hey everyone this is Stefan James from
Project life mastery and I'm being
joined right now by my beautiful fiancee
Tatiana who most of you already know
we've done other videos together here on
project life mastery today we wanted to
do a video to share with you guys more
about Tatiana's journey and story - now
making 222 thousand dollars a month with
her ecommerce brand Lux curves that's
combined with Amazon and Shopify and
last month to give you guys an idea she
did over three hundred and ninety-two
thousand dollars in sales so I thought
it'd be great to have Tatiana share with
you guys more about her story how she
first got started with this business all
the way up to where she is today some of
the struggles some of the challenges
some of the adversity that I think a lot
of you guys can relate to if you're
brand new and wanting to build your
online business but more specifically
starting on Amazon and with Shopify now
Tatiana and I have done a few other
videos together one of which that went
viral a few years back sharing how she's
making 40,000 dollars a month on Amazon
I'm gonna link to that video and some
others as well because we've gone a
little bit more in depth into her story
with some of those other videos that you
might want to check out but we thought
this update can share with you guys and
inspire you guys to build your business
and take advantage of the opportunities
today so Tatiana babe thanks for taking
the time thank you yeah I look back at
that video once in awhile and I just
feel like oh my gosh I was such a baby I
was so young and that was just I was
just starting on Amazon and I feel like
so much has happened since then I feel
like I've grown so much and the business
has obviously grown as well yeah in that
video that we did was the title was it
that she makes 40,000 month at 23 years
old now she's 26 years old and just
going from you know just 40k a month was
incredible at that time but seeing the
growth and the progress that you've had
in her business has been so
inspirational to watch and observe
especially how hard you've worked and
what you put into building your brand
and your business to where it is today
so for some of you watching this you
might just want to get started to make
your first 10,000 or maybe you want to
ramp up and skill to the next level and
I think what you'll learn from this
video hopefully is be inspired to see
what's possible that there's many
opportunities
available but if you commit to it and
you work hard and you learn and follow
some of the advice that Tatiana will
share with you guys that it can
radically transform your life in so many
ways so we thought we'd kind of start
things off with a screen share - we have
Tatiana share with you her online
business we'll take this computer here
and Tatiana is gonna log into her
Shopify and Amazon and show you some of
her stats I know there's some people are
always skeptical and suspicious of
things like this and so we want to be
transparent and Tatiana is going to show
you a level of transparency that no one
else on YouTube is going to show you
guys many people that teach and share
building an Amazon business they never
share what their business is and what
product they're selling and the stats of
it and the level of transparency with
that and you know I know for you by
sharing that you do have people that
copy you and knock off your website but
you wanted to share a little bit more
about that yeah yeah I mean III guess
it's it's it is unique to share these
things I know a lot of people kind of
have that scary scarcity mindset around
I don't want to tell anyone else what
Amazon product I'm selling because
that's gonna create more competition for
me and I get that because in some ways
that is true you know when I do share my
product I have my own youtube channel I
talk about my product and sure
transparently my subscribers who get you
know inspired by that that some of them
have gone and actually copied my website
copied my products copied my social
pages literally copied my business and
so in some ways I could say well I
shouldn't share this stuff with anyone
because I should keep it for myself so
that I can keep on succeeding but I
strongly believe in having an abundance
mentality and I strongly believe that
there are more than enough opportunities
go around and everyone has the
opportunity to be successful I also
believe that you have to create your own
success and the people who have copied
me you know unfortunately they haven't
been successful and that's because
they're just copying me and I think it's
important to learn how to model people
you know if you are just getting started
find someone else who's successful and
model what they've done because they can
they can share with you what works what
doesn't work and that can help you
achieve success faster but that's
different than copying someone and so I
strongly believe that if you're gonna go
and build a brand you need to create a
unique and authentic voice for your
brand and that's how you'll be
successful and that's what works for my
brand and nobody can copy that you know
there's only one lux curves and you know
it is what it is so I'm not worried
about that but I hope that by being
transparent with you guys this helps you
to realize how this is a real business
because there's so much you know to be
frank garbage on YouTube and a lot of
people who are just selling a dream and
selling a lifestyle and people are not
dumb you see through that you can tell
who's being authentic and who's not
being authentic and so I hope that by
sharing the stats with you that it shows
you that this is real that people not
everyone wants to share it on YouTube
for the obvious reasons as I mentioned
but people are doing this and they are
earning financial freedom through their
online businesses and so I'm one of
those people I just want to inspire you
to to be able to just at least know that
this opportunity is out there for you
amazing so we're gonna answer a lot of
those questions and share with you
what's involved in building a business
the the road box the the adversity the
challenges I think a lot of you can
relate tatiyana you'll see and hear soon
enough didn't have money and any
experience doing this and we want to
address a lot of that for you because I
think a lot of you might be in that same
position so before we do how about you
log in and we'll share with you guys a
little bit about our business and have
tatiane just kind of set the context for
everything else she's going to share so
you can understand at least what our
business is and some of the results of
it so this is the Shopify dashboard as
you can see here we're on the analytics
and last month so we're calculating the
sales from April 1st to 30th and they
are three hundred and forty three
thousand let me refresh this because
people will always ask it's not real
until it's refreshed so there we go and
as you can see it's up a hundred and
twenty percent since just the month
prior so each month has been a record
month for my business the sales continue
to grow and I'm really grateful for that
it's really exciting to see we have a
returning customer rate of about twenty
six point three five percent which is
great and then we'll go over to
Amazon so Amazon last month 39,000 and
again that's from April 1st to April
30th and and you want to explain to
people why you sell on Shopify not just
on Amazon because I know a lot of people
they wonder that and their 1in should I
start with Shopify or Amazon and then
even just kind of explaining your you
know an average you do about two hundred
twenty two thousand this is a record
month so obviously this is a very high
month but that's the average and then
just even sharing what your profit
margins are yeah the average for this
entire year was two hundred and twenty
two thousand so that's the average but
yeah so I started the business on Amazon
and that's why I recommend anyone who
does not have an existing brand start if
you have an existing brand by all means
go and sell on your website because you
have an audience that you can sell to if
you don't have an audience you don't
have an existing brand Amazon is your as
your best friend because when you sell
an Amazon you now get exposure to
potentially hundreds of thousands or
millions of Amazon's customers and that
is priceless that's something that you
just don't get if you're selling on
Shopify Shopify allows you to build your
own website but once you have a website
you now have to get discovered so you
have to do external marketing you have
to do PPC you've got to do a lot of
things to get people to your website
versus on Amazon Amazon is a search
engine just like when you go to Google
and you type in on Google the things
that you want to learn or whatever it is
that you type on Google things will show
up websites will show up blog posts will
show up whatever it is that you ask for
will show up same thing on Amazon when
you type in a product that you want to
buy different sellers listings will show
up and so that's why there's so much
potential for you as someone who's just
getting started
because if you have a great listing and
you optimize it with keywords then you
could show up when someone types
something and then also Amazon has
different pages whereas when you first
start selling on Amazon you might be on
page 15 and if you're anything like
myself as a customer I only buy products
on page one or two of Amazon I don't
waste time going all the way through to
page 50
Dean but you get to use Amazon's
pay-per-click advertising so you have
the ability to now pay Amazon to
advertise on their platform and if you
are you know the highest bidder
then you can put your listing on page
one of Amazon so even though you're
brand new you don't have reviews you
don't have sales you could still be
featured on page one of the Amazon
search results and that provides so many
opportunities so many potential sales so
it's just so much easier to start on
Amazon especially since it's growing so
much but eventually the goal is to start
selling on your own website because as
we know you know you don't own Amazon
anything could happen and you want to
kind of have more control over your
brand over your marketing you want to be
able to keep stay in contact with your
customers versus on Amazon it's there
Amazon's customers so you're limited
with how much you can contact them and
how you can contact them and on Shopify
you just have much more control over
everything and it's a it's a different
experience so definitely starting an
Amazon but eventually you want to think
about you know kind of selling on your
own website and just to be clear with
Amazon this is just amazon.com in the
United States I know you also sell in
Canada and Australia and with the
Shopify
it's more international you know
primarily the US but all over the world
it's a little bit simpler for the for
expanding in that way I guess yeah yeah
I also have I opened up kind of a store
in Europe just cuz I had inventory
stored there so the 392,000 that I made
last month was a combination of my
amazon.com store my gear up Ian store my
Shopify store amazon.ca so it was
combination of all of my revenue and you
want to share with people just profit
margins because people always you know
these are sales figures and it's not all
profits I just want to clarify that I
would say that with e-commerce in
general we're looking to have a profit
margin of at least 25% in my business I
have net profits of 61% for my products
and those are really good and really
high and you
the reason being is because I'm not
spending money on paid advertising so I
spend you know close to nothing on paid
advertising and that helps me to just
have higher profit margins and the way
I'm able to do that is because I'm
taking advantage of social media social
medias free anyone can sign up anyone
can post on social media and if you get
creative enough and you put enough
effort into it you can really build a
great following and then that just helps
you because then your customers come
from your social media so the majority
of my customers are coming from watching
a video on YouTube or they're coming
from seeing a before and after picture
on Instagram and so where I'm attracting
a lot of customers that way and at this
point with my business there's a lot of
word-of-mouth marketing in the beginning
of course not so much because I was just
getting started but now people really
love the products I have raving fans and
we have a Facebook group I built a
Facebook group as a support group this
was just something that I wanted to add
as value for my customers something to
differentiate myself from my competitors
and it's grown to over 20,000 women and
so it's a very active Facebook group and
they just love to talk about my products
and they market my products for me
whenever there's someone new in the
group they tell them to buy a lux curves
product it's really cool so yeah that's
how I did it there's so much to talk
about how about you show us now just
your website your product just so that
people can check it out
so this is my website so as you can see
here this is just a simple website I
just I bought a theme on Shopify when I
was first started and I just customized
it myself but I hired someone on
upwork.com who can make changes for me
at this point
so yeah that's me and these are just my
products and then we have like a sizing
guide and one thing that you do an
amazing job of is you you show a lot of
different people a lot of influencers
and just regular people using her
product and a lot of these pictures
people her customer she has raving fan
customers that I know they send you
their products they are they send you
before-and-after pictures they love the
brand they talk about it so much and
that that helps with the social media
and everything else
you do but you know people are marketing
the product for you which makes it so
powerful yes so these are all like these
here are these are different influences
that are repping the product and then we
also have like really great before and
after transformations because we do like
little challenges every couple months
and then people see amazing results from
that and so yeah awesome do you want to
shoot this explain what the product is
yeah so I sell waist trainers waist
trainers they're nothing new this has
been around since the 17th century the
Victorian era when women would used to
wrap their stomachs and wear corsets and
a waist trainer is like a very mild
version of course at of course that's
really strong and it actually has the
potential to you know break a rib and
actually cause damage but a waist
trainer does not have that strength so
it can't hurt your body doesn't shift
your organs like a lot of people think
it does it's actually the way I
discovered this product was because I
was looking to lose my kind of lower
belly fat and my mom had asked me hey
why don't you wrap your stomach with
cloth because she would do that when she
was pregnant and she swore by it and
then I kind of looked it up and I saw
that Jessica Alba did that and like a
few other celebrities and I discovered
waist trainers and so that's how I
originally came across it so it's not
like a new product it's just that what
I've done with the products I've
customized it over time and I've made it
so that it's really effective it really
does work and it's just really
comfortable and unique to my brand
awesome and you want to and this is wow
it looks very distorted but anyways
that's the Amazon listing as you can see
here the we have some items on sale
right now but some are $69.99 some are
$39.99 we just have some items that are
just kind of overstock so when I have
too much stock I'll put it on do a
little sale and yeah so there's nothing
special honestly I haven't worked on my
Amazon listing in years it's really
outdated but it's because I'm kind of
trying to drive more people to my
website awesome so that's luck skirts
that
the the in the behind-the-scenes I guess
of her Shopify and Amazon just to give
you guys an idea of that but how about
now we transition to talking a little
bit about your story and how this all
started for you so how did this all
start for you I know you started selling
on Amazon and we're first exposed to all
of this when you're about 20 years old
now you're 26 I know it was not an
overnight success took a lot of years
and hard work and everything to get to
where you are today but you mind sharing
with people the story how you got into
this and some of the challenges you had
to get to where you're at today
sure yeah wow it's been a long journey
and you've been there to witness all of
it it's been a huge learning curve and
so how where do I start I mean I guess
my intro to online business was first
publishing Kindle books because that's
something that you were doing and so I
wanted to learn how to make money online
but then I actually came across selling
products on Amazon through a course that
you had you had talked about yeah and if
I had a friend that created this course
was a mastermind of a mine is called
amazing selling machine and I was
already selling books on Amazon but it
wanted to transition to physical
products because there's way more
potential it's a bigger marketplace with
that and we both decided to do that
course and you might even share and kind
of before that like you didn't know any
of this stuff you didn't know anything
about like making money online I know
we've already talked about this in other
videos but just kind of I know there's a
lot of people that are watching this
they're like first time you've maybe
ever heard of selling anything implying
or building an Amazon business I think a
lot of people can relate to that yeah
okay so before that I was in university
and I was also working part-time at a
restaurant and I had no plans of
building an online business I didn't
even know it existed so I was that
person who did not know anything about
the online world and I had plans to work
in the government and yeah oh yeah that
was my my plan and my vision for my life
then when I met you I saw what you had
an
business and I thought okay that's cool
but that's him that's not me I wasn't
really interested in building an online
business but then I started to witness
the freedom that you had and how he
could just pick up and travel whenever
he wanted and have that mobility and
flexibility and myself being in school
and working a job I was very limited
with my time and even just hanging out
with him we could only see each other on
the weekends because I was working and
busy the rest of the week and so are you
with your business but on the weekends I
remember I would come rushing downtown
to see you and I'd be exhausted because
I'd be so tired from all of the work but
yeah so I saw the freedom it provided
for you and then I also felt like well
if we're gonna get into a relationship
and you know we want to travel and have
these experiences together I felt like I
would hold him back because he has the
ability to travel wherever he wants
whenever he wants and I can only get a
two-week vacation every year and so it
wouldn't really work out so I was
inspired to build an online business and
so that's how I initially got into
publishing Kindle books so Stefan has a
Kindle course and I went through his
course and I learned how to publish
books online and so that got me a taste
of doing online work so it kind of got
my feet wet with the Amazon FBA because
publishing Kindle books is similar to
Amazon of being away because you're
still using the Amazon platform and the
way that you market your books has some
similarities and so I did that for a
little bit and I published I think like
five different books and then I just
kind of got bored of it and I we came
across the opportunity of creating
physical products on Amazon and that the
thought of creating my own physical
product was so exciting for me just like
I even think about Matt we're real I
guess and just publishing books it
wasn't just like something digital it
was real like I got excited to be able
I'm very artistic so for me I was like
oh what could I create and the packaging
and the branding and all of that got me
so juiced up and so excited that I was
like okay let's do this and so we each
went through the course
and we were living separately so he was
going through it on his own time and I
was building a totally different
business than her so I was selling
supplements on Amazon was my first
product and you decided we didn't want
to partner up we just decided do her own
independent businesses and then I would
be further along in the course than him
and so then it became like a little bit
of a competition of who would you know
complete the course first and launched
their first product and so it was fun
and so my first product because I was in
cotton University and you know I was a
waitress I didn't have that much money
to get started so I had to kind of work
with what I had and so my very first
product was a cognacs sponge which is a
natural which is the natural sponge and
it's just like a face sponge to kind of
wash your face and detoxify your face
and I picked that product because it was
within my price range it was 20 cents a
unit and so my initial inventory
investment was around like $300 so it
really was what I could afford at the
time and that was fine because I really
wasn't I honestly didn't know what the
potential was with Amazon FBA I was just
like okay like I'm just let's just try
it and see what happens
and I didn't really have anything to
lose I didn't invest that much into it
and and so I launched that product
I found manufacturers I went through the
course like thank God for the course I
just went through it step-by-step and I
just trusted the process and I just did
all of the homework I was told I did
everything that they told me to do in
the course every little detail I did and
I followed it and I found my suppliers I
placed my first order like all of that
was new for me just the fact that I have
to communicate with people overseas and
how do I communicate with them and I
remember trying to appear more
professional than I am and like creating
my my domain name and all of these
different things yeah and by the way she
started just with an iPad okay she
didn't even have a computer or anything
like that you use her maybe your mom's
once in a while but because so because I
was not in the online space I didn't
have a need for a computer so I had my
iPhone 4 and my mom
had an iPad and so before I started this
business I never owned a computer right
I didn't need one and so so yeah I just
started kind of looking for suppliers on
my mom's iPad I remember I used to fall
asleep as I was browsing my phone for
suppliers on Alibaba like I was really
obsessed with this business I really
went all-in and and then eventually by
the way you are gonna need a computer so
just I mean I know you started with that
but eventually you go home but just
saying though people always ask me how
did you start with $300 well that was
six years ago you know but eventually I
did get a computer I bought Stefan's old
computer and that worked for me for many
years and and yes so so I got my first
order launched my product on Amazon and
I recall that at the time that I was
launching the product on Amazon was that
when we were at seller con I think that
was the when you got your first sale was
that seller con which is silicon is a
big event that is put on by amazing
selling machine so they're the people
that create the course that we went
through they they have a huge community
they put on these big seminars 2,000
people there whatnot so we went to that
event in Las Vegas yeah and so at that
event we were in the hotel room and I
remember I got my first sale on Amazon
and I was just excited and we were
celebrating and it was so it was an
amazing experience because I was like
wow someone somewhere in the world
bought my product and guess what I
didn't have to trade my time for money
that was the first time I really felt
like I didn't have to trade my time for
money because yes I invested time in the
beginning but I've now set my business
up I set up the listing I you know
ordered the inventory and now I can
start having you know people placing
their orders from all over the world at
any time and it is really cool so yeah
so that was that was a first product I
want to share it a second and then how
you found the third one so so I knew
that I needed 10 best more money into
this business I saw the potential at
that point I was making like a couple
thousand dollars in revenue
I think maybe up to 5,000 on a really
good month with that first product but I
was constantly reinvesting that revenue
back into the business and I knew I
needed that to you know pay for the
inventory and to just kind of scale the
business and I never thought about
paying myself at that time I was like
fine with working my job and still going
to university but then eventually I just
kind of realized that this product does
not have that much potential you know
it's selling for $10 a unit on Amazon
and at that time I remember I was so
frustrated because there was like a
pricing battle myself and all the other
sellers there was a price war and then
everyone would just sell for a dollar
less a dollar less a dollar less and
then you no longer competitive selling
at ten dollars you got to sell it for
eight dollars and I wasn't making any
profit so I just scratched that product
I sold out of the inventory and then I
discovered my second product which was a
3d fiber mascara and this product I
actually decided on because at the time
there was a brand called unique and I'm
sure all of my ladies watching this know
what that brand is because it was so
popular at that time everyone was
wearing unique mascara and it was really
expensive and so I thought hey I know
how to like source products from China I
could find a very similar product at
half the price and sell it for less on
Amazon and I'm sure it would do well
since everyone's buying this product so
to be honest I didn't really do a lot of
market research and that's something you
guys should always do that's my warning
but I was like excited about it and so I
did the same process fall it's you know
you learn this process once of private
labeling a product and then you just do
it again and you do it again and you do
it again it becomes easier and easier
easier each time so I did it again and
then I this time you know I put I
started a different brand for that
product I called the product Wow lash
because at this time I was working at a
bank a credit union and I was wearing
because I got samples from my supplier
was wearing the mascara every day I went
to work and I swear like every day the
people who had come up to my toe would
be like wow your lashes are so
I was like wow that's a great name for
my branch so I called it well ash it was
probably one of my favorite logos today
and I love that logo but one one lesson
learned was that we eventually learned
that was a trademark right and then your
is that the one oh no and that wasn't
the one okay I'll tell you which one was
so with so with this product so with
this product so yeah I received the
product I started selling on Amazon and
actually started to do really really
well and I was really excited about it
because it was a product that I would
wear and so I started to post pictures
of myself wearing the product I started
to do some Instagram and some social
media and it was like a really fun
process but one day I gave the product
to my best friend Victoria and Victoria
has the most sensitive eyes I've ever
seen anyone have and her I went
bloodshot red and I got really scared
and so I thought oh my gosh what if this
happens to a customer from Amazon what
are the risks here I learned about
liability risk I learned about liability
insurance I didn't have any and I just
kind of figured you know what I just
don't want to get my hands dirty with
anything that you know cuz it was
manufactured in China you know it's just
not a good idea and that's for the
reason like I've sold supplements
certain products that are applicable
topical products on your skin or that
you ingest you actually want to source
them from the country so probably in the
United States just because there's more
regulations with it I know you had some
issues at one point importing it I think
that was another product that was that
was the one yeah okay yeah yeah so I
learned later on that if there's any
kind of topical product ingestible
product you want to source that in the
country of which you're gonna sell in I
didn't know that at the time so I just
learn as you go right you see the theme
of being an entrepreneur you don't need
to know everything before you start you
take action but as you're taking action
you learn throughout the process and you
learn what you need to know when you
need to know it honestly guys I I feel
like because I was so young I had this
naive way of going about things and it
actually worked to my advantage I just
did it you know I didn't worry
everything that everyone else does
coaching for people these days everyone
wants to know about what are the tax
liabilities how do I do this how do they
want to know they want to paint the
entire picture and know everything
before they get started
but the challenge with that is that
there's so much and you're never gonna
know everything and that prevents anyone
from ever getting started I was the
opposite I was young I was like cool I
like this let's do it and I just did and
I just took action and yes I made
mistakes and some of them were costly
mistakes but when you make a mistake
once especially when it costs you money
you don't make it again and even if you
know all the you know you paint the
picture ahead of time you're still gonna
make mistakes there's no way you can
avoid mistakes so for me it was just it
worked to my advantage because I just
did things I got done you know I
like took a lot of action and I didn't
have to know all the answers before
doing it I just did what I was taught
and just went with it put one step in
front of the next and for the next you
need to know the whole staircase you
just need to know what's the next step
and then you just learn that next step
in the course and then you do it and I
as a teacher and something that creates
courses myself I don't have an Amazon
course but you know I've taught a lot of
people a lot it often when people know
the whole steps and process they get
analysis paralysis they get overwhelmed
and they don't do anything with it and
you don't need to know everything
because a lot of things are so advanced
and so far out there at a different
stage where you need to know it but what
you just got to do is just get momentum
and as you get momentum going it just
gets easier I'm glad that I didn't know
everything before I got started because
if I knew everything that would be
required of me to build this business to
where it is today I would have never
gotten started I would said oh my god
that it was like so much I don't know
how to do any of that that's
overwhelming and so that overwhelm leads
to paralysis and so I think it was just
better to just do it one step at a time
learning as I go and you know we're
gonna talk about later some of the
challenges but one of the the heart
biggest challenges is just learning
everything for the first time not having
a computer and learning how to do
marketing learning how to like there's
just a million things that you got to
learn and you got to be willing and open
to learning those
things in order to see success with this
business
yeah and just add to that the learning
never stops so don't think you need to
know again everything to start but like
every day we're learning everyday
Tatiana's learning new things about
every part of her business and that's
just the ongoing process of being an
entrepreneur it's exciting it's fun we
get excited to learn new things but
there are you know definitely things
that you'll learn as you go through this
journey yeah yeah so to wrap up you know
the mascara I decided okay I want to
move on to another product and so I sold
out of that and and then I actually
decided to kind of take a little bit of
a breather from selling on Amazon and
just kind of need a little bit of space
and I was actually a huge blessing
because through that space I was able to
kind of get my creative juices flowing
again and I said okay what is a product
that I would buy on Amazon as a customer
what's something that I would buy and to
be honest I wasn't a big shopper losing
a big shopper on Amazon at that time now
I love shopping I've got Amazon Prime
I'm like always shopping on Amazon but I
wasn't at that time but there was one
thing that I was buying quite a bit and
so I looked at my shopping cart and it
was waste trainers and I kept on
repurchasing them because they kept on
falling apart and they were low-quality
so immediately I had the idea of okay
well if I'm buying this product maybe
other people are buying this product and
if I'm having these problems with this
product maybe other people are too and
so I started to see reviews and do more
market research and I learned more about
waist trainers and eventually said you
know I want to sell this product and to
be honest it was not an ideal product to
sell on Amazon because of the
complexities of a product it's in the
clothing category which is not something
I would recommend for you guys because
clothing has so many different sizes
style differences everyone likes a
different type of clothing if someone
returns a clothing item to Amazon you
can't resell it because it's considered
used so it wasn't like the ideal not an
easy product yeah and I remember even
you telling me like don't do this
product this is bad
idea and I was like persistent and naive
once again it was like no I want to do
this I'm passionate about this I'm
excited and so I did the same process
again followed the course went and found
a supplier overseas in China negotiated
some terms and got that product up on
Amazon and when I first started with
this product it was just one color yeah
one color hot pink I was like oh yeah I
love hot pink and so I thought if I had
a hot pink waist trainer on Amazon the
other sellers they're all selling black
so I'll stand out and I had like only a
few different sizes and so since then
I've expanded that product line to
having like 600 SKUs I think 600
different SKUs around that and so many
different colors and sizes and style
variations and it's grown a lot which
increases the complexities of the
business as well but yeah about that and
you know I think there's a really
important lesson here that I want to
make sure you guys caught
Tatiana's first product wasn't this
product that has had all the success her
first product and I know many of you
that are just in the beginning of stage
right now you just need to get a product
up there her first product yes it got
her some sales but it served her for
that a beginning initial stage and
starting her business she picked a
product that was within her budget a
product that was a simple product a
small product a product that would it
allow her to gain a lot of experience
and from that now position of experience
and confidence and having gotten some
success that helped her see there's
another opportunity of a better product
and she was able to pursue that and
there's a lot easier now this time
because of the confidence and the
experience she'd already gained with the
first product and then selling the
second product she did better with that
product had more success gained more
experience from that but it's all
because of the experience that she
gained that allowed her to find the
product in the business that she has
today so I think a lot of people they
don't take action because they're
looking for the perfect product the
perfect product does not exist you got
it you know often when you go through a
course even like amazing selling machine
the waist trainer would not fit
in their criteria but when you get a
course they give you a criteria because
they want you to to have early success
and a hat when you have early success
you get confident you feel good about
yourself and yes there's many other
products you could sell that are outside
of that criteria but you only want to
pursue those once you have more
experience there are a little bit more
advanced products a little bit more
costly a little bit higher risk there's
more variables to that and so that's a
really important lesson because I think
a lot of people are looking for the
million dollar product like you just got
to get in the game and gain experience
and just one metaphor I like that I
think is useful here that we talked
about is you know we talked about you
don't need to know everything to start
and to do everything in a business you
learn as you go I always look at it
there's kind of two different types of
people okay it's almost like you're
shooting a gun and you're trying to hit
a target that target is there a goal how
much money you want to make a lot of
people they wait and they wait and they
wait and wait until they can aim
perfectly before they pull the trigger
because they want to hit the bull's eye
what are the chances of you ever hitting
the bull's eye if you've never shot a
gun before very slim slim to nuts
you're not gonna do it especially in
that bull side that target of what
you're trying to hit if it's ten
thousand a month a hundred thousand a
month and a big number that's gonna be a
very far away bullseye so a lot of
people they never start because they
want to hit there they're a
perfectionist they want it to be perfect
that when they pull the trigger it's a
perfect perfect product and it leads to
all the success Tatiana on the other
hand and what I believe is you don't
need to hit the bull's eye the first
time okay you just gotta fire the gun
and when you perspire it yeah it might
be way off over there
but you course-correct and then you aim
a little bit better next time and you
fire and you get closer to the bullseye
now you fire again and get closer and
closer and closer and then eventually
you you make better decisions and you
have success you hit the bull's eye and
so you know sometimes just got to be
shooting you got to be you know you got
to be taking action and you you modify
your approach you change your approach
you look to see where where you're at
you just get better and better as you go
and that's the philosophy that I think a
lot of people need to have especially if
you're the one if you're that kind of
person that just doesn't start anything
it doesn't take
and has a lot of fear to do so I think
just understanding you're gonna learn as
you as you go through this journey
neither of us ever went to business
school there's many things that people
that went to business school that we
just not know about business but to be
honest we don't really need to know
everything about business we don't need
to know everything you need to know and
you learn in business school we just
need to know what we need to know at
this stage of our business and that's it
and we can learn that through courses
and mentors and and you know a variety
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