BT centers its TV campaign around people by enabling fans to
vote on its television ad plot on Facebook, generating financial results for
the company.
the atom and Jane campaign has been
running for about six years now it was a
TV LED campaign and it featured Adam who
was a young bachelor he got together
with Jane there's been a momentum which
was been about their family developing
and ultimately getting married the idea
behind it was in essence to put BTW
products at the heart of a family drama
we got together with all the agencies
and we were trying to work out the most
effective way of igniting this campaign
talked about social being at the heart
of this campaign right from the start
and the idea of doing on Facebook was
clearly the obvious way to deliver that
we sort of set fire to it with a TV
campaign which invited people to go onto
facebook and help choose the destiny of
this topic big day coming up I'm going
to need your help
there will be three options one was to
pick with dress one is to pick the car
and one mr. pick the song
please help us make a choice it's up to
you we used for facebook which blocks
over the period of campaign typically
they get about 15 million views over the
period of three weeks we've got four
hundred sixty thousand boats which is
pretty impressive
place bug went from third or fourth to
second as source of hits into beta dot
com itself so there was so clearly some
sort of tangible financial results in
terms of people driven to the sides
buying up products the interaction
element on social is have you never ever
could have got from a press add or a
million TV ad in terms of the the next
campaign we're involving facebook even
earlier in the process this time we've
been looking at how big is the network
that 68,000 fans great and is over 13
million when we go to a new campaign we
know we're not just talking to the
68,000 they'll carry on talking to a
wide network the fans really did get an
opportunity to find this wedding you
know them to take part ways and passed
it being passive observers people
talking about it making them materia you
really get that kind of emotion out of a
telecon product is really tightened to
have seen that connected with our
products and our brand so the wedding
itself was quite exciting the fans they
went down the classic wedding dress the
rolls-royce and the romantic song at the
end so it just gets to show UK public
there like a happy ending
running for about six years now it was a
TV LED campaign and it featured Adam who
was a young bachelor he got together
with Jane there's been a momentum which
was been about their family developing
and ultimately getting married the idea
behind it was in essence to put BTW
products at the heart of a family drama
we got together with all the agencies
and we were trying to work out the most
effective way of igniting this campaign
talked about social being at the heart
of this campaign right from the start
and the idea of doing on Facebook was
clearly the obvious way to deliver that
we sort of set fire to it with a TV
campaign which invited people to go onto
facebook and help choose the destiny of
this topic big day coming up I'm going
to need your help
there will be three options one was to
pick with dress one is to pick the car
and one mr. pick the song
please help us make a choice it's up to
you we used for facebook which blocks
over the period of campaign typically
they get about 15 million views over the
period of three weeks we've got four
hundred sixty thousand boats which is
pretty impressive
place bug went from third or fourth to
second as source of hits into beta dot
com itself so there was so clearly some
sort of tangible financial results in
terms of people driven to the sides
buying up products the interaction
element on social is have you never ever
could have got from a press add or a
million TV ad in terms of the the next
campaign we're involving facebook even
earlier in the process this time we've
been looking at how big is the network
that 68,000 fans great and is over 13
million when we go to a new campaign we
know we're not just talking to the
68,000 they'll carry on talking to a
wide network the fans really did get an
opportunity to find this wedding you
know them to take part ways and passed
it being passive observers people
talking about it making them materia you
really get that kind of emotion out of a
telecon product is really tightened to
have seen that connected with our
products and our brand so the wedding
itself was quite exciting the fans they
went down the classic wedding dress the
rolls-royce and the romantic song at the
end so it just gets to show UK public
there like a happy ending
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