hey this is stefan from
projectlifemastery.com and today i'm
going to share with you the number one
marketing strategy for growing your
online business be able to get more
attention to be able to promote your
products and services to be able to
build your brand get more traffic in my
opinion it's a number one skill that you
really need to grow develop and master
if you really want to accelerate your
online business and build your brand
it's what I spend the majority of my
time doing in my business
throughout my day because I've been able
for me it's the most valuable part of my
day most valuable action and activity
that I engage in in my business that
helps me really grow it make more of an
impact attract more people and of course
make more money and whether or not you
have a business whether you're just
getting started you have the goal the
aspiration to build your business I
think it's important to understand that
this is a skill that you develop it's
something that you could do right now
today right now after watching this
video regardless of whether or not you
even have a business okay you can start
to develop it and grow it and what that
skill is what that strategy is is
content marketing
okay content marketing now let's take a
little bit of a step back what is the
internet made up of what's the entire
internet made up of well my answer to
that is content text images video audio
that's really different types of content
that your entire entire internet is made
up of weather right now you go through
your Facebook feed and they're seeing
that post that your friend just made or
that image that he posted of what he did
last weekend
that's content whether it's a video or a
live stream or them sharing something
right you scroll through and you're
seeing all these different links and
forms of content they're either hosted
on Facebook or linked to other websites
on the Internet you click those links
and they're reading articles or watching
videos you're listening to a podcast
whether you go to your email right now
and you're reading emails that's a form
of content clicking on the links to the
blog and the website or message boards
other forms of content as well whether
that's on your Twitter again your
Instagram right now watching this video
on YouTube you're consuming content and
hopefully the content that you're
consuming is good and
useful and valuable and is enhancing
your life in some way of course not all
content will write some content you just
kind of blindly kind of scroll through
and it doesn't have that much value or
impact for you now here's the key the
key to build an online business is not
to be just a content consumer although
we all are but to spend more time
creating content than consuming it okay
you've got to become a content creator
not just a content consumer now don't
get me wrong consuming content is great
that's what allows you to to develop
your knowledge or skills to learn more
right and hopefully again you're being
strategic about that you're not just
blindly you know consuming random
content and low-quality content that's
not really enhancing your life in any
way you want to be strategic for me I
know that my attention my mind is very
very valuable and I'm not just going to
feed whatever into it okay there are
certain people that I follow the certain
people that I consume the content from I
like to get more high-quality and
premium content by investing in training
and courses and coaches etc and going to
seminars and reading books so that I can
really make sure that if I am consuming
content it's the most valuable most
important content that I can consume
okay rather than just a lot of other
stuff out there that in my opinion isn't
that valuable can also have some
negative effects that you consume too
much content because sometimes you can
send too much content and you get
information overload right you get
analysis paralysis where it's just all
in your head but you're not living level
two and three of mastery which is doing
and living so content creation is really
key okay you still want to consume
content be strategic about it make sure
it's important the most valuable type of
content you're not just wasting time
although there are some types of content
that you're getting benefit in value
whether it's humor entertainment I think
that can be useful as well okay but
let's talk about creating content
becoming a content creator right now
whether you know it or not you most
likely already are a content creator
okay if you leave a comment below a
video that's a form of content if you're
posting on your face
but a picture of what you did today on
the weekend that's content whether it's
on your Instagram or sending out emails
to people you're writing you're typing
you're taking pictures or recording
videos you're creating your ideally
already creating content okay now the
question is is are you being strategic
as well about the content that you're
creating not just what you're consuming
be strategic with that but also
strategic in the content that you're
creating meaning are you making sure
that the content you're creating you're
putting out there is actually valuable
okay it's actually quality it's actually
something that's relevant to the niche
the market that you're in you know and
or are you just randomly putting out
low-quality content or not really
thinking about the content that you're
putting out there in the world okay so
what I believe is that to grow your
business
you've already going to know okay what's
the niche or market that you're in okay
if it's health and fitness great if it's
dating relationships great if it's
business and marketing awesome if it's
self-development awesome
whatever the niche market that you're in
you got to strategically create content
in that nation market that number one
adds value to people okay it actually
adds value to people which requires you
to get outside of yourself for a moment
and focus on meeting someone else's
needs on adding value to someone else
actually helping and making an impact
that's why I love content marketing and
online business is that you only really
make money and get attention when you're
worthy of it when you first demonstrated
value when you first give in and
selfishly give in to someone else to be
able to serve them in some way by doing
so they're going to follow you they're
going to want more because they receive
some sort of benefit and value from that
and then of course they're going to
maybe eventually want to become a
customer or sign up for a product or
service that you might have that's
what's great about it you never get
rewarded if your content is garbage
right if you're putting out you know
garbage content out there then I can
tell how well you're going to do that by
the results you're likely getting right
now I can tell probably by the quality
of content you're putting out it's not
adding value because if it was people
would be attracted to it and they want
they want to follow you if you get
get the traffic and subscribers and
followers and whatnot again so are you
as you're confident adding value okay is
it quality okay and also is it relevant
to the nation market that you're trying
to attract the target market right so
for example if you're in the health and
fitness space are you creating content
that's valuable and relevant to people
that want it the healthier they want to
lose weight they want to gain muscle or
whatever their goals are is it targeted
to them is it relevant to them very very
important all right and then also you've
got to make sure you optimize the
content so that you can attract people
as well now let me take a little bit of
step back there's many different ways of
creating content as I said whether
that's on social media on Facebook or
whether that's writing articles on a
blog or you've been creating YouTube
videos or a podcast whatever it might be
okay there's many different ways of
creating content and you've got to
identify okay what are the ways that I'm
going to develop in my business that I'm
going to improve my content my content
creation ability and skill okay
maybe you decided you're going to start
a blog in which case you got to decide
you know I'm going to start blogging
maybe a few times a week or at least
once a week and I'm going to create an
article that's quality that's adding
value that that's relevant to the nation
market that I'm in again if it's health
and fitness you're going to write an
awesome article and again you're going
to put other people's needs above your
own if you publish garbage then no one's
going to be attracted to that no one's
going to want more no one's going to
follow you if you publish quality
content that really adds value people
receive it they read it or like wow this
is great this is going to really help me
and they more importantly actually
implement it to their life and take
action with it and they get some sort of
result or they make some form of
progress guess what they're going to go
out thank you so much that was so
helpful thanks for the advice and
they're going to possibly become a
follower or a fan of yours they're going
to keep coming back for more that might
potentially buy a product or service
that you might recommend or endorse okay
so that's how that works the same thing
goes with video and the same thing goes
with social media so you really got to
understand and know your market and
you've got to really up your standards
of the quality of content you're
creating and then based on the strategy
you're implementing whether that's you
know writing articles and you've got to
learn how to optimize that by learning
search engine optimization so that you
can rank your content in the search
engines or if it's on YouTube
you're going to understand how YouTube
works and you got to be able to optimize
your content for certain keywords and
optimize it the most efficient way so
that you can attract more people same
thing goes with your social media
content you learn how to optimize that
and learn how Facebook works how
Instagram works and actually make sure
that you master it you go deep with it
you don't just stay at the surface okay
and that's really important as well you
have to be able to optimize your content
and market it in some way because maybe
you have great content maybe your
content is really valuable maybe it is
really making a difference but maybe
it's dying at your lips because you
don't know how to optimize it you don't
know how to really get it out there and
promote it and rank it for keywords and
be able to get it you know as many
eyeballs as possible in front of that so
content marketing guys the number one
way and how you can develop that is
number one be conscious of it that
you're already creating content with
whether again it's on your Facebook
Instagram or whatever and what I
challenge you to do is try to improve it
try to make your content better try to
you know create more content maybe it's
taking more photos and sharing that on
social media
maybe it's developing your writing
skills and you might be saying to me
right now Stefon but I'm not a great
writer my English isn't that great it
doesn't matter you can grow you can
develop that's what the whole self
development industry is about it's not
it's understanding that you're not fixed
you're not just a tree you can move you
grow you can develop the best way it did
it grow and develop is by printing
content right by writing and maybe it's
you know putting yourself in front of
the camera and practicing getting better
and better at that and improving their
speaking skills or communication skills
because when you create content in my
opinion you grow and you develop more
than you do just by consuming it
consuming content is great but I found
for myself by me sharing and trading and
putting it out there it actually helps
me more than anyone else
it helps me internalize what I've
learned that much more it helps me
communicate in a much better way and I
think these are very important
be able to have in our life whether it's
speaking communicating that's going to
help your relationships it's going to
help you in business whether it's
writing that's going to help you in your
life as well these are all valuable
skills that for the process of content
creation helps us grow and develop now
here's the other thing I'll mention this
metal wrap-up you can create the content
yourself which like I said is it might
be the most valuable marketing strategy
out there okay in fact even a lot of
pay-per-click advertising campaigns are
content oriented because that's what
converts the best and then oftentimes a
lot of the advertisements they send
someone to a form of content which give
you a sales page or a video sales letter
so content is really what you know even
you know pay-per-click advertising
whatever it might be it's the number one
way it's what the internet is made up
okay so you go to embrace it you're
going to learn develop it or you can
outsource it you can hire someone else
to do it for you okay or you can partner
with someone that maybe it's a great
content creator that can represent your
brand and your product and they they can
be the content creator for you ok so
there's different ways of going about it
for me I decided to really grow and
develop it because to outsource it at
the quality and standard that I really
want that's going to help me grow my
business would cost so much money it'd
be the most expensive things for evil as
outsource I can outsource almost
everything else in my business I can
outsource the management the customer
support I can own source the social
media marketing I can outsource
copywriting I can outsource graphic
design and programming okay I can
outsource all of that stuff and still
get a great job of doing that in a very
cost-efficient way but on the other hand
content is something that if I already
try to replace myself and be looking at
paying someone you know a couple hundred
dollars an hour it's not over a thousand
dollars now or to purchase the same
level of content that I create so that's
why for me I decided okay you know what
this is the number one skill that's
built my business my brand it's the
number one thing that's built a lot of
businesses out there so I'm gonna really
develop and master it as a strategy for
really marketing my
and really growing it to a whole new
level and what I enjoy the most is what
helps me grow massively and also helps
make a huge impact and difference in
other people's lives
and you know as many different ways of
doing it like I said many different ways
whether it's social media whether it's
video whether it's articles pick the
strategies you want to learn and master
go deep with it and then utilize them
and practice them to grow your business
ok that's my advice and hopefully this
can really help you guys to grow your
business at a whole new level you know
my affiliate marketing mastery course is
right there really deep until all the
different strategies I utilize on social
media video blogging to create content
and attract people to me you can learn
more about that at Philly's marketing
mastery com
other than that I want to offer you guys
a free course if you haven't already
been through it and this is a free
course that I put together that shares
seven different online ways of making
money online different ways that I've
been able to make money online and grow
and you get access to that at projects
like master comm slash free course ok
project like master comm slash free
course 100 percent free there'll be a
link below in the description for you
for that but I want to thank you guys
for watching make sure to hit the thumbs
up button or subscribe for more videos
and I'll talk to you guys again soon
take care
you
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