Low-cost carrier AirAsia used Facebook to drive awareness of
a sale, leading to a big boost in ticket volume and growth in its Facebook
community. The airline's Kathleen Tan discusses how the carrier now uses
Facebook to update its fans on flight info and to make the travel experience
more social.
we have a lot of fans who love flying
air asia they love travel and we find
that using facebook was actually a very
good channel for us to communicate with
them what we are using it as an outreach
tool secondly we want to use it as a
brand engagement tool we create platform
for everyone who loves flying to talk to
one another Facebook we use it to do it
interesting advertising because when we
do just one events that we acquire
130,000 fans from a lot of countries so
we did a sale which is like a couple of
day so we post a lot of message like two
T's on the Facebook so the fans get
excited if you share it you know we put
underwater you share with your friends
and it gets viral with a new sales
record we sold five hundred eighty nine
thousand seats in 24 hours so that's
amazing and we never saw this kind of
results before we updated use Facebook
to provide immediate life information to
our Facebook fans even last year when
there was this big volcanic ash a lot of
flights are canceled no one could
predict when the flight will take off so
we always encourage them come to our age
of Facebook fan page you can get live
information people are starting to come
on and to communicate with us the tower
stories and I think a lot of them use
Facebook as a platform where they have
exchange of travel stories we learn a
lot from the Facebook things they are
telling things that we don't know about
what they perceive of our brand of they
experience flying Air Asia so we always
encourage them come to our age of
Facebook Fanpage
we're taking it one step further and
we're learning about trying to make our
booking engine more socially differently
more Facebook friendly
as our faiths becoming more involved
with us we decided that sometimes we can
do promotion only exclusive to the
Facebook fans so that gives them a lot
of reason why do they want to come on
why more people want to join a your
Facebook fan page it's a very powerful
way of sharing engaging connecting
air asia they love travel and we find
that using facebook was actually a very
good channel for us to communicate with
them what we are using it as an outreach
tool secondly we want to use it as a
brand engagement tool we create platform
for everyone who loves flying to talk to
one another Facebook we use it to do it
interesting advertising because when we
do just one events that we acquire
130,000 fans from a lot of countries so
we did a sale which is like a couple of
day so we post a lot of message like two
T's on the Facebook so the fans get
excited if you share it you know we put
underwater you share with your friends
and it gets viral with a new sales
record we sold five hundred eighty nine
thousand seats in 24 hours so that's
amazing and we never saw this kind of
results before we updated use Facebook
to provide immediate life information to
our Facebook fans even last year when
there was this big volcanic ash a lot of
flights are canceled no one could
predict when the flight will take off so
we always encourage them come to our age
of Facebook fan page you can get live
information people are starting to come
on and to communicate with us the tower
stories and I think a lot of them use
Facebook as a platform where they have
exchange of travel stories we learn a
lot from the Facebook things they are
telling things that we don't know about
what they perceive of our brand of they
experience flying Air Asia so we always
encourage them come to our age of
Facebook Fanpage
we're taking it one step further and
we're learning about trying to make our
booking engine more socially differently
more Facebook friendly
as our faiths becoming more involved
with us we decided that sometimes we can
do promotion only exclusive to the
Facebook fans so that gives them a lot
of reason why do they want to come on
why more people want to join a your
Facebook fan page it's a very powerful
way of sharing engaging connecting
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