What Do I Think About The New Kindle Unlimited? #Best Education Page #Online Earning

hey guys Stefan here from

projectlifemastery.com and in this

Kindle Q&A video I'm gonna answer a

common question that I get which is what

do I think about the new Kindle

unlimited program that Amazon just

rolled out now I'm gonna show it to you

a little bit about what that is

you know how its evolved and changed and

what this can mean for you if you're a

Kindle publishing now Kindle unlimited

is a program that Amazon release where

customers pay every month about $10 a

month and they get unlimited access to

download Kindle books that are only

enrolled as part of KDP select so as a

Kindle publisher when you publish your

book you have an option of enrolling

your book in a kvp select program and

that basically means your Kindle book is

exclusive only to Amazon for 90 days and

then it automatically re-enrolled itself

so you can't publish that book or sell

it on any other platform but they give

you some perks and benefits they give

you like the free promotion you can

offer a five day free promotion for your

book

the Kindle countdown deals and they

allow you to obviously you know enroll

your book and Kindle unlimited where all

these people can get access to your book

now this does not matter or affect you

if you're selling your book at $2.99

4.99 etc you're still if people buy your

book and they're not a part of Kindle

unlimited you're still going to get your

70% royalty from that okay but this is

only for Kindle unlimited that I'm

referencing okay so it's only affecting

your Kindle unlimited downloads if your

book is enrolled inside KDP select now

though the way that Kindle unlimited was

originally set up which is that people

gonna have access to your book and they

can download it they're paying every

month for this service but you only get

paid as a publisher if the customer

opens your book and reads past ten

percent of the book and they had some

sort of formula of determing determining

how much to pay publishers you know it's

kind of like split amongst the spy and

it was around two dollars I believe that

would they would pay for each person

open and read past ten percent well

that's recently changed now and as of

July 1st they introduced what is called

ke NPC don't ask me to explain and break

that down but you can look it up but

basically the way it works now is that

you only get paid based on how

many pages of your book someone opens

and reads and so they're giving more

emphasis if your books longer because

the longer your book is and the more

pages of that book that a customer opens

and reads the more potential earnings

that you can have for that book as well

alright so how is this affect you as a

kindle publisher and what does this mean

first thing that I'll say I've been

involved to Kindle publishing since

2011-2012 I've seen a lot of changes and

I understand people worry about these

kind of changes but I really never do

because it's almost to be expected and

whenever Amazon and Kindle releases a

change like this you know it always kind

of takes a while to really determine

what this means so I think people worry

a little bit too much about these

changes that occur but really you've got

to give it a chance to roll out and kind

of let them test it and see how it goes

to really determine what it means for

you so that's one thing I'd say is don't

freak out and just always stay calm and

relaxed whenever these changes occur now

the other thing when I mention too is

Amazon's always changing and testing

things anyways I always see them testing

things on their website you know how

they originally launched Kindle limited

was a test you know they change it to

what it is now and they're probably

gonna change it again at some point as

well understand that Amazon wants to

incentivize and always needs to

incentivize their publishers and authors

they want to make sure that you're happy

you know if this is not successful and a

lot of publishers complain they're not

making enough money etc then Amazon's

gonna change it they're always gonna

evolve and adapt it so that their

publishers can make money because you

know they understand that Kindle

publishing it only works because of

people like you and I who are publishing

books to Kindle and selling on Amazon

that that's the potential for them to

make money so they always want to

incentivize you and so they're always

gonna find a way to make it profitable

for authors and publishers to succeed at

this so that's another reason why I

never really worry about changes like

this that occur okay now what has

changed and how can you take advantage

of this Amazon is putting more of an

emphasis on quality books and this is

how I've changed my strategy over the

years as well this is what I teach and

Kay

mastery quality is extremely important

okay and also the length of the book is

now become increasing important as well

but from my opinion that still doesn't

mean and should go out there and invest

thousands and dollars on a kindle book

in my opinion that's not an intelligent

way of doing it because that's too risky

you don't know whether or not your

Kindle books gonna sell if it's gonna be

profitable so that's why I'm not a fan

of that approach I personally always

invest around a hundred dollars no more

than a hundred dollars to get my book

out there it's a quality book

well-written covers a specific solution

to a problem or it might be a fiction

book but it's not super long you know

it's a shorter read around thirty pages

or so and I sell it inexpensively for

$0.99 or $2.99 but I'm also putting it

out there to make sure that my book is

selling ok the more important thing

before you even worry about Kindle

unlimited is making sure you're sure

your book is selling if your books not

ranked well it doesn't have Amazon

reviews and it's not selling then Kindle

unlimited doesn't affect you at all

that's the first step the first step is

to get your book selling and to mitigate

your risk as much as possible you know

and once your book is selling and you've

proven that hey you know I've got a

great selling book and that once you're

in that position now you want to think

about how you can increase the

profitability of that book and allow to

make you more money in which case

whenever I have a book that sells for me

that always provides validation because

that means for me like wow I've found a

great market I found a great niche I've

got a book that's really doing well now

I want to improve the book and that's

the mentality that I recommend you have

to have the mentality of constant

never-ending improvement you know if you

have a book that's selling that's an

asset that's a passive income stream you

should be very excited about that and

you should want to protect that and

maximize the potential revenue that you

can make from that book and so that's

why at that point you'd want to make the

book longer add more content to it and

prove it you know make it into a book

that it can make you as much money as

possible turn it into a paperback book

turn it into an audio book do everything

you can to maximize again the revenue

that you can earn from that book and so

the great thing about that model by the

way is that if you have a book that

doesn't sell

it's not that big of a risk it's not

that big of a loss because it's not like

you invested thousands of dollars in

that book and lost that much you know

you only invested less than a hundred

dollars and it's better to learn early

so that you're not you know caught in

too deep and it's harder to get out of

that hole that you dug yourself into so

I like to test out the markets first now

again Kindle unlimited the way it works

now is that the longer your book is and

the more pages that they read the more

money you're going to make from that so

what that would mean for you again is

just making your book longer but only

doing that once your book is selling and

profitable okay now another strategy and

tip I teach this inside full disclosure

of K money mastery is you want to

incentivize your customers to open your

book and read as many pages as possible

ideally to go to the very end of your

book and one of the ways that you can

incentivize them is providing a bonus

for them okay you could use this in your

marketing your book description your

book title all that so if I have a

certain book on I don't know let's say

meditation one of the bonuses that I can

offer is that can offer like a free

meditation mp3 that they can get for

free if they buy my book just as an

added value one that's gonna increase

your sales because more people you're

giving them more more value for buying

your book cause you're not just giving

them a book you're also giving them as

great free mp3 they can help them so

you're giving them that as well or if

you can give them the audio version of

your book too okay you can have like an

mp3 audio version as well give that to

them as well

so more people gonna buy your book more

people are gonna obviously open it and

you want to have it so that they can get

access to the bonus at the end of the

book so now you're kind of using what is

called an ethical bribe and you see this

all the time you see this you know it

with internet marketers you know you see

like a squeeze page or an opt-in page

and it's a page that basically says you

know hey get this free report get this

free video get this free you know

download or whatever and all you have to

do is enter your email address and

basically it's a way to bribe you

ethically to enter your email address

and they're gonna give you something in

exchange with that of a high perceived

value and they're getting your email

address so they

build a relationship with you and and

you can learn more about the products

and services so it's really the same

kind of method and strategy I do this in

my business if you click below this

video they'll know and you'll probably

see a project like mater calm slash

subscribe it's an often page that I have

where I'm like hey I've got this great

video for you some great information

that will help you take your life to the

next level just enter your email address

and I'll send it to you it's like the

Zack same thing so when you offer a

bonus and you incentivize them with an

ethical bribe that you're gonna give

them if they open and read past you know

all the way to the end of your book

you're getting paid for all those pages

you're giving them a bonus you're

getting them on redeem you list as well

and you're maximizing the amount of

money you're gonna make a lot of

consumers and customers won't even

necessarily care about the book they'll

just want the bonus you know this

happens all the time in marketing to a

lot of the times like you go to a sales

letter a long-form sales letter and

studies show people look at the headline

and they scroll all the way down to the

end to look at the price and then they

go back up to determine whether or not

they want to read it or not it's kind of

the same thing with Kindle books two

people will skip all the content just to

get to the end that bonus that you're

offering them because the bonus has

almost a higher perceived value than the

actual book that you're selling for

$2.99

so I mean that's a great strategy you

know one of many strategies that I teach

side K money mastery but I think you

know what when I think about this more

and more I think one thing you have to

understand is that the Internet is

always changing and evolving it's always

you know you always have to adapt to it

and it kind of reminds me of a great

quote by Charles Darwin which was that

it's not the strongest or the most

intelligent who survived it's Hugh who

is the most adaptable and you have to be

adaptable in business because there's

always gonna be changes it's never gonna

end

the Internet's evolving rapidly I read

somewhere that in the next 10 years over

1 billion people are gonna have access

to the internet that never had access

before so if you think about how much

the internet is changing when the

internet changes as Amazon and Kindle

grows they have to make changes and

adapt and us as publishers as marketers

as entrepreneurs we have to adapt along

with those

I think the great thing that happens

when these changes occur is it really

separates the dabblers from the people

they're actually committed because the

dabblers are the ones that anytime you

face adversity or a challenge they are

always the first ones to quit and give

up and so therefore they never really

succeed and get ahead whereas the people

that are the masters they're always

adapting they anticipate that plateaus

and they're doing things the right way

from the start so they're not even that

worried about it at all you know so I

think you have to always be willing to

adapt and you know you can't fall into

the trap of being the dabble or the

quitter when the going gets tough

because every change that occurs is

always a new opportunity and if things

ever get harder that's always a good

thing too because you know it has a

higher barrier of entry as well because

the dabblers aren't ones that are

willing to put in the time the effort to

energy the work to succeed at that

they're only going to be looking for

shortcuts and you know the short term

profit strategies so if you do think

it's the right way and you produce

quality books you're marketing your book

the right way you're aggressive you

promote it you're doing all the right

things and you never really have to

really about any of these changes occur

with Amazon that in many ways it can be

advantageous to you and you end up

making more money when these changes

roll out so you always have to think

long term with that being in mind and

always being willing to adapt

that's why I've adapted I've gone to you

know create space audible as well

because I see the trends I see the

opportunities and you know I'm always

one step ahead if you're always one step

ahead you're gonna be successful in

anything that you do you can't be just

doing the bare minimum you can't just be

a dabbler in this or anything that you

do you've got to be the master you got

to be one step ahead and you've got to

be doing more than everyone else if you

really want to have the most success so

hopefully this answers the question

around the Kindle unlimited and what my

thoughts are with it

ultimately you know you can use it as a

great opportunity if you choose to and

it could be a big advantage to you

moving forward so thank you so much for

watching this video make sure to

subscribe for more videos like this and

I'll see you again soon

you

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