She Makes $40,000 Per Month on Amazon at 23 Years Old #Best Education Page #Online Earning

Hey, everyone, this is Stefan from ProjectLifeMastery.com and in today's video, I'm being joined by

my lovely girlfriend, Tatiana, who's gonna be sharing with you guys a little bit about

her journey to building a successful online business today.

She's gonna share with you guys a little bit about how she got started, building her business,

starting on Amazon doing physical products, and then building her own store, and building

her brand, Luxx Health to where it is today, to even venturing into affiliate marketing

and different income streams.

And the purpose of this is I've been wanting to bring to you guys different references,

different role models, different examples of people that started with nothing, that

built their business from the ground up, and someone that's did it at a very young age.

You know, she's 23 years old, been doing it for the last two and a half years, someone

that, you know, quit their job, you know, doing this full time and everything too.

And so bringing you guys more inspirational examples and stories.

'Cause I find the more of that that you have, the more it shows to you that it's possible,

that you could do it as well and I think everyone's gonna relate to totally different people.

I know some people, they relate to me, other people gonna relate to different people that

I bring on to interview.

And then also, I just wanna pick Tatiana's brain a little bit about, you know, different

things that's been working for her.

How she built her business, different strategies because, you know, you're very much involved

in the trenches of your business.

You know, you've been through a lot of the barriers that a lot of people that are watching

might've had and you've overcome them and you're still growing and you've got an awesome

community.

So I wanna thank you for taking the time and..

- Of course.

- Do you wanna maybe share with people just a little bit how you got started in your business

today?

- Okay, so.

Hi, guys, thanks so much for watching this video.

I'm really excited to be here.

Thanks, Stefan, for doing this video.

Okay, so, we both took a course about two and a half years ago called ASM.

Amazon-- sorry, Amazing Selling Machine.

And this is the course that I took that basically opened my eyes to an online business.

So prior to this, I didn't do anything online, I had a job, I was going to school full time,

and it just wasn't even something that crossed my mind and it wasn't interesting to me at

all.

So we took the course, I started getting into it, and I was like really interested 'cause

it sparked my attention, it just seemed something that...

Seemed like it was tangible, seemed like it was something that I could really do.

And so I got excited because I felt like okay, I could do this while I'm still working and

while I'm going to school.

It's not like I had to consume my whole entire time building, you know, this business.

And at the time, I didn't really think much of it, I just thought, you know, I'll make

a couple hundred dollars a month and that'll be good.

It's some extra cash, right, why not?

Pay for some textbooks maybe.

So, but, you know what?

It's amazing what it can turn into and you know, even now, I feel like I'm doing so much

better than I was in the beginning, but it's still just the beginning.

That's the cool part, it's just the beginning and it's like every day, every month, it grows

more, and more, and more.

And I feel like when you have a normal job, you have room to grow, but the amount that

you can actually grow with an online business is unimaginable, it's just, it's limitless

and that's the amazing part.

So it's really, you decide how much you wanna earn.

And that's the coolest thing.

Because I never thought that I would be able to pick a number and say, "Okay, that's what

I wanna earn."

And it's really, it is really like that.

It's not as easy-- well of course, it's not, you know, saying okay, I'm gonna earn five

million dollars this year but you know, to an extent, I can decide, okay, am I gonna

earn an extra $10,000 this month?

I know what I have to do to earn that money.

Now it's a matter of if I'm gonna actually do it.

So it's a matter of want, need, and you know, all your goals and everything.

So I started with the ASM course and then I, you know, started on my first project,

I did that, you know, of course, part time, just whenever I had time and just learning

the process of creating a product online is what led me to my second product, and then

my third product which is the product that I've turned into a brand.

So I don't know if you wanna go into detail on that or what you want me to touch on.

- Yeah, so just kinda taking a step back.

So, just give people actually first, an ex-- an idea of how well you're doing.

Do you wanna share a little bit?

Just terms of the numbers of...

Maybe even initially, just kinda starting back when you first started, the first product

you did, you know, the initial experience you had, the initial sales, and then the journey

of the different products you went through to where you are today, which is doing really

well.

- Okay, so my first product.

I picked a product that was lightweight, that is affordable, something that I didn't have

to put a big down payment on because I didn't have a lotta money.

I mean, I'm a student and I'm working, it's just, there's not a lot of wiggle room.

So I picked a cognac sponge, which is, if you don't know, it's a natural beauty product.

I knew that it wouldn't harm anybody.

And it was just kind of a good way to test out trying out a product, right?

So I did that and I actually did pretty well, so.

I did everything myself, so the artwork, everything was done myself so I really saved money that

way, but I think I only invested $300, actually.

I say a thousand dollars, but I think I actually only invested $300.

- Well you sourced it from China, right.

- From China, so I sourced it--

- And how much did it cost for each unit?

- So each unit costed somewhere around like, maybe like 10 cents.

And so shipping was the largest cost.

But still, I think I only paid $300 for my first shipment.

And brought it to Amazon and was selling them for around $14.99 or $9.99 depending on if

there was a sale.

So I mean, it's good profit margins.

But the thing is, there became, you know, after a few months...

So I was getting a lotta traction, it was doing good, I was so excited.

I actually remember the first day that I made a sale was at the ASM event.

So ASM holds an event-- I think is it every year?

An even every year where everyone who's taken the course can actually go and kinda meet

everybody and learn more and just further your education.

So we went there and the first night of the event, I went on my laptop and I had my first

sale and I remember-- do you remember that?

I was so excited, I got a first sale.

So it was really fun.

And then...

- How long did it take you, would you say?

'Cause I know, you know, 'cause we both did our products together.

I did a supplement, L-Carnitine was my first product.

I think you got, you made money before I did, but I remember just taking a few months because

you have to source, get samples and stuff, so from the time that you started taking the

course, you know, you're working on it part time and what not, how long before you started

to make some money?

- Yeah, so it took me about two and a half or three months.

And I think that's mainly because I was doing it part time but also because if you are talking

to suppliers overseas, it does take time to get samples and go back and forth with people

so you have to really factor in the time.

And that's why I think it is good to do on a part time, like, don't just jump into it

and quit your job straight off the bat.

Like you're gonna have extra time for things.

Because it doesn't consume all your time right away.

I think you have to kind of scale up to that point.

So I mean, I was just doing a, you know, after school or after work and stuff and I think

it took two and a half or three months.

So I made my first sale and then, yeah, so then a few months later, I started to get

traction and I actually, that product was doing about 3,000 a month when I started to

kinda just focus on my next product.

So it was doing pretty well, I was like, you know, of course, you know, thinking I'm only

gonna make a couple hundred dollars a month, that was a large amount of money for me.

Especially, you know, being a student and having a job I'm like, "Wow, I'm making more

money now with this online product "than I am doing at my job."

So it was super exciting.

And so then I got excited to do my next product.

And so with my next product, at the time, I didn't have the mentality that I do now.

I was thinking, "Okay, I'm just gonna find the next best seller."

So for me, it was okay, I'm just gonna look at what's hot right now and what's selling

rather than looking at from the perspective of okay, what am I passionate about?

And what can I build my brand around?

So I wasn't really looking long term because for me, it was just about kinda shooting out

products that I can make money from versus actually thinking, "Okay, what's something

that I can see myself doing "long term and building a actual brand around?"

Because what happens is eventually, you're gonna wanna take whatever products you have

and take them off of Amazon and build them on your own website or other e-commerce stores

and you can't really do that when you have a bunch of different products in different

categories.

It's much, much simpler to do that when all of your products are in one category, branded

under one, you know, brand name and it's just, it makes more sense for your customers.

So my second product was a product that was a trend, it was kind of like a hot seller,

it was really popular at the time and for me, my mentality thinking was okay, I'm gonna

hop on this wagon and hopefully, you know, by the time I get my product on Amazon, that's

when the market's gonna be at its hottest and I'm gonna already be established on there

with my product.

So, that did kind of happen that way but what I realized was that the product that I chose

was too much of a trend.

So you really do need to do your product research thoroughly.

Because if you don't, then you're gonna get-- you're gonna end up with a product like what

I did and it was just a trend.

It wasn't something that worked for everybody, although I loved it.

What it was was a 3-D fiber mascara.

So for all the women watching, I'm sure you know what that is.

For all the men, you probably have no idea what I'm talking about.

But it's basically a mascara that really makes your eyelashes super long and you loved the

product.

Every time I wore it, he was obsessed with my eyes because they would just be so bright

because the mascara, but it's just it didn't work for everybody.

So that one did well and I think that one did about $5,000 a month.

- An you also sourced that from China.

You remember how much?

That was a lot more money, too but you also realized you wanted to go after a product

where you could charge more money for it as well, right?

- So at that point, I was like, "Okay, so I've done my first product, "I've you know,

I basically learned "the steps on sourcing a product, "so now I'm gonna do a product

that's actually "going to be able to scale more," because you wanna go with a product

that's about over $20 or just around that area because that's where you actually see

the true profits, good profit margins and all that.

Obviously, the cheaper your product is, the less you're gonna make.

- And the sponge was hard 'cause you'd have to...

You could only sell it around $10, right?

'Cause everyone else was selling it for that amount and there wasn't enough of like, a

differentiator for that product, right?

- That's the thing too.

So with the sponge, there wasn't so many things I could do to make my product stand out, right?

Like, you really wanna make sure that the product that you pick, that you have leeway

to actually make it unique.

Because if you don't, then you're gonna kinda just blend in with everybody else and then,

you know, why would they buy from you?

So the sponge, it didn't have that much potential, I guess.

So my second product, I felt, okay, I'm gonna market it a different way.

It was called Wow Lash and I got the name of the brand because I was working at the

bank, which it was my job and I would wear my mascara and all the customers would come

in, they'd be like, "Wow, your lashes are so long."

I was like, "That's a good brand name, Wow Lash."

So it was fun, it was fun but I also, what happened was I just realized that, you know,

I wasn't super passionate about that product.

And I don't think you have to be super passionate about the product that you pick on Amazon

but personally, for me, because I knew I wanted to be the face behind the brand, I wanted

to market something that I was just so excited about and that I used on a daily basis.

And I did use it on a daily basis, but there was just something about it that wasn't really

what I truly wanted to do.

I wanted to make more of an impact, I think, on people's lives than just mascara.

- Yeah.

And then part of it, too, was it wouldn't work for everyone and you know, even for some

people, like it like, even just putting something on your body, too there's the effect of just

like, having like a reaction to the eyes.

And then also I remember at one point, it was a bit of an issue where with the supplier

in China-- and this is actually a good lesson if you're, if you're, I think, putting anything

on your body or consuming it, you wanna source it domestically in the U.S. and I remember

there was like a certain ingredient that afterwards, you found out was not allowed and it got caught

up like, in Customs one time.

Remember that?

- Yeah, so this is a big point.

So if any of you want to get into the beauty or even health supplement category, you really

need to do your research and not just research what's allowed, you know, in the United States,

or in Canada, or whatever country you're in, but what's allowed on Amazon.

Because Amazon has their own set of rules that you really have to take you know, a magnifying

lamp to and really analyze.

Yeah, so for me, what happened was you know my product was FDA approved and all this stuff

but there was some sort of ingredient that Amazon didn't like and so, you know, it got

caught up on Customs and what happens is, when you have something caught up on Customs

and you're really needing it for your inventory, on Amazon, if you don't have inventory and

people, you know, aren't able to buy from you that are going to your page, they're gonna

drop your listing.

So Amazon will rank you lower and they're gonna basically punish you for not having

inventory.

So it was a big hit to me and I didn't fully recover from that.

So caught up in Customs for I think like, a month.

So it was really hard to pick myself back up from that.

So at that point, I started to get really disheartened and just I felt kind of like,

you know, giving up.

I felt like, "Oh, this sucks, it's not working out now," and, you know, it's just so much

easier to get a job.

Honestly, though that's the truth, guys.

If you want the easy route, you're not gonna be an entrepreneur, you're just gonna get...

Not that having a job is easy, but being an entrepreneur, everyone thinks that it's like,

you know, you can just sit on the couch all day and do whatever you want and go and sleep

on the beach and it's really not like that.

Sure, you can do that with the time that you dedicate to that, but there's just so much

more work.

Like now, I actually work more hours in a day than I did when I was at my job and when

I was studying for school.

It's kinda crazy but I actually enjoy it.

So it's a completely different kind of...

- And you don't have to, but you just like--

- I don't have to, but I want to.

- Becomes like an addiction in a way where you just get so excited about your business

and you like...

Especially when you got customers and interacting with them and everything.

So it just becomes something that like, it becomes like a hobby or something you're so

passionate about that you just love to do it.

- Yeah, exactly.

And it just, it becomes addictive and it's a little bit dangerous because you can find

yourself all of a sudden, becoming more anti-social because all you wanna do is work and it's

like anytime that you're not working, you don't feel productive.

That's how I felt.

And then, you know, Stefan's like, "Chill out, like, "it's okay."

So yeah, it's a big learning curve.

- So what led you to now your third product?

And really it's not a product 'cause you have like, so many skews and so many different

sizes and stuff.

But do you wanna share now the transition to what you're doing now?

- Okay, so how did I get to my third product?

So what I did is I really took a step back.

So I stopped kind of doing Amazon for a while and I was just like, "Okay, what am I doing

wrong that I can really improve on?"

And I was thinking, "Okay, do I buy on Amazon?"

And the truth was I really didn't shop on Amazon that much.

I only shopped on Amazon for products that I wouldn't have otherwise been able to buy

at my local grocery store or my local mall, right?

So for me, I was like, "Okay, as a consumer, I'm gonna take myself "as an example."

I was like, "Okay, so what do I shop for on Amazon?"

So I went to my Amazon account and I looked at my previous purchases history and I was

like, "Well recently, I had been buying waist trainers."

And I had gotten into waist trainers because of recommendation from my mom because she

used to use waist trainers, my family history was with waist trainers and so I was buying

them on Amazon.

I actually bought quite a few of them because every time I would buy one, it would break

and then I would have to buy another one and it would break.

And so I had like, a bunch of purchases, I was like, "Wait a minute, what the heck am

I doing?

"I know how to create products.

"I know how to source products.

"Why don't I just create my own product of a waist trainer?"

So I was like-- first of all, I got that lightbulb in my head, I was like, "That's stupid, you

know, why am I paying for a product "when I can create it myself?"

And then secondly, I did the product, the market research.

And, you know, waist trainers aren't really something that everybody knows about.

It's very niche.

And I actually really liked that thought because sometimes going niche is the best way because

it's not too saturated.

If you go very broad, then you just have so much competition.

And if you're very niche then people are able to find you better.

And the one trouble with the waist trainer is that the sizing.

So if you go into, you know, a clothing business and stuff and if it's all online, there's

issues with sizing, you know?

And waist trainers really have to fit the client perfectly.

And I call them my clients because I really feel that way.

It's not like a one stop transaction with me and the people that buy from me.

They're not just customers, I really like, you know, I've evolved my brand so that everyone

who buys from Luxe Health is truly a client and we keep in touch with them.

So, making sure that the sizing was correct was a big struggle.

And so you even told me like-- remember, you were like, "This is not a good idea," for

the waist trainer.

- Right.

- And so many people told me--

- Just because there's a lot of refunds that you have to deal with in that business.

- And that's a thing.

- 'Cause it doesn't fit, people send it back, they get a different size.

And you've kinda improved that a lot, like you got a sizing chart, and you know, people

that before they buy, they have to measure their waist and everything before they pick.

- Yeah.

So I would say that's a really big thing so if you're going into like a clothing category,

sizing is gonna be a big issue.

Especially on Amazon because Amazon is amazing for their customers, but they're not that

great for their sellers.

So that's my one complaint with Amazon.

So for them, it's like anyone who has a Prime membership, okay, you want a refund?

No problem.

Here's your refund, don't even return the product.

Sometimes they do that.

And for the sellers, it's like, you know, you kinda get screwed over sometimes.

I had somebody return a product to Amazon, I picked it up myself to see it, and it wasn't

even my product in the box, you know?

It's like this happens all the time so I realized that that was gonna be a big problem and I

realized, okay, how am I gonna make sure that people measure themselves?

Because not everybody would measure themself.

So that's when I started to get to social media.

So I don't know if you want me to get into that now.

- Yeah, sure.

- Do you wanna talk ab-- okay.

So then I discovered okay, social media is gonna be a great way to market my product.

Amazon is very expensive to do Amazon ads.

I recall that when I was making the money with the cognac sponge, my first product and

my second product, I was basically reinvesting all that money and any extra money I was paying

in advertising.

So technically, I made no money for myself.

So it is very expensive to do Amazon ads.

So really, if you can utilize social media to your advantage as a marketing tool...

- Get free traffic.

- It's free, it's free.

So right now, I pay zero dollars in any marketing, I don't do any Google ads, Facebook ads, Instagram

ads, none of it because I don't need it.

I don't say that like, to boast or anything but I just know how much money I was spending

before on ads.

And it's like it's really not necessary.

If you can be the face behind your brand and if you can market your brand on YouTube, on

Snapchat, on whatever, kudos to you.

That's going to save you a lot of money.

And if you can't do that, I would actually recommend that you find an influencer.

So if you find somebody who is on YouTube who already has a big following or on Snapchat,

or Instagram, or whatever and they have a big following, and you actually hire them

to be the face behind your brand, then they can do all the marketing for you with the

followers that they have.

I mean, it does have to be niche.

You have to make sure that their followers are into what your product is but then they

can kinda be the face behind your brand so that you don't have to.

But I really recommend having a face behind the brand because the thing is with people

on big companies or even sellers on Amazon, a lot of people, you know, they don't recognize

the brand and they don't know how to be in contact.

But if somebody all of a sudden, recognizes, you know, the face behind the brand, they're

gonna buy from you like, if you compare it to any other product, they're gonna buy the

product that they kind of recognize from online.

So it just worked out really well for me and I stopped paying for all ads and yeah, it's

amazing, social media.

- So I know initially, with this product...

So this, also, like what you've learned along the way is, I remember one thing you learned

was like you wanted a product that you could sell at a much higher price point?

- Yeah.

- Just because, you know, the higher the margins that you can get, the better, right?

Like the more wiggle room that you can have.

And especially if it's a product that people are willing to spend so much more on.

So I remember like you also got into that because you knew, you're like, "Wow, like..."

You looked at, you contacted a bunch of suppliers and you realized like, wow, this is what I

can get it made for, this is what I know that I could sell it at, right?

And so you kinda factored that in.

That was one attractive thing for you.

But also, I remember, you know, just kinda you, when you first ordered it, because it

was more expensive than the other ones, you only ordered, you know, I think it was like

one size or what did you do?

- Okay, let me get into that, then.

So just so you guys know, when you first start off at Amazon, even if you're an experienced

seller, whatever, you don't have to all of a sudden order a thousand units.

I believe in testing out the market before you make a big investment.

So what I did was I bartered with the manufacturers and I was like, "Look, I really wanna see

if, you know, "my market will work for this product.

"I'm not gonna purchase a thousand units MOQ from you.

"I'm willing to do 200 units."

So I mean, they want your business in the end so you can find a supplier that really

does care.

And when you land on that one, then you can test it out, see how it works.

So initially, I was selling...

You know, when I first launched my product, I sold it for $28.99, okay?

And I was still making a good profit on that.

And then, when I started to do social media, all of a sudden, I was getting so much more

traffic.

And I was also able to improve my product--

- But you first did it though, didn't you just first do Amazon ads and make...

Like first got sales before you even got into like YouTube and all that.

- Yeah, so first, I was selling for $28.99 and I was doing Amazon ads.

Started to get reviews from real customers.

I started to get so excited--

- You didn't even do any giveaways 'cause it was like so expensive for you to giveaway

a product.

- Oh, yeah.

Actually, a lot of people don't do giveaways now.

So back in the day, a lotta people used to do giveaways on Amazon because this was a

way that you could give somebody your product at a deeply discounted price, like two dollars,

and basically, you would ask them to leave an honest review for you.

Now Amazon has changed their policies and they don't allow for that.

So, you know, I didn't even do that because my product was too expensive.

My product is a high quality product so I knew that if I was going to build a brand,

I would have to build it with a solid foundation of high quality otherwise eventually, it's

gonna bite me in the butt that it's a low quality product.

I'm gonna get returns and most of all, the word's gonna get out that my product's not

good.

So it was high quality and I was paying a lot for it when I didn't have that much money.

So I didn't do any giveaways.

So instead, I did some Amazon ads, started getting a little bit of traffic, started getting

some natural reviews, which really help with your Amazon ranking.

So the more reviews that you have, the more that your product's gonna rank, especially

in the beginning, so.

Release your product the moment that you're able to get a bunch of reviews, I would say.

And so, once it started to get reviews, I started getting more excited about and I saw

that it was helping people and then, I started to get into social media, I believe, yeah.

So then I started my YouTube channel and nobody was watching my videos but I didn't care because

that's how everything starts, you gotta start somewhere.

And eventually, I started my Instagram and YouTube started picking up more.

And with YouTube, it really helped me because every video I did, I used the keyword.

So I did my keyword research, make sure you do that, it's really easy to do.

My keyword was waist trainer.

And the thing is on YouTube, there's not a lotta people doing waist trainer videos.

And also, there's no big brands on YouTube.

They have some videos here and there but there's no like, dominant brand that is releasing

a bunch of videos.

So I was the only one.

So that was really special for me and really, it really helped my business.

So waist trainer keyword in every single video and eventually, that picked up and I started

getting views and followers.

And now I have 18,000 followers.

And it doesn't seem like that much but honestly, it's--

- You get really good engagement.

- I get really good engagement, like I have a video that's 400,000 views, like you know,

different videos have different amount of views but everybody is so targeted.

That's the cool thing.

It's like it's not just a bunch of random people, it's everybody-- almost everybody

who follows me is really into waist training so they learn a lot from my videos and they

get a lot of value from them and then I also get a lot of value from the people watching

them 'cause then they go to my pages, or they buy my products, et cetera.

And I have to say that the reason also I came out with this next product is because it was

really because I found that it gave me great results, I loved it, I knew I could stand

by it, I knew I could sell it to my mom, my grandma, anybody close to me 'cause I believed

in it.

And I didn't feel like I was scamming anyone, I didn't feel like I was just trying to make

a sale.

I actually felt like when I recommended this to somebody, I was actually recommending it

to them because I wanted to help them change their life.

And it sounds silly because it's a waist trainer, but the truth is for a lot of women, you know,

even losing a little bit of belly fat can shoot your confidence straight through the

roof so it was really, now I realize that now that I have a community on Facebook.

So I have a community of all of, you know, almost, not everybody, but I have a large

community of people who buy my products and we all congregate on the private Facebook

group, we share photos, we post motivation, tips, everything on there and this way, I

can really see okay, what's working with the product, what's not working, what do people

think?

I can actually get live feedback, you know, like just a couple minutes ago, I posted a

picture of a new color that I was thinking about doing for waist trainers, I was like,

"What do you guys think?"

Everyone posts their comments.

Some like it, some didn't like it.

I take the majority of that and that's my next product.

So it's like now I'm actually able to see my like, actual data from people who are really

using my product.

It's really cool.

- I think that is one of the most important things 'cause I think a lot of people, they,

I think initially, you kinda start off thinking, "Okay, what's the product that I wanna sell

or launch?"

And that's the one you get traction in and hopefully, you know, by your story and also

what I share as well is for people to think like, bigger picture, think the brand that

you wanna build and, you know, think on that bigger scale because you've built a brand

and the brand is what's allowed you now to build a relationship with people like, you

know, your product is higher quality than like, a lot of other waist trainers and it's

also more expensive than other ones, too on Amazon.

And people, they line up to buy from her.

Like even, there's been a lot of times where your product's out of stock, right?

And you're waiting for like, the next shipment to come in but people won't buy from anyone

else 'cause they're waiting to buy from her when she gets stock, sometimes many weeks

because they know that, you know, they wanna be a customer of yours.

Like they know the value that you provide, you know, the videos, the training that you

provide and everything too and so I think that's one of the valuable things that you've

done at building a brand and you've got raving fans that a lot of them, they buy again and

again because they wear it, they get results, and then now they have a smaller waist and

they have to buy another smaller one because, you know, 'cause now it's changed.

And you know, you've also now done affiliate marketing, there's a lot of things that you've

done and you can do because you built the brand.

- One thing I wanna touch on that you said, yes, my product is really high quality and

yes, I think it's one of the best that you can find but perhaps, there is other waist

trainers that are of equal quality or maybe even better.

But they're not really buying from them at least, the people who buy from me aren't,

because I'm the one who's most known on social media.

And that's why social media is so valuable.

So even the really expensive waist trainers, or the really big brands, or the really high

quality, they're not using YouTube or Instagram or whatever to market their products, so my

customers come to me because they're familiar with me.

They feel like they know me and they trust me and so they come to me for that reason,

not just because they believe I have high quality but because also, they know that they

can get in contact with me and they really feel like they know who I am as a person.

- And yeah, you've done that I think, building the relationship and I think you've also done

that by providing value, like content marketing.

You know, you've done awesome videos, and you share your results, and share your experiences,

and your before and afters, you're transparent, you're doing things that like, you know, someone

that's into waist training, they're gonna gravitate more towards you because they're

like, "Wow, like this person, "you know, has so much knowledge," and you're giving them

so much more that they wanna become a Doll, right?

They wanna, you know, be a part of your brand--

- Yeah, we call them our Luxe Dolls so whoever's in our Facebook community, they're our Luxe

Dolls.

And all the Dolls are basically the women who waist train.

And we do challenges together and all this stuff.

- Yeah, so you do so much more.

You also have like a free guide that you give them, you share them how to workout with the

product and you answer their questions about it.

And you know, I think, you know, for anyone that's watching this, again like, you gotta

think about building a brand, not just a product, but actually building a brand, actually building

a business, and you know, so that's what you've done so it's pretty amazing.

- Yeah, I think that's the ultimate picture.

And if you can't picture that right now, you're gonna have to try.

Because, you know, although I didn't see...

You know, for me, I personally thought that my waist trainer, when I came out with that,

I thought that was a one time purchase and little did I know that people get results

so quickly that they're buying every single month.

And one customer turns into like, a five purchase deal and it's amazing.

So it's like I really realize that this product is a brand and so just growing it from every

sphere.

And you don't have to be, you know, overwhelmed with all the things that you can do 'cause

trust me, there's even a million things that I can do right now.

It's just really focusing on the one thing that you decide that you're gonna focus on

for the next month, accomplishing that, then working on the next one because if you take

ASM, or if you take any course, or if you do YouTube videos, or whatever, you're gonna

get so overwhelmed by all of the information that you're gonna get and there's really just

so much that you can do but you need to decide, okay, what's gonna work best for me right

now at this moment in time for my business and for my personal life, too?

Because it's gonna impact your personal life and decide on that and then work on that one.

- Yeah.

Do you wanna talk about the decision you made, you're doing well on Amazon but then you decided

that you're actually gonna create your own store on your own website, start selling there

instead.

You still make good money on Amazon and you rank on Amazon, you get traffic from that,

you use them for that, but for the majority, you're sending people to your website and

you know, could you share some, yeah...

- Yeah, so okay, so I was doing well on Amazon.

I was doing around 41,000 a month on Amazon at the time that I decided to get off of Amazon.

So the reason--

- Not off of Amazon, but just...

- I'm still selling on Amazon, but I choose, I'm out of stock right now, I'm out of stock

most months, I still sell sometimes on Amazon because I wanna keep my listing live and because

there's some people that...

I mean, everybody wants to buy on Amazon 'cause you get Amazon Prime free shipping and really

great return policy.

But let me tell you why I stopped focusing on Amazon and decided to focus on my online

store.

So Amazon provided me with the client base that I didn't have.

You know, coming into a business, an online business, nobody knew who I was, I didn't

even...

You know, I just wasn't a well established brand so I used Amazon's enormous client base

to bring me sales and traffic.

So once people started giving me their reviews, my products started rating really well, I

started, you know, getting external traffic from YouTube, I started developing more of

a relationship, more of a brand presence, then I decided, okay, maybe I should start

taking it off of Amazon because what happens is Amazon is great for that reason but like

I said, they're not really great with their sellers.

And if you try to get ahold of Amazon, if you have some sort of issue with your product

or, you know, something's going on and you call them, like anyone who's done this before,

you know what I'm talking about, you will rip your hair out of your head.

It's like so frustrating to talk to them because a lotta times they don't understand what you're

talking about and it's just, it gets really frustrating.

So I had countless times where I think I even called you a couple times where I'm like,

"I quit, I hate this, this is BS," like this is just not how I wanna live my life on a

phone on hold--

- 'Cause some people would even order the product and you know, Amazon wouldn't even

ship the right product to them.

Like a totally different color, like it's--

- It's just not really reliable.

- Amazon, I think the challenge with them is like they're awesome for sellers like in

a way 'cause they make it so easy but they're growing so fast and they're so big that they

have all these different departments and it's like people within the company are confused.

Like, they don't have good communication and there's like, they just grow, grow, grow,

grow and they don't have the systems in place so they end up making like a lot of mistakes

in a lotta cases that makes you frustrated as a seller.

- Yeah, that's the thing is like you have to understand that Amazon is just so big and

you are like a grain of salt to them.

Unless you're a really big seller, you know, you're not really that significant.

So it's, they have a lot to manage.

So I understand that and I understand why it can be frustrating for me to communicate

with them.

But regardless, it just wasn't an enjoyable process and I thought to myself, you know,

"I'm building this online business so I can de-stress, "so that I can have more freedom,

and clearly, "none of that is happening really well."

So I figured, okay, I'm going to start to get off of Amazon by diverting my traffic

to my website.

So customers didn't really like that because they love to shop on Amazon because they trust

it, they've got their one-click buy now, they've got the great return policy.

But inevitably, if they really are your follower then they're gonna follow you.

So I started to sell on my own Wordpress website.

I got my website built for $300 from Upwork, somebody on Upwork.

And I made it a WooCommerce friendly website and so I started to just divert.

So on all my links on YouTube, instead of going to Amazon now, now they go to my website.

So anytime I'm promoting something, I don't promote it to Amazon, I promote it to my website

or my squeeze page.

And obviously, the reason for that is 'cause I'm trying to not sell as much on Amazon.

So, yeah, so I started to sell on my website and you know, like last month, I did 34,000

on my website and so it's just been really well.

The thing with the website, also the reason I did that is because when I was selling on

Amazon, I was selling on Amazon.com.

I was not selling on Amazon.ca nor was I selling internationally and because my brand was growing,

I had a lot of people inquiring how can I get your product?

You know, I live in Norway, or I live in, you know, Dublin, or whatever, Australia,

how can I get your product?

I'm like, "Sorry, I don't sell internationally."

So it didn't look very good and I realized that there was a demand for it.

And for me, if I wanted to stay on Amazon and sell internationally, I would actually

have to ship my products to the fulfillment centers in those continents.

And for me, that was too costly because I would have to basically, you know, triple

how much inventory I was buying.

So I'd have to buy, you know, say, a thousand units for .ca.

A thousand units for .com.

A thousand units for Europe.

You know, and it just became to costly and also quite a lot to manage for one person.

So I figured okay, if I can find a fulfillment center that can actually ship worldwide for

me from one place, sure, it's gonna cost the customer more in shipping but I'm pretty confident

that my clients will pay for that shipping and this way, I don't have to break my back

on shipping, and inventory management, and all those stressors.

So yeah, I found a fulfillment center with a lot of hard work.

It's possible to find them, you just gotta do your research.

And then that fulfillment center linked with my website and so they automatically fulfill

orders that come in, they have a system.

It works really, really well.

It is quite costly but I would say honestly, it's only a little bit more than it cost me

on Amazon and my life is so much better.

I just feel so happy, just so much less stress, and I really feel like I have the freedom

now that I wanted when I started an online business.

I didn't start the business to make a lotta money.

You know, like I'm not super money driven, I'm freedom driven.

And all I really wanted was to be able to hang out with Stefan when he wanted to hang

out, you know, at the crazy hours, to travel, and to you know, just all of a sudden, you

know, let's go do this and let's go do that and I just didn't have the freedom to do that.

So now, I really feel like I have it and I'm so blessed to say that but you can do it too.

Anybody can create it.

It's really not that hard, you just have to believe that you can do it.

And I think that really, getting as many influential people in your life, people who have done

it that you can just follow and you can ask questions to, it really gives you the confidence

to keep going.

Because sometimes, there's gonna be a lot of points in this journey where you will not

be motivated and you're just gonna feel beat down and you need to find something that's

gonna keep that edge up, that's gonna keep you going because it's not always gonna be

sunshine and roses.

- Yeah, so I think, you know, like Amazon is the way to start because they make it a

lot, just so much more easy for you, right?

Like to set up your own store and everything is a lot more work and you only did that once

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