Conversion Tracking: Ein Leitfaden für Facebook-Werbeanzeigen | Facebook for Business # Facebook ads

Conversion Tracking hilft Unternehmen, den Return on Investment ihrer Facebook-Werbeanzeigen zu messen, indem die durch die Werbeanzeige ausgelösten Nutzerhandlungen erfasst werden, etwa Käufe, Anmeldungen, Downloads und mehr. Erfahre mehr über Sei

with website conversion ads you can
track certain actions people take on
your website like registrations
checkouts and more to get started go to
your settings and select create ads
choose website conversions and enter an
address for a web page you want to track
next choose the type of action you want
to track you can track checkouts
registrations leads and more for an
example let's choose checkouts and click
create pixel the conversion pixel is a
snippet of code you'll add to the HTML
of the page on your website where you
want to track actions if someone else
manages your website you can click
someone else will add the pixel and you
can email the code to them directly if
you'll add the code click i can add the
pixel to my website copy the code and
paste it into the header of the page you
want to track the code needs to go
between the head tags since we're
tracking checkouts will add this code to
a payment confirmed page so we're sure
to track when people have bought
something when the code is installed
save and exit then in a new browser
window visit the exact page where you
install the code now go back to ads
manager on facebook to verify the code
works click conversion tracking in the
left-hand column since you visited the
pager tracking the status should say
verified and now you can finish creating
your website conversions add in our ads
create tool you'll see that your
conversion pixel has been linked to your
ad as people arrive at the web page
you're tracking that info is sent to
Facebook and available in the campaign's
tab of ads manager and when you have
enough conversions you can create a
look-alike audience which finds
audiences on Facebook who are similar to
the people who convert on your website
so you can reach even more people for
more info on conversion tracking go to
our help center at facebook.com slash
help