Tony Robbins Business Mastery Review: Insights & Lessons Learned

all right what's up guys Stefan here

from project life mastery comm and in

this video I'm gonna do a review of tony

robbins business mastery seminar that i

just got back from him in Las Vegas and

I'm also been assured you guys some of

the biggest highlights the biggest

lessons the biggest takeaways of what I

got from this seminar and many of you

guys know that I just got back from Las

Vegas I was there for six days for the

Tony Robbins business mastery seminar I

shared a lot of it on social media on my

snapchat and Instagram my facebook comes

to the live streams from periscope so

hopefully you guys are following me and

all those different ways to receive the

content the value that I'm sharing with

you guys a lot of people have loved a

lot of things I've been sharing is a

very transparent in that process and

sharing a lot of the gold nuggets and

experiences that I was having out the

event but you guys know that I'm a huge

Tony Robbins fan long story short he

influenced my life when I was 17 years

old I'm now 30 years old I believe he

has been the number one source that's

been responsible for me creating the

life that I have today in many ways I've

modeled with my life a lot of things

I've learned from him that will

implement my life has changed my life in

so many different ways and so I mean

huge Tony Robbins fan how do you

recommend any chance that you have go to

any seminar any program any book

anything that he has sign up for it by

consuming because her life will be

better off for it okay so that's mine

you guys in order to tell a little bit

biased and I have a lot of passion for

what he teaches that's just because he's

changed my life in so many different

ways now that being said we sure if you

guys then learn from the event and a

little bit about it

so here's the workbook that I have and

I'm gonna reference this you get this

workbook at the event Neville mentioned

that business master is actually broken

down into two seminars

there's business mastery one in this

business mastery - I went to business

mastery one which basically teaches most

of everything I believe I haven't been

to to yet but to basically goes into

other parts of the seven the seven

staffs is what Tony calls it this

especially one primarily goes into kind

of like glosses over all of them but he

goes deep and up to a few of them and

the business master too he goes more

into like I think the legal side of

business building the exit strategy and

automation and optimization and a few

different things like that the seminars

five days it's a long it was at the

Cosmopolitan Hotel there's 2,000 people

there from I think 50 50 countries all

over the world being translated 2,000

people's actually relatively small

compared to unleash the power within

some of the other seminars that he does

for example UPW you might have like

8,000 people there whereas this ones

look at more intimate people that are

there are obviously business owners so

you're able to network and meet a lot of

really incredible people some people are

gonna meet there are multimillionaires

they've got a business that's worth 100

million dollars they have 500 employees

there's also people that go that don't

have any business and I would caution

against going honestly if you don't have

a business because I think if you don't

have a business and you go to this

training that most a lot of the stuff

we're gonna learn is just gonna go away

over your head in fact for me I have an

online business there's certain elements

I'm not fully able to relate to because

a lot of people there they have a

business that has much more narrow

profit margins and had they might have a

big team employees etc so there's a few

things for me that I was you know fully

able to relate to having online business

but there were a number of really

powerful things that I took away from it

they're gonna take my business to a

whole new level but that being said if

you don't have a business I mean it's up

to you to go a lot of the psychology the

mindset will be able to help you but I

would recommend at least having

something having a business before you

go because then then even get more from

it I believe so long days you know

from like 9 10 o'clock in the morning

till in some cases 11 o'clock at night

you know you're not getting much of a

break or anything like that I think

there's like one dinner break each day

so you know basically having to take

breaks on your own and that's just you

know 20 robbing seminars because he's

always adding so much value to you a lot

of fun a lot of energy Tony's the master

at keeping you engaged of basically just

using energy she's using energy and

using emotion to be able to integrate

what you're learning because information

without emotion is useless this time it

gets discarded you got associate see you

gotta be able to associate what you're

learning to a certain emotion that's

what's gonna give you the ability to

actually integrate it and be able to

implement it in your life and in your

business there's also a number of guest

speakers that were there some of them

are okay it wasn't really a big fan of

some of them some of them are really

good the best guest speakers that were

at the event that I went to were Peter

Diamandis incredible incredible

entrepreneur Peter Diamandis is involved

in a lot of different businesses he's

the author of the book called bold and

abundance it's really fascinating

hearing him speak and his kind of

talking about the future and how virtual

reality how autonomous cars and 3d

printing and you know the different you

know how the future what's what's what's

changing when I was evolving the

landscape of the world and help me have

to adopt and adapt rather adapt and

evolve as business owners and business

leaders that was fascinating one thing

we share is that in the next 10 years

46% 46%

of jobs are at very high risk of being

eliminated within ten years and the

reason for that is that technology is

basically changing the world in the next

10 years we're going to see the biggest

the biggest rate of implementation the

biggest rate of shame

of Technology than any other time in

human history some technology has

changed in the world a lot of jobs are

going to basically be outsourced to you

know robots and and 3d printing and

autonomous cars like I think there's

30,000 truck drivers in the United

States and they're all going to be out

of the job within about five to ten

years because autonomous cars are now

taking over that profession and you know

you could have a truck driver they can

only drive a certain number of hours a

day that has to take breaks fast and eat

and sleep or you can have a robot you

know or a car driving the autopilot they

can go 24 hours a day you don't have to

pay the driver you don't have to take a

break or arrest you don't have to have

the insurance all that sort of stuff and

so that's changing the world in any way

so Peter Diamandis was really great he's

also involved in human longevity which

is fascinating Jay Abraham is a

marketing genius who was there and he

did look at the Q&A that was pretty good

as well keep cutting it was great he

basically went over you know money and

finances of a business the accounting

side understanding knowing the numbers

of a business he basically taught us two

years of what's taught in Harvard in

accounting in 30 minutes which is really

cool taught us about you know balance

sheets income statements and statement

of cash flow so that was great as well

and there was David David Meerman Scott

I believe this is the name you taught us

about some marketing stuff to you which

is really great content marketing so

that the speakers were great and

obviously Tony Robbins is the main

attraction for this event and he was

above and beyond everyone else that was

there so let me you know that I kind of

shared logistics and you know a little

bit about the event I mean it shares

some of the content and the biggest

thing is I took away and obviously I'm

not going to share everything this book

is pretty long I've got a lot of notes

on my cell phone I was using Evernote to

take notes throughout the event

but basically what Tony Robbins teaches

is that there are seven seven forces of

business

mastery and the first force is know

where you really are and create an

effective business map okay that's the

first step and in part of that process

he teaches with shares we learn from

Steve Jobs which are the five primary

questions that you're gonna ask yourself

as a business owner you gotta be able to

understand what business that you're in

what business that you're really in what

business that you need to be in and then

also who you're you know who your

customer is who your client is

and who your customer client really

needs to be and what's great about this

advantage is 20 shared a lot of examples

or sharing examples from Apple you know

Apple was you know the biggest company

in the history of the world you know

Apple Steve Jobs one question that they

asked in Apple is what business are we

in and he asked his team this and this

whole team says we know we're in a

computer business right as soon as I

don't know what you're this buzz but you

know computer business that was a

business they were there raining and

then Steve asked the question you know

what business do we need to be in to get

to where we want to go and he I think

someone on his team said the business

that we need to be in is meaning to

connect people to their passions and

that really resonated with him in a big

way and that changed the whole landscape

changed the whole map of Apple because

all of a sudden they went from being a

computer company to now connecting

people with their passions and then you

know whatever their path people's

passions or music and photos video and

you know communication cell phones

communicate with people and so that's

what led Apple to build their brand and

build a company they are today and you

know sure enough I think like less than

you know 15 percent of their business is

computer business and 85 percent of

Apple is iPhone right so it's like they

went from being a computer business to a

phone business and that's the majority

their business is so that was really

fascinating to go through those steps

and there's a lot of exercises that we

did at the event another piece and under

this force is identifying who you are in

your business and identifying what your

major is because one thing that Tony

described is that we all have a

different nature in business you know

there's three different natures that

exist one is being the artist or the

skilled producer another one is being

the entrepreneur and another one is

being the manager leader okay and we all

have a certain nature that we resonate

with more than the other so when you're

starting a business everybody you know

the most part starts as an entrepreneur

and they're developing entrepreneurial

skills but you can be an entrepreneur in

your business and because it's against

your nature you can do it you're capable

of it you're not fully going to be

fulfilled and you're not going to be

able to play the role that's going to be

best aligned with you and if they're

doing the part of your business that

that's not an alignment with who you are

then there's gonna be a conflict and a

great example to explain this and break

this down a little bit better is that if

you take the Golden State Warriors the

basketball team Steph Curry is a skilled

producer and artist right he's the

master at the game he's you know the

best 3-point shooter of history of the

game

he's the skilled producer Steve Kerr is

the coach he's the manager leader of the

Golden State Warriors and then the

entrepreneur is Peter Guber

who's the owner one of the owners of the

Golden State Warriors so they each

clearly have to find the nature of the

rule at the ring now you know could

Steph Curry be the leader manager of

course but again that because

not as nature it's not going to be a

line with them it's not gonna be able to

do a long term and it's not going to get

the best fit building from that so

you're going to identify what your major

is you're going to align with it and for

me to give you guys an example my major

is as an artist and a skilled producer I

love creating content I love helping

people I love coaching people I love

adding value I love speaking I love

creating content and video this is what

I enjoy this is what I love this is Who

I am

it's my mission it gives me the most fun

film it doesn't feel like work in any

way now I'm an artist and skill producer

but I also have entrepreneurial skills

but being an entrepreneur I realize

that's not really my nature because the

nature of not to the numerous something

that's primarily our just making money

they love to start out they'd love to

build a business they want to build it

up they want to make as much money from

it as possible they want to sell the

business you know they can take on a lot

of risk they enjoy taking on risk

that's the entrepreneur that's not

wasn't need to be honest with you I have

those skills I'm capable of it but it's

not really my nature and then the

management leader is someone who loves

systems who loves working with people

managing people you know that's terrible

so when you're first starting out you

might not know what your role is you

might have to do everything you might

have to be the artist and that the

manager and a leader in the entrepreneur

but as you grow you need to narrow in

your focus and identify what part of the

business you love the most

that's the most aligned with your nature

focus on that then go and find maybe a

leader manager or go find an artist or a

skill through story either higher than

apartment with them and identify your

alignment and of your nature and align

the things so that was really great

anyways the second force of business

mastery is constant strategic innovation

skimming

Peter Drucker who is an incredible

business mind he said that business is

innovation and marketing because all

business is

is basically finding a better way to do

something finding a better way to meet a

customer's needs by the proving or

creating a new product a new service

constantly innovation and that's the key

the key word is you have to constantly

innovate and you have to do it in this

rity jig way now one of the key

philosophies that has taught at this

event in what Peter Drucker and JD or

him and all these guys teach and

recommend is that you have to fall in

love with your customer not your product

okay fall in love with the customer not

the plot and the truth is is that

products eventually become irrelevant

okay almost every product out there that

exists becomes irrelevant you know the

TV that I have you can't wait to see

part of it here this TV you know nice TV

but it's eventually gonna become

irrelevant because what's going to

happen is the market the demands it's

gonna change technology is gonna change

and you're gonna have to evolve this TV

and make it better and come up with a 4k

TV and a 3d 3d TV and a smart TV and a

bigger TV and better resolution and

better you know frame right all that

sort of stuff you have to always

innovating that TV right and you know

this this TV will eventually become

outdated the same thing happened you

know Apple releases the iPhone you know

the iPhone the original one and sure

enough they have to always innovate and

to meet their product better day after

release iPhone three and four and five

and six and constantly innovating

because the world changes so when you

fall in love with our product the

challenge with that is that you follow

up the TV or your iPhone and that's what

you're selling in your business then

what's gonna happen is you know you're

going to be out of business because your

product eventually it's gonna be

irrelevant you fall in love with the

customer then you're always trying to

meet their needs solve their problem in

some way so you're always going to

innovate and better products improve

your products so that you can further on

down

in my business I've got different online

courses and training products and I love

my customers so much I'll do everything

I can to add value to them but I'm

always improving my product I'm always

making sure my products are the latest

has the you know the the you know the

best material the most updated version

I'm always adding more even though

people who are deep in mind I'm still

giving them more volume after they

signed up and purchased from you years

later I'm still adding value to them

because I want to continuously innovate

and have my products be the absolute

best and still relevant

so that mentality of loving your

customer not the product as a key

mindset and you always have to be

innovating and you can innovate in a way

that it meets the customers needs and

solves their problems it's not in a way

that you want right you can't build

their business based on like you want

you get to focus on solving a need and

solving a problem that other people have

number three forms of business mastery

is constant and never-ending improvement

a world class of marketing and product

promises ok so as I mentioned Peter

Drucker says business is innovation and

marketing innovation is finding a way to

do something better to add more value to

always improve and optimize something

marketing is always being able to find a

way to be able to get your product out

there be able to sell it be able to

promote it to be able to reach a mass

number of people and that's the

continuous process that you have to

always improve now marketing changes as

well you can't have the same marketing

message you know any commercial you're

going to see on TV eventually becomes

outdated you know why if you know

coca-cola can just do one commercial one

form of advertising and they did that

for the next 30 years it's not going to

have a stain response year after year

they always have to constantly market

always adapt and innovate in the

marketing as well so you always have to

improve your marketing

the internet changes things so you know

Instagram comes along and Facebook and

snapchat and periscope and virtual

reality is gonna change the world you

got to be able to be with the trend and

always improve your marketing as it

evolves and company is that don't are

the ones that get crash to be left

behind so you always have to improve

your marketing you've got to create an

incredible offer that adds massive value

people's lives makes it irresistible and

compelling the people we went into that

number four is constant never-ending

improvement of sales mastery systems so

having the ability to actually sell

whether that's having sales people on

your team you know Tony says that every

business should have a sales team which

you know either that's calling people

are following up and converting leads

into sales we went into influence step

number five of the seven forces is

constant anticipation the power of

financial and legal analysis this is

really important this is really critical

you've got to understand the numbers of

your business the finances of your

business you have to be able to

anticipate in your business because like

I said the world changes you know we're

experiencing a huge change in the

world's determinants in terms of

technology you got to be able to see the

road ahead right and that's where legal

analysis comes in as well is that you

have to be prepared every business you

get it big enough for eventually to get

sued okay you know if if you know that's

how you know when you're successful when

you eventually get sued right that's

saying you know that you're big so

you've got to be able to anticipate the

changes the problems that can occur and

be one step ahead you're gonna be able

to forecast financially and be aware of

all that stuff so anticipation is power

being able to anticipate the road ahead

is one of the greatest advantages that

you can have and you never let either

pine in the air because pioneers get

slaughtered and enter the pioneer you're

the first person to do something you're

getting a few arrows in the back you

really want to

right you know right ahead of the trend

trend right right after that person

ideally you know like Apple for example

they didn't invent the mp3 player

there's many able to fifty players that

are out in the market before an apple

released iPod but sure enough you saw

there's a market there's a demand they

anticipated this and you know they

created the iPod and they had incredible

marketing and innovation that allowed

them to prosper so anticipation is power

you have to be able to do that in every

industry anticipate the road ahead

prepare for it you prepare it'll be the

greatest gift the greatest advantage

that you have step number six is

constant optimization and maximization

so you're going to go to optimize your

business optimize the processes of your

business the marketing the innovation

you can bring in a team be able to

maximize your business by leveraging the

team bringing a met management at a

certain point so that you can scale up

and grow and the last step is constantly

create raving fan customers and culture

so the way they create a raving fan

culture the customers is you add more

value than anyone else do you pride

yourself and that's one thing I take

pride in is I'm always adding value

that's what I do every single day you

know my followers my customers people

that are watching this video you guys

are always at the forefront of my mind

I'm always focusing when how can I get

more how can I add more value I do that

by printing a lot of free content I do

that by you know creating incredible

products and always improving my

products making them better and better

you know in this always adding value and

giving jackpots and serving people in

the best way that I can and doing so you

create raving fans you get people that

are so passionate about you and your

brand that they're a customer for life

look at Apple again

there's a reason why they're where they

are is because they have a raving fan

culture of customers people love them so

much every time Apple releases a new

product doing a lion out light up

outside the Apple store to buy it you

know that's the power of raving fans

people will identify with you and as

link or I understand that people don't

buy products or services people buy

feelings and identities and so you can

associate a certain feeling and emotion

to your customer by their buying their

product then you're gonna dominate

you're gonna be able to have the

ultimate competitive advantage right

that's why for example coca-cola you

know is the biggest soft drink brand

bigger than Texas even though studies

show that Pepsi tastes better coca-cola

has been able to create an identity for

people that bind coke people identify

with that brand that's why they buy from

them and you got to have a brand in your

business that's a very important thing

so we went into the seven forces we went

into some of the more than others

there's the the biggest thing is

honestly that I got I'll go a little bit

longer in this video was the psychology

okay

80% of success is their psychology their

mindset 20% of the mechanics okay only

this long time ago and I really got how

a critical and important that is is that

the biggest choke hold on your business

or any business is always your site

college of your mindset the living

believes that you have the inner

conflicts that you have the fears that

dose the unknown fear of failure all

those things those that's what holds us

back from achieving the success that we

want and the ultimate emotion in a

business that makes a business

successful business leader successful is

resourcefulness that's what you gotta

cultivate in your business because

business is for gladiators it's for

people that are resourceful people that

can find the way that can break through

there's a wall a gladiator a resourceful

business leader can find a way to get

over the wall under it around it to

break through the wall they always find

a way you know they don't have the

stories and the excuses you're going to

be able to identify what are the

limitations that are holding you back

and gotta be able to overcome it now

maybe it's the belief that I need money

money is just a resource if you're

resourceful you can find a way to come

up with money maybe it's the time time

you know it's a resource resource so

people make the time they do whatever it

takes you know maybe it's the limiting

belief you know of only I can do what I

can do and that limiting belief is

holding you back and be able to grow

your business because if you believe

that you're not going to be able to

outsource some leverage and hire other

people that you're not can actually be

better than what you do if you get to

the truth and you'll to grow your

business so you've got to identify the

limiting believes and you gotta master

your psychology you've got to have a

certainty you're gonna have that

resourcefulness

that's the key thing that's what a lot

of people are missing that's what

they're lacking you guys can help with

that I've got a lot of great videos on

my youtube channel then go into the

mindset the psychology of what it takes

to build a business to motivate inspire

you to shift your beliefs your mindset

I'm sure that it's not my course isn't

one thing that makes me different is I

don't just give the strategy of

publishing a billion online business but

actually go into the mindset the

psychology because I believe that's more

important that's what's gonna make the

difference that's my competitive

advantage of why I'm different from

everyone else out there is I give you

guys the psychology - and to help you

condition that because you've got a

condition and build that and develop

that if you want to be successful so

that was incredibly powerful that was

really useful into finances at the event

tony has an incredible gift where he

gives people what they want but it also

gives them what they need

and so there's a lot of interventions

excuse me and um work that was done at

the seminar on our mindset on our vision

on fulfillment making sure our she could

build and happy in our lives even

relationships to I mean tell me covers

it all and it was just an incredible

experience and how much I'm gonna leave

things with you guys with this really

great story that I'm assured you guys

that makes you see how much time I've

got left you know I'm actually to do the

story in another video but it really

touched me and I'll do it in another

video because my memory card is almost

full here but is incredible videos story

around contribution I'll do that another

video on my youtube channel so they've

all incentivize you to subscribe and

follow me for more videos but that was

my experience guys is pretty amazing

pretty powerful you have a chance to go

and it's right for you go is very

expensive seminar by the ways of $10,000

event but you know if it's right for you

burn and God in business you're ready

for it go I wanted to go a long time ago

but I waited for it I went on one of the

wait pause in the right position to

really benefit and maximize the event so

I'm a big fan big fan of everything that

Tony does I'll share more in other

videos different things I learned a

little bit deeper some of the concepts

but hopefully you guys enjoyed this

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I'll see you guys in the next video take

care

you