Ben & Jerry's (German subtitles): A Facebook Success Story | Facebook for Business #Facebook Ads,

Watch to learn how the ice cream brand drove an increase in incremental sales using Facebook's latest marketing solutions, generating an ROI of 3X.

break up with their boyfriend or
girlfriend were there when they're happy
it's a big responsibility we really want
to have a holistic relationship with our
community with our consumers about
values without great ice cream so having
a platform where we can actually engage
in a large-scale conversation get
feedback that's what's so powerful about
this so with premium you can really
reach your consumers in a lot of
different touch points on their mobile
phone in their newsfeed it also puts it
into social context so you can see your
friends if they've engaged with it you
can comment on it like it and you can
share it it's very seamless and we don't
have to worry about separate media it
really just optimizes the content that
we worked so hard to create and we
surprisingly find that the posts that
are related to ice cream on our products
are the ones that do the best so with
premium our reach increased four times
we're able to reach ninety-eight percent
of our fans people are able to see us
where they wouldn't have seen us before
engagement is liking commenting sharing
that was up over two times it's very
powerful it's something that we would
never be able to do if it wasn't for
facebook premium so it's the winter and
not a big ice cream month after we ran
with Facebook we did see an increase in
our sale
we have been able to measure the impact
of our Facebook page by putting it into
a marketing mix analysis for every one
dollar we spent on Facebook it returned
three dollars incremental sales so the
Ben & Jerry's facebook page is evolving
and it has this big beautiful picture on
top and down the side it has the
different dates of our 35-year history
we think that really resonates with our
fans because everybody remembers the
first time they had chocolate chip
cookie dough or Cherry Garcia having
other people talk about ben & jerry's is
really at the core of the ben & jerry
strategy thinking about it in the terms
of a retail store where people are
coming in every day to buy ice cream and
then you scale that up to the facebook
conversation our 3.4 million fans have
244 million friends out there the scale
of that community is mind-boggling
that's how we engage a lot of people
it's on facebook