof or scarcity

or all these little factors I find just

kind of seeing it and breaking it down

valuable but is that something that I

recommend people I'm not doing

live coaching calls once a month we it's

it's something I love still love to do

it's gonna geek out on ya on why is this

working and what's the mystery of here

going back to Perry Belcher we're

amazing ever at tnc trepang inversions

and so ryan perry have been friends for

10 12 years now and Perry's like as far

as I'm concerned one of the best

copywriters on the planet he for

whatever reason thinks the same thing

about me and I got it on videos but but

we used to like just geek out together

because I Ryan I had to try to fit this

company together years ago and uh and we

would just geek out I'm like it on how

to write stuff and he was telling me a

story he got it forget double the

conversion was like something insane

like it was a double conversion are on a

converting party that was gonna get 4%

not bad to eight and he did it by

changing the one slide 1 slide it was

the very first slide of these stuff so

I'm telling you it's it's that have

you've heard the the parable about the

the submarine repair guy the nuclear sub

repair dude you know the guy there's a

nuclear sub and a port and and all the

alarms go off and they don't vote a call

so they call the nuclear sub repair guy

and he comes down and he you know looks

around and for 10 minutes and they can

go and alarms going off right pulls out

a rubber mallet and hits one little

place all the alarms go up and he sends

him an invoice for $10,000 I said dude

what $10,000 all he did was all you do

pull out a hammer he hit something

because well you need to look at the

itemized invoice yeah and it says you

know time for coming out one dollar

knowing where to hit yes I thousand

diner for and that's exactly what this

is right it's like knowing where to hit

knowing where that camera needs to

strike and uh or they in this case they

hammered music striking on camera but he

knew exactly what to do was changes one

thing so how important is is copy or

breaking things down it is the most

important skill anyone can learn when it

comes to marketing it's more important

than anything that you do is that is it

breaks down into how we

anyway as if I know how to communicate

to an audience it's going to help me

communicate with you I don't think you

can hear what everybody yeah I mean you

know you walk around talking in sales

copy but it's still the art of

persuasion

using it all every single day yeah every

day whether it's talking to your the

from the guy the front of the desk of

the hotel or your to your wife or spouse

you know you're using persuasion without

knowing it if you're not in a

manipulative wedding you might say I

really think this is the best place

where I could eat here's why okay

knowing how to build a case around

something you know is a good idea yeah

it's a really good thing and it

certainly is good business so yeah most

important skill and I want to ask you

just the importance of testing things

not optimizing it because I think you

know a lot of people out there a little

bit lazy I think they put up their

product on a website and you know just

put it up there the drive traffic to it

and they're like why aren't people

buying it but they don't realize that

they got a test and optimize it and when

it comes to so I want to know how I

guess how much do you focus on that and

what are the most important thing is

that you're gonna get the biggest

leverage testing so I'm gonna tell you

where I'm good and where I suck I suck

at this so III if I can have a team that

did this it wouldn't happen okay and the

reason I suck at it is because it's

boring I agree it don't like to do it so

you know I've got to tell you how

extreme I am with this I my top fitness

offer I gave up 66% of the product to

have other people do this so I'm I'm a

glorified affiliates get paid more than

the owner of the company

and because I don't want to do that now

do I know the importance of you yes so

what I can tell you exactly what to test

and so when it comes to be uh sells your

first slide your first your first your

first thousand words pretty cool you can

spin those and keep everything else the

same first thousand words not nearly as

important as your first five slides if

you don't get your first five slide

right so that's important dress

headlines and obviously subject lines

very important I've seen email

conversions double with a different

circuit so if you think about how

obvious this is I mean when you you know

get an email on your phone

the vast majority an email late today is

open on the mobile phone right well you

don't see the hero but you might see a

couple lines right but you're gonna see

the subject line right and nine times

out of ten you delete emails based on if

you read the subject line or even worse

than that oh it's from that asshole I'm

gonna delete that or whatever it yeah

that's not a good call right so you need

to get this down you need to get these

so testing subject lines headlines and

first birth working episodes was huge

and obviously offer points yeah offer

points a price of the product rice the

product got I've seen just weird things

happen with prices yeah like I've said I

saw seven dollars beat thirty seven

dollars like handily not only on on

total revenue upfront but total of your

back ends no need to test it awesome

yeah stipe a little bit into email

marketing so obviously the Internet's

involved a lot there's social media

there's content marketing I think we're

both in agreement that email is still

the most powerful way to communicate

with your audience you know I use it as

the main channel to communicate with I

mean you own your list you don't really

own your Facebook or Twitter or things

of that nature but it seems to be the

most consistent way for affiliate

marketing launching promoting your

product building relationship but I just

love to hear your thoughts on what I

guess is the current state of email and

what do you see it going like how do you

see it may be evolving over the next few

years yeah every every month email is

dead you know every

it's been this way for years it's always

complain about something so yeah the

funniest one thing I saw it the other

day it was Dean Jackson he's a big guy

and I post it on Facebook yes this is a

real thing that just happened I got a

text message from a text based marketer

going email is dead click here to find

out why so he clicks there and what's

the first thing they asked him for his

email address did you take a screenshot

it's like it's so dead that's the first

thing that you're asking for right it's

it's such a lie Ryan Deiss made a joke

about this you know it's email is still

by part of a high star average $38 for

every dollar you spend it is it is the

nuts and bolts of the industry now I'm

also not foolish enough to believe that

like direct mail that will soon peter

out something else might rival it

there's nothing out there to rival it

right there's nothing the everybody says

though the bots would do it tax would do

it not know for daily communication that

stuff is great for one-off stuff is

sucks for daily we are still a daily

email or that's where we go to social

media is a distant second I mean because

you're there on social media if you

think about what you use email for

psychologically versus social media you

don't go to email because you wanna have

fun yeah I mean unless you have a really

interesting email account which do tell

me about that but most people go to

email because they need their checking

their email just why what's the

psychology bond what are you doing

Stefon when you're checking your email

what's going through my business I mean

everything from like pretty much my

whole life has managed flights and right

right invoices receipts like everything

is still email passwords you said the

keyword management yes

email is your management tool social

media is not your management tool social

media is your tool to or distraction

it's your tool for engagement yeah

absolutely true it's not a management

tool and that's why email isn't going to

go away so if you're talking to some

money on their management tool it's like

you being inside a sauna or slack or

whatever you

and then somebody almost said being able

to Tam you go hey I know that you're

into this little thing over there and

this may help you do this it's that

level of direct responsiveness so yeah

we still email so rules really comes out

and likewise

direct mail the people that just do not

want you to know the direct mail is

still alive and well organized like I

just think another friend of mine died I

don't know if you know wants me to say

his name or not but uh is it fifty

million dollar supplement company based

entirely off ads in newspapers right so

do these things still work of course yes

yeah so if ads the newspapers still work

then yeah emails a long way to be done

yeah

so when it comes to email marketing what

are some of the best practices or

strategies in terms of emailing your

list uh so I'm a believer in only

emailing your list the days that you

want to make money okay so every day

yeah yeah so I every day if it's

interesting yeah if it's helpful if it's

compelling if it's provocative if it's

in so that's why you know popular tools

like that are going to be very helpful

to do and there are some definitely

there are some businesses and situations

where that's not as practical as others

but this whole thing oh yeah I hear this

all time I only email my list once every

13 days because I don't want anyone done

subscribe to dude screw the unsubscribe

you know seriously you want people to

unsubscribe it's the exact opposite

mentality I want people to be raving

fans of mine and people that don't to

get off dental this stop polluting the

list I want to help you don't get me

wrong but if you're not gonna take the

help and you're not gonna you know

because you you know you're not gonna

interested in anything I have to say or

offers it's not gonna work

yeah so now that that engagement mean

like yes I might change it might

elongate or time there may be a lot a

need for much more nurturing nuggets

you know you're talking it's still

tripwire products who did they rebranded

this very well today it's a there's

still a need to do the tripwire products

to give value to ascend them to send the

people

to higher levels of your product develop

our product with this acquisition but

but the point is is that yeah it's not

going anywhere and you need to learn how

to master this and you need to do it on

a frequent basis yeah

not doing in our frequent basis is a big

problem goods that that will get you on

subs faster than deeper down and are you

ensuring that you have a certain ratio

or balance of just providing value

versus when you're promoting something

ideally yeah yeah I mean I know guys in

my fitness list to be honest with you is

managed by somebody else and it's

relatively large it's not as large as

other people's but some other people's

big and it's content content content

content but all that content is like

embedded with promotions and some of its

just down are commercials right so

there's not it and this is I think a

really good rule of thumb you never send

an email out without something to click

on ever unless it's like hey I just want

to say I'm sorry that but I won't be at

this meeting today that I or this

webinar because my dog is in the

hospital Obama a click here to get this

are you then obviously that would be out

of place right like it was an emergency

email or something but content email

people sending out Conti mail oh this is

awesome it's awesome you this awesome

Joe polish my good friend Joe used to do

this all the time he says it the rare

times he would send out content it'd be

like oh yeah Joe you know I just feel

like at the end of it and Dean taught

him that you know this four step thing

is do at the end of emails like here's

four ways I can help you day little

promo link little promo link little

problem link no for you so this is

that's the best of both worlds

yeah no one's gonna read that go oh what

an asshole yeah yeah so if they do you

don't want one I love that so maybe you

give us a mindset shift here because I

think there's a lot there's something

that holds people back I find our own

selling

get around promoting ourselves their

product and they don't to be too

aggressive they don't want people did it

criticize them so what is the mind so

that you have around that you know I I

and this is this is Ricky like I some

point around 40

I lost the sailing is a key when and I

lost it probably not for the best of

reasons I lost it because I fell in love

with persuasion and I fell in love with

being able to form an argument that

would make somebody want to buy

something not against their better their

betterment but for their betterment

right so I'm not selling them something

as a cost cancer isn't no but

something's gonna help maybe prevent it

that's a different story but I really

lost it when it dawned on me and I've

been teaching this ever since that if

you believe in your product or service

and if you believe if you understand

that people will not take action

generally speaking unless they have some

form of skin in the game yeah

if they have not invested in something

out of their pocket that's painful okay

whether it's $5 or $5,000 they're not as

invested it's the reason why $5,000

courses have lower refund rates than $5

courses because they're more invested

right so once you understand that you

have to make an argument and so far no

one's been ever make this argument that

you are doing someone at a service by

not selling to the madness so I make the

argument that if you have something that

you believe in and all the products I

saw I'll totally believe it and I know

it can help them either make money or

automate their businesses or learn

copywriting or get fit you know then if

I don't sell it to them

I'm unethical so no sometimes maybe the

arguments that we want you just give it

to them because they won't do it now I

give away a ton of stuff but I know

that's not gonna get you there

no one's ever come up to me and said you

know what that free bonus that you gave

me changed my life no one no one in 15

years has ever said that what they've

said is you know fit over 40 or this or

that or change mine so the books that

they bought or the software that they

bought I mean you know the guys that

talk to me today it's like the dude

you're VSL changed my life I mean so I

you know yeah you had to buy it right so

understanding that that's how you change

people's lives as you get them to invest

in something and if you believe in it

then you're

an ethical virtue signaling prick if I

may be so Canadian leaf light by not

selling it to those by and then so

therefore your job becomes how do I sell

the most brutally efficient way as I

possibly can and therefore all the the

strings are pulled off that stupid it's

it's Scelzi you're damn right it is like

when I ride for comes to write I don't

write as much hardly write for anyone

anymore but when I wrote full-time I

would write something and they come I go

oh you know what this is just to die

don't this this doesn't sound like me I

go yeah I know exactly it's not supposed

to

you saw this person doesn't it's it's

like you're boring and and so the people

that got over that got results so now

there's no no need to lie in that you

know you can exactly there's really very

little need to even exaggerate if people

exaggerated by using like the hyperbolic

language that's not what I'm talking

about like saying like oh I've helped

ten million people lose weight well you

don't can you say that if you've helped

a hundred thousand people just a hundred

thousand people right the point is is

not saying that is a really big drag

right and not saying that I you know I

didn't die I literally act act I will

say it this way and I say it now here's

I'm gonna give you a copywriting lesson

here here's what I say in on a sales

page or on my VSL or for accelerator

it's like I inadvertently and I didn't I

don't use the word inadvertent I said I

accidentally so that's another little

copywriting lesson inadvertently five

syllables mix it I tripped up and now I

got it even simpler I fell into you see

where I'm going with this so keep going

simple simple simple michaleen so I

accidentally that's not too bad I

accidentally created an entire industry

that has made billions of dollars this

formula is an accident it was a total

accident but I want to show it to you

because you know it's obviously it's

read an entire industry that's a

braggart thing to say but in a non

braggart way and it's absolutely factual

so not saying that would be really silly

but also tacked on some persuasion you

need this because these other people

already have it so without this you're

gonna fall on behind

you can you know yeah so you get the

idea so so yeah I think it's to get over

that sales is a key thing that the math

the key for that has been that you're

unethical if you don't want to sell it's

powerful to you and that's what that's

of mind twist personally I I totally

agree and I've noticed from my

experience putting out tons of free

content over thirty five million views

one of the most disappointing thing that

I've found is that people enjoy the

content but very few people actually

apply anything and get any results from

it and that's a little bit frustrating

with how much time that I spent creating

such valuable content for people and the

realization that I'm in a way doing a

bit of a disservice rather than actually

having them invest in something that's

more structured organized and then they

actually you know when they invest in it

they have that belief and that

confidence too because in a way you're

to get them to actually buy the product

you're persuading an influencing to make

them believe that this is an opportunity

that can help them serve them that they

can do it and there's a there's a mental

components that I think once you get a

sale that contributes to their success

of actually applying it and getting

results right you know so I've noticed

that in my business as well as as much

as I want to help everybody and serve

them but in a way I'm not helping anyone

on the depth that I could really help

them just by providing free content it's

by charging money and having them the

more they pay the more they pay

attention and then where they're gonna

actually apply it and everything too so

yeah and it's getting over your own

there's a sense of like higher morality

that people have the one they they

attribute something to be you know

salesy very few people like to be sold

but everyone likes to buy stuff so if

you're in the area of saying like here's

why you should buy this it's gonna be

awesome for you that's not selling as

much as it is that's from a cheesy sense

of those cheesy sense of the word but

just look around you for the any lack of

clarity on this if you're balkanized on

this issue and you're like hey you're

like no I'm over here and the sales guys

are over there just look at your house

how much stuff in your house is stuff

you don't need you know somebody sold

that to you whether you know it or not

and I think that the this the shame of

it is it's one of the best professions

in the world if you're selling something

that's

and that's the key again it just is what

you're doing important is it opal you

mind sharing with people a little bit

about you know copy pro and what that

can do for those of the people out there

that want to be able to write copy or do

it a lot faster and easier by yes it's

something like you know copy pro yeah

well email copy pro was born out of

seller ater accelerator has software to

it right and when it start with that one

first maybe yeah I know I'll just say

the decelerator is by far and away the

most advanced and certainly the most

successful video cells that are training

on them in the world and has definitely

more winners I mean like I can go down a

list of the winners that come out of

cell Reiter I mean we're talking a over

a billion dollars a year or is repeated

all this so it's a formula that works

right but it's it's a copywriting course

senator it kind of tricked around

software right and the software's really

rudimentary it's like pick a slide and

you know you got nine choices of this

copy then go to the next slide Knight

right here so and so I'm writing a lot

of copy for you but I'm also teaching

you and every single slide okay this is

why this works and you know here's how

where you have to fill it out so the

request came up for email well how do

you disprove Oh we'll see a vesl is one

thing it doesn't change it's one entity

right it's a it's a formula down a

series of science email could be one

entity if it was only one email it fits

two emails you're automatically doubled

your entity volume right if it's a

hundred emails you can see where I'm

going with this

and everyone has a lot more than than

two emails right a lot more than a

hundred emails so that's a much bigger

beast to tackle could you make that and

have it have this the same level of

impact and so basically you're asking me

you the customers are asking a little

bit for a I for email so what email copy

Pro is excuse me is one of the very

first generations of the future of AI

for a free email it basically makes

every email that you want to send out

more lucrative so you don't write the

emails you just fill in the the specific

fields that we want you to fill in and

here's where the and the twist always

comes in for my stuff because there's

knockoff products that says Oh fill in

this field and will put this email out

for you and then the next time that

feels used it sounds like you came from

a foreign country and that English is

your fourth language right because they

haven't

this through it's complicated as hell we

thought it through so that you fill out

this one field it's gonna work in the

next hundred emails that you use right

and that's what you want you want a

database that then it's a smart that

understands that what's gonna do in the

next team will take home so this is not

only having you think through your

marketing it's doing it in a really

slight way and it's giving you the email

so you don't have to write it but it's

forcing you to think through your

marketing one little bit at a time like

oh do you have what we call a primary

solution and people get it don't know

what that is that's our term right so so

I teach people why it's important to

have a solution that is separate from

your product and a lot of people don't

think it don't sermon like that so

there's a great copy right there but a

lot of people don't think that way

because they think in terms of my

product or my service is the solution

and a little slide teaching tool that we

throw in that as you're filling out a

field it's like no I want you to come up

with something that is reason why your

slips product works so well so I'll give

you a simple example p90x is the only

program on earth that feature muscle

confusion preference for that's the

primary solution for p90x it wasn't p90x

it was like muscle confusion is the

answer to everything that you have

problem with therefore if you ever ever

ever want to get in shape that's loud

if you ever want to get in shape muscle

confusion is it now p90x was centered

around muscle computers the only program

that's easy where I'm going this that's

a primary solution imagine if we could

do that but we do this for you an email

we do it for people's fears people's

main problem their complaints oh we help

you brand everything so that when you

send something out it's like oh that's

the guy talking about that back that one

complaint that that they can relate to

oh that problem is solved in this in

this course or in this in this book or

whatever it may be so I'm teaching you

marketing without going through a course

you're spilling on one thing at a time

and the result is every email you send

is more lucrative

incredibly powerful I think not just for

learning it but I mean it does it that's

the work for you do you guys a lot of

the work for yet I think one of the best

ways again I'll provide the links for

you guys again but actually watch the

demo that he has on his websites because

it's a game changer it's really changing

the landscape yet again but it'll I

think by watching the video and seeing

it in action you see the power of what

it can do for your business and how you

can create better emails send more

emails make more money from it so again

the links rww projectlifemastery.com

slash email copy pro nww project life

mastery comm slash seller ater and again

the links will be below for you guys i

guess is start to wrap up what what kind

of advice would you give to someone that

it's just getting started today in this

world of the internet there's so there's

more opportunities available now than

ever before it's changed a lot in many

ways i think is easier to get started

today than it was before there's just

more opportunities and softwares and

tools that can allow people to grow but

what advice would you give to someone

just getting started so far i have not

found a reason to change this advise it

learn copy learn why copy works and if

you want to learn how to write copy

that's great

but at least learn how the mechanisms of

copy works because copy still king it's

gonna be king for a long long time even

with tools like we're talking about

still gonna be king because you still

have to fill in these fields and there's

gonna be a lot of people out there that

will never buy that stuff it that you

that you can you can become a copy

writer and they do that but you need to

know this for how to communicate your

your biggest message to your customers

to communicate their biggest fear if

they don't even know they have so and to

validate the fears they do know they

have these are really basic marketing

principles and the best way to do that

is to learn a copy again not having to

be a copywriter but learn the principles

of white copy works that is still that

that's yet to be replaced by all those

stuff and that's out there from you know

bots to social media stuff to whatever

the next big thing is it's still going

to come down to that the second thing I

would say

that is right next to that is if you

have a product or service that you

absolutely love it doesn't have to be

perfect you know and our stuff isn't

perfect we're always perfecting it as we

go along

it needs to be good and it needs to be

that the principal needs to be something

that you believe in like there's no way

and none of my products people come up

to me they go oh do you use as a gun I

just get just sells good you know I know

ever so so find something that you

really genuinely love to do because it's

and hopefully create a product around it

or a service and then sell the hell out

of it I the techniques will change

tomorrow there will be some new thing

that will come along right but if you

know how to write the first I'm not

suggesting ever I need a big copywriter

but if you know how to write

you'll never be unemployed there's

always needs because you know if you

don't write well especially but even if

you don't even you can't get gigs you'll

always be able to sell yourself and

that's the most important thing in any

industry is bills so jokes words it it

still comes down to words man I agree

yeah

well thank you John they appreciate your

time thank you guys so much for watching

if you guys enjoyed this hit the thumbs

up here on YouTube check out Jon

Benson's work study learn from this guy

invest in his training program so

definitely make a big difference for

your business leave a comment below

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you again soon

take care

you

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