hey everyone this is stefan from
projectlifemastery.com and in this video
i'm not sure to 12 of the best must-have
tools for your online business now all
the tools that I share with you in this
video are tools that I personally use
that personally benefited from and have
made a huge difference to my online
businesses all the tools I share are
pretty much tools that we use every day
that I feel confident to share and
recommend to you because I've done a lot
of research myself my team we've tried
so many different tools in fact every
new tool that comes out we always test
it we always try it and see if we can
integrate that into our business and so
you can feel confident and rest assured
that what I'm going to share with you is
the best of the best of what is
currently available of what I personally
use and I think can benefit you as well
now of course it does depend what type
of business that you're in
however the tools that I'm going to
share with you I think are universal to
almost every online business out there
because every online business you need
to have a website you need to attract
people you need to market and I'm a big
fan that anytime you can leverage
technology you should you know if you
can leverage a software or technology or
a tool or resource the scale to grow to
automate to free up your time then
that's always a smarter way of running
your business now I will also mention
just full disclosure some of the tools
I'm going to share are free others do
cost money and in which case I might be
an affiliate for some of those as well
so that basically means if you decide to
check out one of the tools that I
recommend and you purchase it through
one of my affiliate links then I earn a
commission from that and I'm going to
have a blog post that will go along with
this video that will link to in the
description that will have a list of the
tools and more information on them for
your convenience okay now the first tool
I want to share with you I'm going to
take a gut set a fancy big flip chart
here I'm gonna use the color blue
the first tool in a share is one that
you probably already know if you have an
online business or you've been
interested in starting one and I will
mention this one more thing before I
jump into this of course certain tools
are going to be more relevant to you
based on the stage
you're at with your business okay if
you're brand-new a beginner certain
tools are going to really benefit you
the other tools that might be a little
bit more advanced or cost more money
they might not be necessary for you when
you're first starting out so be mindful
of that okay I'm not saying that you
have to go out there and buy all these
tools because some of them you might
just have sitting on the shelf and you
might be paying for them and they're not
going to benefit you immediately so I'll
try to help you understand and explain
each of the tools here on which ones I
think are essential starting out and
then others as you get more advanced
okay first one is WordPress now you
probably already know about WordPress
WordPress is free WordPress is
essentially a blogging platform or a
platform that you can use to create a
website on its you know basically for me
I think it's the best platform that's
available I know a lot of people they
want to instead use Wix or Squarespace
or these other platforms but I do not
recommend that if you're serious about
building your business and you really
want to scale it and you want to be able
to customize it in different ways
because the benefit is using something
like WordPress is that it's open source
meaning there's other developers that
can design themes that can design
plugins that you can integrate with
WordPress if you're using something like
Wix you're having to pay them every
month but you're limited to what you can
do because it's closed source you can't
integrate other things into it as much
and you're limited in your and a lot of
different things even in terms of SEO
customizing it and different things
you're very dependent on them for it so
oftentimes people there are newbies to
wanting to build online business they
get marketed something like wicks or
Squarespace because they're overwhelmed
by maybe you know how technical
WordPress or some well-liked else out
there might be or they don't even know
about other options and so they end up
buying it a lot of the clients people
that I work with that have done that
I've had to now help them get away from
that and then transfer everything over
to WordPress so it's much better to use
WordPress from the start it's basically
the platform that most
sites today run on huge websites they
use WordPress and so I highly recommend
it again it's a hundred percent free
however if you are going to use
WordPress to create a website in the
blog you will need hosting and you will
need a domain name ok I'm not going to
mention me as one of the twelve but
they're they're just some bonuses I'm
going to give you guys so for hosting
you can use something like Bluehost
which I recommend which is really
inexpensive hosting it's about less than
ten dollars a month I think you can get
as low as three or four dollars a month
okay for the hosting the hosting is
what's going to allow you to host your
website all the files on your website
etc you pay a monthly fee every website
has to have hosting and Bluehost is just
one of the most inexpensive options if
you're a little bit more advanced
watching this and you already have a
website that's getting a lot of traffic
and I'm talking about maybe over fifty
thousand visitors a month then you might
want to consider something called WP
engine ok WP engine that's what I
currently use right now for project life
mastery it's a lot more expensive ok but
it is awesome it is very secure they've
got an awesome team and they're they're
really designed for WordPress hosting as
well ok so if you're on a budget you're
brand new just starting up your website
Bluehost with Bluehost they actually
give you a free domain name ok which is
your your website URL and if they have
an easy WordPress install like like a
few button presses that you do and
you'll install WordPress on your blog
and I want to mention to a lot of people
they feel they get overwhelmed by this I
think it's hard and trust me you don't
know what hard is if you think it's hard
to set up WordPress and hosting then you
got to really learn what hard work is
and get your fingernails dirty because
when I got started online
there was no WordPress there is no
Bluehost it was learning HTML and hiring
really expensive web designers you know
that cost thousands of dollars to design
a basic website today it's never been as
easy as it is today
okay so I want you to understand that
anyone could do it
invest past a day you can learn
WordPress get everything set up and have
a website really by you know within a
few hours from now even within like
honestly within 30 minutes from now you
could have a website up and running just
with Bluehost and WordPress if you want
it to bio domain and not use Bluehost
for that then you would just use
something like GoDaddy com
I'm sure you've seen the advertisements
for GoDaddy all calm and again I'm going
to have a link to the blog post that
that will have a list of these resources
okay so this is just the most basic
every online business needs to have a
website again I recommend WordPress
WordPress a lot of the other tools I'm
going to share with you integrate with
WordPress WordPress has different scenes
which are designs and layouts that you
can get for free or you can buy to add
to your website to customize how you
want the look and feel to be and there's
also plugins which are additional
features that you can download for free
or purchase they can add some additional
features to your website
okay so we're press you are definitely
going to need that number two
is google analytics okay this is again
this is a basic tool I'm going to get to
some more advanced ones as we go Google
Analytics is essential this is also a
free tool you can get it just by going
to google.com slash analytics and you
can install this on any website out
there it integrates this WordPress
there's WordPress plugins that you can
get that can easily allow you to add
Google Analytics or if you just go to
google.com slash analytics you set it up
for your website you can get a tracking
code that you can take that code and you
can put it on any page of your website
and it will track it so this is an
important tool because this will give
you all the data for your website you
want to start tracking as soon as
possible because you've got to know
whether or not people are even coming to
your website you're going to know what
pages of your website that they're
visiting
how much time they're spending on your
website what is the flow or the sequence
that they go through
how are you know what keywords are there
searching for in the search engines to
find your website which pages on the
Internet are they coming from where are
they from Google Analytics will give you
all that data all that information okay
so Google Analytics highly recommend
that is what you need okay now the third
tool really this is a series of tools
I'm going to call them research tools
research tools so with their online
business whatever niche or market that
you're in you got to do research you go
to identify what are people searching
for in this market where are all the
different keywords that are available or
that people are searching for and
there's actually maybe a few tools that
I'll give you that I'd recommend the
first one I'll give you some free ones
and paid ones is Google Keyword tool so
Google Adwords that's go to google.com
slash Adwords
that's Google's advertising platform
that allow anybody to advertise on
Google right and basically pick keywords
well they have something called the
Google Keyword tool that will allow you
to research what keywords people are
searching for and and how many people
are searching for that every month on
Google so that's a really invaluable
cool now this is a tool that's free
although Google makes it so that you
have to sign up for an accountant they
even want you to set up an advertisement
first to be able to access the tool so
they want it maybe if we make this tool
available because they want people like
you and I to actually advertise on their
website however you could just set up an
ad have it run and then just disable it
you could set like a ten dollar budget
disable the ad just so that you can have
access to the tool okay so that's a
really valuable research tool another
one would be keyword tool il keyword
tool I oh I oh that can give you
keywords on YouTube and other search
engines as well it's free although they
do have a paid upgrade you want to
upgrade to get more data that that can
provide for you a paid tool would be
longtail Pro longtail Pro that's a
software that can do some more advanced
research for you especially if you
really want to get into search engine
optimization on your blog so you know if
you want it to publish blog posts and
content long tail Pro will help give you
more deeper information if you're one of
those people that like to really know
all the numbers and data and follow a
certain system like that I'll give you
one more one more that is free slash
paid it's called buzzsumo Buster was
awesome because what it does is you can
put in a keyword on to the website and
it will go to buzzsumo com it will give
you all the top content relating to that
topic okay so all the top content that's
already out there online and it'll tell
you which ones are the most popular ones
which ones are the most shared which
one's the most liked it will give you
all that data for it which helps you as
a content creator online know what what
headlines of what topics are really
resonating with people online and so
that helps you to be able to create
content and make it better or use a
similar headline and you know helps you
just basically research before you
create your content and do your
marketing online okay so these are the
research
tools that recommend there might be more
some deeper ones that you can get into
but these are probably the best ones
that are out there okay
number four would be leadpages okay
leadpages now on any website any
internet marketer any online business
you need to collect email addresses of
people that are coming to your website
or people under social media or consume
your content or whatever it is and a
lead page is leadpages is essentially a
software that allows you to easily
create landing pages also known as
squeeze pages or opt-in pages which will
allow you to basically have people come
to the page offer something for free and
then people can enter their name and
email address to subscribe to be on your
email list I'm sure you've seen these
before online if you want an example of
one go to project life mastery comm
slash free course it's actually by the
way a free course that I have of seven
ways that I make money online that have
helped make me become an internet
millionaire but if you go to that page
that's an example of a lead page okay
it's just a one one page that has
usually a headline something that you're
giving away
whether that's a free gift two free
course a free video series a free ebook
a free report you're giving away
something and in exchange for that
people enter their email address and
they subscribe to your email list okay
I like leadpages because they specialize
in those types of pages there's other
tools I'm going to share with you as
well but leadpages is really just good
for those simple squeeze pages and
they've got the best designs I find for
that and that's what I use in my
business okay the next tool I recommend
to you also integrates with leadpages
and is essential for building your email
list which is called a weather now
Aweber is a software that allows you to
collect emails it allows you to send
email broadcasts to your email lists and
it also helps you set up autoresponder
emails so when people subscribe to your
email list you could have a whole
sequence of emails that go well that are
automated that you pre-written in
advance that get sent out to your email
list
okay so Aweber integrates with leadpages
also integrates with some of the other
tools and leadpages integrates with
WordPress also and so they all kind of
work together
now there's other there's other email
management software as they're out there
however when you're choosing one you got
to make sure that it is internet
marketing friendly and it depends on
what you're really using it for and you
got to make sure that whatever software
you use has high deliverability because
you can collect a lot of emails but when
they're sending up the email broadcast
if the emails are going to people spam
folders or they're not getting sent out
properly then you know it's not going to
be an effective service for you so a lot
of people what I find is they get
attracted to something like MailChimp
right but because it's free initially
and then you have to pay extra if you
want the autoresponders and other
features they have the problem with
MailChimp though is it's not really
internet marketing friendly I've used
MailChimp before a lot of people they
get in trouble with MailChimp if you're
doing an affiliate marketing and sending
other affiliate links and they
potentially get their their MailChimp
account shut down closed so I haven't
had the best experience with them I
personally don't recommend them I would
love to use something like active
campaign however active campaign doesn't
allow affiliate marketing affiliate
links to be in those emails so I like
Aweber a web reduced it for years
they're reliable they're been around for
like over ten years in the industry and
I think they're the best of the best so
that's what I use recommend this does
cost money okay either way it will cost
money and leadpages cost money too so
these are tools that do cost money and I
only really recommend when you're ready
for it when you're ready
in terms of your actually getting
traffic to your blog and website in that
case that definitely is a worthwhile to
invest the money and set these up
because it's going to make a huge
difference for you because then you're
gonna be able to build a relationship
with your subscribers and be able to
market and promote other products or
services that you might have okay so a
weber I recommend I'll give you another
tool
next tool is called optinmonster
optinmonster often monsters great
because it integrates with WordPress and
it integrates the through Aweber but
optinmonster basically allows you to
have opt-in forms appear on your website
or blog okay so it might be a pop-up
right when people come to your blog and
there's a pop-up where you offer again a
free gift
you know something given a way for
people to subscribe to your email list
optinmonster allows you to do that also
allows you if you want to have an opt-in
form in your sidebar or maybe pop up at
the footer or the bottom right corner of
your website you can there's a lot of
different features that they have that
allow you to do that so often monster is
great it'll make a huge difference to
amount of subscribers you get your email
list it's pretty awesome it's definitely
been worthwhile the investment I think
it's just a one-time fee but it's been
one of my favorite tools that I've been
using for the last few years ok let's
move on to number 7 number 7 tools that
I benefits all I can recommend is click
bundles click funnels now click bundles
is basically a software created by
Russell Brunson that allows you to
create funnel pages for your online
business so every online business
consists of funnels where people come to
maybe a squeeze page a landing page or a
sales letter or sales page and then they
they sign up for putting their email
then there's a page after that and then
maybe you have an offer for them of a
product or service and then they sign up
for that and then you have another offer
or essentially what it's called as a
funnel ok a funnel and click funnels
makes it easy for you to create those
funnels and put them all together now
click funnels has similar features to
something like you know leadpages and
aweber but they're a little bit
different the reason why I use the
different ones is because some of these
software's they specialize in one area
whereas others they basically have some
additional features but they're not
going to be that great so for example
click funnels you can create landing
pages for it but for me personally I
just don't think there is attractive or
is easy to set up as using something
like leadpages now if you didn't want to
use leadpages you don't have to you can
just use quick bundles ok so you don't
have to you could just eliminate this
tool but for me personally in my
business I like to use leadpages and
then complement it with click bundles I
like to just use click funnels more for
sales pages primarily they suck with
membership websites okay I have a
membership website with quick bundles
where people sign up and they can access
some of the content if you have like a
really basic thing that you're selling
like an e-book or you know just one
deliverable or maybe a course that has
like three modules or three videos click
bundles could be good for that but for
me with my business that the big courses
that I have it just doesn't really suit
our needs but nonetheless clickfunnels
can be great click bundles also has an
email and email management but again
it's not nearly as good as a weber and
so we don't use that for our business so
again click bundle has a lot of features
like membership
and landing pages and an email but and
even an affiliate program but I just
find they're not not the best for
there's better options that you just
want to get you know really good of that
but again depending on where you're at
again if you're brand new click bundles
can be great click bundles is more
expensive I pay 300 dollars a month for
click funnels they do have cheaper plans
too but again it does depend on your
needs but for my business we benefit
from all all of these tools together ok
ok next tool then I have for you if you
want to create a membership website this
is what I'd recommend so what I
recommend to use if you are creating a
membership website where basically
people buy something from you and then
they have a members area that they log
into they access the products the
courses or whatever information you have
I'd recommend using wishlist member can
wishlist member wishlist member is the
best that I found and come across for
membership websites they have amazing
functionality a lot of really cool
features that are really beneficial
again I've used click funnels I've used
kajabi I've used a member wishlist is
the best wish list is a wordpress plugin
ok so it integrates with WordPress so
what I like to do is I'd like these
click funnels for my funnel and then I
use WordPress and wishlist for my
members area okay so when people sign up
from that product wishlist you know and
WordPress they work together in that way
and then with which list which list is
just a members membership but another
option too and then oh I'm giving you
guys a lot but again this we're going
more advanced here you know this is the
basic stuff this is for those that are
more advanced I'm giving you guys stuff
that took me a long time to learn by the
way I've spent I can't tell you how much
time and money trying to do membership
websites and click funnels to finally
learn the better way of doing it right
so hopefully I can save you guys some
time and some money and stress and it's
kind of sure if you guys would not found
because you know we've got I've got a
chain in place where we're using this
stuff every
optimize press is what I like to use
with WordPress and with wishlist
optimized press has different themes for
WordPress and the themes are landing
pages and sales pages and even
membership you know themes and layouts
and designs and everything too so I
primarily use optimize press for the you
know for our members area the you know
the design the look the feel of it just
making it attractive and everything you
can use optimize press for sales letters
for landing pages to okay optimize press
and wishlist members a one-time fee so
it can be cheaper to use that then using
click funnels because click funnels you
have to pay every month whereas you know
this is a one-time fee it's not going to
be as easy as click funnels is but you
know it can still accomplish the same
thing you know a lot of the tools that I
use like I just click bundles just
because it's faster like I can do the
same thing with WordPress optimize press
wishlist member and leadpages but click
funnels just makes it faster and there
are a few additional features that are
useful like the split testing that they
have and a few different features like
that it's make it easier and faster as
well so if you want ease and speed it
cost more money if you want more do it
yourself and more physical labor is
involved and there's cheaper options
that are available for you ok
the wishlist member optimized press
that's what we personally use for that
number nine would be something to
collect payments every online business
need to collect money right we've got to
make sure that you're making money in
your business in that case there's
PayPal
there's stripe
okay so PayPal stripe Clickbank jvzoo I
use all of those to collect payments
from PayPal is great for you know
receiving a high pile of high
transaction payment so maybe a couple
hundred dollars couple thousand dollars
even you know PayPal is great for that
PayPal does have some limits though and
doesn't necessarily integrate with some
of these things stripe is great as well
so stripes can integrate we click
bundles and integrate with WordPress you
know all these different things to
collect payments and then and then
basically when someone signs up and pays
you can set it up so they immediately
get access to the members areas you
don't have to manually do it it's just
all automated on your behalf
Clickbank and jvzoo Clickbank is what I
primarily use to sell my products
through online they have an amazing
Affiliate Network where I can attract
affiliates to promote my products as
well JV is do is similar to that but I
don't like it as much it's not for me
personally it's not as good as Clickbank
although I like to have both just for
protection in my business so in case
something happens to Clickbank I've got
jvzoo funnel setup so you're always
going to have a backup like that in your
business again a little bit more
advanced but things that you eventually
learn to protect your business so that
you have multiple ways that people can
promote and then GVSU has an affiliate
network too so that other people they
can promote and sell that way as well
okay next next tool that I got for you
guys I know I'm going a little bit long
but again I want to give you guys a lot
of information with me HootSuite or
there's also buffer to HootSuite is
great for social media for basically
posting on Facebook and Twitter and the
different social media platforms instead
of having to manually do it in all these
different places you can use to tweet to
schedule everything you can schedule all
your social media posts in advance to
create them in advance and they all get
scheduled out okay so whose suite is
really beneficial for that there's also
buffer and it's
again a smarter way of doing things I
think they have a free plan let me also
have a pick up PD plan - okay number
twelve dot for you guys and this one is
more of a recent one that we've been
using but it is awesome it is called
meets Edgar meets Edgar and again I'm
going to have a blog post in the
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