Apple Is Right About Privacy #Helpful Post

hey guys this is Austin Apple has made a

lot of noise around privacy lately they

even bought a giant billboard in front

of sea yes

counting the iPhone is the only secure

option and you know what they kind of

have a point but before we get started

this video is sponsored by LastPass I've

use LastPass for years and years at this

point before I had just a couple of

passwords that used everywhere between

Twitter bank account you name it with

LastPass you don't have to write

remember or reset passwords it keeps all

of your passwords safe and secure and a

vault and on top of that will even help

you generate brand-new super secure ones

and if you're using an iOS or Android

device LastPass can even autofill your

logins and various apps or web browsers

now that's all available for free but

you can also upgrade to LastPass premium

for three dollars a month which unlocks

more advanced two-factor authentication

options as well as better abilities to

be able to share out your logins to

other people best of all it works across

basically all of your devices including

different browsers laptops desktops

tablets phones you name it I

legitimately use LastPass every single

day so if you need to upgrade your

password game definitely be sure to

check out LastPass at the link in the

description and of course huge shout to

the LastPass for sponsoring this part of

the video now on to the main event so I

want to start out by getting something

out of the way I've either been

sponsored by pretty much every single

one of these companies or at least I

have a current active relationship with

them although based on how this video

goes maybe some of those relationships

might not last I totally get it right

privacy is not the sexiest topic but I

do believe that we live in an era where

most people don't understand the level

of data and privacy that they're giving

up now if you choose to do so more power

to you but really do you think it's very

much in your own interest to at least

understand what you're trading off in

exchange for all the wonderful things we

experience on our phones and tablets and

computers every day it is easy to point

a finger at Facebook for the general

lack of privacy security or well many

other things however actually want to

start this video by discussing Google

it's kind of incredible at just how

thoroughly Google has spread across the

entire Internet of course there's things

like Google search and YouTube but most

even other web pages have at least some

kind of Google service bolted on if

Google decided to just disappear

tomorrow the Internet as we know it

would largely be broken don't get me

wrong I rely on Google for a lot as I'm

sure many of you do as well I mean I

wrote up this video

using Google Docs inside the Google

Chrome browser I use Google search to do

a lot of my research and of course you

wouldn't be able to watch this video

without Google's good old YouTube it

should be no surprise that all this data

is stored to help serve ads to you

unless you specifically opted out and

that actually brings us to the Google

dashboard now there is a lot of stuff in

here I mean of course we have our web

and app history where at tracks you

pretty much everywhere location which

we'll get into in a second but there's a

lot of other information that they're

always collecting now I mean this

shouldn't really be a big surprise right

we've all noticed that we've searched

for say a random thing on Instagram and

suddenly we have a deluge of ads all

across the internet tracking us but a

lot of this is just because of how

thoroughly we're being tracked by

companies such as Google as well as

Facebook their ad networks are

absolutely massive combined these

companies have a near monopoly on the

online ad market which means that every

single bit of data they can get is a

serious amount of actual cash to these

companies can provide I mean for example

a Google search ad especially some of

the really premium ones on the top they

can pay upwards of $10 per click if they

get a little bit of information on

exactly what you're interested in to

kind of make that click just a little

bit more enticing it can be really

really big bucks

nearly every site on the internet has

some kind of tracker embedded so whether

that's an invisible one pixel by one

pixel gift or maybe it's something

innocuous like a facebook like button

all of these things are absolutely there

to help keep analytics and keep data

flowing to these giant companies now I

know this all sounds kind of paranoid

like oh no those sky is falling it's all

terrible but this is real stuff and

while it might be worth the trip for a

lot of people I think there's a ton of

people who also just don't even realize

that any of this stuff even exists

now all this tracking talk brings us

straight back to Apple who are doing

something that is pretty much

undoubtedly good for everyone well at

least everyone who uses Apple products

inside Safari they have some very strong

anti tracking policies intelligent

tracking protection does a pretty decent

job of blocking unwanted cookies

deleting old stuff that you're not using

anymore and importantly trying to keep

third-party websites from tracking you

all across the internet now it is

certainly not perfect however it is a

good first step toward giving you a

little bit more privacy when you're

browsing the Internet

now Apple are by no means the only

company who are heavily investing in

privacy

Mozilla the makers of Firefox have long

had this been one of their major core

tenants however Apple has the unique

advantage

creating not only the software but also

the hardware and that gives them a lot

more freedom to not have to worry about

things like an advertiser pulling out

and ruining your entire company unlike

its companies such as Google who funds

Android as well as Chrome OS through

services such as search as well as Gmail

Apple primarily makes their money

through selling devices and all the

things that go along with that such as

selling apps as well as subscriptions to

things like Apple music and iCloud now

might sound like a small thing but this

makes all the difference in how these

companies work take Maps for example if

you enable location history in Google

Maps which it is constantly bugging you

to do you do get a lot of very

legitimately useful features you might

give you a notification when it's time

to head to the airport

maybe when traffic is bad maybe when

it's time to go and check out that new

waifu convention that Ken's always

talking about but the problem is all

this information is stored on Google

services so I turned off my location

history on Google a couple years ago

when I first actually started thinking

about doing this video but there's still

a ton of information that's still saved

in here so you can see I used to spend a

lot of time in Alabama you still live in

Missouri if we actually zoom in to where

I am now you'll see there are a ton of

different little pop-ups of various

places that I've been in the area for

example you can actually zoom all the

way in and pretty much see where I used

to live in Pasadena look at that that's

like hope is everywhere so November 20th

2016 you can see that I walked 24-hour

Fitness I walked to Whole Foods

apparently I drove back and then I went

to arc light theaters later that day all

this stuff is super super granular and

this is just a single day all this data

is absolutely searchable for the entire

time that you had this turned on and I

bet that if you like the majority of

people you've had to turn on for a while

it's not maybe even realizing it now all

this stuff is private to you however it

is also of course stored on Google

services and there were multiple cases

where the police have asked for a copy

of this data which Google of course has

to provide if you don't save it in the

first place you don't have to worry

about being tracked the last time you

went to the Roxy Hotel in New York City

which apparently was October 26 2016 I

hate how this video makes me sound

paranoid but this is weird right it

should I shouldn't be able to look up

exactly what I was doing on October 26th

of 2016 see from minute to minute when I

walked somewhere and I got into a car I

got into a plane like that just to me

feels like it's a little bit more than

I'm comfortable with in comparison

actually

do leave Apple Maps tracking turned on

and that's her a couple of key reasons

first of all is that while Google just

stores all the stuff behind your

password Apple actually doesn't even

have access to it so a lot of the heavy

lifting is actually being done on your

device which is maybe not the fastest

way of doing it but it is a whole lot

more secure and the other stuff that

actually is sent in to Apple servers is

sort of all randomized through a process

known as differential privacy this is a

very very secure way of making sure that

no one has access to your data and yet

things like sort of location services

and everything for traffic is still

actually up and running it's some really

clever stuff and especially considering

how much they do on device I've got to

give them props now generally speaking

the result with Apple location actually

isn't as good as what Google offers but

I'm happy to make that compromise

because I know that my data is on my

device and inside of my control this

same concept explains a lot of the

differences between Apple and Google for

example Syria as we all know is well

just not quite as good as what Google

offers hell over a big part of that

because again you're not keeping all

that data stored in the cloud whereas

with Google as well as Amazon echo it

absolutely is and this is actually kind

of creepy part so if you go into your

data and personality page you open up

voice and audio activity you can pull up

an active log of every single time

you've ever spoken to your Google home

to your phone anything like that so I

pull on say last night

that's creepy that's creepy I can

literally pull up so let's see here

every single time you've ever spoken to

your Google home it is recorded exactly

what you have to say now I understand

why they do this right I mean in theory

it's to help sort of train the algorithm

to better listen for your voice I mean

some of the stuff is just creepy

now all of these Google assistants and

Amazon echoes and even the home pod

theoretically only turn on their mics

and start sending recordings as soon as

they hear their trigger words but you

can very easily imagine that the Google

says oh I think I heard okay Google and

it starts listening in on a very

important conversation but I feel like

if I search through here now I'll

probably see something that's a little

sketchy agree like this is creepy man

and don't think that Google is the only

one who does this as far as I'm aware

Amazon does the exact same thing with

the Alexa but on the other hand I don't

believe that any of the stuff is stored

by Apple and the home pod because well

first of all no one's ever bought a home

pause but also because they don't keep

any of this stuff stored it's all

differential eyes dand kind of privacy

protected and sort of all anonymized if

this is not a good example of why

privacy is important I don't really know

what is right now there's totally

reasons to give up this kind of stuff I

mean as you can tell even knowing all

this stuff I still keep Google home in

my house but it is super creepy

especially you don't understand what all

this stuff is doing there are dozens and

dozens of other examples when it comes

to privacy but the way I like to think

about it is like this if you're using

something for free you are not the

customer you're the product now I want

to be super super clear this is OK tons

and tons of services that we use on a

daily basis strength would not exist

without this core tenant but the thing

is you have to be mindful of what you're

trading off in exchange well it's mostly

focused on Apple and specifically giving

Google a pretty hard time this issue

applies to a wide range of companies of

course Facebook is about the bottom of

the barrel when it comes to privacy and

companies such as Apple as well as

Microsoft have had their fair share of

issues as well I really do believe that

privacy is important and whether or not

Apple is investing in this for marketing

purposes or for a legitimate good cause

doesn't really matter to me you know I

choose to trade some privacy for

convenience and I'll bet that the vast

majority of you guys do as well but I do

think it's worth considering exactly how

much you're giving up and

when is the time to draw the line