Mars Chocolate North America: A Facebook Success Story | Facebook for Business #Facebook-ads

For its M&M'S Pretzel launch, Mars Chocolate North America was able to seed demand for the product by distributing 120,000 samples on Facebook within 48 hours.

we decided to use Facebook as a
marketing platform because it's such a
wonderful viral entity and we wanted to
build sort of sticky relationships
stronger relationships with our fans
Facebook was a critical partner and I
knew Eminem's pretzel launch one of our
largest punches in our recent history in
the way we did that was we offered a
huge pretzel vending machine a sort of a
virtual vending machine on the site we
have approximately million connections
and the first 40,000 got a free product
and they got to let two of their friends
know about the product and get free
samples as well Myanmar's were
incredibly happy and satisfied with the
launch of Eminem's pretzel on Facebook
this sampling initiative allowed us to
give out 120,000 samples in 48 hours and
it created tremendous buzz and chat
around how great the product was where
do I get it I can't think of too many
more efficient ways to do that the
reason we chose sort of take a mol final
approach to sampling with Facebook and
the M&Ms; pretzel launch was because of
the authenticity of each one tell one as
opposed to Mars always pushing the
product ourselves we think it's
incredibly powerful for consumers to
speak to each other we are building
strong long-lasting and authentic
relationships with our consumers so yes
we continue to advertise in other media
but really this relationship in this
conversation that we have started with
our consumers will continue for very
long time it feeds us it gives us
information it allows us to talk
directly from most important concern
you